Sporting Goods Intelligence
Sporting Goods Intelligence Inc. is a privately held U.S. B2B directory and news publisher, founded in 1993, serving the sporting goods industry with contact data on 10,600+ retailers and 7,000+ manufacturers and suppliers via annual subscription.
- Company typePrivate
- Founded1993
- HeadquartersGlen Mills, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sporting Goods Intelligence does
Sporting Goods Intelligence Inc. (SGI) is a privately held U.S. business-intelligence publisher serving the sporting goods industry, founded in 1993. Its core asset is the SGI Directory, a B2B contact database covering 10,600+ U.S. retail stores and chains and 7,000+ manufacturers, suppliers, distributors and sales agents — collectively representing buying centers for more than $38 billion of sporting goods annually across 100,000+ storefronts. The directory is delivered in two formats: a downloadable PC Edition compatible with Windows XP through Windows 10, and a web-based SGI Directory Online accessible via username/password login from any device, with updates pushed throughout the subscription year.
SGI monetizes primarily through an annual subscription that bundles both delivery formats, complemented by an SGI Database add-on for data export and mailing-list creation, segmented Market Facts Reports (Footwear & Apparel, Sports Equipment), the SGI Europe module for regional intelligence, and recurring content products (Daily News Feed, SGI Newsletter). The customer base spans sporting goods manufacturers, suppliers, retailers and trade-show users, accessed via a self-serve website with a 30-day money-back guarantee.
Operationally SGI presents as a small, long-tenured niche publisher: there is no disclosed headcount, no app or API surface, no public pricing, no funding history, and no management-team information in the available data. The company maintains continuous copyright from 1994 through 2026 and an active publishing cadence, indicating sustained but low-profile operations rather than venture-backed scale.
Sporting Goods Intelligence firmographics
Firmographics- Name
- Sporting Goods Intelligence
- Legal name
- Sporting Goods Intelligence Inc.
- Website
- https://sginews.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sporting Goods Intelligence Inc. is a privately held U.S. B2B directory and news publisher, founded in 1993, serving the sporting goods industry with contact data on 10,600+ retailers and 7,000+ manufacturers and suppliers via annual subscription.
- Ownership category
- akta.pro rank
Sporting Goods Intelligence industry classification
Industry- Product category
- Industry Intelligence Database
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
Keywords
Where Sporting Goods Intelligence is headquartered
LocationHeadquarters
- HQ city
- Glen Mills
- HQ country
- United States
- HQ region
- North America
Markets served
Sporting Goods Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Directory Subscription: Annual subscription to SGI Directory including both PC Edition software and year-round access to SGI Directory Online. Updates provided throughout the year as companies change and managers move.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SGI Directory (PC Edition + Online Access) |
Distribution channels2 records
Marketing channels4 records
Sporting Goods Intelligence product offering
Product offeringCore offering
Sporting Goods Intelligence sells an annual subscription to the SGI Directory, which provides B2B sales lead and contact information for the U.S. sporting goods industry, including 10,600+ retail stores and chains and 7,000+ manufacturers, suppliers, distributors, and sales agents. Subscribers receive both a downloadable PC Edition desktop application and a full year of web-based access to the SGI Directory Online platform, supplemented by market research reports (Footwear & Apparel, Sports Equipment), SGI Europe coverage, the Daily News Feed, and an add-on Database for exporting data and creating mailing lists.
Product overview
Sporting Goods Intelligence (SGI) is a news and business intelligence platform for the sporting goods industry. The core offering consists of the SGI Directory (available as PC Edition and Online), which provides contact information for over 10,600 U.S. retail stores and chains and 7,000+ manufacturers, suppliers, distributors, and sales agents. This is complemented by the Daily News Feed and SGI Newsletter for industry news coverage, along with Market Facts Reports covering Footwear & Apparel and Sports Equipment segments. Additional modules include SGI Europe for regional European market intelligence, trade show information, and a database service for data export and mailing list creation.
Differentiator
Problem solved
Functional benefit
Products and services
- SGI Directory Annual subscription to the comprehensive sporting goods industry contact database covering 10,600+ U.S. retail stores and chains and 7,000+ manufacturers, suppliers, distributors, and sales agents. Bundle includes both the downloadable PC Edition desktop application (Windows XP–Windows 10 compatible) and one full year of access to the SGI Directory Online web platform, with multiple contact names per company across presidents, sales, marketing, production, and purchasing functions, plus a trade show calendar, sports publications, and sports organizations directory.
- SGI Database Add-on database service that allows SGI Directory users to export data and create mailing lists from the directory's contact information.
- Daily News Feed Daily updated feed delivering sporting goods industry news covering retailers, brands, manufacturers, and market trends, available through the SGI website.
- Footwear & Apparel Market Facts Reports Market research reports and analysis focused on the footwear and apparel segment of the sporting goods industry.
- Sports Equipment Market Facts Reports Market research reports and analysis covering the sports equipment segment of the sporting goods industry.
- SGI Europe Specialized intelligence product providing regional coverage and analysis of the European sporting goods market for industry stakeholders.
Companies that use Sporting Goods Intelligence
Customer profileSegments3 records
Ideal customer profiles2 records
Sporting Goods Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sporting Goods Intelligence partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sporting Goods Intelligence competitors and assessment
Company assessmentBroad incumbents
- D&B Hoovers: D&B Hoovers is a B2B sales intelligence platform offering company and contact data. It competes in the same broad B2B lead-generation category as SGI's Directory, with significantly broader coverage but no vertical specialization in sporting goods.
- ZoomInfo: ZoomInfo is a leading B2B contact database and sales intelligence platform. While it operates horizontally across all industries rather than just sporting goods, it competes for the same B2B sales-and-marketing budget that SGI's Directory customers currently allocate to a vertical directory.
- Circana (formerly NPD Group): Circana is a large-scale market research firm covering sporting goods, footwear, and apparel as one of many verticals. Its syndicated retail tracking and consumer research partially overlap with SGI's Market Facts Reports, though it serves a much broader portfolio of industries.
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is a B2B sales intelligence and lead generation tool that increasingly substitutes for traditional directories. It can identify and contact sporting goods executives without a specialized vertical directory, making it a horizontal threat to SGI's core value proposition.
Direct peers
- Footwear News: Footwear News is the leading trade publication covering the footwear industry, including athletic and sporting goods footwear. SGI's Footwear & Apparel Market Facts Reports serve an overlapping audience with comparable B2B intelligence content.
- Sports Insight Magazine: Sports Insight is a vertical B2B media outlet covering sporting goods retailers, brands, and manufacturers. It directly mirrors SGI's audience and product mix of news, reports, and industry contacts.
- SGB (Sports Goods Business): SGB is a long-running trade publication and media brand covering the sporting goods retail and manufacturing industry. It is the most direct editorial peer to SGI, serving the same B2B audience with industry news and intelligence.
- SportsOneSource: SportsOneSource is a B2B sporting goods industry news and research platform, providing market intelligence, news, and analysis to manufacturers, retailers, and suppliers — a directly comparable offering to SGI's Daily News Feed and Market Facts Reports.
Others
- Statista: Statista is a broad data and statistics aggregator that includes sporting goods market research and forecasts. It is a complementary data source rather than a direct competitor — SGI's vertical depth compares to Statista's horizontal breadth across industries.
- SFIA (Sports & Fitness Industry Association): SFIA is the trade association for the sporting goods and fitness industry, producing market research and industry statistics. It is a complementary — not competitive — data source to SGI but serves the same end-customers and is cited in many of the same industry trend discussions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sporting Goods Intelligence social profiles
Digital presenceSporting Goods Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sporting Goods Intelligence leadership team
Management profileNumber of profiles
Sporting Goods Intelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sporting Goods Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sporting Goods Intelligence
What does Sporting Goods Intelligence do?
Sporting Goods Intelligence sells an annual subscription to the SGI Directory, which provides B2B sales lead and contact information for the U.S. sporting goods industry, including 10,600+ retail stores and chains and 7,000+ manufacturers, suppliers, distributors, and sales agents. Subscribers receive both a downloadable PC Edition desktop application and a full year of web-based access to the SGI Directory Online platform, supplemented by market research reports (Footwear & Apparel, Sports Equipment), SGI Europe coverage, the Daily News Feed, and an add-on Database for exporting data and creating mailing lists.
Is Sporting Goods Intelligence a public or private company?
Sporting Goods Intelligence is a private company. It is classified as unknown and is currently operating.
When was Sporting Goods Intelligence founded?
Sporting Goods Intelligence was founded in 1993. It employs 1 to 10 people.
Where is Sporting Goods Intelligence based?
Sporting Goods Intelligence is headquartered in Glen Mills, United States, in the North America region.
How does Sporting Goods Intelligence make money?
One revenue line is on record: directory Subscription.
Who are Sporting Goods Intelligence's main competitors?
Broad incumbents on record are D&B Hoovers, ZoomInfo, Circana (formerly NPD Group) and LinkedIn Sales Navigator. Direct peers are Footwear News, Sports Insight Magazine, SGB (Sports Goods Business) and SportsOneSource. Others are Statista and SFIA (Sports & Fitness Industry Association).
Does Sporting Goods Intelligence have an API?
No public API is recorded for Sporting Goods Intelligence.
What industry is Sporting Goods Intelligence in?
Sporting Goods Intelligence's product category is Industry Intelligence Database. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services.