ServisHero
- Company typePrivate
- Founded2015
- HeadquartersKuala Lumpor, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ServisHero does
ServisHero (legal entity Business Pixel Sdn Bhd, registration 1134687-V) is a Southeast Asia home-services marketplace founded in 2015 and headquartered in Petaling Jaya, Malaysia. The company operates a mobile-first platform — available on iOS and Android and via web, WhatsApp, LINE, and Facebook Messenger booking channels — that connects consumers with vetted freelance service professionals ("Heroes") across categories including air-conditioning, home cleaning, electrical, plumbing, handyman, office cleaning, professional disinfection, painting, and home defect inspection. The platform's core technology stack comprises a real-time booking engine, a multi-step provider vetting system (background checks, interviews, ID verification), cashless payment processing, job tracking, and a Preferred Service Professional (PSP) panel requiring 4-star minimum ratings and 90% job acceptance rates.
The business model combines transaction-fee commissions on consumer bookings with subscription-style recurring fees for enterprise office-cleaning contracts. ServisHero monetizes its consumer marketplace primarily through commissions on labor cost, while enterprise services — delivered under the WorkMagic sub-brand (rebranded in 2021 from ServisHero for Enterprise) — generate recurring managed-technician fees via a tracking dashboard integrated into client operations. The company lists 15+ named enterprise customers across real estate, banking, e-commerce, insurance, telecom, retail, and hospitality (including Sime Darby, Gamuda Land, MQDC, Pruksa, SCB, Lazada, Shopee, Allianz, True, and Accor), and self-reports "hundreds of thousands" of consumer users. A COVID-response disinfection sub-brand (Disinfection2U) was launched in 2020.
ServisHero operated across Thailand, Singapore, Malaysia, and Vietnam (Ho Chi Minh City office) but wound down its Malaysia consumer operations on 21 April 2023, narrowing its active footprint. Total disclosed funding to date is US$2.7 million in a March 2016 seed round led by Golden Gate Ventures, with participation from GGV Capital, YTL, Cradle Fund, and Lelong; no subsequent priced round is documented in the source data. Headcount is reported at 11–50 employees, and the company is privately held with no public listing.
ServisHero firmographics
Firmographics- Name
- ServisHero
- Legal name
- Business Pixel Sdn Bhd
- Website
- https://servishero.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ServisHero industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)
Keywords
Where ServisHero is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpor
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
ServisHero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commission from Service Professionals: ServisHero takes commission on transactions facilitated through the platform. For Preferred Service Professionals (PSP), commissions are calculated as either fixed percentage of labor cost (invoiced commissions) or as facilitation fee deducted from job payments after completion.
- Enterprise Service Fees: B2B services under the WorkMagic brand providing fully-managed technicians for businesses with tracking dashboard and operations workflow integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Office Cleaning - Basic Package (50 sq.m.) |
| Subscription | Monthly | Office Cleaning - Standard Package (75 sq.m.) |
| Subscription | Monthly | Office Cleaning - Large Package (100 sq.m.) |
| Unit Pricing | Pay-as-you-go | Electrical Service - Inspection/Diagnosis |
| Unit Pricing | Pay-as-you-go | Electrical Service - Repair |
| Unit Pricing | Pay-as-you-go | Handyman - Flooring Service |
| Unit Pricing | Pay-as-you-go | Handyman - Wall Service |
| Unit Pricing | Pay-as-you-go | Disinfection - Maid with Sanitizer |
| Unit Pricing | Pay-as-you-go | Disinfection - Fogging Service |
| Unit Pricing | Pay-as-you-go | Disinfection - Ozone Treatment |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
ServisHero product offering
Product offeringCore offering
ServisHero operates a mobile-first marketplace platform that connects consumers and businesses with vetted local service professionals ("Heroes") for home and office needs including air conditioning, cleaning, electrical, plumbing, handyman, disinfection, and office cleaning services. The platform processes bookings, payments, and job tracking through iOS/Android apps and messaging channels, charging commissions on transactions. It also operates WorkMagic, an enterprise sub-brand offering fully-managed technician services with tracking dashboards for corporate clients.
Product overview
ServisHero is a Southeast Asia home services marketplace platform connecting users with vetted service professionals (called Heroes ) for home and office needs. The core product is the ServisHero mobile app for iOS and Android, which serves as the primary booking interface. The company also operates WorkMagic (formerly ServisHero for Enterprise), an enterprise-focused sub-brand offering managed technician services for businesses with a dedicated dashboard. The service portfolio spans 12+ categories including air conditioning, cleaning, electrical, plumbing, handyman, office cleaning, professional disinfection, painting, and home defect inspection. The Thailand operation includes office cleaning packages starting at 3,600 THB/month, while Malaysia and Singapore markets offer similar service categories. All service providers undergo background verification and the company provides 100% satisfaction guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- WorkMagic: Enterprise and small business productivity SaaS platform by ServisHero Group
- Disinfection2U
Products and services
- ServisHero Mobile App Mobile application for iOS and Android enabling instant booking of vetted home service professionals including cleaners, air conditioning technicians, electricians, plumbers, and handymen, with cashless payment and job tracking. Targets homeowners and consumers across Southeast Asia.
- WorkMagic by ServisHero Enterprise platform enabling businesses to request fully-managed technicians for office cleaning, maintenance, and handyman services, with work tracking dashboard and operations workflow integration. Targets enterprise and corporate clients.
- AirCon Services Air conditioning servicing and installation including A/C cleaning, maintenance, and new unit installation performed by vetted technicians via the ServisHero platform.
- Home Cleaning Services General home cleaning services including basic cleaning and deep cleaning performed by vetted cleaning professionals booked through the platform.
- Electrical Services Electrical repair and installation services including wiring, circuit breaker installation, water heater setup, and appliance installation with 60-90 day warranties.
- Plumbing Services Professional plumbing services including pipe repair, unclogging, water pump services, toilet and sink installation, and water heater setup.
- Handyman Services General handyman services covering floor work, wall repairs, ceiling fixes, door and window repairs, and digital door lock installation.
- Office Cleaning Services Subscription-based non-resident office cleaning for offices, retail shops, clinics, cafes, and restaurants, with packages starting from 3,600 THB/month including natural cleaning products.
- Professional Disinfection Services (Disinfection2U) COVID-19 and general disinfection services including fogging, sanitizer cleaning, and ozone treatment using certified foodgrade cleaning agents effective against 99% of viruses and bacteria.
Quantifiable outcome
- 40%+ cost savings compared to full-time office staff
- +2 more outcomes
Companies that use ServisHero
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
ServisHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
ServisHero partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major.
- Sime DarbymajorSime Darby is an enterprise partner using ServisHero's home service solutions for their properties and facilities. Featured as a key enterprise client on ServisHero's Malaysia website.
- Gamuda LandmajorGamuda Land, a major Malaysian property developer, partners with ServisHero for home services at their developments. Dedicated partnership page on ServisHero website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ServisHero competitors and assessment
Company assessmentDirect peers
- Thumbtack: Thumbtack operates a marketplace for local professionals across home improvement, cleaning, and maintenance services in the US. Highly comparable to ServisHero in two-sided marketplace mechanics, professional vetting, and lead-generation monetization, though Thumbtack is more lead-fee oriented.
- TaskRabbit: TaskRabbit is a leading marketplace connecting consumers with local freelance labor for home services (cleaning, handyman, moving, furniture assembly). It is the closest direct peer to ServisHero's core mobile-first home services marketplace model, with comparable vetting, transaction fees, and gig-provider supply.
- Urban Company (UrbanClap): Urban Company is a home services marketplace originating in India and expanding across Asia/Middle East, with vetted professionals across cleaning, electrical, plumbing, and beauty. Highly comparable marketplace model to ServisHero, including professional vetting, fixed pricing, and cashless payment.
- Porch: Porch is a US home services marketplace connecting homeowners with local professionals for maintenance, improvement, and renovation projects. Comparable to ServisHero in category breadth and provider-referral model, with similar enterprise partnerships.
- Helpling: Helpling is a marketplace for booking vetted home cleaning professionals across Europe, Asia, and the Middle East. Direct comparable to ServisHero's cleaning vertical, with similar provider vetting, online booking, and subscription/recurring cleaning offerings.
- Angi (formerly Angie's List / Handy): Angi is a major US home services marketplace combining lead generation, professional referrals, and direct booking (via the Handy acquisition). Comparable to ServisHero in category breadth (cleaning, plumbing, electrical, handyman) and enterprise relationships with major brands.
Broad incumbents
- Grab: Grab is the dominant Southeast Asian super-app offering ride-hailing, food delivery, payments, and an expanding portfolio of on-demand services. Its breadth and existing user base make it a strategic incumbent threat to ServisHero as it extends into home services.
- Gojek: Gojek is a Southeast Asian super-app (now part of GoTo) offering ride-hailing, delivery, and on-demand services across Indonesia, Vietnam, Thailand, and Singapore. Competes with ServisHero both as an incumbent super-app and via specific home services adjacencies in its core markets.
Others
- Mr.DIY: Mr.DIY is a major Southeast Asian home improvement and household retailer with extensive presence across Malaysia, Thailand, Singapore, and other SEA markets. Adjacent ecosystem participant — not a marketplace competitor, but a potential retail-channel partner or disintermediation threat for low-complexity home maintenance tasks.
Regional players
- Recommend.my (formerly Kaodim): Recommend.my (rebranded from Kaodim) is a Southeast Asian home services marketplace based in Malaysia. Closest direct regional competitor to ServisHero's original Malaysia market, offering comparable services (cleaning, handyman, moving) via a similar marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ServisHero social profiles
Digital presenceServisHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServisHero leadership team
Management profileNumber of profiles
Profiles5 records
ServisHero subsidiaries and ownership
Company hierarchySubsidiaries1 record
ServisHero funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServisHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServisHero
What does ServisHero do?
ServisHero operates a mobile-first marketplace platform that connects consumers and businesses with vetted local service professionals ("Heroes") for home and office needs including air conditioning, cleaning, electrical, plumbing, handyman, disinfection, and office cleaning services. The platform processes bookings, payments, and job tracking through iOS/Android apps and messaging channels, charging commissions on transactions. It also operates WorkMagic, an enterprise sub-brand offering fully-managed technician services with tracking dashboards for corporate clients.
Is ServisHero a public or private company?
ServisHero is a private company. It is classified as venture growth investor backed and is currently operating.
When was ServisHero founded?
ServisHero was founded in 2015. It employs 11 to 50 people.
Where is ServisHero based?
ServisHero is headquartered in Kuala Lumpor, Malaysia, in the Asia region.
How does ServisHero make money?
Two revenue lines are on record. Commission from Service Professionals are the primary driver. The others are enterprise Service Fees.
Who are ServisHero's main competitors?
Direct peers on record are Thumbtack, TaskRabbit, Urban Company (UrbanClap), Porch, Helpling and Angi (formerly Angie's List / Handy). Broad incumbents are Grab and Gojek. Mr.DIY is listed as an others. Recommend.my (formerly Kaodim) is listed as a regional player.
Does ServisHero have an API?
No public API is recorded for ServisHero.
What industry is ServisHero in?
ServisHero's product category is Home Services Marketplace. Its primary akta.pro industry code is HSAGANAL, Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes). Its NAICS code is 54151 and its SIC code is 7361.