Easy Drain

What Easy Drain does

Easy Drain is the commercial brand of Easy Sanitary Solutions (ESS), a Netherlands-headquartered (Oldenzaal) sanitary-solutions company founded in 1928 that designs, develops, and manufactures premium bathroom drainage and waterproofing products, primarily in stainless steel. Its U.S. operations run through Easy Sanitary Solutions LLC (New York) with a national sales presence in Alpharetta, GA delivered through Hansgrohe, Inc. The product portfolio is centered on linear shower drains (Modulo TAF, Modulo TAF Wall, Xs, Vinyl, S-line, M-line), point/design drains (Aqua Jewels, Modulo Stone), wall niches (BOX, C-BOX, T-BOX), waterproofing systems (SEAL SET SAM and membranes with a 10-year warranty), and a Container sub-brand of bathroom accessories. Underlying technology comprises patented TAF (Tile Adjustable Frame) installation systems, the patented S-line, and a pre-assembled Water Protection System (WPS) sealing membrane, all positioned as "Made in Germany" quality with "inventor of the linear shower drain and barrier-free showering" brand positioning.

The company sells exclusively through an authorized dealer network rather than direct-to-consumer e-commerce, with Hansgrohe, Inc functioning as the sole national sales representative for the entire United States. Pricing is not publicly disclosed; customers are directed to a "Find a dealer" locator for quotes. The customer base is segmented horizontally into (i) the Residential Market — homeowners and renovators seeking design-led drainage solutions, and (ii) the Project Market — contractors and developers needing reliable, easy-to-install products at volume for hotels, apartments, and commercial buildings. Marketing emphasizes trade-show presence, project-showcase content, technical support resources (CAD, BIM, installation manuals, datasheets, installation videos), and international design-and-innovation award recognition rather than performance-marketing or digital channels.

Revenue mechanics are entirely hardware-based (drain sales, accessory sales, waterproofing system sales), with no software, service, subscription, licensing, or recurring-revenue component. The legal entity is a privately held Dutch BV (Easy Sanitary Solutions BV) with a U.S. LLC subsidiary; there is no disclosed institutional/PE/VC ownership, no funding activity, and no public financial filings. Geographic footprint is concentrated in the Netherlands, Germany, and the United States, with multinational digital storefronts (easydrain.nl, easydrain.de, easydrainusa.com) under a global easydrain.com brand.

Name

Easy Drain

Legal name

Easy Sanitary Solutions BV

Website

https://easydrainusa.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Easy Drain (Easy Sanitary Solutions) designs, manufactures, and distributes premium bathroom shower drainage systems, waterproofing solutions, and wall-storage accessories through authorized dealers in Europe and the United States.

Ownership category

akta.pro rank

Product category

Bathroom Drainage Systems

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Bathroom Waterproofing & Leak Remediation (Shower Pan, Membrane, Sealing) (HSAPABAF), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Linear shower drains
• Bathroom drainage systems
• Wall niches
• Bathroom waterproofing
• Stainless steel sanitary ware

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Shower Drains: Sale of linear shower drains, point drains, and related drainage products through dealer network. Products include Modulo TAF, Modulo TAF Wall, Xs, Aqua Jewels, Modulo Stone, S-line, M-line, and Vinyl models in various sizes (200mm to 2000mm+).
2. Bathroom Accessories: Sale of wall niche products (BOX, T-BOX, C-BOX series) and bathroom accessories including toilet paper holders, brush holders, and storage compartments.
3. Waterproofing Products: Sale of self-adhesive waterproofing systems including sealing sets, membranes, corner tapes, and related waterproofing accessories with 10-year warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Easy Drain designs, manufactures, and distributes stainless-steel bathroom drainage and waterproofing solutions, including linear shower drains, point drains, design drains, wall niches, and bathroom accessories. The company also sells self-adhesive waterproofing systems (sealing membranes, corner tapes, and primer sets) with a 10-year watertight warranty. Products are distributed exclusively through an authorized dealer network, with Hansgrohe, Inc handling national sales in the United States.

Product overview

Easy Drain, operated by Easy Sanitary Solutions (ESS), offers a comprehensive portfolio of bathroom solutions centered on linear shower drains and wall storage products. The core offering includes linear shower drains (Modulo TAF, Modulo TAF Wall, Vinyl, Xs), design drains (Aqua Jewels point drains, Modulo Stone, S-line, M-line), and wall niches (BOX, C-BOX, T-BOX). Supporting products include the Container ROLL and ROLL/T-ROLL bathroom accessory series featuring toilet paper holders, toilet brush holders, storage compartments, and waste bins. Waterproofing systems (SEAL SET SAM) with 10-year warranty complement the drain and storage offerings. All products are designed, developed, and produced with 'Made in Germany' quality and feature patented technologies including TAF (Tile Adjustable Frame) and WPS (Water Protection System). Products are primarily made of high-quality stainless steel and are distributed through the residential and project markets.

Differentiator

Problem solved

Functional benefit

Brands

• Container: A product line of invisible, tileable, and functional wall storage solutions including toilet brush holders, toilet paper storage, waste bins, and built-in bathroom accessories.

Products and services

• Modulo TAF Linear Shower Drain Linear shower drain with a subtle stainless steel frame that fits seamlessly into bathroom floors, featuring patented TAF (Tile Adjustable Frame) technology and the Water Protection System (WPS). Available in lengths from 19 3/4" to 70 7/8" for new construction and renovation projects.
• Modulo TAF Wall Linear Shower Drain Linear shower drain engineered to fit between any wall and floor, with a stainless steel frame connecting bathroom wall and floor. Includes TAF-system and WPS, c-UPC certified, available in heights from 19 3/4" to 78 3/4".
• Vinyl Linear Shower Drain Linear shower drain specifically engineered for vinyl flooring, with vinyl clamped between the drain grate and built-in set for watertight installation. Supplied as a complete set with lockable grate and height-adjustable feet, in lengths from 27 5/8" to 47 1/4".
• Xs Linear Shower Drain Super-slim award-winning linear shower drain recognized for state-of-the-art technology, designed for premium bathroom installations where a minimal profile is desired.
• Aqua Jewels Point Drain Design point drain available in multiple unique design grates (Quattro square and Stone variants), with pre-assembled sealing membrane for seamless watertight installation. The Quattro variant comes with TAF-system and WPS, and is available in 4x4", 6x6", and 8x8" sizes.
• Modulo Stone Design Drain Frameless design drain for any thickness of natural stone flooring, creating an invisible look integrated with the bathroom floor.
• S-line Design Drain Stylish drain characterized by its invisible design and patented technology, enabling seamless integration with bathroom floors.
• M-line Wall Drainage Hidden and sleek wall drainage system with invisible design and innovative drainage technology for wall-mounted bathroom installations.
• BOX Wall Niche Design wall niche with optional door, LED, and mirror features, available up to 120 cm, creating additional storage space in the bathroom.
• C-BOX Wall Niche Borderless stainless steel wall niche available in various colors and sizes, with depth adjustable from 0.25" to 2" for freedom in bathroom design, developed for wet area application with build-in element and sealing set.
• T-BOX Wall Niche Tileable wall niche in various colors and sizes with push-to-open door, developed for wet area application with build-in element and sealing set.
• Container ROLL Toilet Paper Holder Built-in stainless steel toilet paper holder in the Container ROLL series, available in White (9016), Creme (9001), Black, Anthracite (DB703), and Brushed stainless steel finishes.
• ROLL Series Bathroom Accessories Series of high-quality stainless steel toilet accessories including toilet brush holders, toilet paper storage (round and square), toilet paper holders, and multi-roll storage, featuring push-to-open doors.
• T-ROLL Series Bathroom Accessories Tileable wall niches with shelf, toilet brush holders, paper holders, and waste bin storage compartments, available in White, Creme, Black, Anthracite, and Brushed stainless steel with push-to-open mechanism.
• Waterproofing Systems Self-adhesive (SAM) waterproofing system consisting of sealing sets, corner tapes, finishing tapes, membranes, floor sleeves, wall sleeves, inside/outside corner sealing sets, and wet cell primer, offering a 10-year warranty on water tightness for the entire bathroom area.
• SEAL SET SAM Self-Adhesive Sealing Set Self-adhesive sealing set available in U, L, and FW variants covering 55 sqft to 105 sqft, including corner tape, waterproofing membrane, wall sleeves, finishing tape, and installation accessories — immediately tileable with 100% watertight membrane.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hansgrohe, InccoreChannel Partner/ Reseller/ DistributorHansgrohe, Inc serves as the national sales representative for Easy Drain products in the United States. Located at 1490 Bluegrass Lakes Pkwy, Alpharetta, GA 30004. Handles sales inquiries and distribution for the US market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TECE: TECE produces TECEdrainline linear shower drains and TECEseal waterproofing systems, providing a directly comparable system-level offering to Easy Drain's drain + waterproofing bundle.
• Blücher (Watts Water Technologies): Blücher, part of Watts Water, makes stainless steel linear and point shower drains for residential and commercial projects, directly comparable to Easy Drain's stainless steel drain portfolio.
• Dallmer: Dallmer is a German specialist in drainage systems including linear shower drains (e.g., CeraFloor, Zentrix), competing head-to-head with Easy Drain's premium German-made linear drains.
• ACO (ACO Drain / ACO ShowerDrain): ACO is a leading manufacturer of linear shower drainage and point drains with stainless steel and design finishes, directly competing with Easy Drain's linear drain portfolio across European and global markets.
• Schlüter-Systems (Schlüter-KERDI-LINE): Schlüter offers linear shower drain systems integrated with its KERDI waterproofing membrane, directly competing with Easy Drain's WPS/SEAL SET SAM waterproofed drain approach for installers.

Broad incumbents

• Viega: Viega is a major German plumbing systems manufacturer with Advantix shower drain lines, competing with Easy Drain across project and residential installation channels in Europe.
• Geberit: Geberit is a large European sanitary technology incumbent with a broad bathroom installation portfolio including shower drain channels, overlapping with Easy Drain's specification market through plumbing wholesalers and contractors.
• Kohler (Kohler LuxStone /排水): Kohler is a global bathroom fixtures giant offering linear shower drains as part of a broad portfolio, competing with Easy Drain for premium residential and hospitality projects in the US and globally.

Emerging players

• MTI Baths: MTI Baths is a US-based manufacturer of shower bases and associated linear drains for the residential and boutique hospitality market, partially overlapping Easy Drain's premium US project segment.

Others

• Hansgrohe (Axor): Hansgrohe is both Easy Drain's US national sales partner and a premium bathroom brand with its own shower drain and drainage offerings; it is a critical channel and adjacent competitor in the same showroom/specifier ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easydrain
• Facebookfacebook.com/EasyDrain
• LinkedInlinkedin.com/company/easy-sanitary-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Drain