ActiveMe 360

What ActiveMe 360 does

ActiveMe 360 is a Community Interest Company (CIC) headquartered in Fair Oak, Eastleigh, Hampshire, founded in 2018, that delivers physical activity, sport and education services for children and young people aged 4–13 across South East England. The company operates four core divisions — Active Schools (curriculum PE, PPA cover, swimming, after-school clubs and wraparound care), Active Holidays (multi-sport, performing arts, football and JagTag camps plus the government-funded HAF programme), Active Communities (birthday parties, inclusive community projects and the Winchester Football Project), and Active Futures (qualifications, apprenticeships and teacher mentoring) — supported by sub-brands including 3SIXTY Dance Academy, ActivePlus wraparound childcare and Swim:ED. Services are delivered in person by employed educators; there is no proprietary software platform, with technology limited to an online booking system at bookings.activeme360.co.uk for parent self-service and a HubSpot-style CMS for the main website.

Revenue is generated through five principal streams: contractual school service agreements of 12–36 weeks for PE and PPA cover, transactional holiday-camp bookings at £26.25 per child per day, government-funded HAF programme delivery commissioned by five local authorities (Hampshire, Southampton, Portsmouth, West Sussex and Wiltshire), paid qualifications and apprenticeships (Level 1–4 awards at £75–£299 each, plus a Level 4 Sports Coach Apprenticeship funded via the apprenticeship levy), and unit-priced birthday parties and community sessions from £149+VAT. As a social enterprise, the company is legally required to reinvest at least 65% of profits into community benefit.

Go-to-market is enterprise field sales to schools and local authorities supplemented by direct parent bookings via the online booking platform. Operational reach extends to approximately 17,000 children engaged weekly across services and 12,000+ children supported through HAF and CSP programmes, delivered by 11–50 employees and a network of venue partners (Swanmore College, Toynbee School, The Bourne, YMCA Newton). The firm holds the Bronze Social Value Quality Mark, Social Enterprise UK certification, Real Living Wage Employer status and Investors in People accreditation, and reports a 93 NPS for 2022/23 with 94.3% staff consistency and 100% session delivery.

Name

ActiveMe 360

Legal name

Active Me 360 CIC

Website

https://activeme360.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ActiveMe 360 is a Hampshire-based Community Interest Company delivering in-person PE curriculum delivery, holiday camps, wraparound care, and sports coaching apprenticeships to primary schools, local authorities and families across South East England.

Ownership category

akta.pro rank

Product category

Children's Physical Activity and Education Services

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industries

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Special Education Staffing & Contracted Providers (Paras, Therapists, Specialists) (EDAJAKAL), In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• School PE services
• Holiday camp programs
• Sports coaching qualifications
• Wraparound childcare services
• HAF programme delivery

Headquarters

HQ city

Eastleigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. School Services: Curriculum PE lessons, PPA cover, teacher mentoring, and training services delivered directly to schools under service level agreements with flexible contract lengths (12-36 weeks). Revenue generated through per-term or per-year contractual arrangements with educational institutions.
2. Holiday Camps: Paid holiday camp places for children aged 4-13 across multiple venues. Day rate of £26.25 with discounts for early booking (Active Saver 15%) and sibling bookings (10%). Additional revenue from extended care (ActivePlus) at £3.50-5 per hour.
3. HAF Programme: Government-funded Holiday Activities and Food Programme providing free holiday camp places for children eligible for benefit-related free school meals or identified as vulnerable. Funded through contracts with local authorities (Hampshire, Southampton, Portsmouth, West Sussex, Wiltshire).
4. Qualifications and Training: Nationally recognised qualifications (Level 1-4) in sports coaching, mental health, and education. Course fees ranging from £75-£299 per person. Apprenticeship programme funded through government levy with salary paid to apprentices.
5. Birthday Parties and Community Sessions: Active Parties priced from £195+VAT (venue included) or £149+VAT (self-venue). Community sessions including Sport with Support (free) and gymnastics (fee-based).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ActiveMe 360 delivers in-person physical activity, sport, and education services to children aged 4-13 across South East England. Its core offering spans curriculum PE, PPA cover, teacher mentoring, swimming instruction, after-school clubs, wraparound care, holiday camps, and community sport sessions sold through four branded divisions (Active Schools, Active Holidays, Active Communities, Active Futures), supported by a Level 4 Sports Coach Apprenticeship and Level 1-4 qualifications programme. Revenue comes primarily from per-term school service contracts, per-day holiday camp fees (£26.25), local authority HAF commissions, and qualification course fees (£75-£399).

Product overview

ActiveMe 360 is a Social Enterprise offering a portfolio of physical activity, sport, and education services for children and young people. The core offering spans four divisions: Active Schools (curriculum PE, PPA cover, swimming, after-school clubs, wraparound care, and enrichment delivered in educational settings), Active Holidays (holiday camps including 360 Active multi-sport, Football, 3SIXTY Dance Academy, and JagTag), Active Communities (weekly sports sessions, Active Parties, Sport with Support, and the Winchester Football Project), and Active Futures (qualifications, apprenticeships, teacher mentoring, and Mini Me Yoga CPD). Supporting sub-products include Swim:ED swimming education, Future First Aiders, Play Maker Award, Inspire:Me enrichment packages, Maths on the Move, ActivePlus wraparound childcare, and the Level 4 Sports Coach Apprenticeship. The company operates primarily across Hampshire, Southampton, Portsmouth, West Sussex, and Wiltshire.

Differentiator

Problem solved

Functional benefit

Brands

• Active Futures: Training and development arm of ActiveMe 360, offering qualifications and apprenticeship programmes.
• 3SIXTY Dance Academy
• ActivePlus
• Swim:ED

Products and services

• Active Schools PE and school sport services delivered in educational settings across Hampshire and West Sussex, including curriculum PE, PPA cover, swimming instruction (Swim:ED), after-school clubs, wraparound care (ActivePlus), enrichment activities (sports days, first aid, leadership awards), and teacher mentoring. Sold to primary and junior schools under termly or multi-year service-level agreements (12-36 weeks).
• Active Holidays Holiday camp programme offering multi-sport activities, football, performing arts (3SIXTY Dance Academy), JagTag and Hub camps across Hampshire, Wiltshire, Sussex, and Southampton for children aged 4-13. Standard day rate £26.25 with Active Saver 15% early booking discount and 10% sibling discount.
• Active Communities Community-based sports sessions and projects including gymnastics, football, dodgeball, Active Parties birthday services from £149+VAT, Sport with Support girls-only sessions (free), and the Winchester Football Project delivered at YMCA Newton and other community venues.
• Active Futures Training and professional development arm offering qualifications (Level 1-3 awards in sports coaching, mental health, autism, behaviour, first aid, education), Level 4 Sports Coach Apprenticeship, 360 Teacher Mentoring, Twilight Sessions, Mini Me Yoga CPD, and Play Maker Award. Course fees £75-£399 per person; apprenticeship fees £0 (government levy funded).
• Holiday Activities and Food (HAF) Programme Free holiday camp provision for children eligible for benefit-related free school meals across Hampshire, Southampton, Portsmouth, West Sussex, and Wiltshire, including physical activity, healthy meals, and enrichment. Funded by the Department for Education through local authority commissioning contracts.
• Level 4 Sports Coach Apprenticeship Standard 18-month government-funded apprenticeship programme combining practical in-school training with study towards a Level 4 Sports Coach qualification, with career progression to full-time employment. Course fees £0 (levy funded), apprentice salary £8,468-£13,734.
• Swim:ED Swimming education and water safety programme delivered directly to schools in Hampshire and Sussex, focused on making swimming accessible and improving water-safety attainment within primary PE.
• ActivePlus Wraparound Care Extended wraparound childcare provision before and after school, and during holidays, running from 7:30am to 6:00pm with breakfast and snacks included. Pricing banded £3.50-£5 per hour plus a £26.25 core day rate.
• Active Parties Birthday party services offering football, dodgeball, 3SIXTY Dance, and 360 Sports themed parties at venues including Swanmore College and Toynbee School, priced from £195+VAT including venue hire or £149+VAT self-venue.
• Sport with Support Free weekly girls-only community sports sessions for females aged 10-19 at YMCA Newton, Southampton, providing a safe environment to participate in dodgeball, football, netball and other activities.
• Winchester Football Project Partnership with Winchester City Council delivering sports and physical activity programmes for children aged 6-13 during school terms and holidays across the Winchester district, supporting WCC's 'Living Well' priority.
• 3SIXTY Dance Academy Dance and performing arts brand offering holiday camps and workshops in street dance, theatre, and singing for children, including branded merchandise available through TeeMill.
• Future First Aiders First aid training course for children covering CPR, AED usage, burns, bleeds, breaks, choking, and emergency response, delivered to KS2 year groups through interactive sessions with practical activities.
• Inspire:Me Summer Packages Enrichment and sports day packages for schools including activity programmes, battlezone archery, and sports day delivery across Gold (from £1,641+VAT for 6 weeks), Silver (from £866+VAT), and Bronze (from £304+VAT for 1 day) tiers, and sports day packages £456-£1,945+VAT.
• Mini Me Yoga CPD-accredited children's yoga and mindfulness training programme for schools, teaching yoga poses, breathing techniques, and relaxation through 2-hour foundation courses and shorter workshops for teachers and pupils.
• 360 Teacher Mentoring Tailored 1-to-1 teacher mentoring programme building PE delivery skills, confidence, and assessment capabilities through personalised support and 360 mentoring folders, sold to partner schools.
• Maths on the Move Active maths programme delivering physically active math lessons to primary schools, integrating physical movement with curriculum maths delivery to improve engagement and attainment.

Quantifiable outcome

• 94.3% staff consistency achieved
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Hampshire County CouncilcoreChannel Partner/ Reseller/ DistributorHAF programme delivery partnership with Hampshire County Council. ActiveMe 360 provides holiday camp places for FSM-eligible children across multiple venues in Hampshire.
• Southampton City CouncilcoreChannel Partner/ Reseller/ DistributorHAF programme delivery partnership with Southampton City Council for children aged 5-16 receiving benefit-related free school meals.
• Portsmouth City CouncilcoreChannel Partner/ Reseller/ DistributorHAF programme delivery using Eequ booking platform for Portsmouth families.
• West Sussex County CouncilcoreChannel Partner/ Reseller/ DistributorHAF programme delivery through West Sussex Booking Bug platform for eligible families.
• Wiltshire CouncilcoreChannel Partner/ Reseller/ DistributorFUEL (Food, Unity, Energy, Laughter) programme delivery, Wiltshire's HAF initiative.
• Winchester City CouncilcoreStrategic or Co-development PartnerWinchester Football Project partnership delivering sports and physical activity programmes for children aged 6-13 during school terms and holidays, supporting WCC's 'Living Well' priority.
• Energise MecoreStrategic or Co-development PartnerPartnership for The Agency youth social entrepreneurship programme, supporting young people to create community change projects including Cultural Kidz Afrobeats and Sport with Support.
• YMCA NewtoncoreChannel Partner/ Reseller/ DistributorVenue partner for Sport with Support girls-only community sessions. YMCA provides the venue at Cranbury Place, Southampton.
• JagTag UKminorGTM or Marketing PartnerPartnership to bring JagTag (simplified touch American football) programme to Hampshire schools and holiday camps, with pathway to BAFA teams.
• TeeMillminorStrategic or Co-development PartnerSustainable merchandise supplier for ActiveMe 360 branded clothing. Products made from organic materials using renewable energy, designed for circular economy.
• Swanmore CollegecoreChannel Partner/ Reseller/ DistributorPrimary venue partner for 360 Active hub camps, ActivePlus extended childcare, and birthday parties in Swanmore area.
• Toynbee SchoolcoreChannel Partner/ Reseller/ DistributorVenue partner for holiday camps and 3SIXTY Dance Academy sessions in Eastleigh area.
• The BourneminorChannel Partner/ Reseller/ DistributorVenue partner for performing arts and holiday camp delivery.
• Simon SaysminorStrategic or Co-development PartnerCharity partner receiving profits from t-shirt sales. Simon Says provides bereavement support for children and young people.
• CIMSPAminorOthersProfessional recognition body for sport and physical activity professionals. Apprenticeship graduates eligible for CIMSPA membership.
• TQUKminorOthersApproved awarding organisation for qualifications including mental health awareness and children/young people's mental health certificates.
• 1st4 SportminorOthersAwarding organisation for sports coaching qualifications including Level 1 and Level 2 awards.
• Cultural KidzminorStrategic or Co-development PartnerAfrobeats dance workshop for primary school children celebrating African culture, created by Christine Ngo Souhe through The Agency programme. Now supported by ActiveMe 360.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro-Coaching: Pro-Coaching provides in-school PE delivery, PPA cover, and holiday activity programmes across parts of England, directly comparable to ActiveMe 360's curriculum PE and holiday camp model.
• SportsCool: SportsCool delivers sports coaching and activity camps in UK primary schools and during school holidays, making it a smaller-scale direct peer across Active Schools and Active Holidays.
• Fit For Sport: Fit For Sport runs Ofsted-registered holiday activity camps and in-school PE and physical activity services across the UK, directly overlapping with ActiveMe 360's holiday camp and Active Schools delivery model.
• KOOSA Kids: KOOSA Kids provides Ofsted-registered holiday clubs, wraparound care, and activity days across southern England, overlapping with ActiveMe 360's holiday camps and ActivePlus wraparound provision.
• Barracudas Activity Day Camps: Barracudas operates multi-activity day camps for primary-aged children across UK regions with partner-venue delivery, directly comparable to ActiveMe 360's Active Holidays division.
• Premier Education Group: Premier Education is a leading UK provider of school sport, PPA cover, holiday activity programmes, and active education services to primary and secondary schools, making it the closest direct competitor to ActiveMe 360 across curriculum PE, holiday camps, and teacher training.
• SCL Education & Group: SCL delivers school PE, sport, and holiday activity programmes across the UK alongside qualifications and apprenticeship pathways — closely mirroring ActiveMe 360's Active Schools, Active Holidays, and Active Futures offering to schools and families.

Emerging players

• Stagecoach Performing Arts: Stagecoach runs performing arts and holiday activity programmes for children across the UK, partially overlapping with ActiveMe 360's 3SIXTY Dance Academy and holiday performing arts camps.

Broad incumbents

• Places Leisure (Places for Children): Places Leisure runs local-authority leisure and community activity programmes (including holiday activity delivery) across the UK, competing with ActiveMe 360 for HAF contracts and community activity work.
• Junior Adventures Group (JAG): JAG is a large multi-country operator of before, after-school, and holiday childcare programmes, serving as a broader incumbent competitor to ActiveMe 360's ActivePlus and Active Holidays services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ActiveMe360
• Facebookfacebook.com/ActiveMe360
• LinkedInlinkedin.com/company/activeme360

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActiveMe 360