What 8floor does

8FLOOR LTD, doing business as 8floor, is a privately held video game developer and publisher incorporated in England and Wales (Company Nr: 07874798) and headquartered at 71-75 Shelton Street, Covent Garden, London. Founded in 2011, the company has cumulatively released over 200 game projects across casual and strategy genres, including sub-brands such as Business Tour (a free multiplayer board game for up to four players), MatchVille (a match-3 cafe-building game), and time-management titles like Lost Artifacts 2: Golden Island. Its target audience is horizontal: casual mobile, PC, and console gamers seeking free-to-play social and single-player experiences.

The company's commercial model is freemium with in-app purchases, distributed entirely through third-party storefronts rather than proprietary channels. Products are available across six major platforms: Google Play, Apple App Store, Steam, Microsoft Xbox, Sony PlayStation, and Nintendo Switch, providing global reach without geographic restrictions. Console distribution takes the form of curated collections such as the '8Floor Strategic Collection' and 'Strategic Bundle,' while mobile and PC receive individual titles. Underlying game technology is not publicly disclosed; the company's differentiation rests on catalog breadth and multi-platform publishing rather than proprietary engines, AI, or platform infrastructure.

8floor operates as a small independent studio with 51-100 employees and no disclosed institutional investors, funding rounds, acquisitions, or partnerships. The CEO is Kirill Bushuev. Ownership and management structure beyond the CEO is not disclosed in available sources. Revenue, profit, and headcount trend data are absent, and there is no evidence of AI/ML integration, patents, awards, or regulatory actions. The business is characterized by long-tail catalog monetization of evergreen casual titles rather than blockbuster releases, and is reliant on third-party platform policies and discovery algorithms for monetization.

Name

8floor

Legal name

8FLOOR LTD

Website

https://8floor.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

8floor is a privately held UK-based video game developer and publisher founded in 2011, offering over 200 freemium casual and strategy titles across mobile, PC, and console platforms for global consumer audiences.

Ownership category

akta.pro rank

Product category

Casual Video Games

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Casual mobile games
• Free-to-play games
• Match-3 puzzle games
• Multiplayer board games
• Video game publisher

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Game Revenue: Games are distributed free to play with in-app purchase monetization. Business Tour is explicitly described as free. Revenue generated through in-app purchases, likely including cosmetic items, power-ups, or premium content within the games.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Core offering

8FLOOR LTD is a London-based video game developer and publisher that creates and distributes casual free-to-play games across mobile, PC, and console platforms. The portfolio includes multiplayer board games (Business Tour), match-3 puzzles (MatchVille), and time management strategy titles (such as Lost Artifacts 2: Golden Island). The company has released more than 200 projects since 2011 and monetizes through in-app purchases within its games.

Product overview

8FLOOR LTD is a game development and publishing company offering a portfolio of casual and strategy games. The product lineup includes Business Tour (a multiplayer online board game), MatchVille (a match-3 cafe-building game), and Time Management Games (real-time resource allocation games like Lost Artifacts 2: Golden Island). The company has released over 200 projects since 2011 across multiple platforms including Google Play, App Store, Steam, Xbox, PlayStation, and Nintendo. Games are available as free-to-play titles with cross-platform availability.

Differentiator

Problem solved

Functional benefit

Brands

• Business Tour: A free board game online for up to 4 players with multiplayer capabilities, daily tasks, tournaments, and reward exchanges.
• MatchVille
• Time Management Games

Products and services

• Business Tour

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Outfit7: Outfit7 publishes casual mobile games (Talking Tom Gold Run, My Talking Tom Friends) and is a direct comparable peer to 8Floor in casual mobile IAP-driven gaming across iOS and Android.
• Moon Active: Moon Active is a casual mobile publisher known for Coin Master; it shares 8Floor's mobile-first, freemium monetization on Google Play and App Store with a similar small-portfolio, big-hit approach.
• Playrix: Playrix is a leading casual mobile game publisher behind Homescapes and Gardenscapes, directly comparable to 8Floor's match-3 and casual time-management portfolio including MatchVille and Lost Artifacts 2.
• King Digital Entertainment: King, an Activision Blizzard subsidiary, is the global leader in match-3 casual mobile gaming with Candy Crush, the most direct large-scale comparable to 8Floor's MatchVille and similar casual titles across mobile storefronts.
• Zynga: Zynga is a publicly-traded publisher of casual and social mobile games with a freemium + IAP model similar to 8Floor's, distributing across the same Google Play, App Store, and Facebook platforms.
• Rovio Entertainment: Rovio (now part of Sega) is a casual mobile game publisher led by the Angry Birds franchise; comparable to 8Floor in segment (casual mobile), monetization (freemium IAP), and cross-platform distribution approach.
• Melsoft Games: Melsoft publishes the My Café franchise, a casual mobile café-management game very similar to 8Floor's MatchVille café-building concept, with comparable target audience and IAP monetization on the same stores.
• Alawar Entertainment: Alawar is a casual PC and mobile game publisher with a deep catalog of time-management and casual titles; comparable to 8Floor in genre mix (time management, match-3) and indie publishing business model.
• Big Fish Games: Big Fish Games is a long-standing casual PC and mobile game publisher (hidden object, time management, match-3), directly comparable to 8Floor's portfolio including Lost Artifacts time-management titles.
• Wildlife Studios: Wildlife Studios is a casual mobile game developer/publisher (Tennis Clash, Zooba) with a freemium model across the same mobile app stores as 8Floor, making it a closely comparable peer in operations and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/8floorGames

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8floor