bobsguide
bobsguide is a B2B fintech media and publishing platform founded in 1996 that delivers news, case studies, opinion pieces, and press release distribution across BankingTech, InsurTech, LendTech, PayTech, RegTech, and WealthTech to fintech professionals, banks, and vendors globally via its website, newsletter, and social channels.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What bobsguide does
bobsguide is a B2B media and publishing platform founded in 1996 that connects buyers and sellers of financial technology globally. The platform serves as a centralized content destination covering six core fintech verticals: BankingTech, InsurTech, LendTech, PayTech, RegTech, and WealthTech, with subcategories spanning challenger banks, digital identity verification, robo-advisors, cryptocurrency payments, and RegTech compliance. Content output includes daily news articles, in-depth case studies, expert opinion pieces, and press release distribution, structured around an annual editorial content calendar that defines themed coverage for the year.
The platform is built on a web-based content management and publishing system distributed through bobsguide.com, an email newsletter, LinkedIn and Twitter social channels, and an RSS feed. bobsguide operates a Partner Library for sponsored content and a dedicated press release section, supporting both editorial coverage and commercial content placement. The platform generates revenue through two streams: advertising and sponsorship (sponsored content, advertising placements, partner library features, and press release distribution) and subscription services (newsletter subscription and premium content access for fintech professionals). Pricing is not publicly disclosed and is negotiated through an "Advertise With Us" channel.
bobsguide is headquartered in London, United Kingdom, and operates as a private media property within the Contentive media portfolio, alongside sister publications Accountancy Age, The Global Treasurer, and The CFO. The company serves three primary customer segments: fintech professionals seeking industry intelligence, banks and financial institutions tracking innovation, and fintech vendors seeking media exposure and lead-generation visibility. Leadership comprises Sandeep Saujani (CEO), Stephen McMaugh (Director, Sales), and Francisco Abreu (Head of Client Services), reflecting a sales-led go-to-market motion targeting advertising and sponsorship revenue from fintech vendors.
bobsguide firmographics
Firmographics- Name
- bobsguide
- Legal name
- Bobsguide
- Website
- https://bobsguide.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bobsguide is a B2B fintech media and publishing platform founded in 1996 that delivers news, case studies, opinion pieces, and press release distribution across BankingTech, InsurTech, LendTech, PayTech, RegTech, and WealthTech to fintech professionals, banks, and vendors globally via its website, newsletter, and social channels.
- Ownership category
- akta.pro rank
Where bobsguide is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
bobsguide business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and sponsorship: Bobsguide generates revenue through sponsored content, advertising placements, and partner library features. Companies pay to publish press releases, feature articles, and gain visibility among the fintech professional audience.
- Subscription services: Newsletter subscription and premium content access for financial technology professionals seeking industry news, analysis, and insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based access to content and newsletter |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
bobsguide product offering
Product offeringCore offering
Bobsguide is a B2B media and content publishing platform for the financial technology sector, publishing daily industry news, case studies, opinion pieces, and press releases covering BankingTech, InsurTech, LendTech, PayTech, RegTech, and WealthTech verticals. The platform monetizes through sponsored partner library content, advertising placements, and email newsletter subscriptions, connecting fintech companies and financial institutions with an engaged audience of fintech professionals.
Product overview
Bobsguide is a content publication and media platform providing news, analysis, case studies, opinion pieces, and press releases covering the financial technology sector. The platform organizes content across multiple fintech verticals including BankingTech, InsurTech, LendTech, PayTech, RegTech, and WealthTech. Key offerings include a Partner Library for sponsored content, a Case Studies section, an Opinion column featuring industry expert contributors, a Press Releases section for company announcements, and an annual Content Calendar outlining editorial themes for the upcoming year. Bobsguide primarily operates as an advertising-supported media property, connecting fintech companies with industry professionals through curated content coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Partner Library (Sponsored Content) Sponsored content publishing offering for fintech vendors and financial institutions to distribute press releases, feature articles, and thought leadership content to the bobsguide fintech professional audience.
- Email Newsletter Subscription Subscription-based newsletter delivering top fintech stories, news summaries, and industry analysis directly to subscribers' inboxes on an annual billing cadence.
- Advertising Placements Direct advertising opportunities on the bobsguide website and content properties, sold to fintech vendors, banks, and financial institutions targeting the fintech professional audience.
Companies that use bobsguide
Customer profileSegments3 records
Ideal customer profiles2 records
bobsguide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bobsguide partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
bobsguide competitors and assessment
Company assessmentDirect peers
- Finextra: Long-running fintech news and research platform covering banking, payments, and capital markets technology. Direct competitor to bobsguide in B2B fintech editorial, advertising, and event coverage.
- IBS Intelligence: Banking technology research and news platform covering core banking, digital channels, and AI in financial services. Closely comparable editorial niche and B2B fintech advertiser audience.
- Tearsheet: Financial services and fintech media/research platform targeting financial institutions, fintechs, and advisors. Overlaps with bobsguide's WealthTech and banking coverage and advertiser base.
- The Paypers: Global payments, fintech, and digital commerce news and research platform. Directly comparable in editorial scope, B2B advertising model, and PayTech/fintech vertical coverage.
- Fintech Times: UK-based fintech news outlet covering startups, banking innovation, and payments. Competes with bobsguide for the same UK and European fintech audience and advertising spend.
- FinTech Futures: Banking and fintech technology media brand (formerly Banking Technology) covering core banking, digital, and fintech. Closely overlaps bobsguide's BankingTech and core banking software coverage and advertiser base.
- Financial IT: Fintech and financial services media outlet publishing news, interviews, and features on banking and payments innovation. Comparable in scope, audience, and advertiser base to bobsguide.
Broad incumbents
- CoinDesk: Larger digital assets and crypto-native media brand that increasingly covers broader fintech, banking, and policy. Overlaps with bobsguide's Digital Assets, PayTech, and RegTech verticals from a different starting point.
- TechCrunch (Fintech vertical): Major general technology media brand with a dedicated fintech category covering startups, funding, and policy. Provides broader audience scale and competes for fintech advertiser attention alongside specialist outlets like bobsguide.
Emerging players
- Medici: Younger fintech media and research brand covering banking, payments, and embedded finance. Emerging peer with partial editorial overlap and similar B2B fintech advertiser targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
bobsguide social profiles
Digital presencebobsguide financial estimates
Financial estimateRevenue estimate
Valuation estimate
bobsguide leadership team
Management profileNumber of profiles
Profiles3 records
bobsguide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bobsguide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bobsguide
What does bobsguide do?
Bobsguide is a B2B media and content publishing platform for the financial technology sector, publishing daily industry news, case studies, opinion pieces, and press releases covering BankingTech, InsurTech, LendTech, PayTech, RegTech, and WealthTech verticals. The platform monetizes through sponsored partner library content, advertising placements, and email newsletter subscriptions, connecting fintech companies and financial institutions with an engaged audience of fintech professionals.
Is bobsguide a public or private company?
bobsguide is a private company. It is classified as corporate owned and is currently operating.
When was bobsguide founded?
bobsguide was founded in 1996. It employs 11 to 50 people.
Where is bobsguide based?
bobsguide is headquartered in London, United Kingdom, in the Europe region.
How does bobsguide make money?
Two revenue lines are on record. Advertising and sponsorship is the primary driver. The others are subscription services.
Who are bobsguide's main competitors?
Direct peers on record are Finextra, IBS Intelligence, Tearsheet, The Paypers, Fintech Times, FinTech Futures and Financial IT. Broad incumbents are CoinDesk and TechCrunch (Fintech vertical). Medici is listed as an emerging player.
Does bobsguide have an API?
No public API is recorded for bobsguide.