Maideasy

What Maideasy does

Maideasy Sdn Bhd is a Malaysia-based, mobile-first on-demand home cleaning marketplace founded in 2015 by Azrul Rahim and Meriza. The company connects homeowners and residents in the Klang Valley and Johor Bahru with a vetted, background-checked, and trained network of local Malaysian cleaners — approximately 500 active cleaners drawn from a pool of 2,000+ onboarded nationwide. Maideasy operates as a certified social enterprise, employing only Malaysian workers (with explicit B40 employment focus) and holding Social Enterprise accreditation from the Ministry of Entrepreneur Development and MySE Validated Platform status from MDEC (valid through May 2028).

The platform's product surface consists of four core service tiers — Basic Home Cleaning (from RM120/4 hours), Move-in/out Cleaning (RM324-RM968 by property size), Spring Cleaning (RM384-RM948), and the newer Kitty Care pet service (RM80/session) — all booked and managed through a proprietary iOS and Android mobile app that enables 60-second booking, real-time session tracking, in-app chat, secure in-app payment, and a satisfaction guarantee of up to RM300. The technology stack is straightforward mobile-app architecture with a self-serve PLG distribution model; no proprietary AI/ML capabilities are disclosed.

Commercially, Maideasy generates revenue on a pay-per-session basis with no subscription required, monetizing each booking through a marketplace take rate. Distribution combines self-serve app downloads (50,000+ to date, 4.8-star rating from 10,000+ reviews), a content-marketing and referral programme, and a B2B2C channel via the UEM Sunrise Trésor Members partnership that embeds Maideasy in one of Malaysia's largest residential property ecosystems. Worker-side differentiators include Senang-provided personal accident insurance for all crew and standardized training — supply-side investments that support quality consistency in a category where trust is the primary purchase criterion. To date, the company has completed 180,000+ cleaning sessions and disbursed over RM7M to its cleaning crew.

Name

Maideasy

Legal name

Maideasy Sdn Bhd

Website

https://maideasy.my

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Maideasy is a Malaysia-based mobile marketplace that connects homeowners in the Klang Valley and Johor Bahru with a vetted network of local cleaners, offering on-demand home cleaning, move-in/out, spring, and pet-care services booked through its iOS and Android app.

Ownership category

akta.pro rank

Product category

Home Cleaning Services

NAICS

Janitorial Services (56172)

SIC

Sanitary Services (4950)

akta.pro primary industry

Routine Bathroom Cleaning (Toilets/Showers/Sinks) (HSAEAAAD)

akta.pro secondary industries

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Landlord/Property Manager Turnover Cleaning (HSAEACAE)

Keywords

• Home cleaning services
• On-demand cleaning
• Cleaning marketplace
• House cleaning app
• Professional cleaning

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. On-Demand Cleaning Services: Maideasy generates revenue primarily through one-time and ad-hoc cleaning service fees paid by customers through the app. Customers select from service tiers (Basic Home Cleaning, Move-in/out Cleaning, Spring Cleaning, Kitty Care) and pay per session. There is no recurring subscription required; bookings are made on a pay-per-session basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maideasy operates an on-demand home cleaning marketplace that connects Malaysian homeowners and residents with vetted, background-checked local cleaners via its iOS and Android mobile app. Customers book and pay for cleaning sessions (Basic Home Cleaning, Move-in/out Cleaning, Spring Cleaning, and Kitty Care) directly through the app, with services delivered by independent cleaners matched and dispatched by the platform.

Product overview

Maideasy is a home cleaning services platform operating in Malaysia's Klang Valley. The core offering consists of four main services: Basic Home Cleaning (regular upkeep), Move-in/out Cleaning (deep cleaning for property handovers), Spring Cleaning (comprehensive annual deep cleaning), and Kitty Care (cat care service). All services are booked and managed through the Maideasy Mobile App, which serves as the primary interface for customers to book vetted Malaysian cleaners, view fixed pricing upfront, track service status in real-time, and process secure payments. The platform connects customers with independent cleaning professionals who are vetted, background-checked, and trained by Maideasy.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Home Cleaning
• Move-in/out Cleaning
• Spring Cleaning
• Kitty Care
• Maideasy Mobile App

Quantifiable outcome

• Over RM7 million disbursed to cleaning crew members
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• UEM SunrisecoreGTM or Marketing PartnerMaideasy has partnered with UEM Sunrise, one of Malaysia's leading property developers, to offer cleaning and domestic services exclusively for UEM Sunrise's Trésor Members programme. This partnership provides Maideasy with access to UEM Sunrise's large residential customer base and positions the service as a lifestyle perk for property residents.
• SenangcoreOthersMaideasy has partnered with Senang to provide personal accident insurance coverage for its cleaning crew members. This partnership enhances worker welfare and differentiates Maideasy by demonstrating commitment to the safety and protection of its service provider network.
• MDEC (Malaysia Digital Economy Corporation)coreGTM or Marketing PartnerMDEC has validated Maideasy as a Malaysia Social Enterprise (MySE) Validated Platform, granting the company official recognition as a social enterprise operating in Malaysia's digital economy. This government-endorsed status enhances Maideasy's credibility and visibility within the Malaysian digital ecosystem, and is valid through May 2028.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HelperChoice: Asia-focused (Singapore/Hong Kong/Australia) online platform for hiring domestic help including cleaners. Comparable marketplace model, vetted-cleaner positioning, and expat/affluent homeowner target customer.
• Helpling: International on-demand home cleaning platform operating across Europe, Asia, and SEA (including Singapore). Comparable in product offering (vetted cleaners booked via app), gig-economy supply model, and direct-to-consumer go-to-market.
• Recommend.my: Malaysia-based home services platform offering cleaning, renovation, and maintenance professionals. Operates in the same geographies and customer segments as Maideasy and competes for the same homeowner/tenant cleaning demand.
• Kaodim: Malaysian home and lifestyle services marketplace connecting customers with vetted providers for cleaning, handyman, and other home needs. Directly comparable to Maideasy in geography, target customer (Malaysian homeowners), and on-demand services model.
• ServisHero: On-demand home services marketplace operating across Malaysia and SEA, providing cleaning, plumbing, electrical and other home services. Closely comparable business model, customer base, and geographic footprint.

Broad incumbents

• Angi: US-listed home services marketplace (formerly Angie's List, incorporating Handy) covering cleaning, handyman, and renovation. Comparable in connecting homeowners with vetted cleaning/service professionals, though at much larger scale and broader portfolio.
• Grab: Southeast Asia super-app with a broad services portfolio including on-demand home cleaning and concierge offerings. Comparable as a bundled-services competitor that can leverage existing super-app distribution to enter Maideasy's category at scale.
• TaskRabbit: Global (US-led) online and mobile marketplace that connects customers with 'Taskers' for cleaning, moving, handyman and more. Comparable marketplace business model and on-demand home services offering, though primarily Western markets.

Others

• MDEC (Malaysia Digital Economy Corporation): Government agency that has formally validated Maideasy as a MySE platform. Not a competitor, but a relevant ecosystem enabler whose social-enterprise and digital-economy programmes shape Maideasy's regulatory positioning and access to partnerships.

Emerging players

• Urban Company: India-origin home services platform expanding internationally with on-demand cleaning, beauty, and repair services. Comparable marketplace mechanics, app-led booking, and service-worker management, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maideasymy
• Facebookfacebook.com/maideasy.my

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maideasy