What Dings does

Dings Co. Magnetic Group (also doing business as Dings and Dings Magnets) is a privately held U.S. manufacturer of industrial magnetic separation equipment, headquartered and producing at 4740 West Electric Avenue, Milwaukee, Wisconsin, where it has operated continuously since 1899. The company designs, engineers, and manufactures a complete portfolio of permanent and electromagnetic separation devices — overhead electromagnets and permanent magnets, eddy current separators, deep-draw and permanent drum magnets, magnetic head pulleys (Standard, Heavy-Duty, and DFC Ultra Series), grate and ferroplate magnets, magnetic sweepers, Elektrolift lifting magnets, rectifiers, and demagnetizing coils — alongside specialty products for slag, foundry, rendering, sugar milling, and seed cleaning. Its product architecture rests on two proprietary building blocks: the patented Dings Flux Control (DFC) Circuit Design for permanent magnets (lifetime guarantee on magnetism) and an exclusive anodized aluminum strap electromagnetic coil design with a 20-year warranty on coil burnout and oil-cooling on every turn.

The company monetizes through direct hardware sales (custom-configured equipment priced per application via Request a Quote) and a recurring aftermarket parts, repair, rebuild, and custom-design services stream, including coverage of equipment manufactured decades ago. Go-to-market is direct enterprise field sales via in-house factory representatives and a regional rep locator, supplemented by trade show presence (e.g., CONEXPO-CON/AGG, March 3–7, 2026 in Las Vegas), downloadable product literature and RFQ forms, and membership in AEM, NWRA, NSSGA, and the AEM Manufacturer Link Program. Customer concentration is spread across at least eight vertical segments — quarry and aggregate, recycling, mining/minerals and coal processing, food and chemical processing, agricultural grain and milling, slag and foundry, wood processing, and aviation and highway infrastructure — with a sister-company relationship to Advanced Detection Systems (ADS) extending the offering into industrial metal detection. No revenue, funding, M&A, or leadership-change data is disclosed in the public materials.

Name

Dings

Legal name

Dings Co. Magnetic Group

Website

https://dingsmagnets.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

101–250 employees

Short description

Dings Co. Magnetic Group is a privately held Milwaukee, Wisconsin manufacturer of industrial magnetic separation equipment — overhead magnets, eddy current separators, drum magnets, head pulleys, grate and ferroplate magnets, and magnetic sweepers — serving quarry, recycling, mining, food, chemical, agricultural, foundry, wood, and infrastructure buyers worldwide since 1899.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Separation Equipment

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)

akta.pro primary industry

Physical Separation (Gravity, Magnetic & Electrostatic) (IMAKALAC)

akta.pro secondary industries

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH), Post-Shredder Separation & Recovery (Eddy Current, Heavy Media, Sensor Sorting) (EUAIAJAE), Conveying, Hoisting & Materials Handling Systems (Conveyors, Stackers/Reclaimers, Winches) (IMAKANAE)

Keywords

• Industrial magnetic separators
• Metal separation equipment
• Eddy current separators
• Overhead magnets
• Magnetic head pulleys

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Magnetic Separation Equipment Sales: Dings Co. Magnetic Group generates revenue through the design, engineering, manufacturing, and sale of industrial magnetic metal separation equipment including overhead magnets (electromagnetic and permanent), eddy current separators, drum magnets, magnetic head pulleys, grate magnets, ferroplate magnets, magnetic sweepers, lifting magnets, rectifiers, demagnetizing coils, and custom magnetic solutions. Equipment is sold directly to industrial customers across target verticals. The company also generates revenue from aftermarket services including replacement parts, repairs, and rebuilds.
2. Aftermarket Parts and Service: Revenue from replacement parts (many in-stock for same-day shipment), magnetic separator repairs and rebuilds (including equipment manufactured decades ago), and custom magnet design services using state-of-the-art computer modeling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dings Co. Magnetic Group designs, engineers, and manufactures a complete line of industrial magnetic separation equipment at its Milwaukee, Wisconsin facility. Its offering spans overhead electromagnets and permanent magnets, eddy current separators, drum magnets (deep draw and permanent), magnetic head pulleys, grate magnets, ferroplate magnets, magnetic sweepers, lifting magnets, demagnetizing coils, rectifiers, and custom magnetic solutions used to remove ferrous and non-ferrous metals from bulk material streams. Revenue is generated through direct equipment sales, aftermarket replacement parts, and repair/rebuild services.

Product overview

Dings Co. Magnetic Group is an industrial magnetic separation equipment manufacturer offering a comprehensive portfolio of magnetic metal separation solutions. The product lineup centers on two core electromagnetic technologies: proprietary anodized aluminum strap wound electromagnetic coils (with 20-year warranty on coil burnout) and the patented Dings Flux Control (DFC) Circuit Design for permanent magnets (with lifetime warranty on magnetism). Core products include Overhead Electromagnets and Permanent Magnets (both suspended over conveyors for tramp metal removal), Eddy Current Separators (for non-ferrous metal recovery), Drum Magnets (Deep Draw and Permanent models), Magnetic Head Pulleys (in Standard, Heavy-Duty, and DFC Ultra series), Grate Magnets, Ferroplate Magnets, and Magnetic Sweepers. Supporting products include Rectifiers (for electromagnet power), Demagnetizing Coils, and Elektrolift overhead lifting magnets. Specialty/custom products serve specific industry needs: Ball Norton Magnet (foundry/slag), EBK Crossbelt Magnet (mineral processing), Grip Magnets (oil filtration), Magnetic Sheet Floaters (steel handling), Rendering Magnet and Sugaron Magnet (food processing), and Swinging Pendulum Magnet (heavy slag processing). A sister company, Advanced Detection Systems (ADS), provides complementary metal detection equipment. All products are engineered and manufactured in Milwaukee, Wisconsin, USA since 1899, serving industries including quarry/aggregate, recycling, mining, food/chemical processing, agriculture, slag/foundry, wood processing, and aviation/highway infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Overhead Electromagnet Self-cleaning and stationary overhead electromagnets suspended over conveyor belts and vibratory feeders to magnetically lift ferrous metals from bulk material streams. Features Dings' proprietary anodized aluminum strap coil with a 20-year warranty against coil burnout, exceeds Class H insulation rating, and uses oil-cooling for each coil turn. Built for industrial operations such as quarry, aggregate, recycling, mining, and slag processing.
• Overhead Permanent Magnet Non-electric permanent magnetic separators suspended over conveyor belts or vibratory feeders for ferrous tramp metal removal. Features the patented Dings Flux Control (DFC) Circuit Design with lifetime warranty on magnetism, producing a stronger and deeper magnetic field than conventional permanent magnets; available in self-cleaning and stationary models.
• Eddy Current Separator Industrial separators that use permanent rare earth magnets to recover fractional-sized non-ferrous metals (aluminum, copper, etc.) from product streams. Designed with deeper magnetic fields than conventional units and offered in Eccentric (9900, 9936) and Concentric (9500, 9100) rotor configurations with multi-layer shell protection (fiberglass, stainless-steel, ceramic tile).
• Deep Draw Drum Magnetic Separator Self-cleaning permanent drum separators for high-volume, heavy-duty ferrous recovery applications. Features the DFC Circuit Design, Ceramic VIII magnetic material, a heavy manganese wear cover, and an adjustable internal magnet assembly; maintains constant magnetic strength without electrical power.
• Permanent Drum Magnetic Separator Continuously self-cleaning drum separators that remove large quantities of ferrous metal from bulk material streams. Available in Type PC (without drive motor) and Type FC (with drive motor, housing, and splitter) configurations; integrates easily into existing production lines and operates at zero energy cost.
• Magnetic Head Pulley Permanent magnetic head pulleys for automatic continuous tramp iron removal on belt conveyors. Available in Standard Series (6-24 inch diameters), Heavy-Duty Series (12-42 inch), and DFC Ultra Series with patented DFC Circuit for greatest field depth; backed by a lifetime guarantee on magnetism.
• Magnetic Sweeper Heavy-duty rolling magnetic floor and nail sweepers for removing tire-damaging steel debris from traffic areas. Models include Yard Sweeper, Tireguard, Roadguard, Flatguard, Atlas/Atlas XL, Remotlas/Remotlas XL, and the Atlas FT3X-24 (world's largest magnetic sweeper, capable of traveling up to 55 mph for FOD control at airports and military fields); all models carry a lifetime guarantee on magnetism.
• Grate Magnet Permanent magnetic separators for removing fine ferrous contamination (fuzz iron and small magnetic particles) from free-flowing powders and granular materials in food, chemical, and bulk processing lines. Available in tube, grid, plain frame, heavy-duty frame, wing, drawer, standard/auto/rotary/hopper housed, and patented Auto Clean (Tube-in-a-Tube pneumatic) configurations; uses Grade VIII Ceramic or Rare Earth magnetic material.
• Ferroplate Magnet Non-electric flat plate magnetic separators for removing ferrous metal from processed powders and granular materials in chutes. Models include 2100, 2200, 2300, 2400, Ultimate (strongest, up to 6.5-inch material depth), Dry Hump, Auto Clean Hump, Hydro Hump, Round Pipe, Perma Chute, and Pneumatic Inline configurations.
• Elektrolift Magnet All-welded steel overhead lifting magnets for hoisting steel parts in factories, yards, and scrap operations. Designed to handle jogging, jerking, pushing, pulling, twisting, and sliding motions; available in 4, 8, 13, and 18 inch diameters with custom designs available.
• Demagnetizing Coil Industrial demagnetizing equipment for removing residual magnetism from ferrous materials after recovery by magnetic separators. High-capacity, low-heat-rise step-winding design that can be installed vertically, horizontally, or at a 45-degree angle.
• Rectifier for Electromagnets DC power supply units that convert AC from local power sources to the DC required by electromagnets. Available across a wide range of wattages with various NEMA enclosure ratings, solid-state silicon diodes, and voltage regulation within 3.5% from no load to full load.
• Ball Norton Magnet Custom magnetic separator designed to handle large volumes of ferrous material rather than remove small contaminants. Combines alternating magnetic poles with vibratory conveying to clean magnetic material; features a 7-pole magnet assembly and adjustable splitter. Used in foundry shot, slag, and crushed borings applications.
• EBK Crossbelt Magnet High-intensity self-cleaning electromagnetic concentrator for separating weakly magnetic minerals (ilmenite, manganese, monazite) from strongly magnetic minerals (magnetite, pyrrhotite). Field intensity is adjustable for selective recovery; also used to separate weed seeds from crop seeds via an iron-coating technique.
• Grip Magnet Small permanent magnets placed inside oil reservoirs of excavators, heavy-duty trucks, and machinery to remove circulating steel particles from hydraulic and transmission oil. Magnetized steel poles and teeth attract and hold minute steel particles; operates continuously with no operating costs.
• Magnetic Sheet Floater Permanent magnet separators for handling stacked steel sheets; the slanted magnetic design causes top sheets to pop up automatically, eliminating hand prying. Available in various strengths and sizes; protects dies and finished sheet metal surfaces in steel service centers and stamping operations.
• Rendering Magnet Powerful electromagnets designed for the food processing industry to capture knives and metal objects from meat processing byproducts. Tapered step-face design minimizes wash-off; uses the same anodized aluminum strap coil and oil-cooling as overhead electromagnets, with a 20-year warranty on coil burnout.
• Sugaron Magnet Electromagnetic separator designed for mounting in chutes carrying deep loads of processed materials, combining high surface strength with extended magnetic range for sugar cane mills and other agricultural processing operations. Features a step-face design and carries a 20-year warranty on coil burnout.
• Swinging Pendulum Magnet Patented overhead electromagnet designed for slag processing operations; withstands the punishment of continuously attracting massive hunks of steel weighing up to 700 lbs. A manganese steel pendulum swings underneath the electromagnet and discharges attracted metal alternately to both sides of the conveyor; backed by a 20-year warranty on coil burnout.
• SurroundScan Protector HD Metal Detector (Sister Company - ADS) Industrial metal detection equipment with Acculearn Technology, Auto-Balance Software, and Product Monitor features; positioned as the last line of defense when magnetic separation is insufficient. Customized for aggregate and mining operations. Manufactured by sister company Advanced Detection Systems (ADS) and distributed alongside Dings magnets.
• Aftermarket Parts, Repair & Rebuild Services Replacement parts (many in-stock for same-day shipment), magnetic separator repair and rebuild services (including equipment manufactured decades ago), and custom magnet design using state-of-the-art computer modeling. Supports the installed base of Dings magnetic separation equipment across all vertical markets.

Quantifiable outcome

• Electrodynamic (electromagnet) drum separators can lose up to 30% of magnetism as coils heat up during operation, while Dings permanent drum magnets maintain constant gauss/magnetic strength throughout the day
• +2 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Advanced Detection Systems (ADS)coreStrategic or Co-development PartnerAdvanced Detection Systems is a sister company of Dings Co. Magnetic Group. ADS specializes in industrial and food processing metal detection equipment, including the SurroundScan Protector HD metal detection system with Acculearn Technology, Auto-Balance Software, and Product Monitor features. When magnets are not enough, ADS metal detectors serve as the last line of defense for aggregate, mining, and food processing operations. ADS is presented as an integrated sibling brand within the Dings ecosystem.
• Association of Equipment Manufacturers (AEM)minorOthersDings Co. Magnetic Group is a member of AEM (Association of Equipment Manufacturers), an industry trade association for equipment manufacturers.
• National Waste & Recycling Association (NWRA)minorOthersDings Co. Magnetic Group is a member of NWRA, the industry trade association representing the recycling and waste management industry.
• National Stone, Sand & Gravel Association (NSSGA)minorOthersDings Co. Magnetic Group is a member of NSSGA, the leading voice for the aggregates industry (crushed stone, sand, and gravel).
• Manufacturer Link Program (MLP) / AEM MLPminorOthersDings Co. Magnetic Group is a member of the AEM Manufacturer Link Program (MLP), connecting equipment manufacturers.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Metso: Metso is a large global incumbent in mining, aggregates, and metals processing equipment. While not a focused magnetic-separation specialist, Metso's broad portfolio includes magnetic separation and related processing equipment used by the same mining and aggregate customers Dings serves.
• Terex Corporation: Terex is a large diversified industrial equipment manufacturer serving aggregate, construction, and material handling end markets that overlap with Dings' quarry, aggregate, and recycling customers. Terex offers broader equipment lines rather than specialized magnetic separation.
• Sandvik: Sandvik is a large diversified industrial incumbent with mining and rock processing equipment serving the same mining and aggregate customers as Dings. Sandvik's broader portfolio includes processing equipment adjacent to magnetic separation, making it a relevant broader incumbent comparable.

Regional players

• Master Magnets: Master Magnets is a UK-based designer and manufacturer of magnetic separators and eddy current separators for recycling, mining, and quarry applications. Comparable product line to Dings but primarily serves European markets rather than competing head-to-head in North America.

Others

• Advanced Detection Systems (ADS): ADS is Dings' sister company, manufacturing industrial and food processing metal detection equipment including the SurroundScan Protector HD. While not a competing magnetic-separation supplier, ADS is directly adjacent and complementary to Dings' product line for aggregate, mining, and food processing customers.

Direct peers

• Ohio Magnetics: Ohio Magnetics manufactures heavy-duty industrial lifting magnets, scrap magnets, and magnetic separators for steel mills, foundries, scrap yards, and material handling — directly comparable to Dings' Elektrolift and Slag & Foundry product lines.
• Bunting Magnetics Co. Bunting Magnetics designs and manufactures magnetic separation equipment, metal detectors, magnetic conveyors, and material handling magnets serving food processing, recycling, mining, and aggregate — directly overlapping Dings' core product and customer mix. Comparable specialty manufacturer positioning.
• Eriez: Eriez is the largest direct competitor in industrial magnetic separation, manufacturing magnetic separators, eddy current separators, vibratory feeders, and metal detectors across mining, aggregate, recycling, food, and plastics — the same verticals as Dings. Highly comparable product overlap and target customer base.
• Industrial Magnetics Inc. (IMI): IMI manufactures magnetic separation and material handling equipment including magnetic pulleys, plates, grates, drums, and eddy current separators for food, plastics, mining, and recycling — a closely overlapping specialty manufacturer profile to Dings with similar product breadth.
• Magnetic Products Inc. (MPI): MPI designs and manufactures magnetic separators, metal detectors, magnetic material handling equipment, and magnetic assemblies for industrial applications. Directly overlapping product portfolio and target verticals with Dings, including food processing, recycling, and plastics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dings-Co-Magnetic-Group-100175255348807
• LinkedInlinkedin.com/company/dings-co-magnetic-group
• Instagraminstagram.com/dings_magnets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dings