Magnetic Way
Magnetic Way is a French B2B marketing agency that provides inbound marketing, lead generation, content marketing, and marketing automation services exclusively to software publishers, ESNs, and IT consulting firms, operating remotely with 12 specialists since 2016.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Magnetic Way does
Magnetic Way (legal entity SAS MAGNETIC WAY) is a privately held French B2B marketing agency founded in 2016 by Hervé Schluraff and headquartered in Vannes, Brittany, operating as a 100% remote organization with a team of 12 specialized marketing experts averaging 39 years of age. The firm is exclusively focused on the IT B2B sector, serving software publishers (éditeurs de logiciels), ESNs (digital services companies), and IT consulting firms exclusively in the French market, with nine disclosed customers including Humanperf Software, Anakeen, Blueway, Sqorus, Octopus, Inside, TVH, Projexion, and Smarthys.
The agency's offering spans eight service pillars: digital marketing diagnostic, natural SEO (including a new GEO/Generative Engine Optimization service launched in 2026), 360° website redesign, content marketing and copywriting, SEA and social ads acquisition, graphic studio and webdesign, and marketing automation with CRM and sales alignment. Underlying technology is built around HubSpot (Gold Partner status) and Webmecanik Automation (first-ever Elite Partner globally), with proprietary tooling including a Webmecanik Starter Kit enabling deployment in under 15 days and a custom AI agent for IT B2B prospect qualification integrated within HubSpot. The agency holds Google Partner certification and is listed on the HubSpot Marketplace and Google Partners Directory.
Magnetic Way operates a professional services model with custom quote-based pricing tied to engagement scope, delivered through direct consulting relationships rather than self-service channels. Revenue derives from diagnostic, strategy, implementation, and retainer engagements. The firm maintains a 100% annual client contract renewal rate since founding, operates with no external funding or institutional investors, and is bootstrapped and founder-controlled. Recent productization of tooling (Starter Kit, AI agent) and platform partnership elevations in 2026 indicate incremental movement toward a more scalable, productized delivery model.
Magnetic Way firmographics
Firmographics- Name
- Magnetic Way
- Legal name
- SAS MAGNETIC WAY
- Website
- https://magneticway.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnetic Way is a French B2B marketing agency that provides inbound marketing, lead generation, content marketing, and marketing automation services exclusively to software publishers, ESNs, and IT consulting firms, operating remotely with 12 specialists since 2016.
- Ownership category
- akta.pro rank
Where Magnetic Way is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Magnetic Way business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Marketing Consulting Services: Full-service B2B marketing agency offering strategic consulting, implementation, and ongoing marketing support for IT software publishers and ESN companies. Revenue derived from professional services engagements including diagnostic, strategy development, campaign execution, and ongoing retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom consulting engagement pricing based on client needs and service scope |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Magnetic Way product offering
Product offeringCore offering
Magnetic Way is a B2B marketing consultancy agency exclusively serving software publishers, ESN (digital services companies), and IT consulting firms in France. The firm delivers end-to-end marketing services spanning strategy (digital marketing diagnostic) and execution (natural SEO, GEO for AI search, 360° website redesign, content marketing, SEA and social ads, graphic design, and marketing automation with CRM alignment). It also provides specialized implementation services for HubSpot and Webmecanik Automation platforms, supported by proprietary tooling including an AI agent for IT B2B prospect qualification and a Webmecanik Starter Kit.
Product overview
Magnetic Way is a B2B IT marketing consultancy agency (not a SaaS product company) offering a comprehensive suite of marketing services for software publishers, ESNs (IT services companies), and IT consulting firms in France. The core offering spans eight interconnected service areas: Digital Marketing Diagnostic, Natural SEO (including GEO for AI search), 360° Website Redesign, Content Marketing & Copywriting, SEA & Social Ads Acquisition, Graphic Studio & Webdesign, and Marketing Automation with CRM & Sales Alignment. As a complement to these service pillars, Magnetic Way provides specialized implementation services for two marketing automation platforms — HubSpot (Gold Partner) and Webmecanik Automation (Elite Partner, first certified globally) — including proprietary tooling such as the Webmecanik Starter Kit and a custom AI agent for IT B2B prospect qualification integrated within HubSpot.
Differentiator
Problem solved
Functional benefit
Products and services
- Diagnostic Marketing Digital (Digital Marketing Diagnostic) Comprehensive digital marketing audit that crosses the client's internal vision with market perspective and Magnetic Way's experience to define the best roadmap addressing lead generation and employer brand challenges. Targeted at software publishers, ESN and IT consulting firms needing a structured starting point for their marketing strategy.
- Référencement Naturel SEO (Natural SEO Consulting) Natural SEO consulting including a complete initial audit (technical, semantic, and off-site) and continuous support with actions to achieve top search engine rankings for IT B2B clients.
- Référencement GEO (Generative Engine Optimization) Geographic and Generative Engine Optimization (GEO/SAIO) service designed to improve client visibility in generative AI results and AI-powered search engines, helping them become the top AI recommendation for priority queries.
- Refonte de Site Web à 360° (360° Website Redesign) Full website redesign service including complete SEO strategy, original WordPress web design with state-of-the-art UX, and business-oriented conversion optimization, intended to make the client's website its best salesperson and recruiter.
- Content Marketing, Storytelling & Copywriting Expert and high-quality content creation for B2B IT audiences, including attraction and conversion content, leveraging Magnetic Way's IT B2B specialization to differentiate client expertise.
- Acquisition SEA & Social Ads Paid acquisition strategy including Google Ads campaign management and sponsored campaigns on LinkedIn, Meta, and X, designed for ambitious traffic and lead generation goals for IT B2B clients.
- Studio Graphique et Webdesign (Graphic Studio) Graphic design and branding services including original graphic charter, modern logo design, infographics, and videos, intended to anchor the client's brand territory in the minds of clients, prospects, partners, and collaborators.
- Marketing Automation, CRM & Sales Alignment Data exploitation and automation services including automated email scenario design, lead nurturing workflows, and CRM integration, designed to deliver qualified leads directly to sales teams.
- HubSpot Implementation & Deployment Services As a HubSpot Gold Partner, Magnetic Way provides end-to-end HubSpot deployment for IT B2B companies including project consulting, rapid or customized onboarding, data structuring, workflow setup, dashboard configuration, and AI use case deployment.
- Webmecanik Automation Integration Services As the first certified Elite Partner of Webmecanik, Magnetic Way provides specialized Webmecanik Automation deployment including their proprietary Starter Kit, enabling B2B marketing teams to operationalize the platform in under 15 days.
Quantifiable outcome
- 100% annual contract renewal rate since 2016
- +1 more outcomes
Companies that use Magnetic Way
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Magnetic Way technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature1 record
Magnetic Way partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Intelligence Marketing Day (IMD)minorParticipation in IMD 2026, 10th edition event in Rennes with nearly 900 professionals. Co-animated masterclass with Webmecanik on marketing automation and AI scenarios.
- HubSpotcoreGold Partner certification for HubSpot platform deployment. Agency provides consulting, project framing, onboarding and implementation, and AI use case deployment within HubSpot. Expertise in implementing HubSpot for software publishers and ESN with long sales cycles and complex offerings. Developed AI agent for IT B2B prospect qualification integrated with HubSpot.
- WebmecanikcoreFirst Elite Partner of Webmecanik Automation platform since 2017. Developed Starter Kit for Webmecanik Automation enabling operational deployment in under 15 days, including pre-configurations, email templates, forms, ready-to-use scenarios, contact base import, segmentation, and dashboards.
- GooglecoreCertified Google Partner for Google Ads management including Search, Display, Performance Max, and AI Max campaigns. Listed in Google Partners Directory with ID 1936380615.
- Inbound Marketing France (IMF)minorEvent partner and speaker at IMF 2019, delivering workshop with testimonials from software publishers Humanperf Software and Unit4 France on inbound marketing strategies.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Magnetic Way competitors and assessment
Company assessmentDirect peers
- 1min30: French SEO and SEA-focused digital marketing agency serving B2B clients. Comparable in French SEO/SEA service offerings and B2B client base, though broader in vertical coverage.
- Effilab: French digital marketing agency (part of Dentsu) offering SEO, SEA, content, and marketing automation. Overlaps with Magnetic Way's SEO, SEA, and content service pillars in the French market.
- Eskimoz: Established French digital marketing agency offering SEO, SEA, content marketing, and marketing automation services to B2B and B2C clients. Direct competitor in the French marketing services market with overlapping service pillars (SEO, SEA, content).
- Brainsonic: French content marketing and brand strategy agency (now part of WPP) serving enterprise B2B clients. Overlap in content marketing, storytelling, and integrated B2B campaign execution.
- Markentive: French HubSpot Elite Solutions Partner agency serving B2B clients across Europe with HubSpot implementation, marketing automation, and content strategy. Closest comparable: same HubSpot-Elite-tier credentialing, similar B2B mid-market focus, and comparable service portfolio.
- Kawan Factory: French content marketing agency specializing in B2B tech content strategy, SEO, and inbound marketing. Direct peer: similar IT/tech B2B content and inbound focus with comparable service pillars.
- Junto (formerly B2B Rocks): French B2B marketing agency specializing in lead generation, demand generation, ABM, and marketing strategy for B2B tech companies. Direct peer: identical IT/tech B2B buyer focus and overlapping inbound/ABM/lead-gen service portfolio.
Broad incumbents
- Capgemini Invent: Global digital transformation and consulting arm of Capgemini, offering marketing advisory, customer experience, and digital strategy to enterprise clients. Overlaps with Magnetic Way's strategic marketing consulting capability but at much larger scale and broader portfolio.
- Deloitte Digital: Global consulting firm's digital and creative agency serving enterprise clients with marketing transformation, martech implementation, and customer experience services. Broad incumbent offering overlapping martech deployment and strategy capabilities to enterprise B2B buyers.
- Accenture Song: Global digital creative and technology services arm of Accenture (formerly Accenture Interactive) covering marketing strategy, martech implementation, and customer experience at enterprise scale. Competes for the same enterprise B2B marketing transformation budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Magnetic Way social profiles
Digital presenceMagnetic Way compliance and trust
Trust signalCompliance3 records
Magnetic Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnetic Way leadership team
Management profileNumber of profiles
Profiles6 records
Magnetic Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnetic Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnetic Way
What does Magnetic Way do?
Magnetic Way is a B2B marketing consultancy agency exclusively serving software publishers, ESN (digital services companies), and IT consulting firms in France. The firm delivers end-to-end marketing services spanning strategy (digital marketing diagnostic) and execution (natural SEO, GEO for AI search, 360° website redesign, content marketing, SEA and social ads, graphic design, and marketing automation with CRM alignment). It also provides specialized implementation services for HubSpot and Webmecanik Automation platforms, supported by proprietary tooling including an AI agent for IT B2B prospect qualification and a Webmecanik Starter Kit.
Is Magnetic Way a public or private company?
Magnetic Way is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnetic Way founded?
Magnetic Way was founded in 2016. It employs 11 to 50 people.
Where is Magnetic Way based?
Magnetic Way is headquartered in Paris, France, in the Europe region.
How does Magnetic Way make money?
One revenue line is on record: marketing Consulting Services.
Who are Magnetic Way's main competitors?
Direct peers on record are 1min30, Effilab, Eskimoz, Brainsonic, Markentive, Kawan Factory and Junto (formerly B2B Rocks). Broad incumbents are Capgemini Invent, Deloitte Digital and Accenture Song.
Does Magnetic Way have an API?
No public API is recorded for Magnetic Way.