What Davide Longoni does

Davide Longoni (operating as Cum Panis S.r.l.) is an Italian artisan bakery founded in 2003 in Milan by namesake Davide Longoni. The company produces and retails premium bread, panettone, and baked goods, operating 10 owned retail outlets (nine in Milan and one in Bolzano) supported by an e-commerce channel delivering nationwide via Bartolini. Production rests on a vertically integrated model that extends from directly managed grain cultivation in Chiaravalle and Abruzzo through to on-site stone milling on a Moulin Astreia mill installed at the Via Tertulliano store, with long-fermentation doughs and traditional methods as the technical backbone.

The business operates across multiple revenue streams: direct-to-consumer retail and e-commerce, B2B supply to restaurants and specialty retailers, a baking school (Madre Project), a publishing arm (L'Integrale magazine), an event series (Jam Session), and a wholesale partner-bakery network branded PAU that has grown past 80 locations. Pricing is unit-based at premium positioning relative to commodity bakery offerings, with courses and educational programs layered as higher-ticket adjacent revenue. The company is organized as a Società Benefit (benefit corporation), embedding social and environmental objectives into its charter.

The primary customer base is individual Milan and Italian consumers seeking premium artisan bread and panettone, with a smaller B2B segment serving hospitality and specialty retail, and a wholesale layer via the PAU network. No external funding is disclosed; the company is founder-owned and self-financed. Awards including Gambero Rosso's "Padre della panificazione moderna" (Father of Modern Breadmaking) and the Maestro d'arte e Mestiere designation anchor the brand's craft positioning.

Name

Davide Longoni

Legal name

Cum Panis S.r.l.

Website

https://davidelongoni.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Davide Longoni is a Milan-based artisan bakery founded in 2003 by Davide Longoni, producing premium bread and panettone across 10 owned retail stores (Milan and Bolzano) with vertical integration from grain sourcing and on-site stone milling to retail, e-commerce, B2B, and a partner-bakery network.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Grain Mill Products (2040)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Bread & Pastry Specialty Stores (CRAHAGAC), Bread & Artisan Baking (EDAOAKAC)

Keywords

• Artisan bakery bread
• Sourdough fermentation
• Ancient grain bread
• Stone-milled flour
• Artisan panettone

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Retail Sales: Revenue from sales of artisan bread, panettone, and baked goods at 9 retail locations in Milan and 1 in Bolzano. One-time per-transaction purchases at storefronts.
2. E-commerce / Online Shop: Revenue from online sales of bread, panettone, and related products through the company's own e-commerce storefront.
3. L'Integrale Magazine Publishing: Revenue from the sale of L'Integrale, a cultural magazine published by the company. Sold at 19 euros per issue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Davide Longoni is an artisan bakery that produces and sells traditional Italian bread and baked goods made with natural yeast (sourdough), long-fermentation methods, and stone-ground flours from heritage and ancient grain varieties. The company cultivates its own grains on agricultural land in Chiaravalle (Milan) and Abruzzo, mills fresh flour daily on a French stone mill at its Milan laboratory, and sells the finished products through 10 retail storefronts (9 in Milan, 1 in Bolzano), an e-commerce shop, agricultural markets, and a B2B channel.

Product overview

Davide Longoni operates as an artisan bakery with a multi-product portfolio centered on traditional Italian bread-making. The core offering includes various agricultural breads (Pane Agricolo) made with ancient grains and sourdough, artisan panettone, and the innovative Pane del Nostro Mulino produced with freshly milled flour from their on-site stone mill. The company extends its brand through L'Integrale, Italy's first bread culture magazine published by Iperborea, and Madre Project, a school of bread and places teaching both baking and business. The Jam Session sub-brand offers collaborative products including jams and olive oil made with partner bakeries. Additional offerings include the book 'Il Pane in Casa' and amateur bread-making courses held at Circolino del Pane in Milan. The Bottega Online provides nationwide e-commerce with delivery options across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Madre Project: A school of bread and places, born from the meeting between Davide Longoni and Andrea Perini. It teaches not only to make bread, but to do business connected to the territory, environment and surrounding people.
• L'Integrale
• Jam Session
• PAU (Panificatori Agricoli Urbani)
• Il Pane del Nostro Mulino

Products and services

• Pane Agricolo (Artisan Agricultural Bread) Artisan bread made from grains cultivated on the company's own agricultural fields, in multiple traditional varieties emphasizing agricultural origin and urban social connection. Sold at retail stores and via e-commerce to individual consumers.
• Panettone Artigianale (Artisan Panettone) Traditional Milanese artisan panettone made with Davide Longoni's signed recipe and offered year-round as a typical Milanese sweet bread. Sold at retail stores and via e-commerce.
• Pane del Nostro Mulino Chain bread produced with freshly milled flour (spelt, Saragolla, and population wheat) ground in-house at the company's Milan stone mill, sold at Milan retail locations Tuesday through Friday.
• Corso di Panificazione Amatoriale (Amateur Bread-Making Course) Amateur bread-making course held at Circolino del Pane in Milan, taught by Francesca Casci Ceccacci, including ingredients, theoretical and practical guide, sourdough starter to take home, and dough to bake at home. Priced at €100 per person.
• L'Integrale Magazine Italy's first magazine dedicated to bread and culture, published by the Milanese publishing house Iperborea, exploring the world through essays, reportage, memoir, stories, photographs, illustrations, and recipes. Sold at €19 per issue.
• Madre Project (Master Program) Master program at a school of bread and places founded by Davide Longoni and Andrea Perini, teaching not only bread-making but also how to do business connected to the territory, environment, and surrounding people.
• Jam Session Product Line Collaborative product line created with Panificio Moderno (Trento) and Forno Brisa (Bologna), including jams (transformed by Marco Colzani from fruits harvested by staff of the three bakeries), olive oil from the company's Abruzzo olive trees, and pasta.
• Il Pane in Casa (Book) Book co-authored by Davide Longoni and Mauro Iannantuoni, published by Il Cucchiaio d'Argento, guiding readers through creating sourdough starter, recognizing flours, and techniques for making bread at home.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Andrea PerinicoreStrategic or Co-development PartnerAndrea Perini is a co-founder of Madre Project alongside Davide Longoni, as well as the founder of Terzo Paesaggio, a nonprofit organization. Perini represents a long-standing collaborator and co-creator of the Madre Project educational initiative.
• Madre ProjectcoreStrategic or Co-development PartnerMadre Project is an initiative co-founded by Davide Longoni and Andrea Perini, functioning as a school for artisan breadmaking. It represents a core educational and cultural pillar of the company's community-driven mission.
• Molino MeranocoreOthersMolino Merano supplies flour for the Bolzano retail location, ensuring a consistent supply of quality flour in the northern Italian market.
• Mulino SobrinominorOthersSmall artisan mill supplying flour to Davide Longoni as part of the company's supply chain for heritage and quality grains.
• Molini del PonteminorOthersSmall artisan mill supplying flour to Davide Longoni as part of the company's supply chain for heritage and quality grains.
• Fratelli Tanghetti agricultural companyminorOthersAgricultural company supplying ingredients (semi-candied citrus, as referenced in the Jam Session collaboration) to Davide Longoni for use in panettone and other baked goods.
• Società UmanitariaminorStrategic or Co-development PartnerCollaborative partner referenced in the Davide Longoni ecosystem, with a shared commitment to artisan traditions and community initiatives.
• Azienda agricola De Fermo (Stefano Papetti)minorOthersAgricultural partner supplying produce for use in Davide Longoni's artisan bread and baked goods production.
• Marco ColzaniminorOthersJam producer supplying jam to Davide Longoni for use in panettone and other products. Key ingredient provider referenced in the Jam Session collaborative initiative.
• Azienda agricola "Coste del Sole" (Marche)minorOthersAgricultural company in the Marche region supplying produce to Davide Longoni, supporting the company's commitment to regional sourcing and supply chain transparency.
• Forno Brisa (Bologna)coreStrategic or Co-development PartnerCollaborative bakery partner in Bologna, working with Davide Longoni on the Jam Session initiative (alongside Panificio Moderno of Trento) and co-founding the PAU (Panificatori Agricoli Urbani) network with Pasquale Polito.
• Panificio Moderno (Trento)coreStrategic or Co-development PartnerCollaborative bakery partner in Trento, working with Davide Longoni on the Jam Session initiative (alongside Forno Brisa of Bologna) and co-founding the PAU (Panificatori Agricoli Urbani) network with Matteo Piffer.
• Terzo PaesaggiominorStrategic or Co-development PartnerNonprofit organization founded by Andrea Perini, closely associated with Madre Project and the broader artisan breadmaking community around Davide Longoni.
• IperboreaminorOthersPublisher for L'Integrale magazine, the cultural magazine published by Davide Longoni. Iperborea handles distribution of the magazine to readers across Italy.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Pasticceria Cova: Historic Milan-based luxury patisserie and café founded in 1817, now owned by LVMH. Operates in the same Milan premium bakery space but focuses primarily on confectionery and patisserie rather than bread, and serves a different price tier and customer segment than Davide Longoni's artisan bakery.

Direct peers

• Tartine Bakery: San Francisco-based artisan bakery and brand founded by Chad Robertson. Comparable in scale of founder-led brand recognition, focus on long-fermentation sourdough, multiple retail locations, and bakery-school educational offerings.
• Levain Bakery: New York-based artisan cookie and bakery business with multiple retail locations. Comparable in multi-store urban artisan bakery model, premium pricing, and city-by-city neighborhood expansion approach.
• Sullivan Street Bakery: New York City artisan bakery founded by Jim Lahey (inventor of the no-knead bread method). Comparable founder-led brand with strong emphasis on long-fermentation techniques, multiple city locations, and premium positioning in the US artisan bread market.
• Poilâne: Iconic Paris-based sourdough bakery renowned for its wood-fired oven, heritage grains, and globally recognized founder brand. Closest international analogue in terms of artisan positioning, signature long-fermentation techniques, and brand-led premium pricing.
• Forno Brisa: Bologna-based artisan bakery founded by Pasquale Polito. Co-founder of the PAU (Panificatori Agricoli Urbani) network with Davide Longoni and joint partner in the Jam Session initiative, making it one of the most directly comparable Italian artisan bakery operators in terms of philosophy, scale, and craft positioning.
• Bread Ahead: London-based artisan bakery and baking school. Closely comparable in the combination of bakery retail, formal baking-school education, and city-based multi-location growth strategy that builds cultural brand authority alongside core bread sales.
• Roscioli Caffè Pasticceria: Rome-based artisan bakery, café, and gourmet food business operated by the Roscioli family. Comparable Italian artisan bakery-café hybrid model with premium positioning, food retail, and cultural brand authority in a major Italian metropolitan market.
• Panificio Moderno: Trento-based artisan bakery led by Matteo Piffer. Co-founder of the PAU network and co-partner in the Jam Session initiative alongside Davide Longoni. Operates a directly comparable model of agricultural flour sourcing, long-fermentation breads, and a city-based retail footprint.

Broad incumbents

• Le Pain Quotidien: Internationally scaled bakery-restaurant chain with rustic, sourdough-based positioning and many locations worldwide. Broader incumbent offering comparable artisan bread and café experience but at significantly larger scale and broader menu than Davide Longoni's specialist footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/davidelongonipanificio
• LinkedInlinkedin.com/company/panificio-davide-longoni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davide Longoni