The Bushy Creative

What The Bushy Creative does

The Bushy Creative is a Melbourne-based, founder-led full-service digital and creative agency that has operated continuously since 2008. It delivers bespoke branding, website and app design, web and e-commerce development, graphic design, videography, and startup growth consulting to a horizontal client base ranging from side hustles and startups to multinational corporations. The agency is led by founder Nic, whose prior ventures (Matcha Maiden, Matcha Mylkbar) provide an operator lens that the company uses to differentiate its consulting work beyond pure creative execution.

On the technology side, Bushy runs a full-stack development practice spanning mainstream platforms — WordPress, Shopify, Squarespace, and Bigcommerce — augmented by custom bespoke code work for projects that exceed platform limitations. Service delivery is supported by an online brief intake form and direct contact channels that funnel prospects into a sales-led engagement model. The company also operates a managed website hosting subscription with four tiers (Bronze through Platinum, priced $69–$399 per month) covering VPS infrastructure, backups, security, WordPress maintenance, and content update hours, alongside an email hosting line built on G-Suite referrals with WP-Engine and SiteGround as additional affiliate-recommended hosting partners.

The business combines project-based professional services revenue (branding, design, development, video, consulting) with a smaller recurring component from managed hosting and affiliate referral fees. Its go-to-market is sales-led and primarily domestic (Australia), relying on organic website presence, an online brief form, and word-of-mouth rather than paid acquisition or formal channel partnerships. The company is privately held, with no external investors, parent entities, or subsidiaries disclosed, and shows no signs of institutional scale or capital-driven expansion.

Name

The Bushy Creative

Legal name

The Bushy Creative

Website

https://bushy.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bushy Creative is a Melbourne-based, founder-led full-service digital and creative agency delivering branding, web design, web and e-commerce development, graphic design, videography, and startup consulting to startups through multinationals in Australia, with a complementary managed website hosting subscription business.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding and identity design
• Web design and development
• Creative agency services
• Managed website hosting
• E-commerce development

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services: Bespoke creative services including branding, web design, web development, graphic design, videography, and startup consulting. Revenue generated through project-based engagements.
2. Web Hosting & Maintenance: Recurring monthly subscription revenue from managed website hosting packages (Bronze, Silver, Gold, Platinum tiers) and maintenance services.
3. Email Hosting: Email hosting services using G-Suite, with referral fees from affiliate relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Bushy Creative is a full-service digital and creative agency that delivers branding and identity design, website and app design, full-stack web and e-commerce development (across WordPress, Shopify, Squarespace, Bigcommerce, and custom code), graphic design and illustration, video and motion graphics production, and startup and growth consulting. It also offers recurring managed website hosting (Bronze/Silver/Gold/Platinum tiers) and G-Suite email hosting referrals as add-on services to creative clients.

Product overview

The Bushy Creative is a full-service digital and creative agency offering a portfolio of six core creative services (Branding & Identity Design, Website & App Design, Website & Ecom Development, Graphic Design & Illustration, Startup & Growth Consulting, and Video & Motion Graphics) supplemented by two add-on technical services (Managed Website Hosting and Email Hosting). The agency works across WordPress, Shopify, Squarespace, Bigcommerce, and custom code platforms, providing end-to-end digital solutions from brand development through to web presence and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Webflow: No-code website building platform widely used by agencies and SMBs. Comparable as a broader incumbent whose tooling increasingly disintermediates agency web-development work, particularly for SMB clients in The Bushy Creative's segment.
• Shopify: Global e-commerce platform with a large partner-agency ecosystem. Comparable as a platform incumbent that The Bushy Creative builds on top of, but also a potential substitute for SMB clients considering DIY ecommerce builds.
• TBWA: Global advertising agency network with Australian operations. Comparable as a broad incumbent offering creative and brand services across the same client segments, though at massively larger scale and with multinational infrastructure.

Direct peers

• Folk: Australian independent creative agency providing branding, design, and digital services. Comparable as a domestic peer with a similar boutique, founder-led positioning and SMB-to-mid-market client focus.
• Rude Agency: Melbourne-based boutique branding and digital agency providing branding, web design, and digital marketing for SMB clients. Closely comparable in size, geographic focus, and service mix to The Bushy Creative.
• Anchor: Melbourne-based digital agency delivering branding, web design, and digital marketing for SMB and mid-market clients. Closely comparable in size, geography, and full-service creative positioning to The Bushy Creative.
• Thinkerbell: Australian full-service creative agency founded in 2018 by a former Mondelez marketer. Directly comparable to The Bushy Creative as a Melbourne-based full-service agency blending brand strategy with creative production, though at a larger scale.
• Special Group: Independent Australian creative agency with offices in Sydney and Melbourne, offering brand strategy, advertising, and digital creative services. Comparable as a regional full-service creative peer serving similar SMB-to-enterprise client mix.
• The Works (now part of Capgemini): Sydney-based independent creative agency offering brand strategy, design, and integrated communications. Comparable as an Australian creative peer with similar end-to-end service offerings to The Bushy Creative.

Regional players

• Brisbane Marketing & Design: Australian regional creative agency operating in Brisbane, offering web design, branding, and digital marketing services. Comparable as a domestic competitor that does not overlap directly in Melbourne but competes for the same Australian SMB and mid-market client pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bushycreative
• Facebookfacebook.com/thebushycreative
• LinkedInlinkedin.com/company/the-bushy-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bushy Creative