Usta Dönerci
Usta Dönerci is a Turkish döner and köfte fast-food chain operating 200+ mall-based restaurants across Turkey, owned by TAB Gıda and serving mass-market consumers via dine-in and delivery aggregators.
- Company typePrivate
- Founded-
- HeadquartersTurkey (nationwide presence), Türkiye
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Usta Dönerci does
Usta Dönerci is a Turkish fast-food chain specializing in traditional döner and köfte, operating more than 200 locations predominantly inside shopping malls across Turkey. The chain's footprint is anchored in Istanbul (55 locations) with additional double-digit counts in Ankara, Bursa, Antalya, Izmir, and Kayseri, giving it one of the densest mall-based döner presences in the country. The brand is owned by TAB Gıda Sanayi ve Ticaret A.Ş., Turkey's largest multi-brand restaurant operator, which also runs Burger King, Popeyes, Arby's, Subway, and Sbarro locally.
The core menu spans meat döner, chicken döner, köfte, children's meals, salads, sides, beverages, and desserts, with menu prices ranging from approximately 185 TL to 990 TL. The business operates a dine-in model through mall real estate and an off-premise delivery model distributed across the parent-owned Tıkla Gelsin platform as well as third-party aggregators Yemek Sepeti, Trendyol Yemek, Getir Yemek, and Migros Yemek. Recent commercial activity has centered on product-line extensions (Fit Bi'Kase lighter menu, Tombik Et Döner Menü) and promotional campaigns to drive traffic.
Financially, the chain discloses only a 117-employee headcount — characteristic of a lean corporate/franchise operator — and does not publish revenue figures. Its primary growth vectors are incremental mall-store expansion within Turkey, menu innovation, and aggregator-channel monetization, with no disclosed international expansion or proprietary technology stack beyond standard e-commerce and delivery integrations.
Usta Dönerci firmographics
Firmographics- Name
- Usta Dönerci
- Legal name
- TAB Gıda Sanayi ve Ticaret Anonim Şirketi
- Website
- https://ustadonerci.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Usta Dönerci is a Turkish döner and köfte fast-food chain operating 200+ mall-based restaurants across Turkey, owned by TAB Gıda and serving mass-market consumers via dine-in and delivery aggregators.
- Ownership category
- akta.pro rank
Usta Dönerci industry classification
Industry- Product category
- Quick-Service Restaurant (Döner Kebab)
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK)
Keywords
Where Usta Dönerci is headquartered
LocationHeadquarters
- HQ city
- Turkey (nationwide presence)
- HQ country
- Türkiye
- HQ region
- Europe
Offices1 record
Markets served
Usta Dönerci business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant sales (dine-in and takeaway): Direct sales from customer visits to Usta Dönerci restaurant locations across Turkey, including dine-in and takeaway orders at individual outlets primarily located in shopping malls.
- Delivery/takeaway orders: Revenue from food delivery orders placed through Tıkla Gelsin platform (owned by TAB Gıda), Yemek Sepeti, Trendyol Yemek, Getir Yemek, and Migros Yemek applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items and combo meals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Usta Dönerci product offering
Product offeringCore offering
Usta Dönerci® is a Turkish quick-service restaurant chain selling döner kebab and köfte meals through 200+ dine-in and takeaway locations in shopping malls across Turkey. The menu centers on beef döner (Et Döner) and chicken döner (Tavuk Döner) in multiple formats — İskender, dürüm, tombik, ekmek arası, and by weight — alongside köfte, children's meals, salad bowls (Bi'Kase), sides, beverages, and desserts. The company also sells franchise rights through parent TAB Gıda and accepts delivery orders via Tıkla Gelsin and third-party delivery platforms.
Product overview
Usta Dönerci is a Turkish fast-food restaurant chain specializing in döner kebab and köfte (meatballs). The company operates a multi-format dining concept offering meat döner, chicken döner, and köfte products in various preparations including İskender-style (with tomato sauce and butter), wrapped dürüm, tombik (stuffed bread), and sandwich formats. The brand is managed by TAB Gıda Sanayi ve Ticaret A.Ş. and offers franchising opportunities. The product portfolio includes core döner and köfte offerings alongside complementary beverages, desserts, salad bowls, and side products.
Differentiator
Problem solved
Functional benefit
Products and services
- Et Döner (Beef Döner Kebab) Beef döner kebab sold in multiple formats: Usta Dönerci Et İskender (with tomato sauce and butter), Dürüm Et Döner (wrapped), Tombik Et Döner (stuffed bread), Kilo ile Et Döner (weight-based), Ekmek Arası Et Döner (sandwich), and Cheddarlı Adana Dürüm (Adana-spiced wrap with cheddar). Served to individual consumers in shopping mall restaurants and via delivery.
- Tavuk Döner (Chicken Döner Kebab) Chicken döner kebab sold in multiple formats: Usta Dönerci Tavuk İskender, Dürüm Tavuk Döner, Tombik Tavuk Döner, Kilo ile Tavuk Döner, and Ekmek Arası Tavuk Döner. Served to individual consumers in shopping mall restaurants and via delivery.
- Köfte (Grilled Meatballs) Grilled köfte products offered in 8'li Köfte Porsiyon (8-piece), 5'li Köfte Porsiyon (5-piece), Köfte Ekmek (sandwich), Tombik Köfte (stuffed bread), Köfte Dürüm (wrapped), and Kibrit Patatesli Köfte Dürüm (with matchstick potatoes). Served to individual consumers in shopping mall restaurants and via delivery.
- Çocuk Menüleri (Children's Meals) Child-sized meal options including Çocuk Et Burger Menü (beef burger), Çocuk Tavuk Burger (chicken burger), and Çocuk Köfte (meatballs) menus. Targeted at families dining at shopping mall locations.
- İçecekler (Beverages) Full beverage line including Coca-Cola, Fanta, Fuse Tea, bottled water, ayran, soda varieties, şalgam (spicy/regular), tea, Nescafe coffees (Espresso, Cappuccino, Mocha, Latte, White, Black, Köpüklü), Nestlé hot chocolate, and Cappy juices (lemonade, peach, mixed). Served with meals at restaurants and via delivery.
- Tatlılar (Desserts) Dessert offerings including Sundae varieties (plain, chocolate, caramel, fruit sauce), Külah Dondurma (ice cream cone), and Dondurmalı Çikolatalı Sufle (chocolate soufflé with ice cream).
- Bi'Kaseler (Salad Bowls) Salad bowl options including plain Salata, Bi'Kase Tavuklu (chicken salad bowl), and Bi'Kase Karışık (mixed salad bowl). Marketed as a lighter/diet-conscious option within the menu.
- Yan Ürünler (Side Items) Side items including Patates (french fries in various sizes), Soğan Halkası (onion rings), Pilav (rice), and Turşu (pickles). Served alongside döner and köfte meals.
- Usta Dönerci Franchising Program Franchise opportunity program allowing entrepreneurs to open and operate Usta Dönerci restaurant locations under TAB Gıda's licensing and operational standards. Targeted at prospective franchisees in Turkey.
Companies that use Usta Dönerci
Customer profileSegments1 record
Ideal customer profiles1 record
Usta Dönerci technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Usta Dönerci partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Tıkla GelsincoreTıkla Gelsin is TAB Gıda's owned delivery platform that accepts orders for Usta Dönerci. Available via website and mobile applications on iOS App Store and Google Play Store. TAB Gıda Sanayi ve Ticaret A.Ş. owns Tıkla Gelsin.
- Yemek SepeticoreMajor Turkish food delivery platform that lists Usta Dönerci for delivery orders. Note: TAB Gıda specifies that only Tıkla Gelsin, Yemek Sepeti, Trendyol Yemek, Getir Yemek, and Migros Yemek are authorized delivery platforms.
- Trendyol YemekcoreFood delivery service integrated with Trendyol e-commerce platform, listed as an authorized delivery channel for Usta Dönerci.
- Getir YemekcoreQuick delivery platform Getir's food service offering authorized to deliver Usta Dönerci orders.
- Migros YemekminorFood delivery service by Migros supermarket chain, authorized as an official delivery channel for Usta Dönerci.
- TAB Gıda Sanayi ve Ticaret A.Ş.coreParent company and exclusive license holder for Usta Dönerci brand in Turkey. TAB Gıda operates multiple QSR brands including Burger King, Popeyes, Arby's, Subway, Sbarro, and Usta Pideci. TAB Gıda also owns Tıkla Gelsin delivery platform and Ne Yediğini Bil food information website.
- Ne Yediğini BilminorFood information and awareness platform owned by TAB Gıda that provides information about Usta Dönerci menu items, nutritional values, and food content.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Usta Dönerci competitors and assessment
Company assessmentDirect peers
- Baydöner: One of the largest competing national döner restaurant chains in Turkey, operating a similar mall and high-street footprint focused on beef/chicken döner and combo menus. Directly comparable in product category, target customer, and mall-based distribution model.
- Komagene: National Turkish döner and pide chain with multi-city presence, directly competing for the same quick-service döner customer. Highly comparable menu (döner wraps, Iskender, combo meals) and shopping mall/hometown retail strategy.
- Köfteci Ramiz: Major Turkish köfte and grilled-meat quick-service chain with broad multi-city presence. Overlaps with Usta Dönerci on köfte menu items, dine-in/takeaway model, and shopping mall locations.
- Sultanahmet Köftecisi: Iconic Turkish köfte restaurant brand with nationwide chain expansion. Comparable as a grilled-meat quick-service concept serving Turkish mass-market consumers with köfte-focused menus.
Broad incumbents
- Burger King Türkiye: Sibling brand under TAB Gıda, sharing the same parent, supply chain, mall real-estate relationships, and delivery platform. Directly comparable QSR operating model but competes for the same lunch/dinner occasions.
- KFC Türkiye: Global chicken-focused QSR operating in Turkey with mall and street locations plus delivery. Competes with Usta Dönerci on chicken menu items and the same quick-service dining occasions.
- McDonald's Türkiye: Turkey's leading global QSR brand, offering burgers and chicken in mall and high-street formats. Overlaps with Usta Dönerci on quick-service mall-based dining, family/kids meals, and delivery partnerships, but operates a much broader menu and brand portfolio.
- Popeyes Türkiye: Another TAB Gıda-owned QSR brand in Turkey, offering chicken-focused menu in similar mall-based formats. Operates within the same parent portfolio, sharing supply chain and delivery infrastructure with Usta Dönerci.
Others
- Getir Yemek: Turkish quick-commerce and food delivery platform and authorized delivery partner for Usta Dönerci. Relevant ecosystem participant enabling the chain's delivery channel alongside owned Tıkla Gelsin.
- Yemek Sepeti: Turkey's leading online food delivery aggregator (owned by Delivery Hero), a key distribution partner for Usta Dönerci. Indirectly comparable as the platform through which a large share of the chain's delivery orders flow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Usta Dönerci social profiles
Digital presenceUsta Dönerci compliance and trust
Trust signalCompliance2 records
Usta Dönerci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Usta Dönerci leadership team
Management profileNumber of profiles
Profiles1 record
Usta Dönerci funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Usta Dönerci M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Usta Dönerci
What does Usta Dönerci do?
Usta Dönerci® is a Turkish quick-service restaurant chain selling döner kebab and köfte meals through 200+ dine-in and takeaway locations in shopping malls across Turkey. The menu centers on beef döner (Et Döner) and chicken döner (Tavuk Döner) in multiple formats — İskender, dürüm, tombik, ekmek arası, and by weight — alongside köfte, children's meals, salad bowls (Bi'Kase), sides, beverages, and desserts. The company also sells franchise rights through parent TAB Gıda and accepts delivery orders via Tıkla Gelsin and third-party delivery platforms.
Is Usta Dönerci a public or private company?
Usta Dönerci is a private company. It is classified as corporate owned and is currently operating.
When was Usta Dönerci founded?
Usta Dönerci was founded in -1. It employs 101 to 250 people.
Where is Usta Dönerci based?
Usta Dönerci is headquartered in Turkey (nationwide presence), Türkiye, in the Europe region.
How does Usta Dönerci make money?
Two revenue lines are on record. Restaurant sales (dine-in and takeaway) is the primary driver. The others are delivery/takeaway orders.
Who are Usta Dönerci's main competitors?
Direct peers on record are Baydöner, Komagene, Köfteci Ramiz and Sultanahmet Köftecisi. Broad incumbents are Burger King Türkiye, KFC Türkiye, McDonald's Türkiye and Popeyes Türkiye. Others are Getir Yemek and Yemek Sepeti.
Does Usta Dönerci have an API?
No public API is recorded for Usta Dönerci.
What industry is Usta Dönerci in?
Usta Dönerci's product category is Quick-Service Restaurant (Döner Kebab). Its primary akta.pro industry code is CRAHAKAK, Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations). Its NAICS code is 722513 and its SIC code is 5812.