YMCA360 Studios
YMCA 360 Studios operates a digital wellness platform delivering on-demand and livestream fitness, yoga, and youth programs to YMCA members across the US, Canada, and Europe, distributed through partner associations and enterprise wellness partnerships with Optum and Blue Cross Blue Shield.
- Company typePrivate
- Founded2020
- HeadquartersWichita, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What YMCA360 Studios does
YMCA 360 Studios, Inc. is a 501(c)(3) Kansas not-for-profit corporation, headquartered in Wichita, Kansas, that operates YMCA 360, a digital wellness platform delivering on-demand and livestream fitness, yoga, mindfulness, youth sports, and senior-focused programming to members of partner YMCA associations across the United States, Canada, and Europe. The platform is built around a multi-device video streaming architecture distributed through native applications on iOS, Android, Apple TV, Roku, Amazon Fire TV, Android TV, and the web at ymca360.org, with video hosted on Wistia and an integration layer that syncs with Apple Health, Google Health Connect, Google Fit, and wearables including Apple Watch, Garmin, Fitbit, and Google Watch. Content is organized into branded channels (Fitness First, Kids and Family, Mindfulness and Yoga, Livestream, Boomers and Beyond, Around The Y, and Challenges) and currently spans 500+ on-demand classes with weekly new releases and hundreds of certified YMCA instructors.
The business model is a hybrid of consumer and enterprise distribution rather than direct-to-consumer subscription. Members access the platform through credentials issued by participating YMCA associations, who pay YMCA 360 Studios as a platform service provider; a separate YMCA 360+ tier bundles digital all-access with limited facility services. Enterprise revenue is generated through wellness-program partnerships with Optum (Renew Active and One Pass), Blue Cross Blue Shield of Kansas, and an Employee Wellness channel that enables employers to sponsor YMCA 360 access. Pricing is not publicly disclosed and varies by local association, reflecting the federated structure of the YMCA network.
The platform operates as a product-led growth channel embedded inside the broader YMCA member experience, with channel partners (associations and insurers) handling member acquisition and marketing. Operating geographies span North America and Europe, the platform is GDPR-compliant for European users, and the organization falls within the nonprofit social-services mission of Youth Development, Healthy Living, and Social Responsibility that defines the broader YMCA network.
YMCA360 Studios firmographics
Firmographics- Name
- YMCA360 Studios
- Legal name
- YMCA 360 Studios, Inc.
- Website
- https://ymca360.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YMCA 360 Studios operates a digital wellness platform delivering on-demand and livestream fitness, yoga, and youth programs to YMCA members across the US, Canada, and Europe, distributed through partner associations and enterprise wellness partnerships with Optum and Blue Cross Blue Shield.
- Ownership category
- akta.pro rank
YMCA360 Studios industry classification
Industry- Product category
- Digital Fitness Streaming Platform
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)
Keywords
Where YMCA360 Studios is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YMCA360 Studios business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- YMCA Membership Bundle: YMCA 360 is offered as a digital member benefit included with YMCA membership. Members access the platform as part of their YMCA membership without additional subscription fees. The platform is provided as a service to members of Partner Y Associations.
- Partner Association Licensing: YMCA 360 operates as a platform service provider on behalf of Partner Y Associations. Partner associations provide the platform to their members as a membership benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | YMCA 360 Individual Membership |
| Subscription | Monthly | YMCA 360 Family Membership |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels4 records
YMCA360 Studios product offering
Product offeringCore offering
YMCA 360 operates a digital wellness streaming platform that delivers on-demand and livestream fitness, wellness, youth sports, mindfulness, and senior-focused programming to YMCA members via iOS, Android, web, Apple TV, Roku, Amazon Fire TV, and Android TV applications. The platform is offered as a bundled digital member benefit through Partner YMCA Associations and as a covered wellness benefit through Optum (Renew Active and One Pass), Blue Cross Blue Shield of Kansas, and employer wellness programs, integrating with wearables and health platforms to track activity, deliver personalized recommendations, and run gamified challenges.
Product overview
YMCA 360 is a unified digital wellness platform offering on-demand video, livestream fitness classes, and wellness programming through a tiered membership model. The core YMCA 360 platform integrates mobile apps (iOS, Android), web browser access, and TV applications (Apple TV, Roku, Amazon Fire TV, Android TV). Content channels include Fitness First, Kids and Family, Mindfulness and Yoga, Boomers and Beyond, Around The Y, and Challenges. Wellness program partnerships with Optum (Renew Active, One Pass), Blue Cross Blue Shield of Kansas, and corporate Employee Wellness programs extend platform access through employer-sponsored fitness benefits. Membership tiers include YMCA 360+ (digital plus limited facility access), Individual, and Family options.
Differentiator
Problem solved
Functional benefit
Products and services
- YMCA 360 Digital Wellness Platform Digital wellness platform providing on-demand and livestream fitness classes, wellness programs, and challenges accessible via mobile apps, web, and TV apps for YMCA members at partner associations.
- YMCA 360 Mobile App Native mobile application for iPhone, iPad, and Android devices enabling members to access on-demand and live stream workouts, track activity, join challenges, and earn points on the go.
- YMCA 360 TV App Television application for Apple TV, Roku, Amazon Fire TV, and Android TV enabling members to stream on-demand and live fitness classes on home television screens.
- Fitness First Channel Content channel offering group exercise and fitness classes including bootcamp, strength training, cycling, and circuit workouts for all fitness levels.
- Kids and Family Channel Youth and family programming channel covering youth sports, arts activities, and creative content designed to build confidence and creativity in children.
- Mindfulness and Yoga Channel Meditation and yoga programming channel offering active, meditative programs for mindful wellness and stress relief.
- Boomers and Beyond Channel Senior wellness channel designed for active older adults featuring low-impact exercises and programs tailored for healthy aging.
- Around The Y Channel Senior-focused programming channel offering low-impact exercises and activities tailored for seniors to stay active and connected.
- Livestream Programming Live stream fitness classes featuring hundreds of YMCA instructors from around The Y, allowing real-time participation in group exercise sessions.
- Challenges Channel Fitness challenge programs allowing members to compete, earn points, track activity, and achieve personal fitness goals through structured challenges.
- Renew Active Program Access Provides YMCA 360 platform access to eligible members through Optum's Renew Active Medicare Advantage wellness program.
- One Pass Program Access Provides YMCA 360 platform access to eligible members through Optum's One Pass wellness program.
- Blue Cross Blue Shield of Kansas Wellness Partnership Offers Blue Cross Blue Shield of Kansas members digital fitness access through YMCA 360 as a covered wellness benefit.
- Employee Wellness Program Corporate wellness offering that enables employers to provide YMCA 360 fitness content and wellness benefits to their employees.
Quantifiable outcome
- 500+ on-demand exercise classes and programs accessible 24/7
- +2 more outcomes
Companies that use YMCA360 Studios
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
YMCA360 Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature5 records
YMCA360 Studios partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Optum (Renew Active)coreYMCA 360 is offered as part of Optum's Renew Active program, providing digital fitness access to eligible health plan members. This partnership extends YMCA 360's reach to Optum's membership base as a covered wellness benefit.
- Optum (One Pass)coreYMCA 360 is integrated with Optum's One Pass program, allowing eligible members to access YMCA 360 as part of their fitness benefit.
- Blue Cross Blue Shield of KansascoreYMCA 360 is offered as a wellness program benefit for members of Blue Cross Blue Shield of Kansas, providing digital fitness access to BCBSKS members.
- Partner YMCA AssociationsflagshipYMCA 360 partners with YMCA associations across the United States, Canada, and Europe to provide its digital platform as a service to their members. Partner Y associations manage their members' access, coordinate local features and content, and host challenges and competitions for their members.
- WistiacoreYMCA 360 videos are hosted via Wistia, ensuring optimal video access and streaming performance for the platform's content library.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
YMCA360 Studios competitors and assessment
Company assessmentDirect peers
- Daily Burn: Daily Burn is a streaming fitness service offering live and on-demand workouts across multiple modalities — a direct comparable to YMCA 360's core digital streaming and content library model.
- BODi (Beachbody): BODi provides on-demand fitness programs, nutrition coaching, and live classes — a comparable subscription-based digital wellness platform with similar breadth across fitness modalities.
- iFIT (Icon Health & Fitness): iFIT streams thousands of on-demand and livestream workouts across cardio, strength, and yoga — directly comparable to YMCA 360's content model, with similar wearable and equipment integrations.
- ClassPass: ClassPass aggregates fitness studios and digital classes into a subscription, offering both in-person and on-demand access — comparable to YMCA 360 in offering multi-channel fitness access through a subscription model.
- Peloton Interactive: Peloton operates a connected fitness platform with livestream and on-demand classes across cycling, strength, yoga, and more — a direct competitor to YMCA 360's core digital fitness offering, though with proprietary hardware.
Emerging players
- Grokker: Grokker provides an enterprise wellbeing platform with on-demand fitness, mindfulness, and nutrition content for employers and health plans — a closely comparable B2B2C digital wellness platform.
- Wellbeats: Wellbeats is a corporate wellness platform offering on-demand fitness, mindfulness, and nutrition content to employers — closely comparable to YMCA 360's Employee Wellness and BCBS partnership models.
- FitnessOnDemand: FitnessOnDemand provides virtual fitness content delivery for gyms, hotels, and multi-family housing — comparable in digital fitness content distribution, though primarily serving facility operators rather than direct consumers.
Broad incumbents
- Les Mills On Demand: Les Mills provides premium workout content and programming used by gyms worldwide, with an on-demand streaming platform — a comparable fitness content provider serving both consumers and partner facilities.
- Apple Fitness+: Apple's subscription fitness service offers on-demand workouts integrated with Apple Watch across multiple modalities — directly comparable in digital delivery and wearable integration to YMCA 360, though anchored in Apple's broader ecosystem.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YMCA360 Studios social profiles
Digital presenceYMCA360 Studios compliance and trust
Trust signalCompliance1 record
YMCA360 Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMCA360 Studios leadership team
Management profileNumber of profiles
YMCA360 Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMCA360 Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMCA360 Studios
What does YMCA360 Studios do?
YMCA 360 operates a digital wellness streaming platform that delivers on-demand and livestream fitness, wellness, youth sports, mindfulness, and senior-focused programming to YMCA members via iOS, Android, web, Apple TV, Roku, Amazon Fire TV, and Android TV applications. The platform is offered as a bundled digital member benefit through Partner YMCA Associations and as a covered wellness benefit through Optum (Renew Active and One Pass), Blue Cross Blue Shield of Kansas, and employer wellness programs, integrating with wearables and health platforms to track activity, deliver personalized recommendations, and run gamified challenges.
Is YMCA360 Studios a public or private company?
YMCA360 Studios is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YMCA360 Studios founded?
YMCA360 Studios was founded in 2020. It employs 11 to 50 people.
Where is YMCA360 Studios based?
YMCA360 Studios is headquartered in Wichita, United States, in the North America region.
How does YMCA360 Studios make money?
Two revenue lines are on record. YMCA Membership Bundle is the primary driver. The others are partner Association Licensing.
Who are YMCA360 Studios's main competitors?
Direct peers on record are Daily Burn, BODi (Beachbody), iFIT (Icon Health & Fitness), ClassPass and Peloton Interactive. Emerging players are Grokker, Wellbeats and FitnessOnDemand. Broad incumbents are Les Mills On Demand and Apple Fitness+.
Does YMCA360 Studios have an API?
No public API is recorded for YMCA360 Studios.
What industry is YMCA360 Studios in?
YMCA360 Studios's product category is Digital Fitness Streaming Platform. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 713940 and its SIC code is 7997.