What StuyTown does

StuyTown (Stuyvesant Town) and Peter Cooper Village (PCV) is a privately held residential community comprising two adjacent properties spanning 80 acres on Manhattan's East Side between 14th and 23rd Streets, established in 1947 and operated by BPP MFNY Employer LLC d/b/a Beam Living. The core product is market-rate apartment rental across studio to 5-bedroom units offered in three finish tiers (Classic, Modern, Platinum), supported by an extensive on-site amenity stack including three StuyFitness facilities, 15 playgrounds, six parking garages with EV charging, in-building storage, the Oval Study co-working space, Oval Kids children's programming, the River Room event venue, a seasonal Sunday Greenmarket, and 24/7 Public Safety operations.

The technology layer is operational rather than novel: the Beam Living resident app handles rent payments, maintenance requests, key/access card ordering, and occupant management; Matterport 3D virtual tours support remote apartment viewing; AlertMedia provides emergency communications; URBN Playground powers amenity booking. There are no proprietary AI/ML systems, and the digital stack is largely third-party SaaS integrated into a property management workflow.

The business model is dominated by recurring monthly apartment rent, augmented by a diversified set of ancillary subscription and transaction streams: StuyFitness memberships and personal training, Les Mills 12-week programs at $600 each, Oval Study co-working at $50/month, LAZ Parking daily and reserved parking, Storage Deluxe storage units, River Room and Oval Kids hourly event rentals, tiered party packages, a $200-per-side resident referral program, fee-based in-unit maintenance, and affiliate deals with 40+ local businesses. Distribution is direct-to-consumer via the Stuytown.com website, a physical leasing office at 252 First Avenue, broker relationships under a no-fee concept, and the Beam Living app, serving families with children, students, working professionals, and pet owners across a hybrid segmentation approach.

Name

StuyTown

Legal name

BPP MFNY Employer LLC d/b/a Beam Living

Website

https://stuytown.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

StuyTown/PCV operates an 80-acre residential community on Manhattan's East Side, renting studio-to-5-bedroom apartments across two properties and serving thousands of tenants through market-rate leases plus extensive on-site amenities including fitness, co-working, parking, and event venues.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Apartment Rent: Monthly rent payments from residential tenants in StuyTown and Peter Cooper Village apartments. Units range from studios to 5-bedroom apartments with various finish levels (Classic, Modern, Platinum).
2. StuyFitness Memberships: Monthly and commitment-based gym memberships at three on-site fitness facilities. Includes off-peak, month-to-month, and commitment options with discounts for couples, seniors, students, and essential workers.
3. Personal Training Services: One-on-one, buddy, and small group personal training sessions at StuyFitness facilities
4. Les Mills Program Fees: Structured 12-week fitness programs including SHAPES and Strength Development at $600 per program
5. Oval Study Memberships: Monthly co-working space membership at $50/person with $55 one-month no-cancellation option. Includes printing, phone booth access, and 5 Stuy Cafe discount.
6. Parking Garage Fees: Daily parking, overnight specials, and reserved parking spaces at 6 on-site garages managed by LAZ Parking with EV charging capabilities
7. In-Building Storage Rentals: Monthly storage unit rentals at 526 East 20th Street Loop, with 4'x6'x7' standard units and various sizes available
8. River Room Event Space Rental: Hourly rental of community event space at $75/hour with 2-hour minimum, plus $200 refundable deposit. Available Friday-Sunday.
9. Oval Kids Venue Rental: Hourly rental of children's indoor play space at $85-$100/hour for parties and events on weekends
10. Party Packages: Tiered party packages for playgrounds and event spaces ranging from free basic package to $250 Ultimate Package with party bags and favors
11. Resident Referral Program: $200 rent credit for referring friends who sign leases, creating a referral-driven tenant acquisition loop
12. In-Unit Maintenance Services: Fee-based maintenance services including flooring replacement, wood floor sanding, window screen/shade installation, and lightbulb replacement
13. Deals & Discounts Partner Program: Resident perks program with discounts at local businesses (restaurants, services, retailers) creating community value and local business partnerships

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

StuyTown/PCV rents market-rate residential apartments in two adjacent Manhattan properties spanning 80 acres between 14th and 23rd Streets, offering studio through 5-bedroom units in three finish tiers (Classic, Modern, Platinum). The apartments are bundled with an extensive in-community amenity ecosystem including three fitness centers, co-working space, children's programs, event venues, parking with EV charging, in-building storage, a seasonal Greenmarket, 24/7 public safety, and an on-site Whole Foods Daily Shop. Property management and resident services are delivered through the Beam Living resident app, the URBN Playground amenity app, and an in-person leasing office.

Product overview

StuyTown and Peter Cooper Village is a single residential community comprising two adjacent properties spanning 80 acres in Manhattan's East Village. The core product is market-rate apartment rental across studio to 5-bedroom units available in three finish tiers (Classic, Modern, Platinum). Property management and resident services are delivered through the Beam Living Resident App for rent payments, maintenance requests, and access management. The community offers extensive on-site amenities including three StuyFitness fitness centers, Oval Study co-working space, Oval Kids children's programs, The River Room event venue, six parking garages with EV charging, in-building storage, and a seasonal Greenmarket. Retail partners including a Whole Foods Daily Shop and Peter Coop's Scoops ice cream provide on-site conveniences. Additional services include pet-friendly facilities, sports programs, summer camps, a resident referral incentive program, BEAMMATE roommate matching, and a neighborhood deals and discounts program.

Differentiator

Problem solved

Functional benefit

Brands

• StuyFitness: On-site fitness centers offering group fitness classes, personal training, and Les Mills programs for residents.
• BeamLiving

Products and services

• StuyTown & Peter Cooper Village Apartments
• StuyFitness Memberships
• StuyFitness Personal Training
• Les Mills Group Fitness Programs
• Oval Study Co-Working Membership
• On-Site Parking Garages
• In-Building Storage Rentals
• The River Room Event Space Rental
• Oval Kids Venue & Children's Programs
• StuyTown Summer & Winter Camps
• BEAMMATE Roommate Matching Service
• Resident Referral Program
• Fee-Based In-Unit Maintenance Services
• Greenmarket (On-Site Farmers Market)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor · 14 May 2025Whole Foods Market opened a 10,000 sq ft Daily Shop at 409 East 14th Street on May 14th, featuring curated grocery selection, prepared foods, Juice & Java cafe, and local products from 100+ Northeast suppliers. The store offers grocery delivery 7 days a week and is part of Whole Foods' urban smaller-format concept.
• LAZ ParkingcoreStrategic or Co-development PartnerLAZ Parking manages all 6 on-site parking garages with 24/7 access, EV charging capabilities, valet and self-parking options. They offer overnight specials, referral credits, and rate matching against competitors.
• Storage DeluxeminorStrategic or Co-development PartnerStorage Deluxe provides secure in-building storage units at 526 East 20th Street Loop with 24/7 access. New residents receive 1 month free when signing within 30 days of lease start.
• URBN PlaygroundcoreStrategic or Co-development PartnerURBN Playground provides the mobile app for Oval Study, Oval Kids, River Room event space, summer camps, and fitness bookings. They also assist with move-in/move-out logistics and event planning.
• Les MillscoreTechnology or IntegrationLes Mills provides fitness programming including SHAPES, Strength Development, and group fitness classes. Adidas partnership brings premium fitness content to StuyFitness facilities.
• Amazing AthletesminorChannel Partner/ Reseller/ DistributorAmazing Athletes provides summer and winter camps for children ages 3-12 with sports, arts, music, and educational programming. A sister brand of Soccer Stars with 24 years of legacy in New York.
• Ennis Education ServicesminorChannel Partner/ Reseller/ DistributorK-7 tutoring and educational services at Oval Kids including Phonics, Reading Comprehension, Beginner's French, and Kindergarten Club. Instructors from The Brearley School, University of Cambridge, and The École among other institutions.
• I Can Do That NYC!minorChannel Partner/ Reseller/ DistributorBallet, Hip Hop, Jazz Dance & Musical Theater classes for children created by Broadway performers and PCVST residents Jeffrey Shecky Schecter and Melissa Swender with over 25 years experience.
• Jodi's GymminorChannel Partner/ Reseller/ DistributorTumbling and gymnastics programs for children ages 18 months to 7 years at Oval Kids. Operating since 1982 with unmatched curriculum.
• Ramblin' Dan's Freewheelin' BandminorChannel Partner/ Reseller/ DistributorHigh-energy music classes for children with playful musicality and skillful guitar work in a pressure-free atmosphere.
• Spanish Conmigo NYCminorChannel Partner/ Reseller/ DistributorSpanish classes, private pods, and tutoring for children starting at age 2. Taught by a long-time PCVST resident and NY State Spanish certified teacher with 20+ years experience.
• The Goddard School at StuyTownminorChannel Partner/ Reseller/ DistributorOn-site Goddard School early childhood education center serving StuyTown families.
• Sugar Hill CreameryminorChannel Partner/ Reseller/ DistributorPeter Coop's Scoops ice cream truck operated by Sugar Hill Creamery offering handmade, small batch ice cream and non-dairy frozen desserts with Caribbean and Midwestern-inspired seasonal flavors.
• 40+ Local Business PartnersminorChannel Partner/ Reseller/ DistributorDeals & Discounts program with 40+ local restaurants, services, and retailers offering resident discounts including 11Tigers, Angelina Bakery, Bond Vet, Calzedonia, Carvel, Chopt, Ess-a-Bagel, Exit9 Gift Emporium, and many more.
• SpectrumminorGTM or Marketing PartnerInternet service provider offering 3 months of free Wi-Fi for new residents as a limited-time promotion.
• AlertMediacoreTechnology or IntegrationEmergency notification and mass communication system for resident safety alerts, building evacuations, and community announcements.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Durst Organization: A major New York real estate firm focused on sustainable, large-scale residential and commercial properties. Comparable as a NYC-focused owner/operator of amenity-rich residential communities with sustainability credentials.
• Greystar Real Estate Partners: The largest apartment property manager in the U.S., with extensive urban and New York exposure. Comparable as a scaled residential property manager operating large communities with structured amenity and resident-service platforms.
• AvalonBay Communities: A major apartment REIT operating in NYC urban markets among others. Comparable as an institutional owner/operator of large-scale, amenity-rich urban apartment communities targeting similar renter demographics.
• Equity Residential: A large publicly-traded apartment REIT with a significant New York City portfolio. Comparable as a major institutional owner/operator of urban Class A rental housing with similar unit-mix and amenity positioning.
• Tishman Speyer: A global real estate owner, developer, and operator with a significant NYC residential portfolio. Comparable as a major Manhattan landlord and amenity-driven property operator.
• Brookfield Property Group: A major global real estate operator with a significant New York residential and mixed-use presence. Comparable as a large institutional owner/operator of urban residential assets with amenity-driven positioning.
• Related Companies: One of the largest privately-owned real estate firms in the U.S., with a major New York City residential and mixed-use portfolio. Comparable as a large-scale Manhattan residential operator and developer with deep amenity and community programming.

Direct peers

• Rose Associates: A long-standing New York City residential property management and development firm. Comparable as a NYC-focused manager of large, amenitized urban apartment communities with deep local operating expertise.
• Rudin Management: A major New York City residential and commercial property manager with a large Manhattan portfolio. Comparable as a NYC-focused residential operator running amenity-rich, long-tenure apartment communities.
• Gotham Organization: A New York City residential developer and manager with a substantial Manhattan rental portfolio. Comparable as a NYC-focused owner/operator of large rental communities targeting similar professional and family tenants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stuytownapts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StuyTown