Innovas Consulting Solutions

What Innovas Consulting Solutions does

Innovas Consulting Solutions Ltd is a privately held UK consultancy founded in 2006 by Tim Ashcroft and headquartered in Sandiway, Northwich, Cheshire. It delivers professional services across four integrated practice areas: Business Support (start-up to scale-up coaching and growth mentoring), Research and Evaluation (primary and secondary research, formative and summative evaluations, market intelligence using tools such as SmartSurvey and NVivo), Talent Development (leadership and management development using DISC, MBTI, Hogan Personality Inventory and Thomas Kilmann), and Strategy and Intelligence (feasibility studies, policy development and low carbon sector analysis supported by partner Kmatrix Ltd). Its customer base is anchored in UK public sector bodies — including NHS Leadership Academy (Faculty member since 2013), Welsh Government, Scottish Enterprise, the Department for International Trade, and multiple universities — with additional SME engagements such as sales training, leadership coaching and strategy work for private firms.

The firm also operates Enterprise Catalyst (ECAT), a proprietary online self-assessment and coaching tool originally developed by Dr David Johnson and used since 2007 to measure enterprise attitudes and behaviours; over 250,000 individuals have completed it, producing a benchmark dataset that underpins evaluation work for enterprise education programmes. Delivery is enabled through a network of 100+ individually referenced UK-based consultants and partners, augmented by an international partner network covering USA (PSD Global), Canada (Hemmingsen Consultancy), China (ConnectChina), Saudi Arabia (AEI Saudi) and the Gulf (Gulf Connect), with additional professional services support from Crowe U.K. LLP and Myerson Solicitors.

The business model is predominantly fee-for-service professional services, with engagements typically commissioned through competitive tender or framework agreement by public sector clients, alongside project-based private sector work. The Enterprise Catalyst tool is distributed free of charge, functioning both as a community engagement channel and as the data layer supporting paid evaluation engagements. Pricing is not publicly disclosed, and the company has grown organically since founding with no recorded external funding rounds, acquisitions or institutional ownership; founder Tim Ashcroft remains actively involved as primary contact.

Name

Innovas Consulting Solutions

Legal name

Innovas Consulting Solutions Ltd

Website

https://innovas.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovas Consulting Solutions is a privately held UK consultancy founded in 2006 that delivers business support, research and evaluation, talent development, and strategy services to UK public sector bodies, universities and SMEs, supported by a 100+ consultant network and the Enterprise Catalyst assessment tool.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Innovation, Product & R&D Consulting (BPAHACAM), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Management consulting services
• Business support services
• Research and evaluation
• Leadership development
• Trade and investment

Headquarters

HQ city

Northwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consultancy Services: Fee-for-service consultancy engagements for research, evaluation, business support, talent development, and strategy projects. Projects are typically commissioned by public sector bodies and private companies on a per-engagement basis.
2. Enterprise Catalyst Platform: Free tool used by clients to assess enterprise education impact and individual development, with data used to evaluate government-funded programmes.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Innovas Consulting Solutions is a UK-based consultancy providing integrated professional services across five practice areas: Business Support (start-up to scale-up coaching and trade/investment support), Research and Evaluation (primary research, impact assessments, sector analysis), Talent Development (leadership and management training using DISC, MBTI, Hogan, and TKI frameworks), Strategy and Intelligence (feasibility studies, policy development, low carbon market intelligence), and Trade and Investment Services (export support, inward investment, market intelligence). The firm also operates the proprietary Enterprise Catalyst self-assessment tool used to benchmark enterprising attitudes, completed by over 250,000 individuals.

Product overview

Innovas Consulting Solutions is a professional services firm offering an integrated portfolio of consulting services rather than a software product platform. The core offerings include Business Support (startup support, growth mentoring, trade and investment), Research and Evaluation, Talent Development (leadership and management training), and Strategy and Intelligence (market intelligence, feasibility studies, low carbon sector analysis). The company also offers Enterprise Catalyst, a distinct online self-assessment and coaching tool for measuring enterprising attitudes. Services are delivered through a network of over 100 UK-based consultants and global partners across North America, China, and the Middle East.

Differentiator

Problem solved

Functional benefit

Brands

• Enterprise Catalyst (ECAT): A free online self-assessment and coaching tool that provides insight into individuals' enterprising attitudes and behaviours.
• 8Launch Innovation Programme

Products and services

• Business Support Coaching, mentoring, and advisory services for start-ups, growing businesses, and established SMEs, covering growth planning, capability building, and trade and investment support for international expansion. Delivered to owner-managers and SMEs primarily in the UK.
• Research and Evaluation Primary and secondary research, formative and summative evaluations, literature reviews, online surveys via SmartSurvey, text analysis via Nvivo, horizon scanning, market research, and extensive interviews. Delivered primarily to UK public sector bodies, NHS, government departments, and universities.
• Talent Development Leadership development, coaching, collaborative development, and training programmes for leaders and their teams, leveraging psychometric tools including DISC, MBTI, Hogan Personality Inventory, and Thomas Kilmann Instrument. Delivered to NHS Leadership Academy cohorts, public sector leaders, and SME management teams.
• Strategy and Intelligence Economic research, analysis, and market intelligence services including feasibility studies, strategy and policy development, and low carbon market intelligence, supported by partner Kmatrix Ltd which provides risk-based templates covering 12,000+ global markets. Delivered primarily to public sector clients, LEPs, and companies evaluating investment or market opportunities.
• Trade and Investment Services

Quantifiable outcome

• Over 250,000 people assessed via Enterprise Catalyst tool providing enterprise benchmarking data
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• PSD GlobalcoreStrategic or Co-development PartnerUSA-based economic development consultancy with 100+ global clients including Deutsche Bank, Cisco, Akamai, Siemens. Achieved average 200% annual revenue growth for clients through market entry support. Provides on-the-ground US market intelligence and investment attraction services for Innovas clients.
• Hemmingsen ConsultancycoreStrategic or Co-development PartnerToronto-based consultancy established 2017 with 20+ years supporting Canadian and international firms. Long historic links with British Consulate and Department for International Trade. Provides cross-Canada sector experience in advanced manufacturing, clean tech, energy, infrastructure.
• ConnectChina LtdcoreStrategic or Co-development PartnerSpecialist international consultancy founded 2004 providing business support services between UK and China. Offices in Shanghai and UK with bilingual teams. Services include supply chain development, business communication, partner brokerage, and start-up support for clients ranging from micro companies to multinationals.
• AEI Saudi (Arabian Enterprise Incubators)coreStrategic or Co-development PartnerMarket entry consultancy established 2012 in Kingdom of Saudi Arabia. Supported 700+ clients from 40+ countries. Provides people services, market research, government/corporate services, accommodation, office space, and transportation support. Experts in Saudi market entry.
• Gulf ConnectcoreStrategic or Co-development PartnerLed by Jane Preston working in Middle East since 1990. Network of business contacts across Gulf countries, governmental and legal structure understanding. Worked with aerospace, oil & gas, healthcare, education, professional services sectors. Conducts export workshops for SMEs.
• Crowe U.K. LLPcoreStrategic or Co-development PartnerLeading audit, tax, advisory and risk firm. Independent member of Crowe Global, eighth largest accounting network worldwide with 250+ firms in 130 countries. Provides international tax and accounting advice for clients undertaking international projects.
• Kmatrix LtdcoreStrategic or Co-development PartnerCorporate development services partner since 2006. Enables clients to identify, quantify, risk-assess, select and exploit high potential global markets. Uses risk templates for 12,000+ global markets providing multi-source, multi-factor analysis. Provides International Market Opportunity Assessments and company profiling.
• Myerson Solicitors LLPminorStrategic or Co-development PartnerAward-winning law firm established 1982 in Altrincham, South Manchester. Specialises in intellectual property (IP) advice vital for businesses commercially exploiting and protecting their most valuable assets. Practical, proactive legal support.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frontier Economics: UK-based economic and policy consultancy providing research, evaluation, and strategy support to governments and regulators. Overlaps with Innovas's Strategy & Intelligence and Research & Evaluation pillars, particularly in low-carbon and trade policy.
• Oxford Economics: UK-headquartered economic research and forecasting consultancy serving public sector, corporate, and financial services clients globally. Directly comparable in market intelligence, feasibility studies, and economic research capabilities.
• Locality: UK membership organisation and consultancy supporting local authorities, community enterprises, and SMEs with business support and economic development. Overlaps with Innovas's SME and local authority client base.
• Regeneris Consulting: UK consultancy specialising in economic impact, regeneration, and public sector evaluation, with deep Local Enterprise Partnership and university sector relationships. Highly comparable niche focus on economic development and enterprise education.
• SQW Group: UK economic development and policy consultancy providing research, evaluation, feasibility, and strategy services to LEPs, local authorities, and government. Directly comparable in target buyer (UK public sector), service portfolio (research, evaluation, economic intelligence), and use cases.
• Rocket Science: UK-based consultancy delivering research, evaluation, and strategic advisory services to public sector bodies including government departments, charities, and social enterprises. Closely comparable to Innovas in size, public sector focus, and research-led service mix.

Broad incumbents

• PwC UK: Big Four professional services firm with large UK public sector, healthcare (NHS), and economic development practices covering consulting, research, evaluation, and strategy. A larger incumbent competing for the same major framework mandates as Innovas.
• ICF International: Global consulting firm with a large UK public sector practice delivering research, evaluation, and policy advisory to governments and multilaterals. A larger incumbent offering overlapping research and evaluation services to the same NHS and government buyers as Innovas.
• PA Consulting: Global innovation and transformation consultancy with strong UK public sector and NHS presence, providing strategy, talent, and innovation services. Overlaps with Innovas across NHS Leadership, innovation programmes, and economic development.

Emerging players

• People Powered Results: Innovative public-sector-focused delivery models (e.g., Nesta's People Powered Results) that overlap with Innovas's leadership development and SME growth work for UK government buyers, representing an emerging alternative delivery approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Innovas_UK
• LinkedInlinkedin.com/company/innovas-consulting-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovas Consulting Solutions