Portner & Shure

What Portner & Shure does

Portner & Shure, P.A. is a privately-held, family-led trial law firm founded in 1994 and headquartered in Columbia, Maryland. The firm delivers legal representation across four core practice areas — personal injury (including auto, motorcycle, truck, rideshare, and pedestrian accidents), workers' compensation, criminal defense, and immigration — with additional depth in medical malpractice and, more recently, mass tort litigation. Service is delivered through a 38+ person team (14 attorneys, 19 paralegals, 5 management/billing staff) operating out of 28 physical offices spanning Maryland, Virginia, North Carolina, Kentucky, and Washington D.C., with multilingual capability across at least seven languages including English, Spanish, Chinese, Korean, Vietnamese, Bosnian, and Urdu.

The firm has no proprietary technology platform; operations run on a traditional professional-services model built around phone-driven intake, free 24/7 consultations, contingency-fee arrangements for personal injury and mass tort matters, and per-matter billing for criminal and immigration cases. Customer acquisition is direct-to-consumer, relying on a multilingual website network of separate language-specific domains, national television exposure (ABC, Fox, Univision, Telemundo), and a long-standing community presence in immigrant and minority communities across the Mid-Atlantic.

Revenue is not publicly disclosed, but cumulative client outcomes exceed $500 million in damages recovered across 30+ years of operation, with featured case results including a $2.6 million birth-injury verdict, a $2.15 million pedestrian-accident settlement, and a $2 million motorcycle settlement. The firm is family-owned, with Jonathan N. Portner as President & Managing Partner, Jordan Portner as Chief Operating Officer, and Richard D. Shure and Valerie F. Portner in Of Counsel roles; no institutional investors, parent company, or external capital is reported in the source material.

Name

Portner & Shure

Legal name

Portner & Shure, P.A.

Website

https://portnerandshure.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Portner & Shure is a privately-held, family-led trial law firm founded in 1994 that delivers personal injury, workers' compensation, criminal defense, and immigration legal services to individual clients across 28 offices in Maryland, Virginia, North Carolina, Kentucky, and Washington D.C. with multilingual capability in seven or more languages.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation & Dispute Resolution (BPAHAAAB)

Keywords

• Personal injury law
• Criminal defense services
• Immigration legal services
• Workers compensation claims
• Medical malpractice representation

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Personal Injury Legal Services: Contingency fee-based legal representation for personal injury cases including auto accidents, medical malpractice, workers' compensation, and wrongful death claims. Clients pay no upfront fees; firm receives percentage of settlements/judgments.
2. Criminal Defense Services: Legal representation for criminal defense matters including DUI, assault, drug crimes, fraud, gun crimes, theft, and traffic violations.
3. Immigration Legal Services: Immigration legal services including visa applications (E-2, EB-5, H-1B, L-1), citizenship, DACA, deportation defense, family-based immigration, and employment-based immigration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Portner & Shure is a trial attorney firm providing legal representation to individual clients across personal injury, criminal defense, immigration, workers' compensation, medical malpractice, and mass tort practice areas. The firm operates through 28 office locations across Maryland, Virginia, North Carolina, Kentucky, and Washington D.C., delivering services in seven languages with a direct-to-consumer model featuring free 24/7 consultations.

Product overview

Portner & Shure, P.A. is a law firm offering a unified portfolio of legal services rather than a technology product platform. The firm provides legal representation across multiple practice areas including Personal Injury, Auto Accidents, Workers' Compensation, Criminal Defense, Immigration, Medical Malpractice, and Mass Tort litigation. These services are delivered through a team of attorneys and paralegals across multiple states (Maryland, Virginia, North Carolina, Kentucky, and Washington, D.C.) with multilingual capabilities. The firm emphasizes its 30+ years of experience and over $500 million in recovered damages.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services
• Auto Accidents Legal Services
• Workers' Compensation Legal Services
• Criminal Defense Legal Services
• Immigration Legal Services
• Medical Malpractice Legal Services
• Mass Tort Legal Services

Quantifiable outcome

• Over $500 million recovered for clients
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cellino Law: New York-based personal injury firm (formerly Cellino & Barnes) with regional brand dominance through extensive advertising. Comparable as a regional multi-office PI firm built on consumer brand recognition and contingency-fee model.
• Morgan & Morgan: The largest plaintiff-side personal injury firm in the United States with a multi-state, multi-practice footprint including PI, workers' compensation, and consumer protection. Direct competitor for high-value tort cases across the Mid-Atlantic and a benchmark for mass-market PI branding.
• Wilshire Law Firm: California-based plaintiff personal injury firm with multi-office operations and a focus on catastrophic injury, employment, and consumer protection cases. Comparable in operating model as a multi-office, advertising-intensive PI firm.
• Greenberg & Bederman: Maryland and Virginia-based plaintiff-side personal injury firm with comparable geographic focus on the Mid-Atlantic corridor. Direct competitor for auto accident, workers' compensation, and injury cases in Portner & Shure's core Maryland/Virginia footprint.
• Romanucci & Blandin: National personal injury and mass tort firm headquartered in Chicago with a record of high-value verdicts in catastrophic injury, medical malpractice, and mass tort litigation. Comparable to Portner & Shure in mass tort participation and trial-ready plaintiff practice.
• Jim Adler Law: Texas-based personal injury firm with strong television-driven brand recognition ('The Texas Hammer'). Comparable as a mid-to-large plaintiff firm that has leveraged aggressive mass-media marketing to build a recognizable consumer brand.
• Napoli Shkolnik: Multi-state plaintiff firm specializing in personal injury, mass tort, and environmental litigation (including PFAS). Highly comparable in mass tort positioning (drugs, devices, environmental) and multi-jurisdictional expansion strategy.

Broad incumbents

• Ben Crump Law: Nationally recognized plaintiff firm with civil rights, catastrophic injury, and mass tort practices. Comparable in mass-media brand building and high-profile case selection, though broader in civil rights than Portner & Shure's portfolio.
• Fragomen, Del Rey, Bernsen & Loewy: Largest global immigration law firm with corporate and individual immigration practices including visas, asylum, and deportation defense. Comparable as a meaningful competitor in the immigration practice area, though broader in scope and corporate-focused.

Emerging players

• Law Offices of Joseph H. Chivers: Smaller-scale immigration and personal injury practitioner with overlapping multi-practice service mix. Comparable in the immigration-law practice line and personal injury crossover, though smaller in scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portner & Shure