Health Projects Center

What Health Projects Center does

Health Projects Center is a 501(c)(3) nonprofit organization founded in 1980 and headquartered in Santa Cruz, California, that delivers community-based care management and caregiver support programs to low-income older adults and their families across five California counties (Monterey, Santa Cruz, San Benito, San Luis Obispo, and Merced). Its core operating portfolio comprises the Multipurpose Senior Services Program (MSSP) and Enhanced Care Management (ECM, a component of California's CalAIM initiative), both delivered as no-cost Medi-Cal benefits to eligible members, alongside the Del Mar Caregiver Resource Center, the Central Coast Area Health Education Center (AHEC), and Caregiver University (established 2007). Technology infrastructure is modest: a CareNav client portal for existing clients, CalAIM ECM system integration, and field-based care managers using in-person and remote intake channels (phone, fax, online referral).

The organization employs 11-50 staff across four physical offices (Santa Cruz, Salinas, Hollister, San Luis Obispo). Revenue is generated primarily through Medi-Cal program reimbursement (managed-services model for MSSP and ECM), supplemented by operating and program grants from regional community foundations (Monterey Peninsula Foundation, Community Foundation Santa Cruz County, Community Foundation for Monterey County, Community Foundation for San Benito County) and individual donations. In 2024, HPC served 484 ECM individuals across three counties and 420+ MSSP participants annually; leadership has stated an intent to double ECM monthly service volume within two years. The organization sits within a broader California policy framework (CalAIM) that is expanding community-based care management funding, and a recent Fall Prevention Program launch in Monterey County (October 2024) represents incremental service-line expansion.

Name

Health Projects Center

Legal name

Health Projects Center

Website

https://hpcn.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Projects Center is a 501(c)(3) nonprofit founded in 1980 that delivers Medi-Cal-funded care management (MSSP, ECM), caregiver support, and workforce training programs to low-income older adults across five California Central Coast counties.

Ownership category

akta.pro rank

Product category

Senior Care Management Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL), Dementia & Alzheimer’s Respite Care (HSABAGAF), Respite-Focused Adult Day Programs (Caregiver Relief) (HLADAIAG), Planned/Vacation Respite (Scheduled Short-Term Coverage) (HLADAKAF)

Keywords

• Senior care management
• Caregiver support services
• Aging in place
• Medi-Cal care coordination
• Community health programs

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Medi-Cal Reimbursement: Government-funded healthcare program reimbursement for care management services including MSSP (Multipurpose Senior Services Program) and ECM (Enhanced Care Management) provided to eligible Medi-Cal members. Services are described as no-cost benefit for eligible members.
2. Foundation Grants: Operating grants and program grants from community foundations including Monterey Peninsula Foundation ($130,000 multi-year grant), Community Foundation Santa Cruz County, Community Foundation for Monterey County, and Community Foundation for San Benito County.
3. Donations: Individual donations from private donors supporting caregiver support and older adult services. Tax-deductible contributions through online donation portal and mail-in checks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Health Projects Center delivers community-based care management, caregiver support, and workforce development services to enable low-income older adults to remain safely at home. Its portfolio includes the Multipurpose Senior Services Program (MSSP) and Enhanced Care Management (ECM) under CalAIM for Medi-Cal members, the Del Mar Caregiver Resource Center offering caregiver education and respite, Caregiver University training, and the Central Coast Area Health Education Center (AHEC) workforce training program. All direct care services are provided at no cost to eligible Medi-Cal members across five California counties.

Product overview

Health Projects Center operates as a nonprofit care management organization offering a coordinated suite of programs for aging adults and their caregivers. The core portfolio centers on two care management programs: the Multipurpose Senior Services Program (MSSP) providing social and health care coordination for Medi-Cal eligible seniors, and Enhanced Care Management (ECM) serving individuals with complex health needs under California's CalAIM initiative. Supporting these are the Del Mar Caregiver Resource Center offering caregiver support services including support groups, respite, and counseling, and the Central Coast Area Health Education Center (AHEC) providing workforce training for healthcare professionals. Caregiver University delivers educational training for family caregivers, while CareNav provides an online client portal. The organization serves Monterey, Santa Cruz, San Benito, San Luis Obispo, and Merced Counties in California.

Differentiator

Problem solved

Functional benefit

Products and services

• Multipurpose Senior Services Program (MSSP) A Medi-Cal care management program for individuals age 60 and over that provides both social and health care management to help them remain in their own homes and communities. Services include care management, minor home repair and maintenance, transportation, in-home chore services, caregiver respite, home-delivered meals, and communication devices. Provided at no charge for eligible Medi-Cal members.
• Enhanced Care Management (ECM) A no-cost Medi-Cal program helping individuals with complex health issues or social needs under California's CalAIM initiative. Care managers work with eligible recipients to coordinate services across doctors, counselors, specialists, pharmacists, and social service providers, targeting those with frequent hospitalizations or complex social factors.
• Del Mar Caregiver Resource Center - Caregiver Support Services

Quantifiable outcome

• 420+ MSSP participants served annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alzheimer's AssociationcoreStrategic or Co-development PartnerHPC partners with Alzheimer's Association for caregiver education and support. The organization's website links to alz.org and collaborates on caregiver resource programs.
• Area Agency on Aging - Monterey CountycoreStrategic or Co-development PartnerHPC is a partner of the Area Agency on Aging serving Monterey County, part of the county's Social Services department.
• UCSF Natividad Family Medicine ResidencycoreStrategic or Co-development PartnerHPC partners with UCSF's Natividad Family Medicine Residency program as part of the Central Coast AHEC workforce development initiative.
• Cabrillo College Nursing ProgramcoreStrategic or Co-development PartnerHPC partners with Cabrillo College's Nursing Program for AHEC Scholars clinical experiences and community projects focused on care for underserved individuals.
• In-Home Supportive Services WorkerscoreStrategic or Co-development PartnerHPC provides training for In-Home Supportive Services workers in English and Spanish as part of AHEC workforce development programs.
• Del Mar Caregiver Resource CentercoreStrategic or Co-development PartnerDel Mar Caregiver Resource Center is a program of HPC that presents free training for family caregivers including Caregiver University. Collaborates with local organizations for senior education programs.
• National AHEC OrganizationminorStrategic or Co-development PartnerHealth Projects Center is a proud member of the National AHEC Organization, connecting to national network of Area Health Education Centers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coast Caregiver Resource Center: Santa Barbara-area Caregiver Resource Center (affiliated with Cottage Health) providing caregiver support, respite, and education. Operates within the same California CRC network as HPC and serves a similar Central Coast population.
• Family Caregiver Alliance: San Francisco-based nonprofit operating a Caregiver Resource Center serving family caregivers of adults with chronic, disabling conditions. Directly comparable to HPC's Del Mar Caregiver Resource Center program.
• Institute on Aging: San Francisco-based 501(c)(3) nonprofit providing care management, MSSP-equivalent programs, and caregiver support services for older adults across the Bay Area. Directly comparable nonprofit model, Medi-Cal contracts, and chronic care coordination focus.
• Partners in Care Foundation: Southern California nonprofit delivering evidence-based care management, caregiver support, and home- and community-based services under CalAIM and MSSP-like contracts. Closest peer in scale and California Medi-Cal service portfolio.
• Alzheimer's Association (California Chapters): National nonprofit with California chapters delivering caregiver education, support groups, and respite programs for dementia families. Direct overlap with HPC's dementia caregiver support programs and an active HPC partner.
• Del Oro Caregiver Resource Center: Sacramento-area nonprofit Caregiver Resource Center offering family caregiver training, respite, and counseling. Operates within the same California Caregiver Resource Center network as HPC's Del Mar Caregiver Resource Center.

Broad incumbents

• InnovAge Holding Corp. Public PACE program operator providing comprehensive medical and social care for nursing-home-eligible seniors. Comparable in care-coordination model and complex senior population focus, though primarily operating outside California.
• SCAN Health Plan: Large California Medicare/Medicaid Advantage plan that contracts with community-based ECM and MSSP providers. Comparable via its reliance on CalAIM-aligned community providers and could be both a funder and competitor to HPC's ECM program.
• WelbeHealth: California-focused PACE (Program of All-Inclusive Care for the Elderly) operator with multiple centers across the state. Comparable as a scaled CalAIM-adjacent care management provider serving dual-eligible seniors, though operating a more capital-intensive model.

Others

• Area Agency on Aging (Monterey County): County-level AAA coordinating aging services and serving as HPC's referral and funding partner. Ecosystem participant rather than direct competitor, but central to HPC's demand generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@healthprojectscenter
• Facebookfacebook.com/HealthProjectsCenter
• LinkedInlinkedin.com/company/health-projects-center
• Instagraminstagram.com/healthprojectscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Projects Center