Chameleon
Chameleon is a Charlottesville-based web design and development agency, founded in 2017, that builds websites and web applications for business clients. It operates at small scale (11–50 employees) and is led by founder-CEO John Michael Price.
- Company typePrivate
- Founded2017
- HeadquartersCharlottesville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Chameleon firmographics
Firmographics- Name
- Chameleon
- Website
- https://wearechameleon.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Chameleon is a Charlottesville-based web design and development agency, founded in 2017, that builds websites and web applications for business clients. It operates at small scale (11–50 employees) and is led by founder-CEO John Michael Price.
- Ownership category
- akta.pro rank
Chameleon industry classification
Industry- Product category
- Web Development Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (54143)
- SIC
- Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro industry
- Custom Application Development (Web/Mobile/Desktop)Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & ModernizationDigital Creative & Experience Design Agencies (Web/App/UX)Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)
Keywords
Where Chameleon is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Markets served
Chameleon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Chameleon product offering
Product offeringCore offering
Chameleon designs and develops custom websites and web applications for business clients. Operating as a digital studio, the company delivers tailored website and web app builds to companies seeking digital presence and custom online tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom website design and development Design and development of custom websites for business clients seeking an online presence or website refresh.
- Web application development Design and development of custom web applications for business clients needing bespoke online tools or internal applications.
Companies that use Chameleon
Customer profileIdeal customer profiles1 record
Chameleon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chameleon competitors and assessment
Company assessmentBroad incumbents
- DEPT: Global digital agency delivering websites, web apps, and creative engineering, overlapping directly with Chameleon's core services but at significantly larger scale.
- Huge: Large global digital agency offering website, web app, and experience design alongside broader strategy and media services; competes with Chameleon for the same type of project work at larger scale.
- R/GA: Established digital agency providing web, product, and brand experience design for global clients, a broader incumbent comparable to Chameleon on the web/app design-and-build axis.
Direct peers
- Work & Co: Digital product studio known for designing and developing websites and applications for major brands, comparable in scope and craft to Chameleon's stated offering.
- Instrument: Independent digital product agency that designs and builds websites, web apps, and brand experiences for businesses, directly overlapping Chameleon's core service offering.
- Thoughtbot: Boutique consultancy that designs and develops web and mobile applications for businesses, closely mirroring Chameleon's positioning as a design-plus-engineering studio.
- 10up: Web engineering and design agency that builds and maintains websites and web platforms, directly comparable to Chameleon's web design-and-development focus.
- DockYard: Digital product consultancy building custom web applications and platforms for clients, comparable to Chameleon on custom web/app development services.
- The Gnar Company: Boutique development agency building custom web applications and digital products for businesses, similar in size, scope, and craft to Chameleon.
Emerging players
- Toptal: Talent marketplace connecting businesses with freelance designers and developers for web and app projects; competes with Chameleon on the same client use cases via a different delivery model.
Market position
Customer concentration
Chameleon social profiles
Digital presenceChameleon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chameleon leadership team
Management profileNumber of profiles
Profiles1 record
Chameleon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chameleon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chameleon
What does Chameleon do?
Chameleon designs and develops custom websites and web applications for business clients. Operating as a digital studio, the company delivers tailored website and web app builds to companies seeking digital presence and custom online tools.
When was Chameleon founded?
Chameleon was founded in 2017. It employs 11 to 50 people.
Where is Chameleon based?
Chameleon is headquartered in Charlottesville, United States, in the North America region.
Who are Chameleon's main competitors?
Broad incumbents on record are DEPT, Huge and R/GA. Direct peers are Work & Co, Instrument, Thoughtbot, 10up, DockYard and The Gnar Company. Toptal is listed as an emerging player.
Does Chameleon have an API?
No public API is recorded for Chameleon.
What industry is Chameleon in?
Chameleon's product category is Web Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541511 and its SIC code is 7371.