What Pacific Raceways does

Pacific Raceways is a privately held, family-owned motorsports facility located in Kent, Washington (unincorporated King County), founded in 1959 by Dan Fiorito Sr. and opened in 1960. The venue operates three distinct racing assets on a single site: an NHRA-sanctioned quarter-mile drag strip, a 2.25-mile, 10-turn SCCA-approved road course with 110 feet of elevation change, and a motocross facility. It hosts over 50 drag racing dates annually from March to October, culminating in the NHRA Northwest Nationals—one of only 24 national NHRA events—and approximately 100 ProFormance Racing School dates per year.

The facility generates revenue through a diversified mix of streams: NHRA-distributed ticket sales (nhra.evenue.net and phone), direct hospitality sales (1320 Club, Launch Club, Trackside Tables), tiered group discounts (15-25% for 20+ attendees), RV/motorhome parking (Gold and Silver tiers), private track rentals for car clubs, corporate events, and law enforcement training, sponsorship and advertising revenue (Muckleshoot Casino Resort as title sponsor, Sunoco, Ben Bridge Jeweler), and revenue share from the on-site ProFormance Racing School. Additional assets include the Pacific Innovation Center (40,000-square-foot automotive enthusiast and car storage facility), Pacific Grand Prix karting, and Moto-Pacific motorcycle services.

The business serves motorsports enthusiasts (drag racing fans, local racers, road course participants, performance driving students), corporate groups seeking entertainment venues, and government clients (law enforcement pursuit training). Distribution relies on NHRA's national ticketing infrastructure, regional tourism partnerships (Explore Auburn, Visit Federal Way, Visit Kent), and a hotel partner network spanning IHG, Marriott, Hilton, and Wyndham brands. The operation runs lean with 21 employees, reflecting an asset-heavy, family-controlled business model with no disclosed external funding or parent company.

Name

Pacific Raceways

Legal name

Pacific Raceways

Website

https://pacificraceways.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Raceways is a family-owned motorsports facility in Kent, Washington, operating an NHRA-sanctioned drag strip, a 2.25-mile road course, and motocross track. It serves motorsports enthusiasts, racers, corporate groups, and law enforcement through event ticketing, hospitality, track rentals, sponsorships, and on-site partner racing schools.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212), Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Drag racing events
• Motorsports facility
• Road course racing
• NHRA national events
• Performance driving school

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Ticket Sales: Ticket sales for NHRA Northwest Nationals and other drag racing events through NHRA's ticketing platform. General admission and reserved seating available. Tickets sold online at nhra.evenue.net and by phone (800-884-6472).
2. Hospitality and VIP Packages: Premium experiences including Trackside Tables (4-guest packages with food, beverages, parking), Launch Club ($100/person/day), and 1320 Club ($40/person/day). Sold through Pacific Raceways office with personalized service.
3. Group Discounts and Bulk Sales: Tiered group pricing: 15% discount for 20-99 guests, 20% for 100-249, 25% for 250+. Group sales handled via NHRA (800-884-6472).
4. Motorhome/RV Parking: Gold RV spots (30'x50', includes two GA 3-Day passes) and Silver RV spots (20'x50' to 30'x50', includes one GA 3-Day pass). Sold exclusively through NHRA.
5. Track Rentals: Private track rentals for car clubs, corporate events, testing, and law enforcement training. Contact via (253) 639-5927.
6. ProFormance Racing School Programs: Revenue share from on-site partner ProFormance Racing School, which offers One-Day High-Performance Driving Experience, SCCA Accredited Competition Curriculum, private coaching, and lapping programs. School has operated at Pacific Raceways for over 20 years.
7. Sponsorship and Advertising: Sponsors include Sunoco LP (fuel), Ben Bridge Jeweler, Green River College, MyAudioVideo.com, Kent Truck, Infinity Fire, Muckleshoot Casino Resort (title sponsor), and NHRA 75th anniversary. Logo placement on site and event materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pacific Raceways is a motorsports entertainment venue in Kent, Washington operating an NHRA-sanctioned quarter-mile drag strip, a 2.25-mile 10-turn road course, and motocross facilities. The venue hosts over 50 drag racing event dates annually from March to October, including the NHRA Northwest Nationals national event featuring 11,000-horsepower Top Fuel and Funny Car categories, plus Pro Stock and Pro Stock Motorcycle racing. The facility also offers private track rentals, corporate group packages, and hosts on-site partner ProFormance Racing School.

Product overview

Pacific Raceways is a motorsports facility offering multiple racing disciplines including a quarter-mile NHRA-sanctioned drag strip, a 2.25-mile 10-turn road course, and motocross facilities. The venue hosts over 50 drag racing dates annually from March to October, plus the annual NHRA Northwest Nationals national event featuring Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle categories. On-site partner ProFormance Racing School provides high-performance driving education and competition licensing programs. The Pacific Innovation Center provides automotive storage and business facilities for enthusiasts. Additional offerings include car shows, swap meets, and special events throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Raceways NHRA Drag Strip: NHRA-sanctioned quarter-mile drag racing facility hosting local grassroots racing to national NHRA events
• Pacific Raceways Road Course

Products and services

• NHRA Drag Strip Quarter-mile drag racing facility hosting over 50 racing dates annually from March to October, including local grassroots racing and the annual NHRA Northwest Nationals national event featuring Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle categories. Open to racers, spectators, and sanctioning bodies including SCCA and IRDC.
• Road Course 2.25-mile, 10-turn road course hosting SCCA events, IRDC, SOVREN (Pacific Northwest Historics with 200+ vintage race cars), Washington Motorcycle Road Racing Association, and various car clubs. Available for private rentals, lapping programs, law enforcement training, and corporate events. Features 110 feet of elevation change in less than half a mile.
• Motocross Facility Motocross racing facility located on the southwest side of the Pacific Raceways property, providing additional motorsports discipline offerings to participants and spectators.
• NHRA Northwest Nationals Annual national NHRA event featuring 11,000-horsepower Top Fuel and Funny Car categories, Pro Stock, and Pro Stock Motorcycle racing. The largest motorsports event in the Northwest and one of only 24 national NHRA events. Title sponsored by Muckleshoot Casino Resort as part of a multi-year agreement announced October 2024.
• Special Events and Car Shows Car shows, swap meets, and enthusiast events hosted at Pacific Raceways including BMW Car Club of America events, Import Face-Off, All Motorsports Swap Meet, Trunk or Treat, SCCA Tire Rack Street Survival, Bad Santa Car Cruise-In, and NHRA Fan Fest. Designed for automotive enthusiasts and family audiences throughout the year.
• ProFormance Racing School On-site partner driving school offering One-Day High-Performance Driving Experience, SCCA Accredited Competition Curriculum, private coaching, lapping programs, and manufacturer Ride and Drive programs. Uses Toyota 86 race cars and operates approximately 100 race dates per year. The only fully accredited High Performance and Competition Driving School in the Puget Sound Region.
• Pacific Innovation Center Automotive enthusiast community located at Pacific Raceways offering car storage, collection, and racetrack-related business facilities in 40,000-square-foot buildings. Targeted at automotive collectors and motorsports-related businesses seeking on-site storage near the track.
• Private Track Rentals Private track rental services for car clubs, corporate events, vehicle testing and tuning, and law enforcement pursuit driving training. Available on both the drag strip and 2.25-mile road course, with quote-based pricing arranged through the Pacific Raceways office.

Quantifiable outcome

• 11,000-horsepower vehicles compete at NHRA Northwest Nationals
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• NHRAflagshipStrategic or Co-development Partner · 18 December 2025NHRA sanctioning body partnership. Pacific Raceways is one of 24 national NHRA event venues. Hosts the 37th Annual NHRA Northwest Nationals as part of NHRA's 75th anniversary season. NHRA provides ticketing platform (nhra.evenue.net) and 800-884-6472 support.
• Muckleshoot Casino ResortflagshipGTM or Marketing Partner · 17 October 2024Title sponsor of NHRA Northwest Nationals (multi-year agreement). Provides hospitality upgrades and exclusive 10% hotel discount for race fans. 37th Annual Muckleshoot Casino Resort NHRA Northwest Nationals takes place July 24-26, 2026. Over 3,400 gaming machines and 67 table games at resort.
• ProFormance Racing SchoolcoreStrategic or Co-development PartnerOn-site partner providing high-performance driving instruction since 1994. Only fully accredited HP/Competition Driving School in Puget Sound. Programs include One-Day Experience, SCCA Accredited Curriculum, private coaching, lapping. Operates 100+ dates per year using Toyota 86 race cars.
• Pacific Grand PrixcoreStrategic or Co-development PartnerOn-site partner at Pacific Raceways offering karting experiences and related motorsports activities.
• Moto-PacificcoreStrategic or Co-development PartnerOn-site partner providing motorcycle racing services and support at Pacific Raceways.
• Sunoco LPminorGTM or Marketing PartnerFuel sponsor. Primarily engaged in distribution of motor fuels to independent dealers and retail sites. Logo appears on Pacific Raceways site.
• Ben Bridge JewelerminorGTM or Marketing PartnerJewelry sponsor with Tacoma display at NHRA events. Giveaway of Oris watches (MSRP $2,550) during Friday qualifying rounds.
• Green River CollegeminorGTM or Marketing PartnerRegional educational institution with main campus in Auburn's Lea Hill neighborhood. Logo on Pacific Raceways site as community sponsor.
• MyAudioVideo.com / Freedom Systems Inc.minorGTM or Marketing PartnerAudio/video and security systems provider. Over 40 years professional experience providing residential and commercial solutions.
• Kent TruckminorGTM or Marketing PartnerTruck and commercial vehicle provider serving northwest since 1974. Specializes in step vans, flatbeds, service utility trucks, cargo vans.
• Infinity FireminorGTM or Marketing PartnerFire protection company offering free onsite property evaluations and competitive pricing.
• Explore AuburncoreGTM or Marketing PartnerTourism partner presenting NHRA Fan Fest. Promotes Pacific Raceways as local attraction. Auburn hotels offer 10-30% discounts for race fans.
• Visit Federal WayminorGTM or Marketing PartnerTourism organization for Federal Way, WA. Promotes Pacific Raceways to visitors. Hotels offer 12-30% discounts.
• Visit KentminorGTM or Marketing PartnerTourism organization for Kent, WA. Promotes Pacific Raceways as local attraction. Hampton Inn & Suites Kent offers up to 20% discount.
• Seattle Mobility SolutionsminorChannel Partner/ Reseller/ DistributorMobility equipment rental partner. On-site scooter rentals for NHRA Northwest Nationals. Contact: (425) 598-5404 or mobilityseattle.com
• Garner Auburn (IHG)minorChannel Partner/ Reseller/ DistributorIHG brand hotel 5.5 miles from track. 15% discount for race fans. Features truck/trailer parking and overnight security.
• Comfort Inn AuburnminorChannel Partner/ Reseller/ DistributorRedesigned hotel near Outlet Collection Seattle. 20% discount for race fans. Near White River Amphitheatre and Weyerhaeuser King County Aquatic Center.
• Best Western Plus Mountain View Auburn InnminorChannel Partner/ Reseller/ DistributorEco-friendly, centrally located hotel. 15% discount for race fans. Pet-friendly rooms with WiFi, 50" TV, microwave, refrigerator, full hot breakfast.
• La Quinta AuburnminorChannel Partner/ Reseller/ DistributorModern hotel near downtown Auburn restaurants and shops. Free breakfast, WiFi, pool. Short drive from Muckleshoot Casino and Wild Waves.
• Courtyard by Marriott Seattle Federal WayminorChannel Partner/ Reseller/ DistributorMarriott hotel near I-5, SR-18 interchange. 13% discount for racers and race fans. About 15 minutes from track.
• Hampton Inn & Suites KentminorChannel Partner/ Reseller/ DistributorHilton hotel in Kent Valley. Up to 20% discount through Pacific Raceways promotional link. 18-20 minutes from track. Hot buffet breakfast, WiFi, pool, fitness center.
• Comfort Inn & Suites PacificminorChannel Partner/ Reseller/ DistributorNewly renovated hotel in Pacific, WA. 30% discount for Pacific Raceways enthusiasts.
• La Quinta Federal WayminorChannel Partner/ Reseller/ DistributorWyndham hotel near I-5. 30% discount during racing season for racers and race fans. Free Bright Side Breakfast, WiFi, pool.
• Top Beer ConcessionsminorGTM or Marketing PartnerFood and beverage concessions partner. Organizes food vendors for NHRA events including Brank's BBQ, Route 66, Fried Pie Factory, Crazy Taco, Teriyaki Time, and others. Also presents ticket stop and milk shake party during Fan Fest cruise.
• SCCAcoreStrategic or Co-development PartnerSports Car Club of America hosts events at Pacific Raceways road course. SCCA Accredited Competition Curriculum available through ProFormance Racing School.
• IRDC (International Race Driver's Club)coreStrategic or Co-development PartnerHosts road racing events at Pacific Raceways. IRDC Conference Road Racing scheduled for June 26-28 annually.
• SOVRENcoreStrategic or Co-development PartnerVintage racing organization. Hosts Pacific Northwest Historics over July 4th weekend with 200+ vintage race cars.
• WMRRA (Washington Motorcycle Road Racing Association)coreStrategic or Co-development PartnerMotorcycle racing organization hosting events at Pacific Raceways including Formula Ultra Super Bikes.
• 2Fast Motorcycle Track DaycoreStrategic or Co-development PartnerNorthwest's premier track day and instructional school for motorcycles. Schedules events at Pacific Raceways.
• Lucas OilcoreStrategic or Co-development PartnerLucas Oil Regional spectator tickets available through volunteer fund-racing program. NHRA Lucas Oil Division Six Drag Racing Series anchors drag schedule.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• zMAX Dragway (Charlotte Motor Speedway): Concord, North Carolina four-wide NHRA national event venue (NHRA Four-Wide Nationals) operated within Speedway Motorsports' portfolio. Comparable NHRA-sanctioned drag strip operation though at significantly larger scale.
• Sonoma Raceway: Northern California motorsports facility also hosting an NHRA national event (NHRA Sonoma Nationals) as part of the western swing, plus a road course and drag strip. Most structurally comparable to Pacific Raceways by combining NHRA national status with a road course and similar Pacific Coast geography.
• Summit Racing Equipment Motorsports Park: Norwalk, Ohio NHRA national event venue (NHRA Norwalk Nationals) offering drag racing and corporate entertainment packages. Comparable mid-sized private facility with marquee title sponsorship and NHRA national weekend.
• Firebird Motorsports Park: Chandler, Arizona NHRA national event venue (NHRA Arizona Nationals), formerly Wild Horse Pass Motorsports Park. Comparable southwestern NHRA national drag strip venue with similar event-driven revenue model.
• The Strip at Las Vegas Motor Speedway: Las Vegas, Nevada quarter-mile NHRA national event drag strip (NHRA Las Vegas Nationals) operating within Speedway Motorsports' portfolio. Comparable NHRA national event venue with similar national-event-driven economics.
• Gainesville Raceway: Gainesville, Florida NHRA national event venue (NHRA Gatornationals) and one of the longest-running drag strips in the U.S. Comparable legacy NHRA national event operator with grassroots and national programming.
• Texas Motorplex: Ennis, Texas NHRA national event venue (Texas NHRA FallNationals) hosting regional and national drag racing events. Comparable single-discipline, family-operated facility with NHRA national event status.
• Heartland Motorsports Park: Topeka, Kansas NHRA national event venue (NHRA Kansas Nationals) operating a quarter-mile drag strip with similar event calendar structure (March-October regional + national weekend). Comparable mid-size private venue operating model.
• Lucas Oil Indianapolis Raceway Park: Brownsburg, Indiana NHRA national event venue (NHRA U.S. Nationals) operating drag strip plus oval/road course. Comparable multi-discipline NHRA-anchored motorsports facility.

Regional players

• Portland International Raceway: Portland, Oregon road course facility operated by the City of Portland, hosting SCCA, NASA, and ICSCC events. Closest regional road-course peer in the Pacific Northwest, though without NHRA drag strip status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/home
• Facebookfacebook.com/theplacetorace
• LinkedInlinkedin.com/company/pacific-raceways

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Raceways