Selvin's Landscaping

What Selvin's Landscaping does

Selvin's Landscaping, Inc. is a privately held, family-owned landscaping and hardscaping company headquartered in Addison, Illinois, founded in 1984 by owner Selvin. The company provides end-to-end outdoor services for residential and commercial clients across 23+ western suburbs of Chicago, including landscape design and construction, hardscaping (patios, driveways, retaining walls, masonry), concrete work, lawn care maintenance, irrigation and drainage, outdoor lighting, tree removal, and seasonal snow removal. Its go-to-market is direct-to-consumer, built on on-site evaluations, custom 2D/3D design visualization, free estimates, and a heavily referral-driven pipeline that reportedly converts over 70% of projects through word-of-mouth.

The company generates revenue through two primary mechanics: project-based design/build engagements (quote-based pricing, including artificial turf installations under its Perfect Turf sub-brands) and recurring maintenance contracts (lawn care, seasonal snow and ice management). Artificial turf represents a distinct product vertical, anchored by the IPEMA-certified PerfectPlay Playground Safety Surfacing System (2020) and the PetGrass product line, distributed through a partnership with Purchase Green. Customer segments span residential homeowners, commercial property owners, homeowner associations, apartment complexes, and municipal clients, with no single anchor concentration disclosed.

Operationally, the company employs 30+ people including certified professionals across design, construction, irrigation, and snow management, and has grown from a two-person operation to its current scale over four decades. Distribution is entirely direct — no resellers or franchise model — with customer acquisition supported by 23+ localized SEO landing pages, Angi and BBB listings, blog content, community sponsorships, and direct outreach. The company has no disclosed external investment, AI/ML capabilities, or technology platform beyond architectural design visualization.

Name

Selvin's Landscaping

Legal name

Selvin's Landscaping, Inc.

Website

https://selvinslandscaping.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Selvin's Landscaping is a family-owned landscape design, construction, hardscaping, and maintenance firm serving residential and commercial clients across 23+ western suburbs of Chicago, with 30+ employees and over 1,500 cumulative clients.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173), Landscape Architectural Services (541320)

SIC

Agricultural Services (700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

akta.pro secondary industries

Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Outdoor & Landscape Lighting Installation (HSAOAFAB), Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA), Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)

Keywords

• Landscaping services
• Hardscape construction
• Lawn care maintenance
• Artificial turf installation
• Snow removal services

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Landscape Design and Construction: Custom design/build landscaping services including landscape design, hardscaping, paver patios, driveways, retaining walls, outdoor fireplaces, fire pits, pergolas, pavilions, and landscape lighting. Project-based revenue from design, construction, installation, and repairs.
2. Landscape Maintenance Services: Ongoing lawn maintenance programs including mowing, trimming, sidewalk edging, spring/fall cleanup, lawn aeration, weed control, fertilization, flower programs, pruning, mulching, irrigation systems, and LED lighting. Recurring revenue from regular maintenance contracts.
3. Snow Removal Services: Residential and commercial snow and ice management including plowing, de-icing, salt application, and sidewalk shoveling. Seasonal contracts with monthly or seasonal packages available.
4. Artificial Turf Installation: Installation of artificial grass products for residential and commercial applications including playgrounds, dog facilities, and golf courses. Project-based revenue from supply and installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Selvin's Landscaping is a family-owned full-service landscape contractor based in Addison, Illinois (western suburbs of Chicago) that designs, installs, and maintains outdoor environments for residential and commercial clients. The company delivers landscape design, hardscape and concrete construction, lawn care, artificial turf installation (including PetGrass), playground safety surfacing (PerfectPlay), and seasonal snow removal.

Product overview

Selvin's Landscaping is a family-owned landscaping and hardscaping company serving the Chicago metropolitan area (primarily western suburbs of Illinois). The company offers a comprehensive suite of outdoor living services organized around three core areas: landscape design and construction (including softscape planting and design visualization), hardscaping (patios, driveways, retaining walls, masonry), and ongoing maintenance (lawn care, snow removal, irrigation). The product portfolio includes artificial turf products (HomeTurf 53, PerfectPlay Playground Safety Surfacing System, PetGrass) distributed through Purchase Green partnerships. Additional services encompass tree removal, drainage solutions, outdoor lighting, holiday lighting, and commercial snow removal. The company operates as a single unified service offering rather than a modular platform, with services bundled through project-based engagements and recurring maintenance contracts.

Differentiator

Problem solved

Functional benefit

Brands

• PerfectPlay: Playground Safety Surfacing System that received IPEMA Certification in 2020 for public play surfacing.
• PetGrass
• HomeTurf

Quantifiable outcome

• Over 70% of projects come from referrals from previously satisfied customers
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Perfect Turf (Purchase Green)coreTechnology or Integration · 1 January 2020Selvin's Landscaping is a premier provider of Purchase Green artificial lawn grass products, offering residential and commercial artificial grass installations. They provide 5 brands and over 15 turf products including HomeTurf, Arizona Platinum, Bentgrass, Bluegrass variants, Diamond Cool, and various specialty products. The partnership includes IPEMA certification for the PerfectPlay Playground Safety Surfacing System in 2020.
• Chicago House SoccerminorGTM or Marketing PartnerSelvin's Landscaping is a proud sponsor of Chicago House Soccer, a youth soccer organization. This sponsorship represents community involvement and local marketing support.
• GetHearth (Financing)minorOthersSelvin's Landscaping partners with GetHearth to provide financing options for customers. Customers can access financing through a custom landing page to help fund landscaping projects.
• Angi (Angi.com)minorGTM or Marketing PartnerListed on Angi's directory of landscaping companies in Addison, IL with customer reviews and company information.
• Better Business BureauminorGTM or Marketing PartnerAccredited landscaping and hardscaping contractor listed with BBB, demonstrating business credibility and customer trust.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TruGreen: TruGreen is the largest U.S. lawn care service company offering fertilization, weed control, and recurring lawn maintenance to residential and commercial customers. It overlaps directly with Selvin's lawn care maintenance and snow-adjacent services but operates at national scale and as a franchise/branch model.
• BrightView Landscapes: BrightView is the largest commercial landscaping services provider in the U.S., offering landscape design, maintenance, snow removal, and tree care. It is the closest large-scale analog to Selvin's commercial/maintenance-plus-snow mix, though it serves national enterprise accounts rather than local residential clients.
• Davey Tree Expert Company: Davey Tree is a large employee-owned tree care, environmental consulting, and landscape services company offering residential and commercial services including tree removal, pruning, and grounds care. It overlaps with Selvin's tree service and broader landscape offerings at significantly larger scale.

Direct peers

• US Lawns: US Lawns is a commercial-only landscaping franchise brand offering landscape maintenance, lawn care, and snow/ice management to commercial properties. It directly competes with Selvin's commercial maintenance and snow removal contracts with HOAs, office parks, and retail centers.
• Yellowstone Landscape: Yellowstone Landscape provides commercial landscape maintenance, design/build, and irrigation services across the southern U.S. It mirrors Selvin's commercial maintenance + design/build mix, particularly the HOA and multi-family property work.
• The Grounds Guys: The Grounds Guys is a Neighborly franchise brand offering residential and commercial landscape maintenance, design, and snow removal through local owners. It is directly comparable as a multi-service residential/commercial landscaping operator competing for similar homeowner and small commercial contracts.
• Spring-Green Lawn Care: Spring-Green is a U.S. lawn and tree care franchise offering fertilization, weed control, aeration, and pest management to residential customers. It competes with Selvin's recurring maintenance programs and shares the recurring-service, local-operator model.

Others

• Unilock: Unilock is a manufacturer of concrete pavers and segmental retaining wall products, and is also a current partner/installer network of Selvin's. It is adjacent as both supplier and indirect competitor through its authorized installer programs in the hardscape category.
• SiteOne Landscape Supply: SiteOne is the largest U.S. distributor of landscape supplies including irrigation, hardscape, lighting, and nursery products. It is comparable as the supply ecosystem Selvin draws from (and is a competitive threat as a vertically integrated supplier) but does not deliver end-customer services.

Emerging players

• Bartlett Tree Experts: Bartlett Tree Experts is a scientific tree and shrub care company offering pruning, removal, and plant health care through regional offices. It overlaps with Selvin's tree removal and landscape maintenance services but specializes more deeply in arboriculture.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SelvinInc1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selvin's Landscaping