Sporting Goods Intelligence

What Sporting Goods Intelligence does

Sporting Goods Intelligence Inc. (SGI) is a privately held U.S. business-intelligence publisher serving the sporting goods industry, founded in 1993. Its core asset is the SGI Directory, a B2B contact database covering 10,600+ U.S. retail stores and chains and 7,000+ manufacturers, suppliers, distributors and sales agents — collectively representing buying centers for more than $38 billion of sporting goods annually across 100,000+ storefronts. The directory is delivered in two formats: a downloadable PC Edition compatible with Windows XP through Windows 10, and a web-based SGI Directory Online accessible via username/password login from any device, with updates pushed throughout the subscription year.

SGI monetizes primarily through an annual subscription that bundles both delivery formats, complemented by an SGI Database add-on for data export and mailing-list creation, segmented Market Facts Reports (Footwear & Apparel, Sports Equipment), the SGI Europe module for regional intelligence, and recurring content products (Daily News Feed, SGI Newsletter). The customer base spans sporting goods manufacturers, suppliers, retailers and trade-show users, accessed via a self-serve website with a 30-day money-back guarantee.

Operationally SGI presents as a small, long-tenured niche publisher: there is no disclosed headcount, no app or API surface, no public pricing, no funding history, and no management-team information in the available data. The company maintains continuous copyright from 1994 through 2026 and an active publishing cadence, indicating sustained but low-profile operations rather than venture-backed scale.

Name

Sporting Goods Intelligence

Legal name

Sporting Goods Intelligence Inc.

Website

https://sginews.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Sporting Goods Intelligence Inc. is a privately held U.S. B2B directory and news publisher, founded in 1993, serving the sporting goods industry with contact data on 10,600+ retailers and 7,000+ manufacturers and suppliers via annual subscription.

Ownership category

akta.pro rank

Product category

Industry Intelligence Database

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sporting goods directory
• B2B contact database
• Industry intelligence reports
• Sports retail contacts
• Market research reports

Headquarters

HQ city

Glen Mills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Directory Subscription: Annual subscription to SGI Directory including both PC Edition software and year-round access to SGI Directory Online. Updates provided throughout the year as companies change and managers move.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Sporting Goods Intelligence sells an annual subscription to the SGI Directory, which provides B2B sales lead and contact information for the U.S. sporting goods industry, including 10,600+ retail stores and chains and 7,000+ manufacturers, suppliers, distributors, and sales agents. Subscribers receive both a downloadable PC Edition desktop application and a full year of web-based access to the SGI Directory Online platform, supplemented by market research reports (Footwear & Apparel, Sports Equipment), SGI Europe coverage, the Daily News Feed, and an add-on Database for exporting data and creating mailing lists.

Product overview

Sporting Goods Intelligence (SGI) is a news and business intelligence platform for the sporting goods industry. The core offering consists of the SGI Directory (available as PC Edition and Online), which provides contact information for over 10,600 U.S. retail stores and chains and 7,000+ manufacturers, suppliers, distributors, and sales agents. This is complemented by the Daily News Feed and SGI Newsletter for industry news coverage, along with Market Facts Reports covering Footwear & Apparel and Sports Equipment segments. Additional modules include SGI Europe for regional European market intelligence, trade show information, and a database service for data export and mailing list creation.

Differentiator

Problem solved

Functional benefit

Products and services

• SGI Directory Annual subscription to the comprehensive sporting goods industry contact database covering 10,600+ U.S. retail stores and chains and 7,000+ manufacturers, suppliers, distributors, and sales agents. Bundle includes both the downloadable PC Edition desktop application (Windows XP–Windows 10 compatible) and one full year of access to the SGI Directory Online web platform, with multiple contact names per company across presidents, sales, marketing, production, and purchasing functions, plus a trade show calendar, sports publications, and sports organizations directory.
• SGI Database Add-on database service that allows SGI Directory users to export data and create mailing lists from the directory's contact information.
• Daily News Feed Daily updated feed delivering sporting goods industry news covering retailers, brands, manufacturers, and market trends, available through the SGI website.
• Footwear & Apparel Market Facts Reports Market research reports and analysis focused on the footwear and apparel segment of the sporting goods industry.
• Sports Equipment Market Facts Reports Market research reports and analysis covering the sports equipment segment of the sporting goods industry.
• SGI Europe Specialized intelligence product providing regional coverage and analysis of the European sporting goods market for industry stakeholders.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• D&B Hoovers: D&B Hoovers is a B2B sales intelligence platform offering company and contact data. It competes in the same broad B2B lead-generation category as SGI's Directory, with significantly broader coverage but no vertical specialization in sporting goods.
• ZoomInfo: ZoomInfo is a leading B2B contact database and sales intelligence platform. While it operates horizontally across all industries rather than just sporting goods, it competes for the same B2B sales-and-marketing budget that SGI's Directory customers currently allocate to a vertical directory.
• Circana (formerly NPD Group): Circana is a large-scale market research firm covering sporting goods, footwear, and apparel as one of many verticals. Its syndicated retail tracking and consumer research partially overlap with SGI's Market Facts Reports, though it serves a much broader portfolio of industries.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is a B2B sales intelligence and lead generation tool that increasingly substitutes for traditional directories. It can identify and contact sporting goods executives without a specialized vertical directory, making it a horizontal threat to SGI's core value proposition.

Direct peers

• Footwear News: Footwear News is the leading trade publication covering the footwear industry, including athletic and sporting goods footwear. SGI's Footwear & Apparel Market Facts Reports serve an overlapping audience with comparable B2B intelligence content.
• Sports Insight Magazine: Sports Insight is a vertical B2B media outlet covering sporting goods retailers, brands, and manufacturers. It directly mirrors SGI's audience and product mix of news, reports, and industry contacts.
• SGB (Sports Goods Business): SGB is a long-running trade publication and media brand covering the sporting goods retail and manufacturing industry. It is the most direct editorial peer to SGI, serving the same B2B audience with industry news and intelligence.
• SportsOneSource: SportsOneSource is a B2B sporting goods industry news and research platform, providing market intelligence, news, and analysis to manufacturers, retailers, and suppliers — a directly comparable offering to SGI's Daily News Feed and Market Facts Reports.

Others

• Statista: Statista is a broad data and statistics aggregator that includes sporting goods market research and forecasts. It is a complementary data source rather than a direct competitor — SGI's vertical depth compares to Statista's horizontal breadth across industries.
• SFIA (Sports & Fitness Industry Association): SFIA is the trade association for the sporting goods and fitness industry, producing market research and industry statistics. It is a complementary — not competitive — data source to SGI but serves the same end-customers and is cited in many of the same industry trend discussions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sginews
• Facebookfacebook.com/sginews
• LinkedInlinkedin.com/company/sporting-goods-intelligence-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporting Goods Intelligence