G&A Comunicacao

What G&A Comunicacao does

G&A Comunicação Corporativa is a São Paulo-based B2B communications consultancy founded in 1990 by Agostinho Gaspar. The firm operates a horizontal services model targeting large enterprise clients, with a portfolio spanning press relations, crisis management and prevention, digital and social media strategy, internal communication, influencer marketing, communication training, branded content, and data intelligence. Its stated differentiator is pioneering media training in Brazil over 30 years ago, supported by two proprietary training methodologies — CAV+ (5Cs framework) and Jornada CUIDAR — developed by partners Lais Guarizi (President) and Heloisa Picos (Vice-President), both of whom have been with the firm for over three decades.

G&A's go-to-market is exclusively direct enterprise sales, delivered through custom consulting engagements and structured training programs, typically on a project or retainer basis; pricing is not publicly disclosed. The firm claims to have trained over 1,000 executives, with one anchor client (Brasilprev) engaging continuously for 15 years and training more than 100 professionals. Marketing relies on a 341-page blog, a recurring "GeA em 3 minutos" newsletter, gated e-books, and active organic social presence on LinkedIn, Facebook, and Instagram — primarily a top-of-funnel content motion supporting direct enterprise outreach.

G&A is privately held, headquartered in São Paulo (Pinheiros), operates with 11-50 employees, and serves primarily Brazilian enterprise clients. The company is LGPD-compliant (Lei Federal 13.709/2018) and holds no disclosed institutional investment, patents, or recent capital events.

Name

G&A Comunicacao

Legal name

G&A Comunicação

Website

https://geacomunicacao.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

G&A Comunicação is a São Paulo-based B2B corporate communications consultancy serving large enterprise clients in Brazil with press relations, crisis management, digital strategy, and proprietary communication training programs since 1990.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Digital PR & Social Media Communications (MPAAADAJ), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Public relations services
• Corporate communications
• Crisis management
• Media relations
• Internal communications

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Communication Consulting Services: G&A generates revenue through professional services engagements including press relations, crisis management, internal communication, digital/social media strategy, and executive training programs. Services are delivered via custom consulting engagements and structured training programs, typically on long-term retainer or project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

G&A Comunicacao is a Brazilian public relations and corporate communications firm providing strategic communications services to enterprise clients. Its portfolio includes media relations, crisis management, digital and social media communications, internal communications, influencer marketing, communication training, branded content, and communications data intelligence. The firm is headquartered in São Paulo and serves organizations operating in Brazil.

Product overview

G&A Comunicação Corporativa is a communications agency offering a comprehensive portfolio of corporate communication services and training programs. The core services include Press Relations (Assessoria de Imprensa), Crisis Management and Prevention, Digital and Social Media, Internal Communication, Influence Marketing, Communication Training, Branded Content, and Data Intelligence. The company has pioneered Media Training in Brazil for over 30 years and offers specialized training products including Media Training, Comunicação de Alta Voltagem (CAV+), Crisis Training, Social Media Training, Internal Influencer Preparation, Diversity and Inclusion Communication, Emotional Intelligence for Leaders, the Journey CUIDAR program, and corporate Talks. A free Media Training E-book is also available as a downloadable resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations and Public Relations Strategic public relations services including media relations, press strategy, and corporate reputation management for enterprise and mid-market clients.
• Crisis Management Crisis communication, issues management, and reputation protection services for organizations facing reputational or operational crises.
• Digital and Social Media Communications Digital communications strategy, social media management, online community engagement, and content production for corporate brands.
• Internal Communications Employee engagement, internal communication strategy, and organizational change communications for corporate clients.
• Influencer Marketing Influencer identification, campaign strategy, and brand partnership coordination services.
• Communication Training Spokesperson training, media training, and communication skills development programs for executives and corporate teams.
• Branded Content Creation of branded editorial content and corporate storytelling for organizations.
• Communications Data Intelligence Communications data analytics, media monitoring, and intelligence services supporting strategic decision-making.

Quantifiable outcome

• 1,000+ executives trained across multiple client engagements
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Weber Shandwick: Interpublic-owned global communications agency with Brazil presence, providing corporate communications, media relations, and digital strategy services. Competes for the same enterprise-level communications RFPs as G&A, especially for multinationals with Brazil operations.
• FleishmanHillard: Omnicom-owned global PR firm with Brazil operations offering corporate communications, crisis management, and public affairs services. Directly comparable in service mix to G&A, particularly for multinational enterprise clients operating in Brazil.
• Hill & Knowlton: Global public relations firm with corporate, crisis, and public affairs expertise and a Latin America network. Comparable to G&A in core service offerings (corporate reputation, crisis, media relations) but at global scale.
• Edelman: Global communications and PR leader with a large Brazil presence offering corporate reputation, crisis, digital, and public affairs services. Provides overlapping capabilities to G&A's portfolio but at much greater scale and with global network reach.
• Ketchum: Global PR agency with established Brazil operations serving enterprise clients in corporate communications, media relations, and crisis. Operates as a broader incumbent in the same service categories as G&A, with international network leverage.
• Burson Cohn & Wolfe: WPP-owned global communications agency offering corporate reputation, crisis, public affairs, and digital services with Brazil presence. Directly comparable service portfolio to G&A, particularly for large enterprise and crisis engagements.

Direct peers

• FSB Comunicação: One of Brazil's largest independent PR and corporate communications firms, offering press relations, crisis management, internal communications, and digital services to enterprise clients. Directly comparable to G&A in service mix, target market (Brazilian enterprises), and professional-services delivery model, but with significantly larger scale.
• Llorente & Cuenca (LLYC): Spanish-headquartered PR and corporate communications consultancy with deep Latin America operations, including Brazil. Competes directly with G&A for multinational clients seeking Spanish/Portuguese-language coverage and pan-regional campaigns.
• Grupo In Press: Brazilian corporate communications group with a portfolio spanning press relations, public affairs, and digital communication. Operates in the same São Paulo–anchored enterprise segment as G&A and competes for similar RFPs in corporate reputation and crisis work.

Emerging players

• DPZ&T: Brazilian creative/advertising agency that has expanded into broader communications services. While more advertising-led, it increasingly competes for integrated corporate communications mandates that overlap with G&A's branded content and digital work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GAComunicacao
• LinkedInlinkedin.com/company/geacomunicacao
• Instagraminstagram.com/geacomunicacao

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&A Comunicacao