Southeastern Minnesota Area Agency on Aging

What Southeastern Minnesota Area Agency on Aging does

Southeastern Minnesota Area Agency on Aging, Inc. (SEMAAA) is a Rochester, Minnesota-based nonprofit founded in 1976 and designated under the Older Americans Act as the regional Area Agency on Aging for 11 counties in southeastern Minnesota: Dodge, Fillmore, Freeborn, Goodhue, Houston, Mower, Olmsted, Rice, Steele, Wabasha, and Winona. The agency helps adults aged 60 and older — and their caregivers — age in place with dignity by providing information, resource coordination, caregiver support, and connection to community services such as Medicare navigation, home healthcare, long-term care planning, mental healthcare, prescriptions, and hospice.

SEMAAA's service portfolio is anchored by Minnesota Aging Pathways (formerly the Minnesota Senior LinkAge Line), a free statewide hotline at 1-800-333-2433 that provides one-on-one specialist guidance to seniors and families. Complementary offerings include Home Life information, Healthcare information, Finances & Insurance guidance, Resource Coordination for hospital-to-home transitions, Caregiver Support, evidence-based Healthy Aging Health Promotion Programs, and Age Friendly Communities initiatives. The agency also administers Older Americans Act Title III grant funding through the Minnesota Board on Aging, running competitive grant rounds for contracted service providers in specific counties.

The business model is government-grant-funded rather than revenue-generating: primary funding flows through Older Americans Act Title III-B (support services) and Title III-E (caregiver) federal grants administered via the Minnesota Board on Aging, with supplementary state funding from the Minnesota Department of Human Services and modest donation income. Services are delivered directly by SEMAAA staff and through contracted providers. No proprietary technology platform or AI systems are documented; the technology stack is essentially a public-facing website, email newsletters, and a toll-free hotline. Leadership comprises Executive Director Laurie Brownell and OAA Grants Manager Anna Thomson.

Name

Southeastern Minnesota Area Agency on Aging

Legal name

Southeastern Minnesota Area Agency on Aging, Inc.

Website

https://semaaa.org

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Southeastern Minnesota Area Agency on Aging is a Rochester-based nonprofit designated under the Older Americans Act to serve adults 60 and older across 11 southeastern Minnesota counties. It delivers free information, resource coordination, caregiver support, and aging-services funding via state and federal grants.

Ownership category

akta.pro rank

Product category

Senior Services Coordination

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Aging services coordination
• Older adult assistance
• Caregiver support programs
• Community aging resources
• Senior resource navigation

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Older Americans Act Title III Funding: Federal funding under the Older Americans Act (OAA) Title III-B and III-E programs provides support services to people 60 years of age and older. This competitive grant funding is administered through the Minnesota Board on Aging and distributed to eligible service providers in Freeborn County and other served counties.
2. Grant Funding Opportunities: The organization issues RFPs and manages competitive grant rounds for OAA services. Nonprofit and for-profit agencies can apply for funding to deliver support services to seniors in specific counties.
3. Donations: The organization accepts donations through its website to support programs and services for older adults.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Southeastern Minnesota Area Agency on Aging is a regional nonprofit that delivers free information, assistance, and resource coordination services to adults aged 60 and older and their caregivers across 11 counties in southeastern Minnesota. Its core offerings, anchored by the Minnesota Aging Pathways helpline, cover independent living support, healthcare navigation (including Medicare, long-term care, mental healthcare, and hospice), finances and insurance planning, caregiver support, and evidence-based Healthy Aging Health Promotion Programs. The agency also administers Older Americans Act Title III grant funding for contracted service providers across its service region.

Product overview

Southeastern Minnesota Area Agency on Aging offers a portfolio of information and service programs centered around Minnesota Aging Pathways as the primary intake and coordination service. The organization provides information services covering Home Life, Healthcare, Finances & Insurance, and general Services, alongside direct programs for Resource Coordination and Caregiver Support. Community-focused offerings include Healthy Aging Health Promotion Programs and Age Friendly Communities initiatives. Funding programs support nonprofits and agencies delivering Older Americans Act services. The organization serves 11 counties in southeastern Minnesota, functioning as a regional aging services hub rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Minnesota Aging Pathways A free, confidential service providing one-on-one help to older adults and families, connecting them with local services and resources across Minnesota. Reachable at 1-800-333-2433; formerly known as Minnesota Senior LinkAge Line.
• Home Life Information Services Information resources helping older adults plan for independent living, including housing options, tools for enhancing independent living, and guidance on changes in housing or living arrangements.
• Healthcare Information Services Guidance on Medicare, healthcare providers, home healthcare, long-term care, mental healthcare, prescriptions, and hospice services for older adults.
• Finances & Insurance Information Resources covering Own Your Future planning, financing improvements, Medicare enrollment guidance, long-term care planning, and fraud and abuse prevention for older adults.
• Older Adult Services Services available for older adults to live independently, helping them age in place longer and maintain a sense of independence.
• Resource Coordination Free help to older adults who may need support remaining in or returning to their home after a stay at a nursing home or hospital, delivered through Minnesota Aging Pathways.
• Caregiver Support Services Guidance and resources for caregivers, with Minnesota Aging Pathways specialists available to explore options and programs available to support those caring for older adults.
• Healthy Aging – Health Promotion Programs Evidence-based health promotion programs proven to have positive outcomes, including educational programs that help change people's lives for the better.
• Age Friendly Communities Initiative to help communities become more accessible and supportive for older adults.
• Grant Funding Opportunities Information on grant opportunities including Older Americans Act funding, with special announcements for Title III services in specific counties; nonprofit and for-profit agencies can apply.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• MN Aging and Disability ResourcescoreStrategic or Co-development Partner · 27 August 2025Partnership connecting seniors to aging and disability resources statewide through the Minnesota Aging Pathways service.
• Minnesota Board on AgingcoreStrategic or Co-development PartnerSEMAAA is a key partner of the Minnesota Board on Aging, administering Older Americans Act programs and the Minnesota Aging Pathways statewide service. The Board sponsors initiatives including the Minnesota Comprehensive Aging Survey.
• Minnesota Department of Human ServicescoreStrategic or Co-development PartnerCo-sponsor of the Minnesota Comprehensive Aging Survey and partner in aging services initiatives. The agency works with DHS on statewide programs for older adults.
• MedicareminorGTM or Marketing PartnerSEMAAA provides information about Medicare programs and helps seniors navigate Medicare options as part of its healthcare guidance services.
• Dementia Friends MNminorStrategic or Co-development PartnerSEMAAA participates in the Dementia Friends MN initiative to create dementia-friendly communities in southeastern Minnesota.
• Veterans ProgramsminorGTM or Marketing PartnerSEMAAA links veterans to appropriate help line and resources for aging veterans.
• Disability Hub MNminorGTM or Marketing PartnerPartnership linking individuals with disabilities to resources and support services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meals on Wheels America: National network supporting local senior nutrition and home-delivered meal programs; comparable to SEMAAA's role as a hub that distributes federal/state funds to community-based aging service providers across its region.
• Central Minnesota Council on Aging: Designated Area Agency on Aging for central Minnesota counties; provides equivalent Older Americans Act-funded caregiver support, Medicare navigation, and community-based aging programs comparable to SEMAAA's portfolio.
• Metropolitan Area Agency on Aging (Trellis): The designated Area Agency on Aging for the Twin Cities seven-county metro; operates the same Older Americans Act Title III programs, Aging Pathways-equivalent hotline access, caregiver support, and resource coordination services as SEMAAA, just in a different region of Minnesota.
• Arrowhead Area Agency on Aging: Designated AAA serving northeastern Minnesota (Duluth and surrounding counties); delivers the same OAA-funded information and assistance, caregiver support, and healthy aging programs as SEMAAA under an identical statutory framework.

Broad incumbents

• National Council on Aging (NCOA): National umbrella organization supporting AAAs across the country; provides evidence-based health promotion curricula (e.g., Chronic Disease Self-Management) that SEMAAA directly deploys, plus policy advocacy on OAA reauthorization.
• Eldercare Locator (U.S. Administration for Community Living): Federally funded national directory service connecting older adults to local aging resources; the federal-level counterpart to SEMAAA's Minnesota Aging Pathways hotline and a key upstream referral source.
• AARP Minnesota: State chapter of the national 50+ advocacy organization; offers Medicare counseling, caregiver resources, and community programming that overlap with SEMAAA's information services for seniors in Minnesota.
• LeadingAge Minnesota: State association representing mission-driven aging services providers, including AAAs and senior housing operators; serves a similar advocacy, training, and resource coordination role for SEMAAA's peer set.

Regional players

• Minnesota Aging and Disability Resources (ADRCs): Statewide ADRC network that partners with SEMAAA to connect seniors with disability and aging resources; delivers overlapping information-and-assistance services at the state level.
• Minnesota Board on Aging: State-level agency that administers OAA funds and sponsors the Minnesota Aging Pathways hotline; SEMAAA's core partner but also operates in adjacent oversight, policy, and advocacy functions that touch the same end customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Southeastern Minnesota Area Agency on Aging