Baydöner
Baydöner is a Turkish döner and İskender kebab restaurant chain operating 110+ branches across Turkey and Iraq. Listed on the Turkish stock exchange under BYDNR, it serves mass-market consumers through dine-in, takeaway, and the COSS digital app.
- Company typePublic
- Founded2007
- HeadquartersIzmir
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Baydöner does
Baydöner Restoranları A.Ş. is a Turkish casual-dining restaurant chain specializing in döner and İskender kebab, headquartered in Izmir and operating 110+ branches across Turkey and Iraq. Founded in February 2007 and listed on the Turkish stock exchange under the BYDNR ticker, the company employs between 1,001 and 5,000 people and serves a mass-market consumer base through dine-in, takeaway, and digital channels.
The company's core operations revolve around standardized döner preparation, menu execution, and customer service across a distributed branch network. Vertical integration is supported through subsidiaries Cemer Gıda and Adelis Gıda (established 2019), which handle supply chain functions for the chain. Baydöner operates an internal training institution, Baydöner Academy, and maintains ISO 22000 food safety certification. The COSS mobile application provides a digital ordering layer, and the company has built promotional partnerships with Migros, Vodafone, Coca-Cola, and Ticket Restaurant to broaden customer acquisition.
Baydöner makes money primarily through same-restaurant sales across its owned and operated branch network, with revenue generated per transaction at typical QSR döner price points. Geographic expansion into Iraq, the Student Menu campaign for 2025-2026, and continued digital channel investment indicate a strategy of customer base broadening and operational scaling, though reported financials through 2025 show revenue contraction and negative operating income, suggesting margin pressure despite ongoing expansion activity.
Baydöner firmographics
Firmographics- Name
- Baydöner
- Legal name
- Baydöner Restoranları A.Ş.
- Website
- https://baydoner.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Baydöner is a Turkish döner and İskender kebab restaurant chain operating 110+ branches across Turkey and Iraq. Listed on the Turkish stock exchange under BYDNR, it serves mass-market consumers through dine-in, takeaway, and the COSS digital app.
- Ownership category
- akta.pro rank
Where Baydöner is headquartered
LocationHeadquarters
- HQ city
- Izmir
Offices2 records
Markets served
Baydöner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Restaurant Sales (Owned & Franchised): Revenue is generated from food and beverage sales at owned and franchised Baydöner restaurant locations. Döner and Iskender kebabs constitute the core menu, with additional revenue from soups, salads, sides, and desserts. Portions are available in single, 1.5, and double (duble) sizes.
- Franchise Fees and Royalties: Baydöner generates revenue from franchisees through initial franchise fees and ongoing royalties. Franchisees receive support in marketing, purchasing, logistics, training, human resources, operations, and quality control. Investment budgets start at 12,000,000 TL.
- Mobile App Ordering (Cossla): The Baydöner Cossla mobile app handles online food ordering and takeaway orders. While the app is free for customers, it drives direct transaction revenue through the platform and enables the COSS loyalty program.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Baydöner product offering
Product offeringCore offering
Baydöner operates the largest döner and İskender kebab restaurant chain in Turkey, with 110+ dine-in locations across Turkey and Iraq. The core menu centers on İskender kebab variants (single, 1.5 portion, duble, plus specialty variants such as Atom, Çökertme, and eggplant-topped) complemented by side items (soups, salads, potato dishes) and desserts (künefe, soufflé). Revenue is generated through direct food and beverage sales at owned and franchised restaurants, franchise fees and royalties, and online orders via the Baydöner Cossla mobile app.
Product overview
Baydöner is a Turkish döner restaurant chain operating over 110 branches in Turkey and Iraq. The company offers a unified product portfolio centered on döner and İskender kebab dishes, supported by an online ordering platform (Cossla app) and loyalty program. The core offering consists of eight İskender kebab varieties including classic Iskender, larger portions (1.5 Portion), Etibol variants, Roasted Eggplant Iskender, spicy Atom Iskender, French Fries Iskender, and Çökertme Döner (including a kids version). Complementing the main dishes are 14 side items including lentil soup, salads, potato dishes, pickles, eggplant-yogurt dip, and traditional Turkish desserts (Künefe, Creamy Künefe, rice pudding, and chocolate soufflé). The company also operates the Cossla mobile app platform for online ordering with QR code payment and the COSS loyalty program featuring student and general campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Baydöner Cossla Mobile App Mobile application for online food ordering, in-restaurant QR code ordering, takeaway, and COSS loyalty rewards; available on Google Play and Apple App Store for individual consumers in Turkey.
- COSS Student Menu Campaign Loyalty campaign offering discounted Single İskender + drink to university and MEB-registered students, activated via the Cossla mobile app with student ID verification.
- Baydöner Franchise Program Franchise offering providing new franchisees with intensive support across marketing, purchasing, logistics, training, HR, operations, and quality control; investment budget options start at 12,000,000 TL.
Quantifiable outcome
- 110+ branches in Turkey and Iraq
- +1 more outcomes
Companies that use Baydöner
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Baydöner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Baydöner partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- NielsenminorNielsen conducted market research in 2015 establishing Baydöner as the #1 döner brand with highest branch count in Turkey. Baydöner references this independent research as a key market positioning benchmark.
- Dört MevsimcoreDört Mevsim is one of Baydöner's halal-certified meat suppliers. Baydöner sources its döner meat exclusively from halal-certified domestic producers. Both Dört Mevsim and Öztaş Besicilik are displayed on Baydöner's halal meat certificates page.
- Öztaş BesicilikcoreÖztaş Besicilik is one of Baydöner's halal-certified meat suppliers. Baydöner sources its döner meat exclusively from halal-certified domestic producers. Both Dört Mevsim and Öztaş Besicilik are displayed on Baydöner's halal meat certificates page.
- MigrosminorBaydöner runs special campaigns targeting Migros customers to attract customer traffic to restaurants through brand partnerships.
- VodafoneminorBaydöner runs special campaigns targeting Vodafone customers to attract customer traffic to restaurants through brand partnerships.
- Coca-ColaminorBaydöner runs special campaigns targeting Coca-Cola customers to attract customer traffic to restaurants through brand partnerships.
- Ticket Restaurant ( Edenred)minorBaydöner runs special campaigns targeting Ticket Restaurant (employee meal benefit card) customers to attract customer traffic to restaurants through brand partnerships.
- Baydöner AcademycoreBaydöner Academy is Baydöner's internal training institution that ensures all personnel receive training in production and service quality at ISO 22000 standards. It is a core internal operational structure supporting franchisee quality consistency.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Baydöner competitors and assessment
Company assessmentDirect peers
- Usta Dönerci: Turkish döner-focused QSR-style chain targeting similar customer occasions as Baydöner with a value-priced positioning. Comparable in core product (döner), customer demographic, and Turkish casual-dining GTM.
- Komagene (formerly HD İskender): One of the largest direct competitors to Baydöner in the Turkish İskender/döner category, operating its own chain of restaurants with comparable menu positioning and franchise model. Most directly comparable on product, customer base, and category leadership claims.
- Tavuk Dünyası: Major Turkish chicken-focused QSR/casual-dining chain with a large franchise footprint across Turkey. Competes with Baydöner for similar customer occasions, mall locations, and mid-meal spending, making it a relevant same-format peer.
- Köfteci Ramiz: Established Turkish casual-dining chain focused on meat-centric menus (köfte), with broad nationwide branch presence, franchise model, and similar mid-priced family positioning to Baydöner. Comparable on GTM motion, customer demographics, and Turkish shopping-mall real estate strategy.
Broad incumbents
- Burger King Turkey (TAB Gıda): TAB Gıda operates Burger King in Turkey as the master franchisee, with a dense shopping-mall and urban branch network that directly competes with Baydöner for similar customer occasions and real estate. Comparable on franchise-led scale, although broader menu and international brand.
- McDonald's Turkey (MAYA / Anadolu Group operator): Operated by a local franchisee in Turkey, McDonald's competes with Baydöner in shopping malls and high-footfall urban locations across the same mid-priced casual-dining segment, with far greater marketing scale and broader menu. Relevant as a benchmark competitor and indirect share taker.
- Pizza Hut Turkey (operated by TAB Gıda): Another TAB Gıda-operated international casual-dining brand in Turkey competing for similar shopping-mall real estate and family/youth occasions. Comparable on franchise-led delivery and dining-out occasions, though differentiated by pizza-led menu.
- KFC Turkey (operated by TAB Gıda): Operated by the same local master franchisee as Burger King Turkey, KFC competes for similar mall and urban customer traffic and mid-meal occasions. Comparable on franchise-led scale and casual-dining positioning, although differentiated by chicken-led menu.
- Domino's Turkey: Large international pizza-delivery chain with a significant Turkish footprint, competing for delivery and takeaway occasions that overlap with Baydöner's takeaway/paket servis offering and Cossla app ordering. Comparable on digital-ordering-led GTM and delivery occasion, though menu-differentiated.
Emerging players
- Popeyes Turkey: Emerging international chicken-QSR entrant in Turkey targeting the same casual-dining and shopping-mall customer base. Comparable as a direct same-occasion competitor with growing presence, although earlier-stage and smaller footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Baydöner social profiles
Digital presenceBaydöner compliance and trust
Trust signalCompliance3 records
Baydöner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baydöner leadership team
Management profileNumber of profiles
Profiles5 records
Baydöner subsidiaries and ownership
Company hierarchySubsidiaries2 records
Baydöner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baydöner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baydöner
What does Baydöner do?
Baydöner operates the largest döner and İskender kebab restaurant chain in Turkey, with 110+ dine-in locations across Turkey and Iraq. The core menu centers on İskender kebab variants (single, 1.5 portion, duble, plus specialty variants such as Atom, Çökertme, and eggplant-topped) complemented by side items (soups, salads, potato dishes) and desserts (künefe, soufflé). Revenue is generated through direct food and beverage sales at owned and franchised restaurants, franchise fees and royalties, and online orders via the Baydöner Cossla mobile app.
Is Baydöner a public or private company?
Baydöner is a public company. It is classified as public and is currently operating.
When was Baydöner founded?
Baydöner was founded in 2007. It employs 1,001 to 5,000 people.
Where is Baydöner based?
Baydöner is headquartered in Izmir.
How does Baydöner make money?
Three revenue lines are on record. Direct Restaurant Sales (Owned & Franchised) is the primary driver. The others are franchise Fees and Royalties and mobile App Ordering (Cossla).
Who are Baydöner's main competitors?
Direct peers on record are Usta Dönerci, Komagene (formerly HD İskender), Tavuk Dünyası and Köfteci Ramiz. Broad incumbents are Burger King Turkey (TAB Gıda), McDonald's Turkey (MAYA / Anadolu Group operator), Pizza Hut Turkey (operated by TAB Gıda), KFC Turkey (operated by TAB Gıda) and Domino's Turkey. Popeyes Turkey is listed as an emerging player.
Does Baydöner have an API?
No public API is recorded for Baydöner.