Good News Home

What Good News Home does

Good News Home Inc. is a 501(c)(3) non-profit, faith-based residential substance abuse treatment center for women, headquartered at 33 Bartles Corner Rd, Flemington, New Jersey, and licensed by the State of NJ Division of Mental Health and Addiction Services. Founded in 1987 by the late G. Tracy Ginsburg, it operates a 12-bed residential facility staffed 24 hours a day, offering a holistic treatment model addressing mind, body, and spirit through personalized counseling, physical health programs, life/coping skills classes, family support, and non-denominational spiritual programming, with services provided without regard to race, religion, or ability to pay.

The product portfolio has been extended beyond the main residence to include the Butterfly House, a sober living residence with capacity for up to twelve women in post-treatment transition, and the Mommy & Me House, currently in preparation with county officials, designed for mothers and young children who are survivors of domestic violence. Revenue is sourced from a diversified mix of treatment services, individual donations (via PayPal, Zelle, GiveLively, Zeffy, text-to-donate, vehicle donation, employer matching, AmazonSmile, Walmart Registry), merchandise sales through an online shop ($7.50-$130 range), and an annual calendar of fundraising events with sponsorship tiers up to $10,000.

Go-to-market is direct-to-consumer: phone-driven admissions, on-site tours, and personalized treatment planning, supplemented by organic social presence (LinkedIn, Instagram, Facebook, X, YouTube) and an email newsletter. The organization is led by Executive Director Dr. Inga Brockington (D.Min, LCADC, CCS), who succeeded the late Rev. Ernestine Winfrey (Executive Director 1997-2019), and is governed by a board of directors with no parent company or external ownership. The organization reports serving nearly 700 women over its history, anchored by deep relationships with county officials, local churches, and social service agencies in the Flemington, NJ area.

Name

Good News Home

Legal name

Good News Home Inc.

Website

https://goodnewshome.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Good News Home is a New Jersey-licensed, faith-based 501(c)(3) residential substance abuse treatment center for women, operating a 12-bed facility in Flemington with holistic recovery programming and a faith-centered continuum of care.

Ownership category

akta.pro rank

Product category

Residential Addiction Treatment & Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Residential addiction treatment
• Substance abuse recovery
• Women's sober living
• Faith-based recovery programs
• Nonprofit rehabilitation services

Headquarters

HQ city

Flemington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Treatment Services Revenue: Residential substance abuse treatment services for women, licensed by the State of NJ Division of Mental Health and Addiction Services. Services provided regardless of ability to pay.
2. Donations and Charitable Contributions: Tax-deductible donations through PayPal, credit card, mail, securities, vehicle donations, employer matching gift program, AmazonSmile, and text-to-donate. Organization is a 501(c)(3) nonprofit.
3. Merchandise Sales: Online shop selling products including items priced from $7.50 to $130, with some marked as Best Seller and Sale items.
4. Fundraising Events: Annual events including Designer Bag Bingo, 5K Fun Run & Walk, Golf Invitational, and Memorial Gala with sponsorship opportunities ranging from $250 to $10,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Good News Home is a residential substance abuse treatment center for women (18+) seeking recovery from alcohol/chemical addiction and co-occurring disorders. It operates a 12-bed licensed residential facility in Flemington, NJ, delivering a holistic faith-based program that combines personalized addiction counseling, physical health programming, life/coping skills training, family support, and spiritual development. Adjacent programs include the Butterfly House (12-bed sober living) and the planned Mommy & Me House for domestic violence survivors.

Product overview

Good News Home is a New Jersey Residential Substance Abuse Treatment Center offering a holistic, faith-based approach to addiction recovery for women. The organization provides a coordinated suite of services centered on its 12-bed residential treatment facility, including personalized addiction treatment, physical health programs, life/coping skills training, family support, and spiritual health services. The portfolio extends to transitional sober living through the Butterfly House (12-bed capacity), peer recovery support services, and an upcoming Mommy & Me House for domestic violence survivors. Supporting operations include a comprehensive volunteer program and multiple donation processing channels.

Differentiator

Problem solved

Functional benefit

Brands

• Butterfly House: A temporary, safe, and sober residence supporting women who have completed substance abuse treatment and are bridging to independent living. Provides structured environment with peer recovery support, life skills development, and employment assistance.
• Mommy & Me House

Products and services

• Residential Substance Abuse Treatment Program

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Clinton HondaminorGTM or Marketing Partner · 1 January 2026Clinton Honda serves as the Grand Prize Hole-in-One sponsor for the Road to Renewal vehicle showcase at the Rev. Ernestine Winfrey Golf Invitational, displaying a vehicle at the exclusive challenge hole.
• Zion Lutheran ChurchcoreStrategic or Co-development Partner · 1 January 2026Zion Lutheran Church of Oldwick, NJ hosts the 7th Annual 5K Fun Run & Walk fundraiser on September 12, 2026, with all proceeds supporting women at Good News Home. This is a recurring community partnership event.
• Razberry's Wedding VenueminorGTM or Marketing Partner · 1 January 2026Razberry's Wedding Venue in Frenchtown, NJ serves as the location for The Grace Tracy Ginsburg Memorial Gala on October 10, 2026.
• Royce Brook Golf ClubcoreGTM or Marketing Partner · 1 January 2026Royce Brook Golf Club in Hillsborough, NJ is the venue for the 2026 Rev. Ernestine Winfrey Golf Invitational on September 22, 2026, hosting golfer registrations and sponsorship opportunities.
• Flemington ElksminorGTM or Marketing Partner · 1 January 2026Flemington Elks (165 NJ-31, Flemington, NJ) serves as the venue for the 5th Annual Designer Bag Bingo Fundraiser on July 11, 2026.
• Roman JewelersminorGTM or Marketing PartnerRoman Jewelers partnered with Good News Home for the 'Share Your Heart' pendant program, where the jeweler donates profits to the organization when customers purchase Share Your Heart pendants.
• AmazonSmileminorGTM or Marketing PartnerAmazonSmile program donates a percentage of qualifying purchases to Good News Home when customers select the organization as their charitable beneficiary on smile.amazon.com.
• Walmart Registry for Good CausesminorGTM or Marketing PartnerWalmart Registry for Good Causes allows supporters to purchase and donate items needed by Good News Home at walmart.com/registry/registryforgood/17857c02-d538-4462-9802-070059c04ef4/view.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Turning Point: New Jersey-based outpatient and residential addiction treatment provider serving similar referral sources (county agencies, social services) in the same regional market.
• Ashley Addiction Treatment: Maryland-based nonprofit residential addiction treatment center with a faith-informed, holistic philosophy similar to Good News Home's mind-body-spirit model. Comparable in mission, faith-based positioning, and residential treatment focus.
• Valley Hope: Multi-state nonprofit residential addiction treatment provider with a faith-inclusive, holistic recovery philosophy. Comparable service model and continuum of care structure.
• Seabrook House: New Jersey-based residential substance abuse treatment provider offering detox, residential, and outpatient programs. Comparable as a state-licensed, multi-level addiction treatment operator serving the same NJ referral market.
• Hope House: Maryland-based nonprofit women's residential addiction treatment program. Comparable in gender-specific residential model, faith-informed recovery approach, and small nonprofit operating scale.
• Maryville Addiction Treatment Centers: New Jersey residential addiction treatment organization with multiple levels of care and a long operating history. Directly comparable geography and service mix.

Broad incumbents

• Caron Treatment Centers: Large, established Pennsylvania-based addiction treatment provider with residential programs for women. Operates at significantly greater scale but in the same women's residential recovery category.
• Recovery Centers of America: Multi-state for-profit residential addiction treatment operator with a New Jersey location. Competes directly for NJ referrals and payer contracts at a substantially larger scale.
• Hazelden Betty Ford Foundation: National nonprofit residential addiction treatment operator. Comparable in nonprofit structure and residential treatment mission, but operates at dramatically larger scale across multiple states.

Regional players

• Princeton House Behavioral Health: New Jersey-based behavioral health provider offering residential and outpatient addiction services. Operates in the same geography and payer mix as Good News Home, with broader hospital-system affiliation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gnhfw
• YouTubeyoutube.com/@GoodNewsHomeInc
• Facebookfacebook.com/GoodNewsHomeforWomen
• LinkedInlinkedin.com/company/good-news-home-for-women
• Instagraminstagram.com/goodnewshomeforwomen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good News Home