What AVA The Brand does

AVA The Brand is a Philippine-based direct-to-consumer women's apparel company founded in 2017 by a mother-daughter trio — Antoinette, Victoria, and Alyanna — from different industries. The company designs, manufactures (entirely in the Philippines by Filipino artisans), and sells a curated catalog of women's clothing including dresses, tops, jumpsuits, bottoms, sets, outerwear, and accessories, with a small range of matching children's sizes (2T-6T). Individual-garment price points range from approximately PHP 1,800 to PHP 3,400, and the assortment is positioned as timeless, versatile, day-to-night wardrobe staples made from materials such as Tencel, linen, viscose blends, custom AVA nylon-poly-spandex, and recycled nylon poly fabric. The company has 11-50 employees and is headquartered in Quezon City, Philippines.

The business operates exclusively through an owned Shopify-hosted online storefront at avathebrand.com, with no physical retail locations, no third-party resellers, and no marketplace listings. All sales are one-time, direct-to-consumer transactions denominated in Philippine Pesos, with no subscription, rental, or membership tier; shipping is PHP 100 within Metro Manila, PHP 200 elsewhere in the Philippines (Visayas, Mindanao), and international rates are calculated at checkout. The company is privately held with no disclosed institutional investors, no funding rounds, no patents, no awards, and no formal partnerships or alliances, and revenue is not publicly reported.

Customer acquisition is digital-first and product-led, relying on an email newsletter welcome offer of 10% off, social media presence, and curated collections (Summer Edit, AVA X Camille collaboration, Luxury, Best Sellers, New In) that drive both discovery and repeat traffic. The active catalog contains roughly 42 items in Shop All and 15 items in New In across four pages, and reviews from individual Filipino customers span 2022 to 2025, indicating ongoing transactional activity. There is no proprietary technology beyond the standard Shopify e-commerce platform and no disclosed AI/ML, API, or integration surface.

Name

AVA The Brand

Legal name

AVA The Brand

Website

https://avathebrand.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AVA The Brand is a Philippine-based direct-to-consumer women's apparel company founded in 2017, designing and manufacturing versatile, day-to-night fashion pieces locally and selling exclusively through its Shopify-powered online storefront to primarily Filipino consumers.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's apparel
• Fashion retail
• Direct to consumer
• Filipino fashion
• Women's clothing

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: AVA The Brand generates revenue exclusively through direct-to-consumer online sales of its fashion apparel. Customers purchase individual garments through the Shopify-hosted storefront. The revenue model is one-time transactional, with each product sold as a standalone purchase. No subscription, rental, or marketplace commission streams are indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AVA The Brand designs, manufactures, and sells women's apparel — including dresses, tops, jumpsuits, bottoms, sets, outerwear, and accessories — through its owned Shopify-powered e-commerce storefront. All garments are designed and produced in the Philippines using materials such as linen, cotton, viscose, Tencel, and recycled nylon poly. The brand positions its catalog as timeless, versatile, day-to-night wardrobe staples for women.

Product overview

AVA The Brand is a Filipino fashion retailer established in 2017 by a mother-daughter trio, offering women's apparel across multiple categories including Dresses (midi, mini, and maxi styles with details like scalloped edges, ruffles, V-necklines, and open back designs), Tops (blouses, button-downs, halter tops, and off-shoulder styles), Jumpsuits (wide-leg and smocked bodice styles), Bottoms (skirts, shorts, and pants), Sets (coordinated outfits), Accessories, and Outerwear. The brand also features seasonal collections (Summer Edit) and collaboration lines (AVA X Camille), plus a curated Best Sellers selection. All products are designed and manufactured in the Philippines using materials including linen, cotton, viscose, Tencel, nylon, and recycled nylon poly fabrics. The company operates an e-commerce platform powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Women's dress collection including midi, mini, and maxi lengths with varied necklines (V-neck, halter, off-shoulder, square), sleeve styles, and design details such as scalloped edges, ruffles, and open-back features. Named styles include Farrah, Elea, Willow, Brie, Mini Brie, Louise, Bella, Mini Bella, Rona, Scarlet, Portia, Gia, Georgina, Alessandra, Christine, Leila, Sloane, Rocio, and Therese.
• Tops Women's tops including blouses, button-downs, halter tops, off-shoulder styles, and sleeveless pieces in various necklines and silhouettes. Named styles include Sadie Top, Winona Top, Rene Top, Simone Top, Tamara Top, Natalie Button Down, Mikaela Top, Melia Top, Whimsy Top, Rue Top, and Poppy Top.
• Jumpsuits Women's jumpsuits featuring wide-leg, straight-leg, and smocked bodice styles with halter, V-neck, and deep V necklines. Named styles include Sawyer Jumpsuit, Lulu Jumpsuit, Tabitha Jumpsuit, Victoria Jumpsuit, and Katrice Denim Jumpsuit.
• Bottoms Women's bottoms including skirts, shorts, and pants with high-waist designs, scalloped hems, tiered ruffles, and relaxed drape silhouettes. Named styles include Erin Skirt, Lili Skirt, Piper Short, and Luna Pants.
• Sets Coordinated clothing sets pairing tops with bottoms, such as the Sadie Top with the Erin Skirt, designed for matching outfits and versatile styling. The Ellie Set is a featured coordinated set.
• Outerwear Outerwear and jacket pieces designed for layering with the brand's apparel collections.
• Accessories Accessory items complementing the AVA clothing collection.
• Farrah Dress Romantic and delicate dress with a soft V-neckline and ruffled accents; fluid, light, feminine silhouette. Priced at PHP 2,600.
• Ellie Set Refined coordinated set for warm days featuring a top with a flowy skirt and tie-back detail; can be styled as a statement look or separately. Priced at PHP 3,000.
• Scarlet Head-turner dress with square neckline, ruffled hem, and backless tie-together detail. Material: 100% recycled nylon poly fabric.

Quantifiable outcome

• All pieces proudly designed and manufactured in the Philippines, 100% local production

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zara: Global fast-fashion incumbent operating own e-commerce plus thousands of physical stores. Comparable as a major competitor for the same female consumer mindshare and wardrobe share, though differentiated by speed and breadth rather than local craftsmanship.
• Penshoppe: Filipino mass-market fashion brand with wide retail footprint across the Philippines. Comparable as a homegrown apparel competitor addressing the same Filipino female consumer at a lower price tier and via extensive physical distribution.
• Bench/: One of the Philippines' largest homegrown fashion brands spanning apparel, accessories, and lifestyle. Comparable as a Filipino-headquartered apparel brand selling dresses, tops, and casual wear to local consumers, but at substantially broader scale and via physical retail.
• Mango: Global Spanish womenswear brand with strong DTC plus retail store presence. Comparable on product categories (dresses, jumpsuits, coordinated sets) and accessible-premium pricing, though at much greater scale and with international footprint.

Direct peers

• Everlane: US DTC apparel brand built on ethical factories, transparent pricing, and classic everyday essentials. Directly comparable as an online-only premium-basics player with founder-driven storytelling about where and how products are made.
• Reformation: US-based sustainable women's DTC apparel brand using Tencel, linen, and recycled fabrics with a timeless-wardrobe pitch. Closely comparable on material choices (Tencel, recycled fabrics) and the classic-versus-trend positioning AVA articulates.
• Ganni: Danish contemporary womenswear brand known for dresses, jumpsuits, and statement pieces distributed via own DTC site plus selected wholesale. Comparable in product mix (dresses, jumpsuits, coordinated sets) and accessible-premium positioning.
• Sandro: French contemporary womenswear brand known for feminine dresses, coordinated sets, and timeless silhouettes sold primarily through own DTC and Paris boutiques. Closely comparable on product aesthetic, premium positioning, and founder-brand identity.
• Sézane: French premium women's DTC brand built on classic, versatile, day-to-night pieces with limited drops and a strong founder-led brand story. Directly comparable in positioning, seasonal-collection cadence, and price-per-garment philosophy.
• Love Bonito: Singapore-based women's apparel DTC brand operating across Southeast Asia. Highly comparable as a regional omnichannel women's brand selling dresses, tops, and coordinated sets at accessible premium price points with own-e-commerce plus selected physical retail — same playbook as AVA at a more mature stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AVATHEBRANDPH
• LinkedInlinkedin.com/company/avathebrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVA The Brand