Verve Events International

What Verve Events International does

Verve Events International Pty Ltd is a privately held, founder-owned experiential brand agency founded in 2005 by Managing Director Narelle Bailey after a 20-year career at The Ritz-Carlton Hotel Company. The firm designs and delivers corporate events, virtual events, executive experiences, incentive programmes, account-based marketing campaigns, design and branding services, microsite development, and tech-enabled production for enterprise clients, with stated reach across Australia, New Zealand, the broader Asia Pacific region, and the Middle East, plus global delivery through virtual formats.

The company's technology stack centres on custom-built virtual event environments, responsive event microsites that consolidate registration, compliance and payment, and 'tech-enabled production' that combines production teams with audiovisual equipment. Live event metrics provide real-time monitoring of attendance and engagement during events. There is no disclosed API, SDK, mobile application, or AI/ML capability, and the technology footprint reads as a service-delivery toolkit rather than a standalone software platform.

Revenue is generated through professional services fees on a project basis, priced by quote against bespoke client briefs. The go-to-market is direct enterprise field sales, supplemented by a referral and testimonial-driven demand engine, with primary customer segments being large corporations, C-suite and leadership teams, B2B marketing organisations, and incentive/motivational programme sponsors. With 1-10 disclosed employees and no external funding or parent company, the business operates as a bootstrapped boutique agency under a decentralised 'hive' delivery model anchored by offices in Sydney (Barangaroo) and Singapore.

Name

Verve Events International

Legal name

Verve Events International Pty Ltd

Website

https://verveevents.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Verve Events International is a privately held, founder-owned Australian experiential brand agency that designs and delivers corporate, virtual, and executive events for enterprise clients across the Asia Pacific and Middle East, operating from offices in Sydney and Singapore.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Corporate event management
• Virtual event production
• Brand experience agency
• Account based marketing
• Event microsite development

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Event Services: Project-based fees for corporate events including summits, keynotes, expos, and executive experiences. Services span from ideation through execution and evaluation.
2. Virtual Events: Custom virtual event creation and management services, including live, pre-recorded, on-demand formats.
3. Account Based Marketing Services: Nurturing relationships through smart door opener campaigns, personalised gifting and other marketing moments designed to close the gap between prospects and customers.
4. Design and Branding Services: Branding, design services for stage sets, microsites, email, social, digital and physical assets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Verve Events International is a brand experience agency that plans, designs, and executes corporate events — both live and virtual — for enterprise clients. Services span ideation, design and branding, venue sourcing, microsite development, registration management, sponsorship engagement, tech-enabled production, and post-event evaluation, delivered across Australia, Asia Pacific, the Middle East, and globally via virtual formats.

Product overview

Verve Events International is an experiential brand agency offering a comprehensive suite of event management and marketing services rather than a unified software product. The portfolio includes Corporate Events, Virtual Events, Account Based Marketing, Design & Branding, Executive Experiences, Incentive Programmes, Location Services, Microsite Development, Project Management, Registration Services, Sponsorship Engagement, and Tech Enabled Production—all coordinated through a decentralised 'hive' business model. These services work together to deliver experiences from ideation through execution to evaluation, with Microsite Development serving as the digital touchpoint and Registration/Project Management providing operational backbone across event types.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Virtual and live summits, keynotes, expos and related corporate event experiences that activate audiences with relevance-focused brand expression for developers, employees, and C-Suite executives.
• Virtual Events Custom-created virtual events designed to be as exciting as in-person attendance, incorporating live, pre-recorded, on-demand or mashup formats with gamification and interactive kits that extend virtual experiences into homes.
• Account Based Marketing Nurturing relationships through smart door opener campaigns, personalised gifting, and imagination-capturing moments designed to convert prospects into customers and customers into advocates.
• Design and Branding Theme definition and execution across stage sets, microsites, email, social, digital and physical assets, ensuring pixel-perfect design that can outperform complex, big-budget campaigns.
• Executive Experiences Curated relaxed spaces with luxurious crafting, personal touches, and energetic environments where executive event guests feel cared for and ready for business.
• Incentive Programmes Rewarding experiences leveraging global incentivisation strategies, with cultural immersion and location exploration to create unforgettable incentive programmes.
• Location Services Venue scouting, detailed inspections, and negotiations for five-star venues and best-kept secrets to emotionally engage audiences, ensuring venue teams align with event goals.
• Microsite Development Custom-created responsive microsites with digital registrations, data privacy, T&Cs, compliance and payment collection on a single platform for live or live-online events.
• Project Management Strategic project planning from end goals through budget mapping, risk modelling, and detailed performance metrics to deliver projects without unwelcome surprises.
• Registration Services Guest check-in experiences with host introductions, VIP experiences, and frequent checks, featuring live metrics for real-time control of event attendance.
• Sponsorship Engagement Sponsorship concepts with attractive designs, interaction opportunities, lead generation, merchandise, deliverables and team coordination to help brands stand out.
• Tech Enabled Production Best-in-class technologies and skilled production teams collaborating behind the scenes to deliver seamless event execution with results that appear effortless.
• Innovation Services Thought challenging and process innovation services to create indelible audience connections while outdistancing competition, including underlying technology to ensure seamless event execution.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MKG: Boutique experiential marketing and events agency serving enterprise brands with integrated campaigns, activations and live experiences. Comparable in size and premium positioning to Verve, with similar service breadth.
• Jack Morton Worldwide: Global experiential brand experience agency delivering live, virtual and hybrid events for major brands. Closest direct comparable given shared focus on corporate events, executive experiences and brand activations across multiple regions.
• Sparks: Creative agency focused on brand experiences, corporate events, sponsorships and experiential marketing for enterprise clients. Overlaps directly with Verve's corporate events, sponsorship engagement and design offerings.
• MCI Group: Global events, association management and meetings agency with strong APAC presence. Overlaps with Verve's corporate meetings, incentive programmes and conference/convention delivery capabilities.
• Octagon: Sports and entertainment marketing agency producing events, sponsorships and brand experiences for global enterprises. Comparable in corporate event, sponsorship engagement and brand activation scope.
• VOK DAMS: International full-service event and live marketing agency with operations across Europe, Middle East and APAC. Closely comparable premium positioning and geographic footprint, particularly for corporate and executive events.
• George P. Johnson Experience Marketing: Large experience marketing agency specialising in corporate events, product launches and immersive brand experiences worldwide. Directly comparable service mix and target customer base of enterprise brand marketers.
• Wasserman: Sports, music and entertainment marketing agency with significant experiential and live events practice. Comparable as a full-service experience partner for global brands across sports, corporate and culture.

Broad incumbents

• Cvent: Large-scale event management technology and services platform covering registration, venue sourcing and virtual events. Represents the scaled incumbent alternative to Verve's bespoke microsite and registration offerings.

Emerging players

• Bizzabo: Event experience platform providing virtual, hybrid and in-person event technology, registration and analytics. Adjacent to Verve's virtual events, microsite and registration services, representing a tech-enabled alternative model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verve Events International