Glutino

What Glutino does

Glutino is a Boulder, Colorado-based manufacturer of gluten-free packaged snack foods, founded in 1983 and currently operated as a private sub-brand within Conagra Brands (NYSE: CAG). Its portfolio spans six core categories: pretzels (salty and covered varieties), cookies (including sandwich cookies and animal crackers), wafers and wafer bites, breakfast bars, crackers, and English muffins. The brand's core competency is recipe formulation for gluten-free baked goods designed to match the taste and texture of traditional wheat-based products, with most SKUs certified gluten-free and many Non-GMO Project Verified.

The company operates a traditional consumer packaged goods go-to-market model. Products are distributed through US grocery, mass, and natural retail channels, with revenue generated on one-time purchase transactions at retail-determined pricing. A direct-to-consumer e-commerce storefront at glutino.com supplements retail distribution with a 'Where to Buy' store-locator and 'Buy Now' functionality. Marketing is concentrated in owned digital channels, primarily Instagram (@glutinofoods) and the brand website, with co-branded partnerships (Vlasic for dill pickle pretzels, Swiss Miss for hot cocoa sandwich cookies) used as a flavor innovation lever. Glutino has 11-50 employees at the brand level and was acquired by Boulder Brands alongside Udi's before being absorbed into Conagra Brands; no independent financial disclosures, leadership team, or research activity are available in the source material.

Name

Glutino

Legal name

Glutino (brand operated by Conagra Brands)

Website

https://glutino.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Glutino is a Boulder, Colorado-based gluten-free snack food manufacturer founded in 1983, now operating as a private sub-brand within Conagra Brands (NYSE: CAG). It sells certified gluten-free pretzels, cookies, wafers, breakfast bars, crackers, and English muffins through US grocery, mass, and online retail channels, targeting consumers with celiac disease, gluten sensitivity, and health-conscious snackers.

Ownership category

akta.pro rank

Product category

Gluten-Free Packaged Snacks

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), Pretzels & Salted Snacks (CRADABAI)

Keywords

• Gluten-free snacks
• Gluten-free baked goods
• Certified gluten-free foods
• Celiac-friendly snacks
• Consumer packaged goods

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Glutino generates revenue through the sale of packaged gluten-free snack products distributed through retail grocery stores, mass retailers, and online channels. Products are sold as one-time purchases with no subscription component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Glutino manufactures and sells a portfolio of certified gluten-free packaged snack products across six core categories: Pretzels, Cookies, Wafers and Wafer Bites, Breakfast Bars, Crackers, and English Muffins. The products are distributed through grocery, mass, and health-food retailers across the U.S. and through a direct-to-consumer online storefront, targeting consumers with celiac disease, gluten sensitivity, or those seeking gluten-free pantry staples.

Product overview

Glutino is a gluten-free snack food brand owned by Conagra Brands, offering a portfolio of six core product categories: Pretzels (salty and covered varieties), Cookies (sandwich cookies, animal crackers, and chocolate chip), Wafers & Wafer Bites, Breakfast Bars (oven-baked fruit bars), Crackers, and English Muffins. All products are certified gluten-free and many are Non-GMO Project Verified, with no artificial colors, preservatives, or high fructose corn syrup in most items. The brand emphasizes that consumers do not need to sacrifice flavor for gluten-free dietary needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Glutino Pretzels Gluten-free pretzels available in salty varieties (Garlic Parmesan, Original, Vlasic Dill Pickle, Honey Mustard) and covered varieties (Yogurt, Chocolate, Birthday Cake). Targeted at consumers seeking gluten-free salty and sweet snack options.
• Glutino Cookies Gluten-free sweet treats including sandwich cookies, frosted animal crackers, chocolate chip cookies, and specialty flavors like Swiss Miss Hot Cocoa and Mint Crème. Targeted at consumers seeking gluten-free cookie and sweet snack options.
• Glutino Wafers & Wafer Bites Light, crispy gluten-free wafers and wafer bites available in flavors including Dark Chocolate Strawberry, Milk Chocolate, Lemon, Pink Lemonade, and Chocolate Peanut Butter. Targeted at consumers seeking gluten-free light snack and confection-style options.
• Glutino Breakfast Bars Oven-baked gluten-free bars made with oat flour crust and sweet fruit fillings, available in Apple Cinnamon, Blueberry Acai, and Strawberry flavors. Targeted at consumers seeking portable gluten-free breakfast or snack options.
• Glutino Crackers Gluten-free savory crackers available in Original and Original Table varieties, designed for pairing with dips, cheese, or spreads. Targeted at consumers seeking gluten-free savory cracker options for snacking and entertaining.
• Glutino English Muffins Gluten-free English muffins with a crusty exterior and soft, chewy center, designed for breakfast sandwiches or serving with jam and butter. Targeted at consumers seeking gluten-free bread products for breakfast.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• VlasicminorGTM or Marketing PartnerGlutino partnered with Vlasic, a well-known pickle brand, to create Vlasic Dill Pickle Pretzel Twists. This co-branding partnership leverages Vlasic's brand recognition in the pickle category to create a differentiated gluten-free snack with bold pickle flavor.
• Swiss MissminorGTM or Marketing PartnerGlutino partnered with Swiss Miss, a popular hot cocoa brand, to create Swiss Miss Hot Cocoa Flavored Sandwich Cookies. This licensed product partnership brings the beloved hot cocoa flavor to a gluten-free cookie format.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Simple Mills: Simple Mills makes better-for-you crackers, cookies, and baking mixes (many gluten-free) using almond flour and clean ingredients. It is a direct peer in the natural gluten-free cracker/cookie category with a comparable premium positioning.
• Enjoy Life Foods: Enjoy Life makes allergy-friendly and gluten-free cookies, bars, and baking snacks. Comparable as an allergen-controlled snack brand positioned around dietary restrictions and sold through similar retail channels.
• Made Good: Made Good produces gluten-free, allergen-friendly snacks including cookies, bars, and granola. Directly comparable as a better-for-you gluten-free snack brand sold through natural and mainstream grocery channels.
• Canyon Bakehouse: Canyon Bakehouse is a gluten-free bread and baked goods brand (now owned by Flowers Foods) competing in overlapping gluten-free categories including English muffins and breakfast items, directly comparable on product mix and retail placement.
• Schar: Dr. Schär is a leading European gluten-free baked goods and snack manufacturer with broad distribution in the US. Directly comparable as a dedicated gluten-free snack and bakery brand competing in the same pretzel, cracker, and cookie aisles.
• Bob's Red Mill: Bob's Red Mill produces gluten-free flours, baking mixes, and adjacent baked goods. Comparable as a heritage natural foods brand with overlapping gluten-free product lines and mainstream grocery distribution.
• Back to Nature Foods: Back to Nature produces crackers, cookies, and granola in natural and gluten-free varieties. Directly comparable on category (crackers/cookies) and distribution through mainstream grocery and natural channels.
• Udi's: Udi's is a gluten-free baked goods and snack brand that was acquired by Boulder Brands alongside Glutino, and is now also a Conagra Brands subsidiary. It is the most direct comparable in terms of product category, ownership history, and go-to-market.

Emerging players

• Katz Gluten Free: Katz Gluten Free is a smaller gluten-free baked goods brand offering cookies, muffins, and breads. Comparable as a niche gluten-free CPG brand competing in the same specialty-dietetic positioning with similar product mix.

Broad incumbents

• Annie's Homegrown: Annie's (a General Mills brand) sells better-for-you cookies, crackers, and snacks, including gluten-free lines. Comparable as a wider-portfolio CPG brand with overlapping better-for-you and gluten-free product lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/glutinofoods
• Xx.com/GlutinoFoods
• Facebookfacebook.com/Glutino
• LinkedInlinkedin.com/company/glutino-food-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glutino