AM Bid
AM Bid is Edinburgh-based and Scotland's largest bid and tender specialist, a professional services firm helping Scottish organisations win public sector contracts through bid writing, tender management, training and review services. The firm operates as a brand of Thornton & Lowe.
- Company typePrivate
- Founded2014
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
AM Bid firmographics
Firmographics- Name
- AM Bid
- Legal name
- AM Bid
- Website
- https://ambid.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AM Bid is Edinburgh-based and Scotland's largest bid and tender specialist, a professional services firm helping Scottish organisations win public sector contracts through bid writing, tender management, training and review services. The firm operates as a brand of Thornton & Lowe.
- Ownership category
- akta.pro rank
Where AM Bid is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AM Bid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bid Writing and Proposal Services: Project-based professional services revenue from writing PQQs, tenders, and proposals on behalf of clients. Services are priced individually based on bid complexity, scope, and requirements. The company provides upfront proposals and costings following an initial needs discussion.
- Bid and Tender Management: Project management services for tender processes, including coordinating bid responses, managing stakeholder inputs, and ensuring compliance. Priced as project work with quotes provided based on scope and complexity.
- Interim Bid Staff Provision: Daily rate charges for providing interim bid writers and managers to support client organizations. These professionals can fill voids in bid teams, manage opportunities, write proposals, or provide leadership for bid functions.
- Bid Training Services: Training courses including 1-day and 2-day bid writing courses, advanced training workshops, and in-house/bespoke training delivered online or in-person. Also includes Ultimate Tender Coach online training program for SMEs.
- Bid Reviews and Consultancy: Independent bid review and editing services providing assessment of client tender responses for completeness, compliance, and scoring potential. Also includes bid strategy advice and gap analysis services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AM Bid product offering
Product offeringCore offering
AM Bid is a Scotland-based professional services consultancy that helps organisations win public sector contracts by writing, managing, and reviewing bids and tenders. Services span outsourced bid and proposal writing, bid and tender management, bid reviews, award submissions, funding applications, interim bid staff provision, recruitment assessment centres, bid strategy and gap analysis, presentation coaching, and competitive dialogue process support. Training is delivered through in-person and online courses including the Ultimate Tender Coach online programme.
Product overview
AM Bid offers a portfolio of bid writing and tender support services, functioning as a professional services consultancy rather than a software product. The core offerings include Bid and Proposal Writing, Bid and Tender Management, Bid Review and Comment, Award Submissions, and Funding Applications Writing. Supporting services cover Interim Bid Writers and Managers, Bid Recruitment Assessment Centres, Bid Strategy Advice, Bid Gap Analysis, Presentation Preparation/Coaching, and Competitive Dialogue Process Support. Training is delivered through 1-Day, 2-Day, Advanced, and In-House/Bespoke courses, with an online training product called Ultimate Tender Coach. These services are designed to help Scottish organisations win more public sector contracts through clear, practical support throughout the bid and tender process.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Record turnover exceeding £1 million for consecutive years (2021/22: £1,153,165, up from £1,044,684)
- +2 more outcomes
Companies that use AM Bid
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
AM Bid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AM Bid partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered premier partners and core.
- Causeway: Ireland Scotland Business Exchangepremier partnersAM Bid joined Causeway: Ireland Scotland Business Exchange as Premier Partners. The membership organization facilitates business connections between Ireland and Scotland. David Gray, Managing Director of AM Bid, had been actively involved with the Causeway network prior to the partnership.
- Elmhurst EnergycoreAM Bid partnered with Elmhurst Energy, the UK's largest independent provider of energy assessment training, software and accreditation. The partnership aims to promote opportunities for SMEs to bid for and win public sector contracts, combining Elmhurst's energy sector expertise with AM Bid's bid writing specialization.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
AM Bid competitors and assessment
Company assessmentDirect peers
- Bidhive: UK bid writing and proposal consultancy with APMP-aligned methodology. Comparable to AM Bid in service offering, focus on UK public sector bids, and specialization in tender management and bid writing for SMEs and mid-market clients.
- Thornton & Lowe: Parent company of AM Bid, offering related bid writing, tender management, and training services on its own domain. Comparable as the immediate sibling/parent offering overlapping services with AM Bid, sharing methodology and team resources.
- The Bid Academy: UK bid training and consultancy provider offering courses, bid writing, and tender management services. Comparable to AM Bid through training and consultation services, particularly for SMEs seeking public sector contracts.
- Bid Solutions: UK-based bid management consultancy and recruitment firm offering bid writing, training, and recruitment services. Closely comparable to AM Bid in core services and target customers (UK SMEs and enterprises bidding for public sector contracts).
- Executive Compass: UK bid writing consultancy specialized in helping organizations win public and private sector tenders. Comparable to AM Bid in service offering (bid writing, tender management, training) and customer base (UK SMEs bidding for public sector work).
- Strategic Proposals: Global bid and proposal management consultancy with operations in the UK. Comparable to AM Bid through its core bid writing and proposal management services for clients pursuing complex bids, though it serves a broader geographic footprint.
Regional players
- BidWrite: Bid consultancy headquartered in Australia and New Zealand with global service delivery. Comparable to AM Bid in core bid writing and proposal management services, but operates primarily in the ANZ market rather than Scotland/UK.
Broad incumbents
- Deloitte (Public Sector / Bid Advisory): Global professional services firm with a public sector advisory practice that includes bid management and proposal support as part of broader transformation engagements. Comparable as an incumbent offering bid services, though typically serving larger enterprise clients and bundling proposal work with wider consulting mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AM Bid social profiles
Digital presenceAM Bid compliance and trust
Trust signalCompliance1 record
AM Bid financial estimates
Financial estimateRevenue estimate
Valuation estimate
AM Bid leadership team
Management profileNumber of profiles
Profiles3 records
AM Bid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AM Bid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AM Bid
What does AM Bid do?
AM Bid is a Scotland-based professional services consultancy that helps organisations win public sector contracts by writing, managing, and reviewing bids and tenders. Services span outsourced bid and proposal writing, bid and tender management, bid reviews, award submissions, funding applications, interim bid staff provision, recruitment assessment centres, bid strategy and gap analysis, presentation coaching, and competitive dialogue process support. Training is delivered through in-person and online courses including the Ultimate Tender Coach online programme.
Is AM Bid a public or private company?
AM Bid is a private company. It is classified as corporate owned and is currently operating.
When was AM Bid founded?
AM Bid was founded in 2014. It employs 1 to 10 people.
Where is AM Bid based?
AM Bid is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does AM Bid make money?
Five revenue lines are on record. Bid Writing and Proposal Services are the primary driver. The others are bid and Tender Management, interim Bid Staff Provision, bid Training Services and bid Reviews and Consultancy.
Who are AM Bid's main competitors?
Direct peers on record are Bidhive, Thornton & Lowe, The Bid Academy, Bid Solutions, Executive Compass and Strategic Proposals. BidWrite is listed as a regional player. Deloitte (Public Sector / Bid Advisory) is listed as a broad incumbent.
Does AM Bid have an API?
No public API is recorded for AM Bid.