Hawthorne Chiropractic

What Hawthorne Chiropractic does

Hawthorne Chiropractic is a small, locally-owned chiropractic and healing arts practice headquartered at 1222 SE Division St in Inner Southeast Portland, Oregon, founded in 1993 by Dr. Cliff Marhoefer. The practice operates a second location, Sportslab, at 710 NE Holladay St, and is staffed by three chiropractors (Dr. Amy Lennon, Dr. Cliff Marhoefer, Dr. Wesley Baldazo) and two licensed massage therapists (Alik Berg, William Skurky), with no disclosed headcount beyond these practitioners. Service delivery is entirely in-person at the two Portland clinics; the practice owns no proprietary technology platform and depends on third-party Jane App for online booking and practice management, plus Fullscript for supplement dispensing.

The business offers three integrated service lines: chiropractic care (spinal adjustments, Active Release Technique, Graston Technique, Kinesio Taping, and physical rehabilitation), therapeutic and sports massage (deep tissue, Swedish, shiatsu, Thai, craniosacral, myofascial release), and auto accident injury treatment billed under Oregon Personal Injury Protection (PIP). The PIP service line is a distinctive revenue driver: Oregon PIP mandates at least $15,000 of medical coverage per person per accident with no copays or deductibles, treatment must begin within 14 days of the accident, and the clinic handles all insurance billing directly.

Revenue is generated through three streams: direct billing to health insurance carriers, direct billing to auto insurance carriers under PIP, and self-pay options (including payment plans). Customers are individual consumers segmented into auto accident injury patients, chronic pain and injury recovery patients, athletes and active individuals, and desk workers seeking general wellness. The go-to-market model is overwhelmingly community-led and direct-to-consumer: most patients arrive via word-of-mouth referrals, supported by a 4.9-star Google rating across 27 verified reviews. The practice has not raised any external funding and operates as a self-sustaining private professional services business.

Name

Hawthorne Chiropractic

Legal name

Hawthorne Chiropractic

Website

https://hawthornechiropractic.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawthorne Chiropractic is a locally-owned Portland, Oregon chiropractic practice offering chiropractic care, massage therapy, physical rehabilitation, and PIP-covered auto accident injury treatment across two clinic locations, serving individual patients primarily through word-of-mouth referrals.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Chiropractic care
• Massage therapy
• Auto accident treatment
• Physical rehabilitation
• Sports medicine

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Auto Insurance PIP Billing: Personal Injury Protection (PIP) billing from auto insurance carriers. Oregon PIP covers $15,000+ minimum medical coverage per person per accident, with no copays or deductibles for covered care. Clinic handles all billing directly with insurance.
2. Health Insurance Billing: Accepts most health insurance plans. Clinic handles billing directly with health insurance carriers.
3. Self-Pay: Self-pay options available for patients without PIP coverage or when PIP is exhausted. Clinic offers manageable payment plans for ongoing care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hawthorne Chiropractic is a multi-disciplinary healthcare practice offering chiropractic adjustments, soft tissue treatments (Active Release Technique, Graston Technique, Kinesio Taping), therapeutic and sports massage, and physical rehabilitation for musculoskeletal conditions. It also provides auto accident injury treatment covered by Oregon Personal Injury Protection (PIP) at $0 out-of-pocket, with direct insurance billing handled in-house.

Product overview

Hawthorne Chiropractic offers a unified, multi-disciplinary healthcare practice combining three core service lines: Chiropractic Care (spinal adjustments, Active Release Technique, Graston Technique, Kinesio Taping), Massage Therapy (deep tissue, sports, Swedish, shiatsu, medical massage), and Auto Accident/PIP Treatment (injury recovery with $0 out-of-pocket cost using Oregon Personal Injury Protection). All services are provided under one roof at their SE Division Street location, with same-week appointment availability and direct insurance billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Spinal adjustments and soft tissue treatments including Active Release Technique, Graston Technique, and Kinesio Taping, combined with physical therapy modalities for back, neck, and injury care. Designed for individuals with chronic pain, recovering from injury, or seeking active maintenance.
• Massage Therapy Therapeutic and sports massage including deep tissue, Swedish, shiatsu, sports massage, Thai, craniosacral, myofascial release, and co-managed medical massage for desk workers, athletes, and tension relief.
• Auto Accident Injury Treatment (PIP) Personal Injury Protection (PIP)-covered auto accident care with $0 out-of-pocket costs, same-week appointments, no referral required, and direct insurance billing for whiplash, spinal injuries, headaches, and soft tissue damage. Treatment for Oregon motor vehicle accident injury patients.
• Physical Rehabilitation Physical therapy modalities and rehabilitation services offered by chiropractors including soft tissue work and exercise-based recovery programs for injury recovery and active maintenance.

Quantifiable outcome

• 4.9-star average rating from 27 verified Google reviews
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Jane AppcoreTechnology or IntegrationJane App provides the practice's online booking and practice management platform. Used for appointment scheduling at both Hawthorne Chiropractic and Sportslab locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• 100% Chiropractic: Multi-state chiropractic franchise combining adjustments, massage, and stretch therapy. Comparable product mix to Hawthorne's three-discipline offering, though delivered through a franchised, brand-led model.
• U.S. Physical Therapy: Network of outpatient physical-therapy clinics with a strong sports-medicine and orthopedic franchise footprint. Comparable in delivering in-clinic rehab and recovery services to similar patient demographics.
• The Joint Chiropractic: National chiropractic franchise network offering walk-in, membership-based adjustments. Comparable because it operates in the same chiropractic outpatient category serving similar pain-management and maintenance patients, though at a far larger scale and with a chain rather than independent model.
• Pivot Physical Therapy: Multi-state outpatient physical therapy provider specializing in orthopedic, sports, and industrial rehabilitation. Comparable for its sports-medicine and rehabilitation service line overlapping Hawthorne's Sportslab offering.
• Chiro One Wellness Centers: Network of company-owned chiropractic clinics offering spinal adjustments and wellness care. Comparable outpatient chiropractic service model competing for similar patient segments.
• BenchMark Physical Therapy: Outpatient orthopedic and sports-medicine physical therapy provider with multiple locations across the Pacific Northwest. Comparable as a regional outpatient musculoskeletal competitor, particularly in Oregon.
• Massage Envy: Largest U.S. massage and skincare services franchise. Comparable because it competes for the same therapeutic and sports-massage patient segment Hawthorne targets, including athletes, desk workers, and wellness clients.
• ATI Physical Therapy: Large national physical-therapy chain with orthopedic, sports-medicine, and workers' compensation programs. Comparable as a multi-site outpatient musculoskeletal provider competing for overlapping patient use cases, particularly injury recovery and PIP-adjacent cases.

Direct peers

• Airrosti Rehab Centers: Outpatient musculoskeletal care provider focused on soft-tissue injuries and rapid recovery using manual therapy and active recovery. Highly comparable to Hawthorne's Active Release / Graston / rehab blend for sports and injury cases.

Emerging players

• Restore Hyper Wellness: Franchised wellness provider combining cryotherapy, IV therapy, and recovery services. Comparable as it targets overlapping active-lifestyle and recovery-oriented patients (runners, lifters) seeking non-traditional musculoskeletal care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HawthorneChiropractic
• LinkedInlinkedin.com/company/hawthorne-chiropractic-and-healing-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawthorne Chiropractic