Senior Living Specialists

What Senior Living Specialists does

Senior Living Specialists is a Plano, Texas-based senior care referral and placement service operating exclusively in the Dallas-Fort Worth metroplex. Founded in May 2009 by Paul Markowitz after his personal experience placing his mother, the company provides free advisory services to families navigating senior care decisions across six categories: Assisted Living, Memory Care, Senior Housing, Nursing Homes, Residential Care Homes, and Home Care. The firm operates with a small team of 1-10 employees that includes four Licensed Master Social Workers and combines for over 400 years of senior care experience.

The business model is an affiliate referral model in which families receive placement guidance at no cost, and the company is compensated by referral fees paid by the receiving senior living community when a senior moves in. The platform is fundamentally a human-driven service, not a technology product: there is no app, no API, no proprietary matching algorithm, and no AI components. The company's reach is built on a directory of 1,200+ senior living options across 50+ DFW cities, supported by a deep local SEO content footprint with dedicated resource pages for each city. Distribution is sales-led, with advisors available seven days per week via phone, email, and contact forms to guide families through a narrowed selection of 2-3 facility options.

Since inception, Senior Living Specialists has assisted over 15,000 families and accumulated 500+ 5-star client ratings. The company is privately held, founder-operated, with no disclosed outside funding, no acquisitions, and no expansion beyond the DFW metroplex. Growth has been entirely organic over a 16-year operating history.

Name

Senior Living Specialists

Legal name

Senior Living Specialists

Website

https://seniorlivingspecialists.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Living Specialists is a free, Plano-based referral service that matches DFW families with senior living facilities across assisted living, memory care, and related care categories, compensated via referral fees from partner communities.

Ownership category

akta.pro rank

Product category

Senior Living Placement and Referral Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior care referral
• Assisted living placement
• Memory care referral
• Senior living advisory
• Elder care placement

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Referral Fees from Senior Living Facilities: Senior Living Specialists is a free service for seniors and their families. The company generates revenue through referral fees paid by senior living communities and care facilities when a senior moves into a community or care home. This model allows the company to provide free guidance to families while being compensated by the receiving facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Senior Living Specialists operates as a free senior care referral and placement service that connects families in the Dallas-Fort Worth metroplex with over 1,200 senior living options, including assisted living, memory care, senior housing, nursing homes, residential care homes, and home care. A team of advisors, including four Licensed Master Social Workers with over 400 years of combined senior care experience, provides personalized one-on-one guidance to families and narrows options to 2-3 appropriate facilities based on the senior's specific needs.

Product overview

Senior Living Specialists operates as a free senior care referral and placement service for the Dallas-Fort Worth metroplex. The company connects families with over 1,200 senior living options including Assisted Living, Memory Care, Senior Housing, Nursing Homes, Residential Care Homes, and Home Care services. The service is provided at no cost to families, with the company compensated through referral fees from partner facilities upon successful placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living Referral and Placement Service A free referral and advisory service that matches families in the Dallas-Fort Worth area with appropriate senior living facilities from a network of over 1,200 care options, providing personalized one-on-one guidance.
• Assisted Living Referrals Referral service connecting families with assisted living communities in the DFW area that provide help with daily activities while maintaining independence.
• Memory Care Referrals Referral service for Alzheimer's and dementia care programs offering secure environments and specialized caregiver training in the DFW area.
• Senior Housing Referrals Referral service for independent living communities and senior housing options in DFW focused on maintenance-free lifestyles for active seniors.
• Nursing Home Referrals Referral service connecting families with nursing homes providing higher-level medical care for seniors in the DFW area.
• Residential Care Home Referrals Referral service for smaller, home-like care settings in DFW with lower staff-to-resident ratios for personalized attention.
• Home Care Referrals Referral service for in-home senior care providers in DFW allowing seniors to receive care in their own residences.

Quantifiable outcome

• 15,000+ families assisted since 2009
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Oxford Glen Alzheimer's CareminorOthersOne of many memory care facilities in the DFW area that Senior Living Specialists may refer families to. Located at 4546 Bunker Hill Rd., Sachse, TX 76248, specializing in Alzheimer's Care, Dementia Care, and Memory Care.
• Orchard Park Senior LivingminorOthersAssisted living facility in Murphy, TX (304 West FM 544, Murphy, TX 75094) that offers Assisted Living, Alzheimer's Care, Dementia Care, and Memory Care services.
• Caruth Haven Court Assisted LivingminorOthersAssisted living facility at 5585 Caruth Haven Lane, Dallas, TX 75225, offering Assisted Living, Alzheimer's Care, Dementia Care, and Memory Care.
• Emeritus at Lake Highlands Assisted LivingminorOthersAssisted living community located at 9715 Plano Road, Dallas, TX 75238.
• Emeritus at Preston Assisted LivingminorOthersAssisted living community at 12400 Preston Road, Dallas, TX 75230.
• Parson's House Senior LivingminorOthersSenior living facility at 4205 West Northwest Hwy, Dallas, TX 75220.
• Sunrise Senior LivingminorOthersSenior living community at 13001 Hillcrest Road, Dallas, TX 75240.
• Acadia Assisted Living DallasminorOthersAssisted living facility at 3344 Forest Lane, Dallas, TX 75234.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Eldercare Locator (U.S. Administration on Aging): Federally funded public service connecting older adults and families with local elder-care resources across the U.S. Comparable as an elder-care information and referral hub but as a free, government-operated resource that competes for upstream family queries before they reach private placement services.

Direct peers

• Oasis Senior Advisors: Franchise-based senior living placement service pairing families with local advisors across multiple U.S. markets. Comparable business model (free to families, paid via community referral fees) and similar advisor-led GTM, but operating through a franchise structure rather than independent local ownership.
• A Place for Mom: Largest U.S. senior living referral and advisory service, connecting families with assisted living, memory care, and other senior care options. Directly comparable as a referral/placement competitor monetized via community referral fees, but operating nationally and as a private-equity-backed platform rather than a single local market.
• Caring.com: Senior care referral and resource platform with directories for assisted living, memory care, home care, and nursing homes. Comparable as a senior-care marketplace funded by referral fees, with strong national content/SEO presence competing for the same family-search demand.
• Assisted Living Locators: Senior living placement/advisory franchise with local advisors who guide families through assisted living and memory care choices. Comparable as a placement advisor monetized through community referral fees, with a localized but multi-market footprint.
• CarePatrol: Senior care placement franchise helping families evaluate assisted living, memory care, and in-home care options. Comparable as a referral/placement service compensated by partner communities, with a multi-territory footprint analogous to SLS's local-coverage approach.

Emerging players

• Seniorly: Online senior living marketplace combining directory listings with advisor-led placement support. Comparable as a placement competitor targeting assisted living and memory care families, but with more of a digital-first product overlay than SLS's relationship-led model.

Regional players

• A Place for Mom (Senior Living Advisors / local franchises): Beyond its national platform, A Place for Mom operates regional advisor networks (including DFW territory) that directly compete head-to-head with SLS for the same local families and referral fee relationships with the same DFW facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seniorlivingspecialists
• LinkedInlinkedin.com/company/senior-living-specialists

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Living Specialists