Sijo
Sijo is a direct-to-consumer performance bedding and loungewear brand selling eucalyptus, organic cotton, French linen, and bamboo sheet sets, comforters, pillows, and mattress protectors through its own Shopify storefront, targeting hot sleepers, allergy sufferers, and sustainability-conscious consumers in the United States.
- Company typePrivate
- Founded2017
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sijo does
Sijo is a direct-to-consumer performance bedding and loungewear brand founded in 2017 and headquartered in Austin, Texas (contact address: 1606 Headway Circle, STE 9542). The company manufactures and sells bed sheets, comforters, pillows, mattress pads and protectors, and a SoftStretch loungewear line through its own e-commerce storefront at sijohome.com, powered by Shopify. Sijo's product portfolio spans five sheet collections (AiryWeight Eucalyptus/TENCEL Lyocell, CrispCool Organic Percale Cotton, LuxeWeave French Linen, Organic Bamboo Viscose, and LuxeSoft Sateen Cotton), two comforter lines (AiryWeight Eucalyptus and AeroChill Cooling), three pillow types (FlexCool Memory Foam, FluffBase Eucalyptus, CloudSupport Latex), two mattress protection products (TempTune Cooling Mattress Pad and AiryWeight Eucalyptus Mattress Protector), and a loungewear category, with price points ranging from $28 for loungewear items to $245 for linen duvet covers.
The company's underlying technology centers on sustainable plant-based fibers, primarily TENCEL lyocell from FSC-certified eucalyptus, GOTS-certified organic cotton, ECOCERT organic bamboo viscose, and French flax linen sourced from Normandy, France, engineered for cooling, moisture-wicking, and hypoallergenic performance. Eucalyptus products incorporate a proprietary silver ion antimicrobial treatment. Manufacturing is conducted through partners in Shanghai and Mumbai (for TENCEL lyocell sheets) and India (for organic cotton sheets). Sijo holds a multi-credential certification stack: B-Corp, GOTS, OEKO-TEX Standard 100 Class 1, AAFA Allergy & Asthma Friendly certification from the Asthma and Allergy Foundation of America and Allergy Standards Limited, and FSC certification (A000525).
Sijo operates a pure DTC go-to-market with no disclosed institutional funding, selling primarily through its owned Shopify storefront supplemented by the Truemed partnership for HSA/FSA eligible purchases and the Faire wholesale marketplace for retail partners. Its customer base targets four primary personas: hot sleepers, allergy and sensitive skin sufferers, sustainability-conscious consumers, and premium/luxury seekers. The company has accumulated approximately 9.6k reviews across platforms with consistent 4.7-4.8 star ratings on flagship SKUs, and has received editorial recognition from Forbes, Architectural Digest, Good Housekeeping, CNN Underscored, and New York Magazine's The Strategist between 2023 and 2026. The company was co-founded by Jacob Xi and Anni Stromfeld.
Sijo firmographics
Firmographics- Name
- Sijo
- Legal name
- Sijo
- Website
- https://sijohome.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sijo is a direct-to-consumer performance bedding and loungewear brand selling eucalyptus, organic cotton, French linen, and bamboo sheet sets, comforters, pillows, and mattress protectors through its own Shopify storefront, targeting hot sleepers, allergy sufferers, and sustainability-conscious consumers in the United States.
- Ownership category
- akta.pro rank
Sijo industry classification
Industry- Product category
- Performance Bedding and Home Textiles
- NAICS
- Curtain and Linen Mills (31412)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
- akta.pro secondary industries
- Loungewear (Home Comfort Basics) (CRAAAIAF), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where Sijo is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sijo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Sales: Primary revenue from direct-to-consumer online sales through sijohome.com. Products include sheet sets, duvet covers, comforters, pillows, mattress pads, and loungewear. Offers bundle discounts and frequently runs promotional sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sheet Sets - Range from $80.75 to $175.00 |
| One time/ perpetual license | Pay-as-you-go | Duvet Covers - Range from $89.25 to $245.00 |
| One time/ perpetual license | Pay-as-you-go | Comforters - Range from $120.00 to $195.00 |
| One time/ perpetual license | Pay-as-you-go | Pillows - Range from $59.50 to $110.00 |
| One time/ perpetual license | Pay-as-you-go | Mattress Pads - Range from $51.00 to $175.00 |
| One time/ perpetual license | Pay-as-you-go | Loungewear - Range from $28.00 to $65.00 |
| One time/ perpetual license | Pay-as-you-go | Gift Cards - Starting at $25.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sijo product offering
Product offeringCore offering
Sijo designs, manufactures, and sells direct-to-consumer performance bedding and loungewear through sijohome.com. The product line includes cooling sheet sets, duvet covers, comforters, pillows, and mattress pads/protectors made from sustainable plant-based fibers such as TENCEL lyocell (eucalyptus), organic bamboo viscose, GOTS-certified organic cotton, and French flax linen, with a complementary line of SoftStretch eucalyptus loungewear.
Product overview
Sijo is a performance bedding and sleepwear brand offering a comprehensive portfolio of luxury sleep products across multiple materials. The core offering consists of five sheet set collections (AiryWeight Eucalyptus/TENCEL Lyocell, CrispCool Organic Percale Cotton, LuxeWeave French Linen, Organic Bamboo Viscose, and LuxeSoft Sateen Cotton), complemented by two comforter lines (AiryWeight Eucalyptus and AeroChill Cooling), three pillow varieties (FlexCool Memory Foam, FluffBase Eucalyptus, and CloudSupport Latex), two mattress protection products (TempTune Cooling Pad and AiryWeight Eucalyptus Protector), and a SoftStretch loungewear collection. The products share a focus on sustainable materials, cooling performance, and hypoallergenic properties, with materials sourced from certified organic sources (GOTS, FSC, OEKO-TEX) and distributed through the company's e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- AiryWeight Eucalyptus Sheet Set
- CrispCool Cotton Sheet Set
- LuxeWeave Linen Sheet Set
- Organic Bamboo Sheet Set
- LuxeSoft Cotton Sheet Set
- AiryWeight Eucalyptus Comforter
- AeroChill Cooling Comforter
- FlexCool Memory Foam Pillow
- FluffBase Eucalyptus Pillow
- CloudSupport Latex Pillow
- TempTune Cooling Mattress Pad
- AiryWeight Eucalyptus Mattress Protector
- SoftStretch Short Sleeve Tee
- SoftStretch Jogger Pants
- SoftStretch Shorts
- AiryWeight Eucalyptus Duvet Cover
- LuxeWeave Linen Duvet Cover
- Bamboo Viscose Duvet Cover
- Sijo Gift Card
Quantifiable outcome
- 70% more moisture absorption than cotton
- +4 more outcomes
Companies that use Sijo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Sijo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sijo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TruemedcoreTruemed partnership enables eligible customers to use HSA/FSA funds for qualified purchases. Customers complete a health assessment reviewed by licensed providers to determine eligibility and receive a Letter of Medical Necessity for reimbursement. Service is free to customers with no additional fees.
- ShopifycoreShopify provides the e-commerce platform powering sijohome.com. Shopify handles payment processing, order management, and customer account functionality. The relationship enables Sijo to operate its direct-to-consumer sales channel.
- TENCEL (Lenzing AG)coreSijo sources TENCEL lyocell fiber from Lenzing AG for eucalyptus bedding products. TENCEL is a branded lyocell fiber made from sustainably sourced wood pulp. Products carry TENCEL branding and certification.
- FaireminorWholesale marketplace partnership through Faire.com enabling retail partners to purchase and resell Sijo products. Accessible at sijo.faire.com for wholesale inquiries.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Sijo competitors and assessment
Company assessmentEmerging players
- Pact: Pact sells GOTS-certified organic cotton bedding and apparel through DTC and wholesale channels. Comparable sustainable-materials positioning and overlapping sheet sets, with broader apparel assortment providing adjacency to Sijo's loungewear line.
Direct peers
- Brooklinen: Brooklinen is a venture-backed DTC bedding brand offering sheets, comforters, pillows, and loungewear across cotton, linen, and performance fabrics at overlapping price points ($80–$300). Closest direct competitor to Sijo in category, GTM motion (DTC e-commerce), and product breadth.
- Parachute Home: Parachute is a premium DTC home textiles brand offering sheets, duvets, pillows, and bath products with strong emphasis on materials (European linen, long-staple cotton) and an own-storefront plus retail distribution model. Directly comparable assortment and target customer.
- The Citizenry: The Citizenry is a DTC premium home brand offering bedding, bath, and home goods with global artisan sourcing and sustainability credentials. Comparable price point, premium positioning, and DTC-plus-pop-up distribution model.
- Ettitude: Ettitude is a DTC bedding and sleepwear brand built around proprietary bamboo lyocell fabric (CleanBamboo), with sheets, comforters, pillows, and loungewear. Directly comparable material technology, sustainability story, and category mix including loungewear.
- Boll & Branch: Boll & Branch is a DTC premium bedding brand specializing in GOTS-certified organic cotton sheets, comforters, and pillows. Overlaps with Sijo's organic cotton and linen SKUs in certifications, target customer, and price band.
- Cozy Earth: Cozy Earth is a premium DTC brand specializing in bamboo viscose bedding, loungewear, and pajamas with celebrity-driven marketing. Closely comparable material focus (bamboo viscose), overlapping loungewear/sleepwear assortment, and premium price band.
- Buffy: Buffy is a DTC sustainable bedding brand built around eucalyptus/TENCEL lyocell comforters, sheets, and pillows with a strong eco-credentialed positioning. Highly comparable material story, sustainability narrative, and DTC-first channel approach to Sijo's eucalyptus line.
Broad incumbents
- Sleep Number: Sleep Number is a large publicly-traded sleep products retailer offering mattresses, bedding, and pillows across its own retail and digital channels. Comparable category (sleep products retail) but a much broader portfolio and brick-and-mortar footprint rather than a DTC specialist.
- Tuft & Needle: Tuft & Needle (owned by Serta Simmons) is a digitally-native mattress and sleep accessories brand offering mattresses, bedding, and pillows through DTC. Comparable DTC-first sleep category positioning with broader assortment and institutional backing Sijo lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sijo social profiles
Digital presenceSijo compliance and trust
Trust signalCompliance5 records
Sijo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sijo leadership team
Management profileNumber of profiles
Profiles2 records
Sijo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sijo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sijo
What does Sijo do?
Sijo designs, manufactures, and sells direct-to-consumer performance bedding and loungewear through sijohome.com. The product line includes cooling sheet sets, duvet covers, comforters, pillows, and mattress pads/protectors made from sustainable plant-based fibers such as TENCEL lyocell (eucalyptus), organic bamboo viscose, GOTS-certified organic cotton, and French flax linen, with a complementary line of SoftStretch eucalyptus loungewear.
Is Sijo a public or private company?
Sijo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sijo founded?
Sijo was founded in 2017. It employs 1 to 10 people.
Where is Sijo based?
Sijo is headquartered in New City, United States, in the North America region.
How does Sijo make money?
One revenue line is on record: direct E-commerce Sales.
Who are Sijo's main competitors?
Pact is listed as an emerging player. Direct peers are Brooklinen, Parachute Home, The Citizenry, Ettitude, Boll & Branch, Cozy Earth and Buffy. Broad incumbents are Sleep Number and Tuft & Needle.
Does Sijo have an API?
No public API is recorded for Sijo.
What industry is Sijo in?
Sijo's product category is Performance Bedding and Home Textiles. Its primary akta.pro industry code is CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers), with a secondary code of CRAAAIAF, Loungewear (Home Comfort Basics). Its NAICS code is 31412 and its SIC code is 2300.