ChariTea

What ChariTea does

ChariTea is a Hamburg-based private beverage company that produces and sells ready-to-drink iced teas made from freshly brewed organic tea leaves, Fairtrade-certified ingredients, and agave syrup in place of refined sugar. The company's product portfolio consists of four core SKUs, ChariTea black (black tea with lemon), ChariTea red (rooibos with passion fruit), ChariTea mate (mate with citrus), and ChariTea green (green tea with honey and ginger), all positioned as vegan and free from artificial flavors, preservatives, and flavor enhancers.

ChariTea distributes its products through physical retail in at least four European markets, the United Kingdom, the Netherlands, France, and Germany, supplemented by an owned UK direct-to-consumer storefront at drinkinghelps.co.uk and a multilingual store-locator platform at shops.charitea.com. Its go-to-market mixes organic social (Instagram, Twitter), email newsletter, and blog content with retail and DTC channels; a dedicated B2B page suggests some out-of-home or hospitality accounts, but no enterprise customer concentration is disclosed.

Commercially, every ChariTea purchase is tied to the Lemonaid & ChariTea Foundation (Lemonaid & ChariTea e.V.), an independent non-profit that has raised over €12 million for social projects in the ingredient-growing regions, including cooperatives in regions such as Suid Bokkeveld, South Africa. The company operates with 11-50 employees, has no disclosed funding rounds or external investors in the source data, and shows an active jobs page indicating continued hiring across European markets.

Name

ChariTea

Legal name

ChariTea

Website

https://en.charitea.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ChariTea is a Hamburg-based private beverage company producing four SKUs of Fairtrade, organic, agave-sweetened iced tea (black, red rooibos, mate, green) for health-conscious European consumers, with each purchase funding the Lemonaid & ChariTea Foundation's social projects in ingredient-growing regions.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Iced Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Organic iced tea
• Fairtrade beverages
• Ready-to-drink tea
• Plant-based drinks
• Social enterprise tea

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Beverage Product Sales: ChariTea generates revenue through the sale of ready-to-drink iced tea products. The company sells four main product variants (black, red, mate, and green tea) through retail and direct-to-consumer channels. Each purchase contributes to the Lemonaid & ChariTea Foundation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ChariTea produces and sells four variants of freshly brewed, ready-to-drink iced tea — black tea with lemon, rooibos with passion fruit, mate with citrus, and green tea with honey and ginger — made from Fairtrade and organic ingredients, sweetened only with agave syrup, and free from added sugar, artificial flavors, preservatives, and flavor enhancers. Each purchase directly supports the non-profit Lemonaid & ChariTea Foundation, which has raised over €12 million for social projects in tea-growing regions.

Product overview

ChariTea is a single-brand beverage company offering freshly brewed iced teas. The product portfolio consists of four core tea varieties—ChariTea black, ChariTea red, ChariTea mate, and ChariTea green—all made from Fairtrade organic ingredients and sweetened with agave syrup. Each product variant features a distinct tea base (black, rooibos, mate, or green) combined with different natural flavorings (lemon, passion fruit, citrus, or honey and ginger).

Differentiator

Problem solved

Functional benefit

Brands

• ChariTea black: Freshly brewed black tea with lemon juice, Fairtrade, vegan, organic ingredients, sweetened with agave syrup.
• ChariTea red
• ChariTea mate
• ChariTea green

Products and services

• ChariTea black Freshly brewed black tea with lemon juice. Fairtrade, vegan, and made from organic ingredients. Sweetened only with agave syrup, with no added sugar, artificial flavors, preservatives, or flavor enhancers. Targets consumers seeking organic, Fairtrade, vegan ready-to-drink iced tea.
• ChariTea red Freshly brewed rooibos tea with passion fruit. Fairtrade, vegan, and made from organic ingredients. Sweetened only with agave syrup, with no added sugar, artificial flavors, preservatives, or flavor enhancers. Targets consumers seeking plant-based, Fairtrade ready-to-drink iced tea.
• ChariTea mate Freshly brewed mate tea with lemon and orange, with high caffeine content. Fairtrade and made from organic ingredients. Sweetened only with agave syrup, with no added sugar, artificial flavors, preservatives, or flavor enhancers. Targets consumers seeking organic, Fairtrade ready-to-drink iced tea with higher caffeine.
• ChariTea green Freshly brewed green tea with honey and ginger. Fairtrade and made from organic ingredients. Sweetened only with agave syrup, with no added sugar, artificial flavors, preservatives, or flavor enhancers. Targets consumers seeking organic, Fairtrade ready-to-drink iced tea with botanicals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lemonaid & ChariTea FoundationcoreOthersChariTea is integrally connected to the Lemonaid & ChariTea Foundation (Lemonaid & ChariTea e.V.), a registered non-profit organization. Every ChariTea product purchased supports this foundation, which funds social projects in the growing regions where ingredients are sourced. Over €12 million has been raised for social projects through this partnership. The foundation operates independently but is closely aligned with ChariTea's mission.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ITO EN: Global RTD tea leader in unsweet and bottled tea formats, with European distribution that overlaps with ChariTea's premium chilled-aisle sets and provides a benchmark for scaling RTD tea.
• Lipton Iced Tea: Mass-market RTD iced tea owned by PepsiCo/Unilever, the category incumbent against which every European iced-tea entrant competes on shelf, price, and brand awareness.

Emerging players

• T2 Tea: Premium specialty tea retailer and brand (Unilever-owned) with growing European presence; comparable on premium tea positioning and brand-led retail/distribution model.

Direct peers

• Innocent Drinks: Coca-Cola-owned smoothie and juice brand built on ethical, natural positioning and broad UK/Western European retail presence, comparable on values-based CPG branding and ready-to-drink chilled format.
• Pure Leaf: Unilever/PepsiCo-backed premium RTD iced tea, closely comparable on product format (brewed, packaged iced tea) and growing European grocery presence that overlaps with ChariTea's distribution footprint.
• Lemonaid: Sister brand under the same Lemonaid & ChariTea e.V. foundation, producing fair-trade organic fruit lemonades with the same social-enterprise model, social-cause pricing, and European DACH/UK distribution footprint as ChariTea.
• Pukka Herbs: Organic, ethically-sourced herbal tea brand (Unilever-owned) overlapping with ChariTea on organic/Fairtrade credentials, UK retail presence, and values-led consumer positioning.
• Fuze Tea: Coca-Cola-owned global RTD iced tea brand, a direct competitor in the same shelf set across European grocery and foodservice channels where ChariTea distributes.
• Yazoo (FrieslandCampina): UK RTD flavored milk and iced-coffee/drink brand sharing ChariTea's UK chilled-beverage retail footprint and target consumer in convenience and grocery.
• Clipper Teas: UK pioneer of Fairtrade and organic teas with a similar ethical-sourcing narrative and presence in UK grocery, comparable on mission-aligned positioning and tea-based product range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/charitea
• Instagraminstagram.com/charitea
• Facebookfacebook.com/ChariTea.agooddrink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChariTea