Cuban Adventures

What Cuban Adventures does

Cuban Adventures (legal entity Big Planet Adventures Pty Ltd) is a Sydney-founded tour operator that has specialized in travel to Cuba since 2005. The company organizes multi-day small-group tours, day tours, short-stay packages, and private or customized itineraries for international visitors, with published tour prices spanning approximately $640 to $3,380. Group sizes are kept small (averaging 6–7 travelers, capped at 12–16), and the product is delivered through a network of local Cuban guides and on-the-ground staff. The company also offers a B2B Destination Management Company (DMC) service for trade partners, women-only tours, and partnerships such as bundled travel insurance with Asistur S.A.

The business holds required Cuban tourism licensing through MINTUR (Ministry of Tourism) and the Chamber of Commerce, which functions as a regulated barrier to entry for foreign competitors. It is registered as one of only two Australian-licensed Cuba tour operators and operates sales/distribution offices in Australia, the United States, the United Kingdom, and Brazil. The company has been recognized three times with TourRadar's Tour of the Year award for Latin America, reinforcing brand credibility in the niche Cuba segment. Revenue is generated through direct B2C bookings across multiple source markets and via B2B DMC wholesale arrangements, with no disclosed enterprise anchor customers.

The operating model is asset-light in terms of physical infrastructure but relies on accumulated local expertise, in-country partnerships, and regulatory compliance for sustainable differentiation. The company has executed recent expansion moves including a Brazil office, the launch of the Havana Short Stay product, and entry into the B2B DMC channel, suggesting a strategy of multi-market distribution and product mix diversification rather than aggressive single-market scaling. No AI, technology platform, or proprietary software is referenced in the available data.

Name

Cuban Adventures

Legal name

Big Planet Adventures Pty Ltd

Website

https://cubagrouptour.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Cuban Adventures is a Sydney-founded, Cuba-specialist tour operator running small-group, day, short-stay, and private tours for international travelers, with offices in Australia, the USA, the UK, and Brazil.

Ownership category

akta.pro rank

Product category

Adventure and Cultural Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Cuba guided tours
• Small group tours
• Cultural immersion travel
• Cuba adventure holidays
• Cuba travel packages

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Multi-Day Group Tours: Small group tours ranging from 4-20 days, limited to 12-16 people, departing weekly from Havana. Includes accommodation in casas particulares, tour leaders, transportation, and various activities.
2. Short Stay Packages: 3-5 day packages including accommodation, local guide, airport transfers, and curated experiences. Can be standalone or add-on to group tours.
3. Private & Custom Tours: Private tours booked exclusively for groups on preferred dates; custom tours with fully tailored itineraries. Pricing varies by group size and customization level.
4. Day Tours & Experiences: Half-day and full-day tours in Havana, Santiago de Cuba, and Trinidad covering culture, history, food, and adventure activities.
5. Travel Services: Additional services including eVisa applications, travel insurance (partnered with Asistur S.A.), and accommodation extensions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cuban Adventures designs and sells guided small-group tours, private/custom tours, day tours, and short-stay packages across Cuba. Tours feature locally based Cuban tour leaders and accommodation in family-run guesthouses (casas particulares), with group sizes limited to 12-16 travelers and weekly Havana departures. The company also provides Cuba travel support services including eVisa processing, travel insurance (via Asistur S.A.) and B2B destination management for other tour operators.

Product overview

Cuban Adventures operates as a multi-product tour operator offering a portfolio of guided tour experiences across Cuba. The core offering comprises Multi-Day Group Tours (5-20 days, small groups of 12-16 travellers), Day Tours (half and full-day cultural experiences), Short Stay Packages (2-5 day immersive packages in Havana, Viñales, Trinidad, and Santiago de Cuba), and Private & Custom Tours. Tour products are organized into sub-brands: Ultimate Cuba (premium all-inclusive), Classic Cuba (budget-friendly with flexibility), Active Adventure (nature-based), and Special Interest (cycling, birdwatching, women-only, dance, language). The portfolio also includes add-on services such as Travel Insurance (via Asistur S.A.), Tourist Visa/eVisa processing, and B2B services including Cuba DMC services and an Agent Portal for travel partners. Pricing ranges from approximately $640 USD (6-day Western Cuba) to $3,380 USD (14-day Heritage Tour).

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Day Group Tours Guided small-group tours ranging from 4 to 20 days, limited to 12-16 travellers and departing weekly from Havana. Includes accommodation in casas particulares, local tour leaders, transportation and curated cultural activities. Targeted at international leisure travelers seeking cultural immersion.
• Private and Custom Tours Personalised tours tailored to private groups with options for fully custom itineraries or private departures on existing tour packages, with a dedicated local guide throughout. Pricing starts from approximately US$3,000 for small groups of 1-4 people.
• Day Tours Half-day and full-day cultural tours in Havana, Trinidad and Santiago de Cuba covering themes such as arts, history, cuisine, dance, classic cars and street art. Available to individual travelers and add-on to multi-day tours.
• Havana Short Stay 3-5 day Best-of-Havana package featuring a private English-speaking local guide, airport transfers, casa particular accommodation with daily breakfast and curated activities including Old Havana Walking Tour, Classic Car Tour, cultural experiences and nightlife. Starting from US$1,100 for 3 nights.
• Viñales Short Stay Short stay in Viñales Valley, 3 hours from Havana, featuring limestone hills and tobacco fields with local guide and casa particular accommodation.
• Eastern Cuba Short Stay 4-day, 3-night packages exploring Santiago de Cuba and Baracoa with local guide and accommodation.
• Language Immersion Short Stay Spanish lessons in Havana combined with local community activities and homestay accommodation.
• Cuban Dance Package Salsa, son, rumba, cha cha and Cuban folklore dance lessons with professional dancers, including homestay accommodation.
• 8 Day Cuba Original Tour Classic 8-day tour covering Havana, Viñales, Bay of Pigs, Cienfuegos, Trinidad and Santa Clara. Tour code CC, priced at US$795 per person. Three-time TourRadar Tour of the Year for Latin America.
• 9 Day Cuban Life Tour Ultimate 9-day Cuba tour with salsa, cooking classes and cultural activities supporting local artisans, designed to comply with the Support for the Cuban People general license. Tour code SCP9, priced at US$2,375 per person.
• 14 Day Cuba Heritage Tour Full island journey from west to east exploring Cuba's music scene, scenery and local traditions. Tour code SCP14, priced at US$3,380 per person.
• 15 Day Original Tour Signature 15-day itinerary highlighting genuine aspects of Cuban life, history and cultural influences. Tour code CA, priced at US$1,625 per person.
• 9 Day Essential Cuba Cultural immersion tour exploring Cuban complexity through local perspectives. Tour code CG, priced at US$1,500 per person.
• 6 Day Western Cuba Western provinces tour featuring Las Terrazas, Soroa and Viñales. Tour code CX, priced at US$640 per person.
• Cuba Cycling Tour 8-day cycling tour through five provinces exploring central Cuba's landscapes. Tour code CY, priced at US$1,580 per person.
• Cuba Birdwatching Tour 9-day birding and wildlife photography tour visiting protected natural areas and national parks. Tour code CB, priced at US$1,860 per person.
• Women-Only Tours Women-only group tours celebrating sisterhood and supporting women-owned businesses and community leaders. Tour codes CCW, CMW and CYW.
• Tourist Visa (eVisa) Electronic visa service delivered to inbox within 3 business days. Included free with Ultimate Cuba tours and available as add-on service for other packages.
• Travel Insurance Travel medical insurance offered in partnership with Cuban insurer Asistur S.A., required for all travellers to Cuba and available as an additional-cost add-on.
• Cuba DMC Services Destination Management Company services supporting international tour operators with itinerary planning, ground handling, accommodation, transport, guides and visa support in Cuba.
• Agent Portal Online portal for affiliated travel agents and booking partners to access tour information, resources and manage client bookings.

Quantifiable outcome

• Small group tours limited to 12-16 people for personalized attention
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Asistur S.A.coreStrategic or Co-development PartnerCuban Adventures partners with Cuban insurer Asistur S.A. to provide travel medical insurance at an additional cost for travelers to Cuba. Asistur S.A. is the official Cuban insurance organization.
• Virgin HolidaysminorGTM or Marketing PartnerVirgin Holidays Responsible Tourism Awards recognized Cuban Adventures for activities promoting cultural engagement and conserving cultural heritage.
• TourRadarcoreGTM or Marketing PartnerCuban Adventures 8-day Original Cuba Tour won TourRadar's Tour of the Year for Latin America three times, based on excellent traveler reviews on the platform.
• Australian Federation of Travel Agents (ATIA)coreOthersAccredited Member of ATIA with membership number A17177. ATIA is a major travel industry body in Australia.
• Council of Australian Tour Operators (CATO)coreOthersMember of CATO (membership 55579588), the council representing tour operators in Australia.
• Australia-Latin America Business Council (ALABC)minorOthersMember of the Australia-Latin America Business Council supporting trade relationships.
• The International Ecotourism Society (TIES)minorOthersPartner organization committed to promoting sustainable and responsible tourism practices.
• Global Sustainable Tourism Council (GSTC)minorOthersGSTC partnership supporting globally recognized sustainable tourism standards.
• Travelers Against PlasticminorOthersPartnership supporting plastic reduction initiatives in travel, aligned with company's responsible tourism policy.
• Adventure Travel Trade Association (ATTA)minorOthersIndustry membership supporting adventure travel operators and trade networking.
• Journey WomanminorGTM or Marketing PartnerPartnership for women-only tours and female-friendly travel recognition.
• pledge1percent.orgminorOthersOngoing donations pledged to pledge1percent.org, donating tens of thousands of Australian dollars each year to social causes.
• TripAdvisorcoreGTM or Marketing PartnerTripAdvisor Travelers' Choice Award recipient with extensive guest reviews and ratings on the platform.
• GetYourGuideminorGTM or Marketing PartnerPlatform featuring top-rated tours with guest reviews and booking capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Insight Cuba: US-licensed Cuba-only tour operator; directly competes for the American-citizen legal Cuba travel segment under the same general license framework, with comparable curated, locally guided itineraries.
• Cuba Travel Network: Specialist Cuba tour operator offering multi-day escorted and private tours; competes directly for the same Western traveler seeking authentic, locally-led Cuba experiences.
• Intrepid Travel: Australian-founded small-group adventure tour operator with active Cuba itineraries; competes head-to-head for the same authentic, locally-led adventure traveler seeking multi-day Cuba experiences.
• Explore Worldwide: UK-based small-group adventure tour operator with comparable group size caps, tour leader model, and active Cuba tours, overlapping with Cuban Adventures' UK-source market.
• Audley Travel: Bespoke, country-specialist travel company with a dedicated Cuba program; competes for higher-AOV, customized Cuba travelers through expert country specialists, similar to Cuban Adventures' Private & Custom Tours.
• Adventure Life: Small-group adventure travel company with active Cuba itineraries, comparable small-group escorted model, and similar responsible-tourism positioning targeting culturally curious travelers.
• G Adventures: Globally recognized small-group adventure tour operator with a Cuba product line, similar small-group (typically up to 16) escorted model, and overlapping target customer base of culturally curious, mid-aged travelers.

Broad incumbents

• Contiki: Established group tour operator with Cuba offerings and a similar small-escorted-group delivery model, though skewed to a younger 18-35 demographic rather than Cuban Adventures' average ~38.6-year-old traveler.

Others

• TourRadar: OTA marketplace for multi-day tours where Cuban Adventures has won multiple Tour of the Year awards; an important distribution channel and indirect competitor for tour discovery and bookings.
• GetYourGuide: Global tours and activities marketplace where Cuban Adventures' day tours and short stays are listed; serves as both a distribution channel and indirect competitor for travelers researching Cuba experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cubanadventures
• Facebookfacebook.com/cuban.adventures
• Instagraminstagram.com/cubanadventures
• YouTubeyoutube.com/user/CubanAdventures
• LinkedInlinkedin.com/company/big-planet-adventures-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuban Adventures