What HASfit does

HASfit (legally Kozak Barbell Inc.) is a Palo Alto, USA-based private fitness content platform founded in 2012 by Coach Kozak (Joshua Kozak) and Claudia, who serve as the on-camera personal trainers. The company distributes hundreds of full-length home workout videos and structured multi-day programs across categories including weight loss, muscle building, senior fitness, rehabilitation, prenatal exercise, and beginner routines, all accessible at no cost through the hasfit.com website and native iOS and Android apps. The technology stack is a WordPress-based website supplemented by dedicated mobile applications and YouTube-style video streaming infrastructure, with no disclosed proprietary AI, personalization, or data-driven features. The platform has accumulated 1 billion home workouts delivered over its 13-year history and maintains a 4.7/5 App Store rating, with a community component anchored by the HASfitTribe Facebook group.

The business model is freemium and ad-supported: the core content library is provided free of charge and monetized through advertising, while optional paid offerings include Patreon recurring memberships, one-time PayPal contributions, and the Eating For Life digital diet guide sold through the HASfit Shopify storefront. Customer segments are horizontal across consumer personas — home fitness enthusiasts, seniors, fitness beginners, individuals with physical limitations or chronic pain, and prenatal mothers — addressing pain points such as gym cost, intimidation, injury accommodation, and the need for modest, G-rated fitness content. Marketing is content-first and organic, relying on YouTube distribution, SEO on hasfit.com, social media presence across Facebook, Instagram, Snapchat, and Twitter, and the Facebook community group for word-of-mouth growth. The company operates with 1–10 employees, has no disclosed institutional funding, and shows no acquisitions, partnerships, or major strategic moves beyond product expansion and channel buildout.

Name

HASfit

Legal name

Kozak Barbell Inc.

Website

https://hasfit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

HASfit is a Palo Alto-based, free online fitness platform that distributes hundreds of home workout videos, structured programs, and nutrition tools to global consumers — including seniors, beginners, and users with physical limitations — via its website, iOS and Android apps, and YouTube.

Ownership category

akta.pro rank

Product category

Online Fitness and Workout Content

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Home fitness workouts
• Online fitness programs
• Workout video platform
• Fitness mobile apps
• Digital fitness content

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising Revenue: Free ad-supported content model where all workout videos and programs are provided at no cost to users. Revenue is generated through advertising impressions on the free content.
2. Patreon Membership: Patreon Rewards Support program where fans can contribute monthly to support the mission of keeping workouts free. Provides exclusive rewards and early access to content for supporters.
3. One-Time Donations: PayPal one-time contribution option for users who want to support the platform without ongoing subscription commitment.
4. Digital Products (Eating For Life Diet Guide): Sale of the 'Eating For Life' diet guide through their Shopify store (hasfit.myshopify.com), a supplementary nutrition guide priced as a digital product.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

HASfit offers free, full-length home workout videos and structured fitness programs to individual consumers through its hasfit.com website and dedicated iOS and Android mobile apps. The platform hosts hundreds of workouts organized by muscle group, difficulty level, workout type, and population (seniors, prenatal, rehabilitation), led by personal trainers Coach Kozak and Claudia, and is complemented by nutrition tools (TDEE calculator, healthy recipes) and a paid diet guide. Core content is free to users, with monetization through advertising, Patreon memberships, one-time donations, and paid digital product sales.

Product overview

HASfit is a free fitness content platform offering a unified ecosystem of workout videos, structured programs, and nutrition tools. The core offering is the hasfit.com website featuring hundreds of full-length workout videos organized by muscle group, difficulty level, and workout type. This is complemented by mobile apps for iOS and Android, subscription-based structured fitness programs (covering weight loss, muscle building, athletic performance, and special populations), the Eating For Life diet guide, a TDEE macro calculator, and a healthy recipes collection. All content is led by personal trainers Coach Kozak and Claudia, delivering over 1 billion home workouts over 13 years.

Differentiator

Problem solved

Functional benefit

Products and services

• HASfit Website (hasfit.com) Free, full-length workout video platform (WordPress-based) offering hundreds of home workout routines organized by muscle group, fitness level, workout type, and duration, led by personal trainers Coach Kozak and Claudia, plus structured programs, healthy recipes, and a TDEE calculator.
• HASfit Mobile App (iOS and Android) Free native mobile applications for iOS (Apple App Store, rated 4.7/5) and Android (Google Play Store) that deliver HASfit's workout routines to smartphones and tablets, with offline access for use anywhere.
• HASfit Structured Fitness Programs Multi-day structured training plans covering weight loss, muscle building, athletic performance, active aging, prenatal exercise, and stretching, delivered as organized day-by-day workouts within the HASfit website and apps.
• Eating For Life Diet Guide Paid nutrition guide and diet program focused on sustainable, whole-foods eating, sold as a digital product through the HASfit Shopify store and intended to complement the free workout programs.

Quantifiable outcome

• 1 Billion+ home workouts delivered over 13 years

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Peloton: Connected fitness platform offering on-demand and live workout classes across strength, cardio, yoga, and more — overlapping significantly with HASfit's at-home video workout library.
• Beachbody (BODi): Long-running home fitness brand with multi-week trainer-led programs and nutritional guides, comparable in structured-program model and diet-guide monetization to HASfit.
• Apple Fitness+: Apple's subscription fitness service offering trainer-led video workouts across multiple categories; competes with HASfit's audience with deeper production budgets and ecosystem integration.
• Nike Training Club: Broad incumbent offering free guided home workouts and structured programs via mobile app, directly comparable to HASfit's free content model but backed by Nike's brand and resources.

Direct peers

• Daily Burn: Subscription streaming fitness service with live and on-demand classes across multiple workout types, comparable in trainer-led video content and at-home delivery to HASfit.
• FitOn: Free ad-supported fitness app offering video workouts, structured programs, and celebrity trainers — directly comparable freemium positioning and trainer-led content model to HASfit.
• SWEAT (Kayla Itsines): Subscription-based at-home fitness app offering structured training programs (HIIT, strength, post-pregnancy, barre) led by named trainers, mirroring HASfit's trainer-led, program-based approach.
• Obé Fitness: Direct-to-consumer streaming fitness platform with live and on-demand classes covering strength, cardio, Pilates, and prenatal — comparable in trainer-led at-home delivery and program breadth.

Regional players

• YMCA 360: Nonprofit fitness provider offering free on-demand workout videos across beginner to advanced levels, partially overlapping HASfit's free-modest-content positioning in the U.S. market.

Emerging players

• Wellnesse: Wellness brand extending into workout content and nutrition products; comparable in combining fitness programming with nutrition guides and modest/values-driven brand positioning.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HASFitness
• Xx.com/heartsoulfit
• LinkedInlinkedin.com/company/hasfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HASfit