Pro-Coaching
Pro-Coaching is a UK-based children's sports coaching company founded in 2001, delivering multi-sport holiday courses, weekly PPA cover, and after-school clubs to 10,000+ children weekly across South West England and adjacent regions for schools, parents, and local authorities.
- Company typePrivate
- Founded2001
- HeadquartersTaunton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pro-Coaching does
Pro-Coaching Ltd. is a UK-based children's sports coaching company founded in 2001 by Justin Burke and headquartered in Taunton, Somerset. The company delivers multi-sport and sport-specific coaching (Cricket, Tennis, Football, Athletics, Rugby, Hockey, Girls Multi-Sports) to children aged 4-13 across holiday courses, school PPA cover, and after-school clubs. Operating across South West England and additional regions including Cornwall, Cheshire, Warrington, Wirral, Plymouth, Bradford, and Swindon, Pro-Coaching reaches 10,000+ children per week through 200+ hours of weekly PPA cover and 100+ weekly after-school clubs. The business serves two primary customer segments: primary and secondary schools requiring physical education delivery (PPA cover, sports premium support, teacher CPD, intra/inter-school competitions, SEN programmes) and parents seeking structured holiday childcare and sports development for their children. The company also delivers HAF (Holiday Activities and Food) programmes in partnership with local authorities, offering free holiday spaces with lunch for eligible children.
The company's core technology is a transactional online booking and course management system supporting individual child registration, payment processing, and venue management. Pro-Coaching operates Ofsted-registered venues (The Downs School Wraxall, Perrott Hill, Norton Sub Hambdon Primary School, Taunton Vale Sports Club) enabling acceptance of childcare vouchers and tax-free childcare from 12+ payment providers including Edenred, Sodexo, Computershare, and Apple. Coach credentials include certifications from the Football Association, English & Wales Cricket Board, Lawn Tennis Association, and England Hockey Association, with founder Justin Burke holding a P.G.C.E. in Physical Education.
Revenue is generated through four streams: (1) recurring weekly PPA cover subscriptions to schools at £150-£200 per package across five tiered bundles; (2) subscription-based after-school club contracts; (3) one-off holiday course fees of £260-£408 per course paid by parents; and (4) professional services revenue from local authority HAF programme delivery. Go-to-market combines a direct-to-consumer online booking channel with a B2B sales-led motion targeting schools, supported by Area Managers overseeing regional programme delivery. The company remains privately held and founder-operated with no disclosed institutional investors or funding rounds, supported by a lean 15-person core employee base supplemented by contracted coaching staff.
Pro-Coaching firmographics
Firmographics- Name
- Pro-Coaching
- Legal name
- Pro-Coaching Ltd.
- Website
- https://pro-coaching.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pro-Coaching is a UK-based children's sports coaching company founded in 2001, delivering multi-sport holiday courses, weekly PPA cover, and after-school clubs to 10,000+ children weekly across South West England and adjacent regions for schools, parents, and local authorities.
- Ownership category
- akta.pro rank
Pro-Coaching industry classification
Industry- Product category
- Children's Sports Coaching Services
- NAICS
- Sports and Recreation Instruction (61162), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industries
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)
Keywords
Where Pro-Coaching is headquartered
LocationHeadquarters
- HQ city
- Taunton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Pro-Coaching business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Holiday Course Fees: Parents pay per course for children's holiday sports courses including multi-sports, cricket, tennis, football, rugby, athletics, hockey, and girls multi-sports. Courses range from £260-£408 depending on venue and duration. Daily booking options available.
- PPA Cover Contracts: Schools pay for physical education PPA cover services delivered weekly. Packages range from £150-£200 depending on hours of cover and included club components. Over 200 hours of PPA cover delivered weekly across the region.
- After School Clubs: Schools pay for after-school sports clubs, or parents pay directly online. Over 100 clubs run weekly. Clubs include football, basketball, netball, hockey, rounders, tennis, cricket, archery, tag rugby, gymnastics, dance, multi-skills, and more.
- HAF Programme Delivery: Deliver Holiday Activities and Food (HAF) programmes in partnership with local authorities. HAF-specific venues provide free spaces with lunch included for eligible children aged 5-13.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Full Day Package - 5 hours PPA cover plus breakfast, lunchtime and after school club |
| Subscription | Weekly | Standard Package - 5 hours PPA cover with lunchtime and after school club |
| Subscription | Weekly | Basic Package - 5 hours PPA cover with after school club only |
| Subscription | Weekly | Extended PPA - 2 hours PPA cover with lunchtime and after school club |
| Subscription | Weekly | Standard PPA - 2 hours PPA cover with after school club |
| Other | Pay-as-you-go | Holiday Course Coaching Staff |
| Unit Pricing | Pay-as-you-go | Holiday Courses - Various Venues |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Pro-Coaching product offering
Product offeringCore offering
Pro-Coaching delivers children's sports coaching services through three pillars: Holiday Sports Courses (multi-sport and sport-specific camps for ages 4-13 across South West venues), School PPA Cover (200+ hours weekly of PE curriculum delivery in primary schools), and After-School Clubs (100+ weekly clubs in various sports). Complementary services include HAF government-funded programmes, sports-themed birthday parties, and broader school services such as tournaments, teacher CPD, and sports premium support.
Product overview
Pro-Coaching is a children's sports coaching company offering a unified portfolio of services centered around youth sports development. The core offerings include Holiday Sports Courses (multi-sport and sport-specific camps like Cricket, Tennis, Football, Athletics, Rugby, and Hockey), PPA Cover for schools (delivering 200+ hours weekly), and After School Clubs. These are complemented by HAF Multi-Activity Camps (government-funded holiday programme), Birthday Parties, and comprehensive School Services including tournaments, teacher CPD, and sports premium support. The company also integrates childcare voucher and tax-free childcare payment options at Ofsted-registered venues, enabling broader accessibility to families.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Sports Courses Multi-sport and sport-specific holiday courses (Cricket, Tennis, Football, Athletics, Rugby, Hockey, Girls Multi-Sports) for children aged 4-13, delivered across venues in South West England, including HAF-specific programmes. Pricing ranges from £260-£408 per course depending on venue and duration.
- PPA Cover Physical Education PPA (Planning, Preparation and Assessment) cover delivered weekly in schools across Somerset, Devon, Bristol, Dorset, Bath, and North Somerset. Over 200 hours of PPA cover delivered weekly. Package-based subscription pricing from £150-£200 weekly depending on hours and club components included.
- After School Clubs Children's sports clubs delivered before school, at lunchtimes, or after school, including Cricket, Football, Tennis, Dodgeball, Multi-Sports, Basketball, Netball, Hockey, Rounders, Archery, Tag Rugby, Gymnastics, Dance, and Multi-Skills. Over 100 clubs run weekly, typically structured in 10-week blocks.
- School Services Comprehensive school service package supporting schools with bespoke sports coaching programmes, sports premium funding support, intra and inter-school tournaments, teacher CPD, SEN programmes, after-school and breakfast clubs, administration support, and School Games Mark assistance.
- HAF Multi-Activity Camps Holiday Activities and Food (HAF) programme camps delivered in partnership with local authorities for eligible children aged 5-13, offering sports, crafts, and enriching activities with free spaces and lunch included.
- Birthday Parties Sports-themed birthday party packages delivered at chosen venues, bringing a mix of sports, games, and activities for children.
Quantifiable outcome
- 10,000+ children coached per week
- +3 more outcomes
Companies that use Pro-Coaching
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Pro-Coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pro-Coaching partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Ofsted (Regulatory)coreOfsted registration at specific venues (The Downs School Wraxall, Perrott Hill, Norton Sub Hambdon Primary School, Taunton Vale Sports Club) enables Pro-Coaching to accept childcare vouchers and tax-free childcare payments. Setting Reference Numbers: 2697590, 2697589, 2752933.
- Childcare Voucher ProvidersminorPro-Coaching accepts childcare vouchers from multiple providers including Apple, Bravo Benefits, Care-4, Computershare, COOP, Edenred, Faircare, Fideliti, Kiddivouchers, Sodexo, RG Childcare Vouchers, and Enjoy benefits.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pro-Coaching competitors and assessment
Company assessmentOthers
- Sport England: Non-departmental public body that funds grassroots community sport in England (including via Active Partnerships), acting as a key stakeholder and potential funding conduit for providers like Pro-Coaching via local sports partnerships and the HAF ecosystem.
Direct peers
- Super Camps: Multi-activity and sports holiday camp operator for school-age children across multiple UK regions, mirroring Pro-Coaching's holiday course and HAF-style offerings.
- Premier Education Group: The largest dedicated primary school sport and physical activity provider in the UK, delivering PPA cover, after-school clubs, and holiday courses directly to schools and parents under a near-identical service model to Pro-Coaching.
- Camp Beaumont: Established UK day-camp operator running multi-activity and sports programmes for children during school holidays, comparable in venue-based delivery to Pro-Coaching's holiday courses.
- JCA Sports Coaching: Provider of school sport coaching, PPA cover and holiday activity courses across the UK, targeting the same primary school and parent segments as Pro-Coaching.
- Total Sport Ltd: UK children's sports coaching provider offering PE curriculum delivery, PPA cover, after-school clubs and holiday courses to primary schools, directly overlapping Pro-Coaching's core service portfolio.
- Ultimate Activity Camps: Operator of multi-activity and sports holiday camps for school-age children at venues across the UK, targeting the same parent segment and pricing range as Pro-Coaching holiday courses.
Broad incumbents
- Kingswood Camps: Large UK residential and day camp operator running multi-activity and sports programmes for children, broader portfolio than Pro-Coaching but overlapping on the holiday sports-course proposition.
Regional players
- Aspire Sports Coaching: UK provider of school sport coaching, PPA cover and after-school clubs primarily serving schools in defined regional footprints, comparable in service mix to Pro-Coaching's school-services business.
Emerging players
- Little Kickers: UK franchised children's football coaching provider for preschool and primary-age children, overlapping Pro-Coaching's early-years football and multi-sport offerings but narrower in sport scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pro-Coaching social profiles
Digital presencePro-Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro-Coaching leadership team
Management profileNumber of profiles
Profiles1 record
Pro-Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro-Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro-Coaching
What does Pro-Coaching do?
Pro-Coaching delivers children's sports coaching services through three pillars: Holiday Sports Courses (multi-sport and sport-specific camps for ages 4-13 across South West venues), School PPA Cover (200+ hours weekly of PE curriculum delivery in primary schools), and After-School Clubs (100+ weekly clubs in various sports). Complementary services include HAF government-funded programmes, sports-themed birthday parties, and broader school services such as tournaments, teacher CPD, and sports premium support.
Is Pro-Coaching a public or private company?
Pro-Coaching is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro-Coaching founded?
Pro-Coaching was founded in 2001. It employs 11 to 50 people.
Where is Pro-Coaching based?
Pro-Coaching is headquartered in Taunton, United Kingdom, in the Europe region.
How does Pro-Coaching make money?
Four revenue lines are on record. Holiday Course Fees are the primary driver. The others are PPA Cover Contracts, after School Clubs and HAF Programme Delivery.
Who are Pro-Coaching's main competitors?
Sport England is listed as an others. Direct peers are Super Camps, Premier Education Group, Camp Beaumont, JCA Sports Coaching, Total Sport Ltd and Ultimate Activity Camps. Kingswood Camps is listed as a broad incumbent. Aspire Sports Coaching is listed as a regional player. Little Kickers is listed as an emerging player.
Does Pro-Coaching have an API?
No public API is recorded for Pro-Coaching.
What industry is Pro-Coaching in?
Pro-Coaching's product category is Children's Sports Coaching Services. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 61162 and its SIC code is 8200.