Route 66 Raceway
Route 66 Raceway is a privately held, NASCAR-owned quarter-mile NHRA drag strip in Joliet, Illinois, hosting the annual Route 66 NHRA Nationals and Dirt Oval 66 events for motorsports fans in the greater Chicago market.
- Company typePrivate
- Founded1998
- HeadquartersJoliet, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Route 66 Raceway does
Route 66 Raceway is a privately held motorsports venue located at 500 Speedway Blvd. in Joliet, Illinois, operating since 1998 as a quarter-mile NHRA-sanctioned drag strip and host of the annual Route 66 NHRA Nationals. The facility is equipped with standard professional drag racing infrastructure including an Electronic Christmas Tree starting system (supporting both Pro Tree .400-second and Sportsman Tree .500-second intervals), a burnout box for tire preparation, multiple elapsed-time stations (60-foot, 660-foot, and finish line timing beams), a mile-per-hour speed line, and a post-finish shutdown area with sand traps. Track records are officially maintained across Top Fuel (3.661 sec / 335.23 mph), Funny Car (3.831 sec / 336.40 mph), Pro Stock (6.528 sec / 212.39 mph), and Pro Stock Motorcycle (6.672 sec / 202.45 mph) categories, with records most recently reset in May 2025.
The venue is wholly owned and operated by NASCAR through the NASCAR Digital Media Network, sharing its administrative offices and ticketing infrastructure with sister property Chicagoland Speedway. Revenue is generated through ticketing (handled via a 1-800 phone line, email inquiries, and the NASCAR online store at store.nascar.com), track rentals (815.722.3045), event sponsorship (Mission Foods as series title sponsor, PEAK as event sponsor), and ancillary offerings including Dirt Oval 66 — a dirt oval racing attraction cross-linked from the main navigation — and NHRA 101 fan education content for first-time attendees. No ticket pricing is publicly disclosed.
Route 66 Raceway serves motorsports enthusiasts, racing fans, and families in the greater Chicago metropolitan area and broader Midwest, functioning as both a live entertainment destination and a competition venue for professional NHRA teams. The facility's primary customer segment is individual spectators purchasing tickets to the annual Route 66 NHRA Nationals and secondary Dirt Oval 66 events, with secondary commercial relationships comprising series sponsors and NHRA itself as the sanctioning body.
Route 66 Raceway firmographics
Firmographics- Name
- Route 66 Raceway
- Legal name
- Route 66 Raceway
- Website
- https://route66raceway.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Route 66 Raceway is a privately held, NASCAR-owned quarter-mile NHRA drag strip in Joliet, Illinois, hosting the annual Route 66 NHRA Nationals and Dirt Oval 66 events for motorsports fans in the greater Chicago market.
- Ownership category
- akta.pro rank
Route 66 Raceway industry classification
Industry- Product category
- Motorsports Entertainment Venue
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
- akta.pro secondary industries
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsport Event Promoters & Race Organizers (MPAKADAE)
Keywords
Where Route 66 Raceway is headquartered
LocationHeadquarters
- HQ city
- Joliet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Route 66 Raceway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Distribution channels3 records
Marketing channels7 records
Route 66 Raceway product offering
Product offeringCore offering
Route 66 Raceway is a motorsports venue in Joliet, Illinois that operates a quarter-mile NHRA-sanctioned drag strip and a dirt oval track. The venue hosts the annual Route 66 NHRA Nationals featuring Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle competition, and also operates Dirt Oval 66 for dirt oval racing. Ticketing, track rental, and fan amenities are sold directly to spectators and event organizers.
Product overview
Route 66 Raceway is a single-venue motorsports racing facility offering two distinct racing experiences: a quarter-mile NHRA drag strip hosting the annual Route 66 NHRA Nationals featuring Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle categories; and DIRT OVAL 66 for dirt oval racing. The venue operates as part of the NASCAR Digital Media Network and provides ticketing, event scheduling, and fan information services. Supporting offerings include NHRA 101 educational content, past winners/track records databases, and downloadable facility maps for attendees.
Differentiator
Problem solved
Functional benefit
Products and services
- Route 66 Raceway Venue
- Route 66 NHRA Nationals
- Dirt Oval 66
Companies that use Route 66 Raceway
Customer profileSegments1 record
Ideal customer profiles1 record
Route 66 Raceway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Route 66 Raceway partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NHRA (National Hot Rod Association)coreRoute 66 Raceway hosts the annual Route 66 NHRA Nationals as part of the NHRA Mission Foods Drag Racing Series. The track is used for official NHRA-sanctioned drag racing events featuring Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle categories. NHRA provides event scheduling, officiating, and results publishing through NHRA.com.
- NASCAR Digital Media NetworkcoreRoute 66 Raceway is operated as part of the NASCAR Digital Media Network (NDMS). NASCAR controls digital operations, ticketing platforms (store.nascar.com), brand presence, and administrative infrastructure for the venue. Route66raceway.com is hosted as part of the NASCAR Digital Media Network.
- Chicagoland SpeedwaycoreRoute 66 Raceway shares administrative offices, mailing address (500 Speedway Blvd., Joliet, IL 60433), ticketing sales center, and management with Chicagoland Speedway. Both venues are operated under the same NASCAR Digital Media Network umbrella.
- Mission FoodsminorMission Foods serves as the title sponsor of the NHRA Mission Foods Drag Racing Series, of which the Route 66 NHRA Nationals event is a part. The Mission Foods logo appears on event branding and backdrop signage at Route 66 Raceway events.
- PEAKminorPEAK is a sponsor of NHRA drag racing and appears on event branding at Route 66 Raceway, including the PEAK Racing logo visible on the winner's backdrop at the Route 66 NHRA Nationals.
- Dirt Oval 66minorDirt Oval 66 is a related dirt oval racing venue promoted alongside Route 66 Raceway, sharing the dirtoval66.com website and cross-linked from the Route 66 Raceway main navigation as a secondary event category.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Route 66 Raceway competitors and assessment
Company assessmentDirect peers
- Dirt Oval 66: Dirt oval racing facility co-located with and cross-promoted by Route 66 Raceway. Comparable as a secondary event category operated from the same Joliet complex under shared NASCAR ownership.
- Heartland Motorsports Park: NHRA-sanctioned drag strip in Topeka, KS hosting an NHRA Mission Foods Drag Racing Series event. Comparable as a regional NHRA event venue in the central United States.
- zMAX Dragway (Charlotte Motor Speedway complex): NHRA-sanctioned 4-wide drag strip in Concord, NC hosting the NHRA 4-Wide Nationals. Comparable as a premier drag racing venue also operating under the NASCAR-owned Speedway Motorsports umbrella, sharing corporate ownership with Route 66 Raceway.
- Sonoma Raceway: Multi-format motorsports complex in Sonoma, CA hosting both NHRA drag racing events and NASCAR/IndCar oval races. Comparable as a dual-format motorsports venue under NASCAR/ISC-style ownership with both drag strip and oval programming.
- Gainesville Raceway: NHRA-sanctioned quarter-mile drag strip in Gainesville, FL hosting the historic Gatornationals. Directly comparable as a flagship NHRA Mission Foods Drag Racing Series venue with multi-category competition (Top Fuel, Funny Car, Pro Stock, Pro Stock Motorcycle).
- Pacific Raceways: NHRA-sanctioned quarter-mile drag strip in Kent, WA hosting NHRA Northwest Nationals. Comparable as a regional NHRA-sanctioned drag racing venue with multi-category competition and spectator operations.
- Chicagoland Speedway: Sister motorsports venue sharing the same Joliet, IL address, administrative offices, ticketing center, and NASCAR ownership. Operates an oval NASCAR track alongside Route 66 Raceway's drag strip; the most operationally comparable peer given shared infrastructure and management.
- Indianapolis Raceway Park: NHRA-sanctioned drag strip and oval complex in Clermont, IN near Indianapolis, home of the prestigious NHRA U.S. Nationals. Directly comparable as a flagship NHRA event host serving the Midwest fan base.
- Norwalk Dragway (Summit Racing Equipment Motorsports Park): NHRA-sanctioned drag strip in Norwalk, OH hosting the NHRA Norwalk Nationals. Comparable as a Midwest regional NHRA event venue competing for series dates and spectator share.
Broad incumbents
- Bristol Motor Speedway: NASCAR-owned motorsports complex in Bristol, TN featuring an oval short track plus a Bristol Dragway (NHRA-sanctioned). Comparable as a NASCAR-controlled multi-format motorsports venue with NHRA drag strip operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Route 66 Raceway social profiles
Digital presenceRoute 66 Raceway compliance and trust
Trust signalCompliance1 record
Route 66 Raceway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Route 66 Raceway leadership team
Management profileNumber of profiles
Route 66 Raceway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Route 66 Raceway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Route 66 Raceway
What does Route 66 Raceway do?
Route 66 Raceway is a motorsports venue in Joliet, Illinois that operates a quarter-mile NHRA-sanctioned drag strip and a dirt oval track. The venue hosts the annual Route 66 NHRA Nationals featuring Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle competition, and also operates Dirt Oval 66 for dirt oval racing. Ticketing, track rental, and fan amenities are sold directly to spectators and event organizers.
Is Route 66 Raceway a public or private company?
Route 66 Raceway is a private company. It is classified as corporate owned and is currently operating.
When was Route 66 Raceway founded?
Route 66 Raceway was founded in 1998. It employs 11 to 50 people.
Where is Route 66 Raceway based?
Route 66 Raceway is headquartered in Joliet, United States, in the North America region.
Who are Route 66 Raceway's main competitors?
Direct peers on record are Dirt Oval 66, Heartland Motorsports Park, zMAX Dragway (Charlotte Motor Speedway complex), Sonoma Raceway, Gainesville Raceway, Pacific Raceways, Chicagoland Speedway, Indianapolis Raceway Park and Norwalk Dragway (Summit Racing Equipment Motorsports Park). Bristol Motor Speedway is listed as a broad incumbent.
Does Route 66 Raceway have an API?
No public API is recorded for Route 66 Raceway.
What industry is Route 66 Raceway in?
Route 66 Raceway's product category is Motorsports Entertainment Venue. Its primary akta.pro industry code is MPAKAEAC, Motorsports Tracks & Racing Facilities, with a secondary code of MPAKAGAE, Race Tracks, Circuits & Motorsport Venues. Its NAICS code is 711212 and its SIC code is 7948.