SlowBurn Personal Training Studios

Name

SlowBurn Personal Training Studios

Legal name

SlowBurn Personal Training Studios

Website

https://slowburnpersonaltraining.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Personal training services
• Strength training programs
• Fitness studio franchise
• Body composition testing
• One-on-one training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. One-on-One Personal Training Sessions (Package Plans): Clients purchase structured package plans for one-on-one personal training sessions using the SlowBurn method. The company does not offer pay-as-you-go sessions. Recurring monthly packages provide predictable recurring income. The studio also uses InBody 380 and 570 body composition testing to track client progress, supporting long-term engagement and retention.
2. Franchise Fees and Licensing: SlowBurn offers a franchise model with a Franchise Fee of $39,000 and total investment as low as $99,570. Franchisees receive brand licensing, training, operational guidance, marketing support, site selection assistance, and equipment sourcing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SlowBurn Personal Training Studios delivers one-on-one personal training sessions built around a proprietary low-force, slow-motion strength training method developed by founder Fredrick Hahn. Clients train approximately 30 minutes per week in air-conditioned, air-purified studios (no need to change clothes or shower), with progress tracked via InBody body composition testing. The company also licenses its brand, method, and operating playbook through a franchise program with a $39,000 franchise fee and total investment starting around $99,570.

Product overview

SlowBurn Personal Training Studios operates as a service-based fitness company offering a single core methodology—the SlowBurn slow-motion strength training program—through two company-owned studio locations in New York City and Montclair, NJ, and an expanding franchise network. The service is delivered exclusively through certified personal trainers in one-on-one sessions, with complimentary introductory workouts that include InBody body composition testing. The company has published books documenting its fitness methodology and licenses its brand and method to franchisees.

Differentiator

Problem solved

Functional benefit

Products and services

• SlowBurn Personal Training (One-on-One Sessions) One-on-one personal training sessions built around the proprietary SlowBurn low-force, slow-motion strength training method. Sessions last approximately 30 minutes, typically twice per week, conducted at the company-owned NYC Upper West Side and Montclair studios in air-conditioned, air-purified environments with no need to change clothes or shower. Progress is tracked with InBody body composition testing. Targeted at busy professionals, older adults, fitness enthusiasts, and youth (including the Mighty Tykes program).
• Complimentary Intro Workout One-hour complimentary introductory session for new prospects that includes an InBody computerized body composition test and nutritional advice, designed to convert prospects into package-plan clients.
• SlowBurn Franchise Program Franchise opportunity for entrepreneurs to operate SlowBurn-branded personal training studios. Includes brand licensing, training, marketing toolkit, site selection and build-out guidance (in partnership with Sabre), equipment sourcing (in partnership with Imagine Strength and MedX), and ongoing operational and nutritional support. Franchise fee is $39,000; total investment can be as low as $99,570; studios are typically 1,000–2,500 sq. ft. with 2–4 instructors.
• Mighty Tykes Youth Strength Training Program Youth strength training program under the SlowBurn method, designed for obese children and young athletes. Focuses on building strength, improving body composition, and enhancing sports performance.

Quantifiable outcome

• Clients can achieve significant body composition changes in as little as 8 weeks of training 1 hour per week (approximately 9.8 pounds of fat loss, 3.8 inches off waist, 1 inch off each thigh, 1 inch off hips)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Sabre (Real Estate Advisory)coreImplementation/ SI/ Consulting PartnerSabre is an industry-leading consumer-centric real estate advisory firm with expertise in the fitness and wellness industries. They have over 35 years of experience growing brands regionally, executing national roll-out strategies, project leasing and developing real estate. Sabre specializes in tenant strategic planning, market and site identification, lease negotiations, design, and construction facilitation. Used by SlowBurn to assist franchisees with site selection and real estate development.
• Imagine StrengthcoreTechnology or IntegrationImagine Strength, developed by Jeff Turner, builds space-saving, high-end strength training equipment designed specifically for SlowBurn-style training. They help design franchisee spaces, ship and assemble equipment in-house, and teach franchisees how to use the machines properly. Fast and smooth installation and training is provided.
• MedXcoreTechnology or IntegrationMedX (medxonline.net) constructs high-end exercise equipment designed for high-intensity, SlowBurn training. MedX has some of the most unique exercise machines in the world. SlowBurn has dealt with MedX for 40 years.
• InBody USAcoreTechnology or IntegrationSlowBurn studios use InBody 380 and 570 body composition testing devices to measure client results, tracking muscle gain and fat loss week after week. The InBody 570 and 380 devices are 95% as accurate as a DEXA scan, the gold standard for body composition testing. SlowBurn has used InBody machines since 2015. Franchisees also use these devices to set real, achievable goals for clients.
• Cielo ConsultingcoreGTM or Marketing PartnerCielo Consulting is SlowBurn's PR company, used for over a decade. Nubia Wilson, a highly experienced PR professional, gets SlowBurn's message out to the best local and national venues to keep the flow of interest and new clients coming through studio doors.
• Drs. Michael and MaryDan EadescoreStrategic or Co-development PartnerDrs. Michael and MaryDan Eades, M.D., co-authored the book The SlowBurn Fitness Revolution and are nutritional experts specializing in obesity and low-carb/sugar eating to improve health and body composition. They provide nutritional support for the SlowBurn franchise program.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• StretchLab: One-on-one assisted stretching franchise with small studios and recurring package plans. Comparable to SlowBurn on private-studio, one-on-one, recurring-revenue model targeting time-constrained adults.
• Fitness Together: National one-on-one personal training franchise operating small private studios. Directly comparable to SlowBurn on private-studio model, package-based recurring revenue, and franchise expansion strategy, though without SlowBurn's specific method.

Emerging players

• The Bar Method: Boutique barre fitness chain with small-footprint studios and a branded proprietary method. Comparable to SlowBurn in single-method, technique-led boutique positioning, though group rather than one-on-one.
• Title Boxing Club: National boxing-focused boutique fitness franchise with a small-studio, recurring-revenue model. Comparable to SlowBurn on small-footprint, single-modality, franchise-led boutique fitness positioning.
• Club Pilates: Fast-growing Pilates franchise with small-footprint studios and recurring memberships. Comparable to SlowBurn on boutique, small-footprint, franchised model serving a similar time-constrained adult demographic.

Broad incumbents

• F45 Training: Global functional-training fitness franchise with a small-footprint studio model and franchise-led growth. Comparable to SlowBurn in franchised boutique fitness, but with a group training format.
• Life Time Fitness: National premium fitness chain offering personal training, group classes, and wellness services. Comparable as an incumbent premium fitness player that competes for the same high-income personal-training customers as SlowBurn.
• Orangetheory Fitness: Large national boutique fitness brand offering premium group strength and conditioning training. Operates in the same premium boutique strength-training category as SlowBurn but with a group, tech-enabled, high-volume model.
• Equinox: Premium multi-modality fitness club with personal training as a core offering. Competes for the same affluent NYC professional demographic as SlowBurn, with broader service and much larger footprint.

Others

• Dr. John Rusin's Honor System: Premium strength-training coaching brand built around a single trainer's methodology. Comparable to SlowBurn as a method-led, premium strength-training brand monetized through training, content, and certification, though primarily online and direct-to-consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SeriousStrength
• Facebookfacebook.com/SlowBurnPersonalTraining
• LinkedInlinkedin.com/company/serious-strength-personal-training-studios
• Instagraminstagram.com/slowburnpersonaltraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SlowBurn Personal Training Studios