What Bid Solutions does

Bid Solutions is a UK-based bid and proposal services company founded in 2002 (per company-supplied history; firmographic data lists 2004), headquartered in London and operating as a Bid Marketplace platform connecting organizations needing bid support with bid professionals, software tools, and training. The company runs four integrated service pillars: bid recruitment (permanent and fixed-term contract placement), bid writing services (access to a network of 800+ vetted freelance bid consultants with full-service managed bid writing), bid software comparison (a vendor-agnostic directory covering 200+ solutions with a Match & Compare bespoke reporting tool and side-by-side Vendor Comparison features), and accredited bid training (Train to Win suite anchored by the trademarked BidMaster™ Programme). Supporting assets include the 20-stage Bid Lifecycle methodology framework, the Bidding Quarterly industry publication with a BQ Tech partner channel, a Cyber Essentials certification, and a 4.8/5 Feefo customer rating.

The underlying technology is a set of web-based marketplace and directory platforms for talent matching and software comparison, supplemented by editorial content; the company does not disclose any proprietary software stack, API, or AI/ML capability. Revenue is generated across five streams: recruitment placement fees, freelance consultant engagement markups, software vendor referral/affiliate arrangements, training course fees (public courses and bespoke corporate training), and consulting engagements (benchmarking, capability improvement, bid marketing, Red Team reviews). Pricing is largely quote-based, with public benchmarks of approximately £600 per day for freelance bid writers and £659 per day for freelance bid managers.

The company serves UK organizations across 50 sectors and reports 900+ clients with claimed outcomes of an 84% win rate across 2,000+ bids and £100bn+ in client contract wins. Named enterprise customers include PwC, Capita, Bupa, Sage, Motorola, Amey, Buro Happold, JLL, G4S, and Compass Group. Bid Solutions operates with a small headcount of 11-50 employees and is privately held with no disclosed institutional investors, ownership structure, funding history, or M&A activity. Geographic operation is concentrated in the United Kingdom with no global footprint claim.

Name

Bid Solutions

Legal name

Bid Solutions Limited

Website

https://bidsolutions.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bid Solutions is a UK-based bid and proposal services marketplace combining recruitment, a network of 800+ vetted freelance bid consultants, vendor-agnostic software comparison, and accredited training to help enterprise and mid-market clients win more contracts.

Ownership category

akta.pro rank

Product category

Bid and Proposal Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Gig / On-Demand Generalist Staffing Platforms (BPACACAK)

Keywords

• Bid recruitment services
• Proposal writing services
• Bid consulting
• Bid training
• Bid software comparison

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Bid Recruitment Services: Permanent recruitment and fixed-term contract placement fees for bid and proposal professionals. Places candidates in roles including bid managers, bid writers, proposal managers, and bid coordinators.
2. Freelance Consultant Placement: Access to network of 800+ vetted freelance bid consultants, writers, and managers. Revenue generated through placement and engagement of freelance professionals.
3. Bid Software Comparison: Vendor-agnostic platform comparing over 200 bid, proposal, and GovCon software solutions. Generates revenue through referral arrangements with software vendors.
4. Bid Training: Train to Win programme offering courses including BidMaster™ Programme, Bid Writing Training, Mastering Public Sector Bidding, Storyline Workshop, and Capture Training. Both public courses and bespoke corporate training available.
5. Bid Consulting: Expert bid consultants providing support services including benchmarking capability, improving capability, bid marketing, and Red Team reviews.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bid Solutions operates as a full-service bid and proposal marketplace, connecting organizations needing bid support with freelance bid professionals, software vendors, and training resources. Core offerings include permanent and contract bid recruitment, access to a network of 800+ vetted freelance bid writers and managers, vendor-agnostic bid software comparison covering 200+ solutions, bid management consulting, and accredited bid training programmes.

Product overview

Bid Solutions operates as a comprehensive bid marketplace offering multiple interconnected services rather than a single unified software product. The core portfolio comprises four main service pillars: Bid Recruitment (permanent and contract hiring for bid roles), Bid Writing (access to 800+ vetted freelance bid consultants and managed bid writing services), Bid Software (vendor-agnostic comparison platform with Match & Compare reports, directory of 200+ solutions, and side-by-side vendor comparison tools), and Bid Training (Train to Win programme with BidMaster certification, bid writing, and capture training). These services are unified under the Bid Marketplace platform and supported by the Bid Lifecycle methodology framework, Bidding Quarterly publication, Bid Consultant Directory, and Bid Software Directory. The ecosystem connects job seekers with employers, freelance bid professionals with organisations needing support, and businesses with the right software solutions through a combination of technology platforms and human expertise.

Differentiator

Problem solved

Functional benefit

Brands

• BidMaster™ Programme: An internationally acclaimed comprehensive and practical framework for managing the full Bid Lifecycle – from opportunity qualification through to compliant, high-scoring submission.
• Train to Win
• Match & Compare
• Bidding Quarterly
• Bid Marketplace
• Red Team Reviews

Products and services

• Bid Recruitment Permanent recruitment and fixed-term contract solutions for bid and proposal professionals, including job advertising, candidate database access, and salary benchmarking. Targets UK employers hiring bid managers, bid writers, proposal managers, and bid coordinators.
• Bid Writing Full-service bid writing offering access to the UK's largest searchable directory of 800+ vetted freelance bid writers, bid managers, and consultants. Includes end-to-end bid writing management and access to freelance bid professionals.
• Bid Software (Match & Compare) Vendor-agnostic comparison platform enabling businesses to search, compare, and shortlist from 200+ bid, proposal, and GovCon software solutions. Includes Match & Compare bespoke reports, Bid Lifecycle heatmaps, side-by-side vendor comparisons, and vendor selection services.
• Bid Consulting Bid management consulting services covering benchmarking, process improvement, organisational design, Red Team reviews, and bid marketing. Supports clients in improving win rates and overall bid processes.
• Bid Training (Train to Win) Accredited training suite covering the BidMaster Programme, Bid Writing Training, Mastering Public Sector Bidding, Storyline Workshop, and Capture Training. Offered as both public courses and bespoke corporate training.
• Bid Marketplace Unified marketplace platform combining recruitment, consultant directory, software comparison, training courses, and job opportunities for the bid and proposal industry.

Quantifiable outcome

• 84% win rate across 2,000+ bids
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BQ Tech PartnerscoreTechnology or IntegrationBidding Quarterly Tech (BQ Tech) section within the Bidding Quarterly publication featuring bid software and technology partners. This program allows software vendors to be featured alongside editorial content, providing visibility to the bid profession audience. Partners include bid management software, tender search tools, AI-driven bid writing software, and related technology solutions.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Loopio: Loopio is a leading global RFP/proposal management software platform serving enterprise customers; it competes with the software vendors featured in Bid Solutions' comparison directory and is increasingly bundling AI bid-writing features that may compress demand for freelance bid writers.
• Capterra: Capterra is a leading software comparison and review platform owned by Gartner, providing vendor lead generation and reviews that compete with Bid Solutions' Match & Compare offering in the bid software category.
• Responsive: Responsive (formerly RFPIO) is a large RFP and proposal automation platform with AI-driven response generation, competing with the bid software vendors on Bid Solutions' comparison platform and potentially disintermediating the affiliate/referral business.
• G2: G2 is a major global software marketplace and review platform that enables buyers to compare and purchase software; it competes with Bid Solutions' vendor-agnostic Match & Compare software comparison directory at much greater scale.
• QorusDocs: QorusDocs is a proposal management and RFP automation software vendor with AI-enabled proposal creation, competing with the broader bid software ecosystem that Bid Solutions curates and compares.
• Hays: Hays is a global generalist recruitment firm with specialist divisions that could enter the bid/proposal staffing niche, leveraging larger employer relationships and brand recognition to compete with Bid Solutions' recruitment and freelance placement streams.
• Reed: Reed is a major UK recruitment agency and job board with a broad employer base; it could extend specialist coverage into bid/proposal roles, competing with Bid Solutions' permanent recruitment and freelance placement services.

Direct peers

• Strategic Proposals: Strategic Proposals is a UK-based bid and proposal consultancy with bid writing, training, and APMP-aligned services, overlapping directly with Bid Solutions' consulting and training offerings.
• Bidhive: Bidhive offers bid management software and proposal automation tools, competing with the vendors that Bid Solutions lists in its Match & Compare directory and adjacent to Bid Solutions' own software comparison service.
• AM Bid: AM Bid is a UK-based bid writing and management consultancy offering freelance bid writers, training, and bid management services — directly competing with Bid Solutions across the same UK bid and proposal services stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bidsolutions
• Facebookfacebook.com/bidsolutions
• LinkedInlinkedin.com/company/bid-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bid Solutions