What Chicagoland Speedway does

Chicagoland Speedway is a privately held motorsports entertainment venue located on 930 acres in Joliet, Illinois, approximately one hour from downtown Chicago. The facility features a 1.5-mile D-shaped tri-oval with 18-degree turn banking, 15-story grandstands spanning 2,480 feet, 32 suites, and an infield RV park with 250 sites plus 80 backstretch sites. Originally opened in 2001 at a build cost of $130 million, the track operated for 18 consecutive NASCAR Cup Series seasons before suspending racing activity from 2020 through 2025; it is scheduled to return to the NASCAR national series schedule with a three-day Independence Day Weekend festival on July 3-5, 2026, featuring the ARCA Menards Series (Ashley Furniture 150), NASCAR O'Reilly Auto Parts Series, and the headline Cup Series eero 400.

The venue operates as part of NASCAR Digital Media Network's portfolio of 14 motorsports facilities, leveraging shared premier partnerships (Busch Light, Coca-Cola, Xfinity) and the NASCAR Tracks mobile application for digital ticketing, Fan Rewards, and facility navigation. Core products are race-weekend admissions (reserved grandstand, hospitality suites, VIP experiences), multi-tier camping packages (Infield, Skyline Terrace, Lower Ridge, Lakeside, Infield Premium, Speedway Ridge), experiential add-ons (Pre-Race Pass, scanner rentals, NASCAR One VIP with Elevate Experiences), and the NASCAR Racing Experience fan-driving program. The speedway targets general racing fans, families, RV/camping enthusiasts, corporate and VIP guests, group organizers, and community/educational segments via partnerships with Joliet schools, Chicago Public Schools, and the Field Museum.

Monetization is event-anchored across transaction-fee streams (tickets, camping, hospitality, add-ons) and sponsorship/licensing revenue (entitlement deals with eero and Ashley Furniture, beer sponsorship with Anheuser-Busch, and the NASCAR Premier Partner cohort). Distribution is direct-to-consumer via Ticketmaster, phone sales, a dedicated group-sales account team, and channel partners including On Location (travel packages) and GovX (specialty discount verification). Pricing is tiered with free general parking, free admission for kids 12 and under on ARCA/O'Reilly race days, and percentage-based discounts for military, veterans, first responders, healthcare workers, teachers, college students, and Costco members.

Name

Chicagoland Speedway

Legal name

Chicagoland Speedway

Website

https://chicagolandspeedway.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Chicagoland Speedway is a privately held motorsports venue in Joliet, Illinois hosting NASCAR Cup, O'Reilly, and ARCA racing. It sells tickets, multi-tier camping, hospitality suites, and VIP experiences through Ticketmaster and group sales, monetized via consumer transactions and entitlement sponsorships under NASCAR ownership.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports entertainment venue
• NASCAR race hosting
• Live racing events
• Motorsports facility operations
• Racing hospitality services

Headquarters

HQ city

Joliet

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series, and ARCA Menards Series races. Multiple ticket tiers including reserved grandstand seating, VIP experiences, and youth discounts.
2. Camping & RV Sites: Onsite camping with multiple options including Infield Camping, Skyline Terrace, Lower Ridge, Lakeside, Infield Premium, and Speedway Ridge. Four-night stay included with various amenities.
3. Hospitality Packages: Premium hospitality experiences including Turn 1 Deck two-tier party deck and Legend's Club luxury indoor suites with climate-controlled seating, all-inclusive food and beverages, and exclusive NASCAR appearances.
4. Add-ons & Upgrades: Pre-Race Passes for exclusive stage access, scanner rentals, NASCAR One VIP experiences with garage tours and pit passes, tailgate parking.
5. Special Offers & Groups: Discounted tickets for military, veterans, first responders, healthcare workers, teachers, college students. Corporate tailgate packages and group bookings for parties of 10+.
6. Sponsorship & Partnerships: Entitlement sponsorships for race events (eero 400, Ashley Furniture 150), official partner relationships with NASCAR premier partners including Busch Light, Coca-Cola, Xfinity, and others.
7. NASCAR Racing Experience: Fan driving experiences allowing participants to drive real NASCAR race cars or enjoy ride-alongs on the track.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Chicagoland Speedway is a 1.5-mile D-shaped tri-oval motorsports entertainment facility in Joliet, Illinois that hosts NASCAR national series races, including the NASCAR Cup Series (eero 400), NASCAR O'Reilly Auto Parts Series, and ARCA Menards Series (Ashley Furniture 150) during multi-day race weekends. The venue sells reserved grandstand tickets, premium hospitality suites, RV/tent camping, VIP behind-the-scenes experiences, group packages, and family entertainment such as the LEGO NASCAR Kids Zone, supported by sponsorships, entitlement deals, and travel packages.

Product overview

Chicagoland Speedway is a motorsports entertainment venue offering a multi-day racing festival experience centered around NASCAR national series events. The core product is the NASCAR race weekend (July 3-5, 2026) featuring three racing series: the eero 400 NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series, and Ashley Furniture 150 ARCA Menards Series. Supporting products include onsite camping options (Infield, Skyline Terrace, Lower Ridge, Lakeside, Infield Premium, Speedway Ridge), reserved seating and hospitality upgrades (Turn 1 Deck, Legend's Club), VIP experiences (NASCAR One Fueled by Elevate), and fan add-ons (Pre-Race Pass, Scanner Rental, Kids' Tickets, Kids' VIP Experience, LEGO Kids Zone). The venue also offers the NASCAR Racing Experience for fans wanting to drive real race cars. Ticketing integrates with Ticketmaster and the NASCAR Tracks App for digital ticket management. The experience is enhanced by the Busch Light Summer Music Series and Back Road Concert Series featuring live performances. Special discount programs cover military, veterans, first responders, healthcare workers, teachers, college students, and Costco members.

Differentiator

Problem solved

Functional benefit

Brands

• eero 400: NASCAR Cup Series race event at Chicagoland Speedway scheduled for July 5, 2026, with eero as the entitlement sponsor.
• Ashley Furniture 150
• NASCAR O'Reilly Auto Parts Series Race
• NASCAR ONE Fueled by Elevate

Products and services

• eero 400 (NASCAR Cup Series Race) The headline NASCAR Cup Series race event at Chicagoland Speedway held on Sunday, July 5, 2026, featuring the top national series stock car racing on a 1.5-mile tri-oval track. Targeted at NASCAR fans and the general racing public attending the Independence Day Weekend celebration.
• NASCAR O'Reilly Auto Parts Series Race NASCAR Xfinity-branded O'Reilly Auto Parts Series race held on Saturday, July 4, 2026, featuring second-tier national series stock car drivers competing on the 1.5-mile tri-oval. Targeted at NASCAR fans attending race weekend.
• Ashley Furniture 150 (ARCA Menards Series) ARCA Menards Series race event held on Friday, July 3, 2026 at 7:00 PM CT, featuring rising stock car racing stars as the opening race of the three-day Independence Day Weekend festival. Targeted at NASCAR fans and family attendees.
• NASCAR Racing Experience Official NASCAR driving experience allowing fans to drive real NASCAR race cars or enjoy high-speed ride-alongs on the Chicagoland Speedway track. Targeted at motorsports enthusiasts and thrill-seekers.
• Onsite Camping (Infield, Skyline Terrace, Lower Ridge, Lakeside, Infield Premium, Speedway Ridge) Onsite RV, 5th wheel, and travel trailer camping across 250+ infield and 80 backstretch sites with multiple tiers (Infield, Skyline Terrace, Lower Ridge, Lakeside, Infield Premium, Speedway Ridge), offering electric hookups, showers, restrooms, shuttles, and weekend activities. Targeted at RV and camping enthusiasts attending multi-day race weekends.
• Turn 1 Deck Hospitality Premium two-tier party deck hospitality experience at Turn 1 with prime race viewing, reserved admission, pre-race pass, complimentary beverages (soda, beer, wine), light meals, snacks, and preferred parking (1 pass per 4 packages). Targeted at corporate and premium guests seeking high-end race viewing.
• Legend's Club Hospitality Luxury indoor suite experience with skyline views, climate-controlled seating, reserved suite seating, pre-race pass, all-inclusive food and full bar, exclusive NASCAR driver Q&A sessions, preferred parking, and commemorative gifts during July 4-5 race days. Targeted at corporate hospitality clients and luxury event attendees.
• NASCAR One Fueled by Elevate VIP Experience Premium VIP experience offering behind-the-scenes NASCAR access including Garage and Pit Passes, garage tours, pit road entry, meet-and-greets with drivers, and on-track moments. Offered in Trackside Supreme and Premier package tiers. Targeted at superfans and corporate clients seeking exclusive access.
• Group Tickets & Packages Custom group packages for parties of 10 or more offering exclusive group rates, blocked seating, and customizable options for tailgating, parking, hospitality, and event access. Includes specialized experiences for Vintage Car Corral, First Responders, Teachers, Scouts, Corporate Tailgate, and Performance Groups. Targeted at group organizers, schools, scout troops, and corporate outings.
• Corporate Tailgate Package Corporate tailgate package for businesses including Sunday race admission in sections 1 and 2, premium tailgate spots in Lot P, group photo in Victory Lane, and available catering add-ons. Sold in 20, 50, and 75 ticket group bundles. Targeted at businesses hosting client entertainment or company outings.
• Chicagoland Speedway 50/50 Raffle

Quantifiable outcome

• Return of NASCAR Cup Series after 7-year hiatus in 2026
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• eerocoreGTM or Marketing Partner · 21 May 2026Entitlement sponsor for the NASCAR Cup Series race, titled the eero 400. Partnership includes at-track signage, digital and social media integrations, fan-facing activations, and exclusive hospitality experiences. eero is a home mesh WiFi system company owned by Amazon, founded in 2014. Race scheduled for Sunday, July 5, 2026.
• Ashley Furniture IndustriescoreGTM or Marketing Partner · 8 May 2026Entitlement sponsor for the ARCA Menards Series race, titled the Ashley Furniture 150. Ashley is the world's largest manufacturer of home furnishings, established in 1945. Race scheduled for Friday, July 3, 2026.
• Busch Light (Anheuser-Busch)coreGTM or Marketing Partner · 19 March 2026Official Beer Sponsor of NASCAR and sponsor of Busch Light Summer Music Series featuring Mitchell Tenpenny at Chicagoland on July 5. Partnership includes pre-race concert experiences and brand integrations throughout race weekend. Long-standing partnership dating back to 1990s.
• Joliet Public Schools District 86minorStrategic or Co-development Partner · 4 March 2026Drive for Success program recognizing students for academic achievement, strong attendance, positive behavior. Students earn tickets to 2026 race weekend through monthly awards from school principals.
• Joliet Township High School District 204minorStrategic or Co-development Partner · 4 March 2026Drive for Success program partnership recognizing high school students for academic excellence with race weekend tickets.
• On LocationcoreGTM or Marketing PartnerOfficial Travel Package Provider for Chicagoland Speedway. Offers packages including official event tickets, premium local accommodations, exclusive pre-race experiences, worry-free race day transportation. Packages are customizable.
• Elevate ExperiencescoreImplementation/ SI/ Consulting PartnerOfficial Premium Hospitality Partner of NASCAR. Provides NASCAR One Fueled by Elevate VIP experiences including garage tours, pit passes, meet-and-greets, and behind-the-scenes access.
• NASCAR Racing ExperienceminorStrategic or Co-development PartnerOfficial driving experience of NASCAR, allowing fans to drive real NASCAR race cars or enjoy high-speed ride-alongs at Chicagoland Speedway. Operating dates include May 23, July 6, July 11, and August 8, 2026.
• Chicago Public SchoolsminorStrategic or Co-development PartnerEducational partnership hosting STEAM Fest Design Challenge with 550+ students from 45 CPS STEM/STEAM schools. Part of NASCAR's community engagement and workforce development initiatives.
• Field MuseumminorStrategic or Co-development PartnerPartner in STEAM Fest Design Challenge hosting hands-on educational NASCAR-themed activities for Chicago Public Schools students.
• NASCAR Premier Partners (Busch Light, Coca-Cola, Freeway Insurance, Xfinity)coreGTM or Marketing PartnerNASCAR premier partners with official status sponsorships that extend across all NASCAR venues including Chicagoland Speedway.
• Additional Partners (AdventHealth, Craftsman, DEWALT, Grizzly Nicotine Pouches, Mobil 1, Safety Kleen, SMASHD, Source One Digital, Suburban Propane, Sunoco, Toyota)minorGTM or Marketing PartnerAdditional official partners listed on partners page providing various sponsorship activations and brand associations with Chicagoland Speedway events.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas Motor Speedway: 1.5-mile intermediate NASCAR-owned speedway in Fort Worth. Same track dimensions, comparable multi-tier hospitality and camping program, and operated under NASCAR/ISC as a peer Cup Series date.
• Kansas Speedway: 1.5-mile tri-oval in Kansas City, KS owned by NASCAR/ISC. Closest geographic and structural analog: same footprint, similar Cup/Xfinity/ARCA race-weekend model, and same NASCAR parent.
• Charlotte Motor Speedway: Flagship 1.5-mile NASCAR intermediate in Concord, NC. Operates a comparable multi-day race-weekend model with extensive RV camping (51+ acres), premium hospitality, and fan zones at the heart of NASCAR country.
• Homestead-Miami Speedway: 1.5-mile intermediate NASCAR-owned oval in Homestead, FL. Hosts the same NASCAR national series schedule and offers the same reserved seating/camping/hospitality stack as Chicagoland.
• Atlanta Motor Speedway: 1.54-mile intermediate NASCAR-owned quad-oval in Hampton, GA. Recently reconfigured and repaved, hosting Cup, Xfinity, and ARCA weekends with a similar gate/camping configuration and sponsorship-led revenue model.
• Las Vegas Motor Speedway: 1.5-mile intermediate NASCAR-owned speedway. Hosts the same NASCAR weekend format, with substantial on-property camping and premium hospitality — directly comparable business model and event economics.
• Pocono Raceway: 2.5-mile tri-oval in Pennsylvania that has hosted NASCAR Cup and Xfinity races. Although independently owned (a structural differentiator), it runs a comparable single-weekend Cup business model with on-site camping and sponsor-driven revenue.

Broad incumbents

• Daytona International Speedway: 2.5-mile NASCAR-owned superspeedway and flagship venue of the sport, hosting Daytona 500, Coke Zero Sugar 400, and ancillary events. Larger, broader portfolio, but operated under the same NASCAR/ISC umbrella and represents the scale ceiling for assets like Chicagoland.
• Indianapolis Motor Speedway: Iconic 2.5-mile motorsports complex that has hosted NASCAR Cup races alongside IndyCar. While broader and IndyCar-centric, Chicagoland has historical operational overlap (hosted IndyCar and IROC events 2001-2019) making it a comparable breadth benchmark.

Regional players

• Route 66 Raceway: Dragstrip and motorsports facility co-located on the Joliet property alongside Chicagoland Speedway. Shares parent (NASCAR) and grounds; relevant as a same-site revenue complement for facility rentals and event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chicagolndspdwy
• Facebookfacebook.com/chicagolandspeedway
• Instagraminstagram.com/chicagolndspdwy
• LinkedInlinkedin.com/company/chicagoland-speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chicagoland Speedway