Mjm Yachts
MJM Yachts designs and builds luxury powerboats (35-53 feet) in its X and R series using proprietary C5 composite construction, selling exclusively through an authorized U.S. dealer network to affluent owner-operator couples and families.
- Company typePrivate
- Founded2002
- HeadquartersWashington, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mjm Yachts does
MJM Yachts, founded in 2002 by Bob Johnstone (co-founder of J/Boats) and operated through Seolta Holdings, LLC, designs and builds luxury powerboats in the 35- to 53-foot range from its manufacturing facility in Washington, North Carolina. The company's current lineup is organized into two series — the X Series (38X, 47X) oriented toward open-day and adventure use, and the R Series (38R, 38RS, 47R) oriented toward refined cruising with cabin accommodations — with retired models including the 35z, 40z, 42, 50z, and 53z.
The core technology is the trademarked C5 Advanced Manufacturing Process: wet epoxy pre-preg composite construction using Kevlar, E-glass, and Corecell foam, vacuum-bagged and oven post-cured. All hulls are designed by naval architect Doug Zurn under a continuous collaboration since the brand's inception, with a modified deep-V form (3.5:1 waterline length-to-beam ratio) that delivers ISO Category A Ocean certification on the 40z/50z and Category B Offshore on the 35z/53z. Standard equipment includes Garmin glass helm displays, Mercury Joystick Piloting with Skyhook GPS station-keeping, and optional Seakeeper gyrostabilizers and Zipwake/Humphree automatic trim systems.
MJM sells exclusively through an authorized dealer network across the U.S. (HMY, Galati, Cape Yachts, DiMillo's, Jefferson Beach) plus international dealers in Canada, the U.K., and Italy; pricing is quote-based with the 35z base starting at approximately $595,000 and 53z outboard configurations reported at 50+ knots. Revenue is generated from new yacht sales, parts and warranty support, the factory-authorized White Glove Refit & Repower program (modernizing existing hulls), and branded merchandise. Lead generation and brand-building are supported by major boat shows, the annual proprietary MJM Experience event in New Bern, NC, and the She's the Captain women-only boating education program. The company has produced over 200 yachts since 2002 and is privately held with no disclosed institutional capital.
Mjm Yachts firmographics
Firmographics- Name
- Mjm Yachts
- Legal name
- Seolta Holdings, LLC
- Website
- https://mjmyachts.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MJM Yachts designs and builds luxury powerboats (35-53 feet) in its X and R series using proprietary C5 composite construction, selling exclusively through an authorized U.S. dealer network to affluent owner-operator couples and families.
- Ownership category
- akta.pro rank
Mjm Yachts industry classification
Industry- Product category
- Luxury Powerboats
- NAICS
- Boat Building (336612), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Motor Yacht Manufacturing (IMAJAMAD)
- akta.pro secondary industry
- Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA)
Keywords
Where Mjm Yachts is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mjm Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- New Yacht Sales: MJM builds and sells new luxury powerboats through an authorized dealer network. Models range from 38 to 53 feet. Sales are quote-based; no direct online purchase is available.
- Parts & Warranty Support: Factory warranty and parts support provided through the premier dealer network for ongoing maintenance and repairs.
- White Glove Refit & Repower: Factory-authorized modernization program where MJM works with owners and dealers to refit and repower existing MJM vessels, extending their operational life.
- Branded Apparel & Merchandise: MJM Yachts branded apparel sold through a third-party e-commerce store linked from the main website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MJM 35z base price: $595,000 |
| One time/ perpetual license | Multi-year contract | MJM 53z outboard-powered yacht |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mjm Yachts product offering
Product offeringCore offering
MJM Yachts designs and builds luxury outboard and inboard powerboats in the 38 to 53 foot range, sold exclusively through a network of authorized dealers in the United States and select international markets. All models are constructed at the company's Washington, NC facility using a proprietary C5 composite manufacturing process (wet epoxy pre-preg, Kevlar, E-glass, Corecell foam, vacuum-bagged and oven post-cured) and naval architect Doug Zurn's modified deep-V hull design. MJM also operates the White Glove Refit & Repower service program for modernizing existing vessels and the She's the Captain instructional program for owner education.
Product overview
MJM Yachts builds a portfolio of luxury powerboats in two distinct series: the X Series (38X, 47X) for adventure and day cruising with open-bow performance focus, and the R Series (38R, 38RS, 47R) for refined comfort and extended cruising with cabin accommodations. The current lineup ranges from 38'6" to 46'8" LOA, built in North Carolina using advanced composite construction (C5 process with wet epoxy pre-preg, Kevlar, E-glass, Corecell). Standard features include Garmin glass helm navigation, joystick docking with Skyhook station-keeping, while Seakeeper gyro stabilization and various propulsion options (Mercury outboards or Volvo diesel) are available. MJM also offers the White Glove Refit & Repower Program for modernizing existing vessels and the She's the Captain instructional program for women's boating education.
Differentiator
Problem solved
Functional benefit
Brands
- X Series: Adventure-focused yacht series designed for momentum, open and adaptable, suitable for island runs, dockside dinners, and spontaneous overnights. Includes 38X and 47X models.
- R Series
Products and services
- MJM 38X A versatile luxury day cruiser in the X Series, built for adventure, entertaining, and spontaneous use, with 50+ mph capability from twin Mercury 300 hp V8 Verado outboards standard or optional twin Mercury V10 400 hp Verado outboards.
- MJM 47X An open-bow adventure cruiser in the X Series built for entertaining and performance with 50+ mph top speed; available with twin Mercury V12 600 hp Verado outboards or Volvo DPI D6 diesel 440 hp inboard power.
- MJM 38R A versatile cabin cruiser in the R Series designed for comfortable weekends and confident day cruising under an indoor/outdoor pilothouse, with twin Mercury 300 hp or 400 hp Verado outboard power options.
- MJM 38RS A refined sportfish crossover in the R Series that pairs serious fishing capability (tackle storage, removable bait prep station, 40-gallon baitwell with rod holders) with the comfort and finish of the MJM luxury cruiser platform.
- MJM 47R A spacious luxury cruiser in the R Series offering refined comfort and true overnight capability with 50+ mph top speed, available with twin Mercury 600 hp outboards or Volvo D6 440 hp with DPI propulsion.
- She's the Captain Program An MJM-hosted on-the-water boating instruction program designed to build confidence, skill, and command at the helm for women, led by U.S. Coast Guard licensed captains and held at authorized dealer locations across the country.
- White Glove Refit & Repower Program Factory-authorized program enabling existing MJM owners to modernize their vessels with current power, electronics, and technology, including repower, systems updates, interior renewal, and exterior enhancements, delivered through authorized dealers.
Quantifiable outcome
- 50+ mph top speed across all models
- +7 more outcomes
Companies that use Mjm Yachts
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Mjm Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Mjm Yachts partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Boston BoatWorkscoreBoston BoatWorks (Charlestown, MA), led by Mark Lindsay and Scott Smith, serves as MJM's primary manufacturing partner. They specialize in high-tech racing sailboat construction and have developed the C5 composite process used across all MJM models. The partnership was integral to establishing MJM's quality standards and production capabilities.
- Doug Zurn / Zurn Yacht DesigncoreNaval architect Doug Zurn of Marblehead, MA, designed the first MJM (34z, launched 2003) and has designed every model since. The 'z' in MJM model names honors Zurn's contribution. His modified deep-V hull designs with 3.5:1 length-to-beam ratio are central to MJM's performance characteristics.
- J/BoatsminorJ/Boats, Inc., founded by Bob and Rod Johnstone in 1977, is the world's leading performance sailboat brand. Bob Johnstone, MJM's founder, brought J/Boats' brand strategy and market positioning expertise to MJM. The companies share leadership and brand philosophy.
- HMY YachtscoreHMY Yachts of Fort Lauderdale, Florida is a key authorized MJM dealer, hosting She's the Captain events at Bahia Mar Marina. HMY represents MJM in the Florida market and coordinates on-water demonstrations and sales events.
- Galati Yacht SalescoreGalati Yacht Sales, with locations in St. Petersburg and Destin, Florida, is a major authorized MJM dealer hosting sea trial events and She's the Captain courses. Represents MJM in the Florida Gulf Coast market.
- Cape YachtscoreCape Yachts, based in South Dartmouth, MA, is a key authorized MJM dealer for the New England market, hosting She's the Captain courses and the MJM Rendezvous on Martha's Vineyard.
- DiMillo's Yacht SalescoreDiMillo's Yacht Sales operates locations in Portland, Maine and Old Lyme, Connecticut. Authorized MJM dealer hosting She's the Captain events in the Northeast, including Boating with Confidence courses.
- Jefferson Beach Yacht Sales (JBYS)coreJefferson Beach Yacht Sales, based in St. Clair Shores, Michigan, is MJM's dealer for the Great Lakes region. JBYS hosts the Bay Harbor Boat Show and Tour de Mac fundraising events benefiting the Boys & Girls Club of Greater Holland.
- Mercury MarinecoreMercury Marine's Verado outboard engines power most MJM models. Standard configurations include twin Mercury 300 hp V8 Verado (38X, 38R), twin Mercury V10 400 hp Verado (38X, 38R optional), twin Mercury V12 600 hp Verado (47X standard outboard), and quad 350 or 400 hp Verado options (53z). Mercury Joystick Piloting and Skyhook are integrated control features.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mjm Yachts competitors and assessment
Company assessmentBroad incumbents
- Tiara Yachts: Tiara builds a broad luxury sport yacht and motor yacht lineup (39–56 ft) from a larger Holland, MI facility with extensive dealer reach. It is a broader incumbent competing across MJM's price and size segments with greater volume and brand recognition.
- Grady-White: Grady-White is a larger-volume builder of premium outboard center console and dual console boats (18–45 ft) with extensive US dealer coverage. It competes with MJM for affluent coastal buyers at lower price points and broader segment positioning.
- Chris-Craft: Chris-Craft builds a wide range of luxury runabouts, dual consoles, and launch models (21–38 ft) with heritage brand positioning. While it overlaps MJM's style cues, it operates at lower price points and higher volumes in a different size and price segment.
Direct peers
- Hinckley Yachts: Hinckley builds luxury Downeast-style motor yachts in the 34–58 ft range with comparable owner-operator positioning and premium pricing. MJM competes directly with Hinckley for affluent owner-operator couples seeking pilothouse-protected cruising yachts.
- Southport Boats: Southport builds high-end outboard-powered center console and dual console boats (27–33 ft) in Maine. Its owner-operator, family-friendly positioning and Northeast dealer footprint overlap with MJM's smaller outboard models and buyer segments.
- Regulator Marine: Regulator builds premium offshore fishing and cruising boats (23–41 ft) with strong outboard propulsion positioning. It competes with MJM for the center console upgrader segment seeking refinement without sacrificing fishability.
- Palm Beach Motor Yachts: Palm Beach Motor Yachts builds luxury performance cruisers in the 42–70 ft range with premium finishes and owner-operator emphasis. It competes with MJM's larger 47R/53z models for HNW buyers prioritizing Downeast aesthetics and outboard or inboard performance.
- Sabre Yachts: Sabre builds semi-custom Downeast-style motor yachts (38–58 ft) in Maine with comparable styling, premium price points, and owner-operator focus. Both brands compete for the same coastal cruising buyer with hand-built quality and similar propulsion options.
- True North Yachts: True North builds Downeast-style outboard-powered motor yachts (38–45 ft) targeting the same owner-operator coastal cruising niche. Its product positioning, propulsion strategy (outboards), and dealer-led distribution model closely mirror MJM's.
- Back Cove Yachts: Back Cove builds Downeast-style express cruisers (34–41 ft) in Maine targeting couples and small families seeking owner-operated cruising yachts. It is a sister brand under Sabre Yachts ownership and directly overlaps MJM's 35z–40z price and size segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mjm Yachts social profiles
Digital presenceMjm Yachts compliance and trust
Trust signalCompliance3 records
Mjm Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mjm Yachts leadership team
Management profileNumber of profiles
Profiles2 records
Mjm Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mjm Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mjm Yachts
What does Mjm Yachts do?
MJM Yachts designs and builds luxury outboard and inboard powerboats in the 38 to 53 foot range, sold exclusively through a network of authorized dealers in the United States and select international markets. All models are constructed at the company's Washington, NC facility using a proprietary C5 composite manufacturing process (wet epoxy pre-preg, Kevlar, E-glass, Corecell foam, vacuum-bagged and oven post-cured) and naval architect Doug Zurn's modified deep-V hull design. MJM also operates the White Glove Refit & Repower service program for modernizing existing vessels and the She's the Captain instructional program for owner education.
Is Mjm Yachts a public or private company?
Mjm Yachts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mjm Yachts founded?
Mjm Yachts was founded in 2002. It employs 101 to 250 people.
Where is Mjm Yachts based?
Mjm Yachts is headquartered in Washington, United States, in the North America region.
How does Mjm Yachts make money?
Four revenue lines are on record. New Yacht Sales are the primary driver. The others are parts & Warranty Support, white Glove Refit & Repower and branded Apparel & Merchandise.
Who are Mjm Yachts's main competitors?
Broad incumbents on record are Tiara Yachts, Grady-White and Chris-Craft. Direct peers are Hinckley Yachts, Southport Boats, Regulator Marine, Palm Beach Motor Yachts, Sabre Yachts, True North Yachts and Back Cove Yachts.
Does Mjm Yachts have an API?
No public API is recorded for Mjm Yachts.
What industry is Mjm Yachts in?
Mjm Yachts's product category is Luxury Powerboats. Its primary akta.pro industry code is IMAJAMAD, Luxury Motor Yacht Manufacturing, with a secondary code of IMAJAMAA, Semi-Custom Luxury Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.