United Road Services

What United Road Services does

United Road Services is the largest vehicle hauler in North America, transporting over 4 million vehicles annually across the United States and Canada through a network of more than 90 strategically located terminals near major ports, railways, and OEM assembly plants. Founded in 1997 and headquartered in Plymouth, Michigan, the company employs approximately 1,800 people and operates under the United Road Family of Companies umbrella through wholly-owned subsidiaries URS Midwest, Inc. (interstate carrier) and United Road Logistics, LLC (property broker). Service offerings span open transportation, enclosed/white-glove transport for classic and exotic vehicles, oversized/heavy-haul, direct-to-home residential delivery, storage and marshalling, and custom logistics solutions across OEM, remarketer, specialty, and individual consumer segments. General Motors has recognized United Road three times as Supplier of the Year, most recently in 2025.

The company's technology stack centers on OVISS (Order Visibility and Integration Software System), a patented proprietary tracking platform providing end-to-end order visibility, complemented by LoadSolver for real-time load and network optimization, a self-service Customer Portal with 24/7 live tracking and custom reporting, and the Haully mobile platform that enables third-party independent carriers to self-assign loads and locate backhauls. Pedigree Safety System provides telemetry-based driver safety monitoring. The company also operates complementary e-commerce channels — forsale.unitedroad.com for retired fleet equipment and an IronPlanet-powered private auction platform.

Revenue is generated primarily through transaction-fee vehicle transport services, supplemented by property brokerage revenue via United Road Logistics and hardware sales of retired fleet assets. Go-to-market combines enterprise field sales for OEMs, manufacturers, and financial institutions with direct-to-consumer self-serve quoting and tracking portals. Historical growth has been supported by acquisitions including Auction Transport (2002), Autolog (2009), Fleet Car Carriers (2018), and Team Driveaway (2019), and by a 2000 funding round of $27 million led by KPS Capital alongside GE Capital and Palladin Consumer Retail Partners.

Name

United Road Services

Legal name

United Road Services

Website

https://unitedroad.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

United Road Services is the largest vehicle hauler in North America, transporting over 4 million vehicles annually for automotive OEMs, remarketers, financial institutions, specialty vehicle owners, and individual consumers across the United States and Canada through 90+ strategic locations.

Ownership category

akta.pro rank

Product category

Vehicle Transportation and Auto Hauling Services

NAICS

Specialized Freight Trucking (4842), Freight Transportation Arrangement (48851), General Freight Trucking (4841)

SIC

Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213), Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)

akta.pro primary industry

Automotive & Finished Vehicle (Car Hauler) TL Carriers (TLADADAJ)

akta.pro secondary industries

Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL), Heavy Vehicle & Equipment Transport (RVs, Trucks, Buses) (HSAKAFAH)

Keywords

• Vehicle transportation services
• Auto transport logistics
• Car hauling services
• Vehicle delivery solutions
• Heavy haul transport

Headquarters

HQ city

Romulus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Transportation Services: Core revenue stream from transporting vehicles including new vehicles, remarketed/used vehicles, and specialty/exotic vehicles across the United States and Canada. Services include open transportation, enclosed transportation, oversized vehicles, direct-to-home delivery, and storage & marshalling.
2. Logistics Brokerage: Property brokerage services through United Road Logistics, LLC, providing flexible logistics solutions and load matching for customers.
3. Fleet Asset Sales: Sale of retired fleet vehicles including trucks and trailers through the United Road web shop and auction platform (IronPlanet).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

United Road Services is the largest vehicle hauler in North America, transporting over 4 million vehicles annually across the United States and Canada. It offers open, enclosed, and oversized/heavy-haul vehicle transportation, direct-to-home residential delivery, storage and marshalling, and custom logistics solutions for automotive OEMs, remarketers, auctions, financial institutions, and individual consumers. The company is supported by a proprietary technology stack including the patented OVISS tracking system, LoadSolver optimization, the Haully carrier mobile platform, and a customer self-service portal.

Product overview

United Road Services operates as a comprehensive vehicle transportation and logistics platform, offering both core transportation services and proprietary technology products. The company is the largest vehicle hauler in North America, delivering over 4 million vehicles annually through URS Midwest, Inc. (interstate carrier) and United Road Logistics, LLC (property broker). The technology portfolio includes OVISS (patented tracking system), LoadSolver (real-time load optimization), and Haully (mobile platform for independent carriers). Customer-facing digital tools include the Customer Portal for live tracking and reporting, OVISS tracking login, and a self-service quote tool. The company also operates complementary businesses including a trucks-for-sale marketplace and an IronPlanet-powered auction platform. Services span open transportation, enclosed/white-glove transport, heavy-haul, direct-to-home delivery, and storage/marshalling across over 90 locations.

Differentiator

Problem solved

Functional benefit

Brands

• Haully: Mobile-based technology designed specifically for third-party independent carriers to allow easy self-assignment of loads, as well as search capabilities for back hauls, from inventory.
• Pilot Transport

Quantifiable outcome

• Over 4 million vehicles delivered annually
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HaullycoreTechnology or IntegrationMobile-based technology platform specifically designed for third-party independent carriers. Allows easy self-assignment of loads and search capabilities for back hauls from United Road's inventory. Integrated into United Road's carrier network operations.
• Pilot TransportminorChannel Partner/ Reseller/ DistributorAffiliated company operating under the United Road Family of Companies. Appears as a logo partner on the United Road website, suggesting a collaborative relationship within the vehicle transport ecosystem.
• URS Midwest, Inc.coreStrategic or Co-development PartnerPart of the United Road Family of Companies, URS Midwest, Inc. operates as an interstate carrier providing vehicle transportation services.
• United Road Logistics, LLCcoreStrategic or Co-development PartnerPart of the United Road Family of Companies, United Road Logistics, LLC operates as a broker of property, providing logistics and brokerage services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Montway Auto Transport: Digital-first vehicle transport broker serving individual consumers and dealers; competes directly with United Road's self-serve quote portal and consumer vehicle moves business.
• Jack Cooper Transport: One of the largest finished-vehicle logistics carriers in North America, directly comparable to United Road's core car-hauler business serving OEMs, auctions, and dealers with owned and contracted driver capacity.
• Dependable Auto Shippers (DAS): Vehicle transport specialist serving both enterprise auto-shipper customers and individual consumers; competes with United Road in dealer-to-dealer, remarketing, and direct-to-consumer vehicle moves.

Broad incumbents

• Daseke: Specialty trucking platform with flatbed, heavy-haul, and specialized transport operations; comparable as a roll-up consolidator in specialized freight, with overlap on heavy-haul and oversized vehicle transport.
• Manheim Logistics (Cox Automotive): Operates the largest US auto auction network under Cox Automotive and runs vehicle transportation services for dealer and remarketing customers, overlapping with United Road's remarketed vehicle moves segment.
• Knight-Swift Transportation: Largest truckload carrier in North America with a dedicated and logistics segment; serves automotive and manufacturing customers with capacity that overlaps United Road's enterprise transportation services.
• Werner Enterprises: Large public truckload carrier with dedicated and logistics services including exposure to auto-haul customers; broader portfolio than United Road but overlaps in transportation services for major manufacturers.

Regional players

• Auto Haulers Exchange: Smaller specialized auto transport carrier operating primarily in regional US markets; represents the fragmented long tail of independent car haulers that compete for sub-scale loads in United Road's footprint.

Emerging players

• uShip: Online marketplace for shipping services including vehicle transport; represents a digital disruption vector for traditional car haulers like United Road in the consumer and SMB segments.
• Sherpa Auto Transport: Technology-enabled vehicle transport broker targeting consumers with pricing guarantees; an emerging digital competitor to United Road's direct-to-consumer vehicle move offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedRoadFVL
• Facebookfacebook.com/unitedroadtransportation
• LinkedInlinkedin.com/company/united-road

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Road Services