Avery Insurance Group
Avery Insurance Group is an independent North Carolina insurance agency offering personal lines (auto, home, life) and a broad set of commercial coverages to individuals, families, and SMBs across Mount Holly, Belmont, and Gastonia. Revenue is generated via carrier commissions on brokered policies.
- Company typePrivate
- Founded2005
- HeadquartersBelmont, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Avery Insurance Group does
Avery Insurance Group is a privately held, independent insurance agency headquartered at 108 West Catawba Avenue in Mount Holly, North Carolina, operating under the related Robert Black Insurance brand (robertblackinsurance.com). The agency serves individual consumers, families, and small-to-mid-size businesses across North Carolina, with a named local service area covering Mount Holly, Belmont, and Gastonia. Its product portfolio spans personal lines (auto, home, life, boating, classic car, motorcycle, renters, RV, and umbrella insurance) and a broad set of commercial lines, including general liability, commercial property, commercial auto, workers compensation, contractors, restaurants, trucking, auto dealers, churches, cyber liability, E&O/professional liability, landlord liability, liquor liability, and specialized coverage for breweries, wineries, and distilleries.
The business operates on a sales-led, independent brokerage model, generating revenue through commissions earned on policies placed with multiple carrier partners listed on a dedicated 'Companies We Represent' page. Pricing is individualized and quote-based rather than tiered or published. No proprietary technology platform, AI/ML capabilities, mobile app, or API integrations are disclosed in available source material; the firm's competitive narrative is anchored on a process-driven advisory approach, decades of industry experience, and comprehensive carrier access rather than technology differentiation. Go-to-market is primarily direct, via website quote requests, phone, and in-person consultations at the Mount Holly office, supplemented by a referral program, a content/resource center, and a disaster preparedness hub used for top-of-funnel lead generation.
The firm is privately held with no public listing, no disclosed funding rounds, no executive team bios in the source data, and no M&A or restructuring events on record. Ownership, board, and employee headcount trend data are not disclosed; the firmographic record indicates 51-100 employees. Operational signals — website activity, product breadth, and an active referral and content engine — indicate a currently operating agency, but without revenue, premium volume, or headcount time-series, growth direction cannot be assessed from available evidence.
Avery Insurance Group firmographics
Firmographics- Name
- Avery Insurance Group
- Legal name
- Robert Black Insurance
- Website
- https://averyinsure.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Avery Insurance Group is an independent North Carolina insurance agency offering personal lines (auto, home, life) and a broad set of commercial coverages to individuals, families, and SMBs across Mount Holly, Belmont, and Gastonia. Revenue is generated via carrier commissions on brokered policies.
- Ownership category
- akta.pro rank
Avery Insurance Group industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- General Liability Insurance (FSAJAMAE)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Standalone Umbrella Liability (FSAJANAE)
Keywords
Where Avery Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avery Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: As an independent insurance agency, the company earns commissions from multiple insurance carriers for policies placed. The agency represents multiple insurance companies, allowing them to find appropriate coverage at competitive pricing for clients. Revenue is generated through policy premiums placed with carrier partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based individual pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Avery Insurance Group product offering
Product offeringCore offering
Independent insurance agency placing personal lines (auto, home, motorcycle, boat, classic car, renters, RV, umbrella), commercial lines (general liability, commercial property, workers comp, commercial auto, cyber liability, E&O, contractors, trucking, restaurants, breweries/wineries/distilleries, churches, landlord, liquor liability, auto dealers), and life insurance through multiple carrier partners for individuals and small-to-mid-size businesses across North Carolina.
Product overview
Robert Black Insurance is an independent insurance agency offering a comprehensive portfolio of personal, commercial, and life/health insurance products and services. The agency provides individual personal lines (Auto, Home, Motorcycle, Boat, Classic Car, Renters, RV, and Umbrella insurance) and commercial coverages (Auto Dealers, Breweries/Wineries/Distilleries, Business Liability, Church, Commercial Auto, Commercial Property, Contractors, Cyber Liability, E&O/Professional Liability, Landlord Liability, Liquor Liability, Restaurant, Trucking, and Workers Compensation insurance). The firm also offers Life insurance and maintains a Resource Center providing guidance on retirement, estate, investment, insurance, tax, money, and disaster preparedness. The agency positions itself as process-driven, crafting individualized risk management strategies for each client rather than applying a one-size-fits-all approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Companies that use Avery Insurance Group
Customer profileSegments3 records
Ideal customer profiles2 records
Avery Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Avery Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Insurance CarrierscoreAs an independent insurance agency, the company represents multiple insurance carriers enabling them to compare coverage and pricing options for clients. The company has a dedicated 'Companies We Represent' page listing carrier partners.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Avery Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown, Inc. Large national insurance brokerage offering personal, commercial, and employee benefits through carrier relationships across all 50 states. Overlaps in product breadth and carrier-brokerage model but at significantly greater scale and geographic reach.
- Acrisure: Tech-enabled global insurance brokerage with extensive personal and commercial offerings built through rapid agency roll-ups. Overlaps with Avery/Robert Black in product mix and distribution, but operates at vastly larger scale with proprietary technology investment.
- Marsh McLennan Agency: Middle-market arm of global insurance brokerage Marsh McLennan providing commercial and personal lines to businesses and individuals. Comparable product breadth and independent brokerage distribution model but at materially larger scale and with broader service capabilities.
Regional players
- Auto-Owners Insurance: Regional property and casualty insurance carrier selling exclusively through independent agents across the Midwest, Southeast, and other regions. Comparable in that Auto-Owners products are likely available through the subject agency's carrier panel, and the carrier uses the same independent-agency distribution model in adjacent U.S. geographies.
Direct peers
- Brightway Insurance: Independent insurance agency franchise offering personal and commercial lines across multiple states through carrier partnerships. Directly comparable distribution model with emphasis on multi-line cross-sell and digital lead generation.
- The Hilb Group: Mid-market insurance brokerage providing personal, commercial, and employee benefits through carrier relationships with a regional roll-up strategy. Comparable in middle-market independent brokerage operations and carrier-broker distribution.
- Leavitt Group: Regional independent insurance agency network operating across multiple U.S. states with personal, commercial, and benefits products. Comparable independent-agency structure with diversified offerings across SMB and personal segments.
- Goosehead Insurance: Independent insurance agency franchise distributing personal and commercial lines through multiple carriers with strong digital/SEO marketing. Comparable in independent-brokerage distribution model and multi-carrier comparison approach.
- Higginbotham Insurance: Texas-headquartered independent insurance agency offering personal, commercial, and employee benefits coverage through multiple carrier partnerships. Closely comparable mid-sized independent agency model with diversified product portfolio and carrier-brokerage distribution.
Others
- Keystone Insurers Group: Alliance of independent insurance agencies providing shared carrier access, operational resources, and best practices to member agencies. Indirectly comparable as an enabler/aggregator serving similarly structured independent agencies in regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avery Insurance Group social profiles
Digital presenceAvery Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avery Insurance Group leadership team
Management profileNumber of profiles
Avery Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avery Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avery Insurance Group
What does Avery Insurance Group do?
Independent insurance agency placing personal lines (auto, home, motorcycle, boat, classic car, renters, RV, umbrella), commercial lines (general liability, commercial property, workers comp, commercial auto, cyber liability, E&O, contractors, trucking, restaurants, breweries/wineries/distilleries, churches, landlord, liquor liability, auto dealers), and life insurance through multiple carrier partners for individuals and small-to-mid-size businesses across North Carolina.
Is Avery Insurance Group a public or private company?
Avery Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avery Insurance Group founded?
Avery Insurance Group was founded in 2005. It employs 51 to 100 people.
Where is Avery Insurance Group based?
Avery Insurance Group is headquartered in Belmont, United States, in the North America region.
How does Avery Insurance Group make money?
One revenue line is on record: insurance Agency Commissions.
Who are Avery Insurance Group's main competitors?
Broad incumbents on record are Brown & Brown, Inc., Acrisure and Marsh McLennan Agency. Auto-Owners Insurance is listed as a regional player. Direct peers are Brightway Insurance, The Hilb Group, Leavitt Group, Goosehead Insurance and Higginbotham Insurance. Keystone Insurers Group is listed as an others.
Does Avery Insurance Group have an API?
No public API is recorded for Avery Insurance Group.
What industry is Avery Insurance Group in?
Avery Insurance Group's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAJAMAE, General Liability Insurance, with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 524210 and its SIC code is 6411.