Oxford Products

What Oxford Products does

Oxford Products Ltd is a UK-based, privately held designer, developer, and wholesale distributor of motorcycle and bicycle aftermarket products, founded in 1973 and headquartered in Witney, Oxfordshire. The company operates from a 150,000 sq ft purpose-built headquarters and distribution centre, employs over 160 staff globally, and manages approximately 100 tier 1 suppliers. Its portfolio spans three product pillars: Motorcycle (accessories including Oximiser battery chargers and HotGrips, helmets, luggage, riderwear, security), Cycle (accessories, hard parts, lights, luggage, riderwear, security, tyres and inner tubes, wheels, and workshop tools), and Outdoor Leisure (bags, battery and power accessories, camping, clothing, marine cleaning, phone and device, security, and transport). Core technology is in-house product design carried out by active enthusiasts and skilled technicians, supplemented by the distribution of third-party branded products from EU-based suppliers, including Alpinestars, HJC, ARMR, MINT, Acros, G-Form, Kali, Schwalbe, and Sigma.

The business model is B2B wholesale distribution, with sales channelled through UK trade accounts for dealers and a global network of international distributors, supported by next-day delivery from the central distribution centre. Pricing is not publicly disclosed and is set via trade account and dealer relationships. Marketing is conducted through dedicated organic social channels (Facebook, Instagram, YouTube) for motorcycle and cycle categories, plus a blog and downloadable product catalogues. The company is independently owned, with no disclosed parent, no funding rounds, no M&A activity, and no management team information in the public source data. Recent milestones include ISO 14001 certification at the end of 2024 and ongoing product launches such as the RP-5 3.0 gloves, Stormex Pro, and polarised sunglasses, alongside continued onboarding of premium distributed brands.

Name

Oxford Products

Legal name

Oxford Products Ltd

Website

https://oxfordproducts.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Oxford Products Ltd designs, develops, and wholesale-distributes motorcycle, bicycle, and outdoor leisure aftermarket products to retailers, wholesalers, and international distributors from its Witney, Oxfordshire headquarters, operating a 150,000 sq ft distribution centre with 160+ staff.

Ownership category

akta.pro rank

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Motorcycle aftermarket products
• Cycling accessories wholesale
• Rider safety gear
• Powersports distribution
• Bicycle components

Headquarters

HQ city

Witney

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale Distribution: Oxford Products designs, sources, develops and distributes a range of motorcycle and cycle accessories to retailers and wholesalers in the UK and around the world. They also buy and distribute third party branded products from EU based suppliers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oxford Products designs, sources, develops, and distributes a comprehensive range of motorcycle and bicycle aftermarket products, including accessories, helmets, luggage, riderwear, security, hard parts, lights, tyres, and workshop tools. The company also distributes third-party branded products from EU-based suppliers, serving retailers, wholesalers, and international distributors through its 150,000 sq ft UK distribution centre.

Product overview

Oxford Products is a global leader in motorcycle and bicycle aftermarket products, offering a comprehensive portfolio of physical goods. The company designs, develops, and distributes products across three main segments: Motorcycle (accessories, helmets, luggage, riderwear, and security), Cycle (accessories, hard parts, lights, luggage, riderwear, security, tyres & inner tubes, wheels & rim tape, and workshop), and Outdoor Leisure (bags, battery & power accessories, camping, clothing, marine cleaning, phone & device, security, and transport). Key branded products include Oximiser battery chargers, HotGrips heated grips, RP-5 3.0 gloves, Stormex Pro gear, and polarised sunglasses. The company also distributes third-party branded products including Alpinestars, HJC, ARMR, MINT, Acros, G-Form, Kali, Schwalbe, and Sigma. Founded in 1973 and headquartered in Oxfordshire, UK, Oxford Products operates from a 150,000 sq ft facility with over 160 employees.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• AlpinestarscoreChannel Partner/ Reseller/ DistributorPremium motorcycle apparel and protection brand distributed through Oxford Products' motorcycle category.
• ARMRcoreChannel Partner/ Reseller/ DistributorMotorcycle riderwear brand distributed through Oxford Products' motorcycle category.
• HJCcoreChannel Partner/ Reseller/ DistributorMotorcycle and cycle helmets brand distributed through Oxford Products' motorcycle and cycle categories.
• MINTcoreChannel Partner/ Reseller/ DistributorCleaning and maintenance brand distributed through Oxford Products' motorcycle category.
• AcroscoreChannel Partner/ Reseller/ DistributorHigh-end cycling components brand distributed through Oxford Products' cycle category.
• G-FormcoreChannel Partner/ Reseller/ DistributorProtective gear brand for cycling distributed through Oxford Products' cycle category.
• KalicoreChannel Partner/ Reseller/ DistributorCycling helmets and protection brand distributed through Oxford Products' cycle category.
• SchwalbecoreChannel Partner/ Reseller/ DistributorBicycle tyres brand distributed through Oxford Products' cycle category.
• SigmacoreChannel Partner/ Reseller/ DistributorBike lights and computer brand distributed through Oxford Products' cycle category.
• EU-based SupplierscoreChannel Partner/ Reseller/ DistributorEU based suppliers of third party branded products. These suppliers all have strong ethical policies with systems and controls in place to safeguard against any form of modern slavery.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• RST: UK-based manufacturer and wholesaler of motorcycle leathers, textiles and riderwear. Comparable UK scale and B2B dealer-distribution model with overlapping motorcycle apparel categories.
• Muc-Off: UK-based designer and global distributor of cycle and motorcycle cleaning, maintenance and protection products. Comparable as a UK-headquartered branded supplier with overlapping cycle accessory and motorcycle aftermarket categories.
• Halvarssons: Swedish designer and wholesaler of motorcycle riderwear and gloves, part of the same European mid-market premium-glove cluster as Oxford's RP-5 3.0 line. Comparable channel model and dealer-customer profile.
• Kuryakyn: US-based designer, manufacturer and wholesaler of motorcycle aftermarket parts and accessories. Directly comparable product categories (accessories, luggage, riderwear) and a similar dealer/distributor go-to-market model.
• Topeak: Global designer and distributor of cycling accessories, tools, pumps and luggage. Directly comparable as a cycling-accessory specialist with broad SKU coverage sold through independent bike dealers worldwide.
• SW-Motech: German designer and wholesaler of motorcycle accessories, luggage and protection. Directly comparable as a Europe-headquartered brand-led motorcycle aftermarket distributor selling through dealer networks worldwide.
• Held: German designer and wholesaler of motorcycle gloves, riderwear and protective equipment. Comparable as a European premium-brand motorcycle apparel/accessory supplier distributed through independent dealers.
• Touratech: German manufacturer and global distributor of motorcycle adventure accessories and parts. Closely comparable to Oxford's motorcycle accessories, luggage and hard-parts categories with a similar B2B plus DTC distribution model.
• Knox: UK-based designer and wholesaler of motorcycle protective clothing, body armour and gloves. Comparable UK scale, dealer-distribution model, and overlap with Oxford's motorcycle riderwear/security categories.

Broad incumbents

• Halfords: UK-listed broad-line retailer of cycling, motoring and leisure products. Comparable as a UK mass-market channel for many of the same cycle accessory and motorcycle accessory categories Oxford supplies, though operating at retail rather than wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OxfordProductsLtd
• Facebookfacebook.com/OxfordProductsLtd
• Instagraminstagram.com/oxfordproducts/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford Products