Rainbow Sales & Marketing

What Rainbow Sales & Marketing does

Rainbow Sales & Marketing, founded in 1968 and headquartered in Honolulu, Hawaii, operates as a sales and marketing intermediary serving consumer goods and food manufacturers, according to its firmographic description. It also does business as "Rainbow Hawaii & Marketing" and targets retail customers. Its physical footprint and labor base are small (11–50 employees), and its primary points of customer contact have historically been offline broker relationships in the Hawaii market.

The company's current digital presence is minimal and transitional. Its website at rsmhawaii.com carried a "Currently Under Construction / Coming Soon" splash page as of 2024, with no product catalog, pricing, or service descriptions published. The only active digital channels are a Facebook page, an Instagram account, and a Mailchimp-managed retail newsletter subscription list, all positioned as top-of-funnel touchpoints while the new site is built. No management team, funding history, customer logos, partnership agreements, certifications, or financial disclosures (revenue, valuation, ownership) are available in the public source material reviewed.

The business model is not formally disclosed, but consistent with its category as a sales and marketing company for consumer goods and food manufacturers, revenue is likely generated through manufacturer representation, brokerage commissions, or sales-and-marketing service fees rather than direct product sales. Distribution channels, contract structures, pricing, and customer segmentation are not specified in available data, reflecting the underdeveloped state of the company's public information footprint at the time of review.

Name

Rainbow Sales & Marketing

Website

https://rsmhawaii.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Rainbow Sales & Marketing is a Hawaii-based, independent sales and marketing firm founded in 1968 that serves consumer goods and food manufacturers, operating with a small team and a currently under-reconstruction digital presence limited to social channels and a retail newsletter.

Ownership category

akta.pro rank

Product category

Consumer Goods Sales & Marketing Services

NAICS

Specialty Food Retailers (4452)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

akta.pro secondary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Consumer goods sales
• Food manufacturer marketing
• Retail brokerage services
• CPG sales agency
• Hawaii consumer products

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Marketing channels3 records

Core offering

Rainbow Sales & Marketing (doing business as Rainbow Hawaii & Marketing) is a sales and marketing firm serving consumer goods and food manufacturers, providing retail-oriented sales representation and brand marketing services. The company maintains direct communications with retail customers through email newsletters and social media channels, with its primary digital presence hosted on a Mailchimp-managed newsletter subscription platform.

Product overview

Rainbow Sales & Marketing (also doing business as Rainbow Hawaii & Marketing) is a retail and marketing company based in Hawaii. The company maintains a minimal online presence with a website that is currently under construction. No specific product offerings, services, or named product modules were identified in available source data. The company appears to engage in retail operations and customer communications via newsletter and social media (Facebook, Instagram), but no substantive product portfolio details are available.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Advantage Solutions: One of North America's largest sales and marketing agencies for consumer packaged goods manufacturers, providing outsourced sales, merchandising, and marketing services. Directly comparable to Rainbow as a B2B sales broker for CPG and food manufacturers, though operating at vastly greater scale and geographic reach.
• Acosta: A leading CPG sales and marketing agency offering retail sales, category management, and marketing services to manufacturers. Comparable to Rainbow as a broker serving consumer goods brands, but with national scope and a broader service portfolio.

Direct peers

• Crossmark: A sales and marketing services company focused on retail and CPG, providing in-store execution, sales solutions, and category management. Closely comparable to Rainbow's manufacturer-to-retailer services model.
• Daymon Worldwide: A CPG services firm specializing in private label development, retail branding, and trade marketing. Comparable to Rainbow as a sales and marketing services provider for consumer goods manufacturers.
• Mosaic Sales Solutions: A CPG sales and merchandising services provider that works with manufacturers to drive retail execution. Directly comparable to Rainbow as a sales broker representing consumer brands in retail channels.
• Impact Group: A retail merchandising and marketing services company focused on CPG and food categories. Comparable to Rainbow's manufacturer-to-retailer sales and marketing services model.

Emerging players

• Repsly: A field sales execution software platform used by CPG brokers and manufacturers to manage retail audits and merchandising. Adjacent peer — Rainbow could either adopt this kind of tooling or face competitive pressure from software-enabled broker models.

Others

• WIS International: A retail inventory counting and merchandising services provider serving major retailers and CPG manufacturers. Adjacent industry participant that serves overlapping retail clients and shares a similar vendor-services go-to-market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/rainbowsalesmarketing/?utm_source=2018+Rainbow+Buying+Spree+Customer+Invite+List&utm_campaign=17f87665d7-EMAIL_CAMPAIGN_2018_09_25_04_53_COPY_01&utm_medium=email&utm_term=0_9a7a73048e-17f87665d7-272375473&mc_cid=17f87665d7&mc_eid=533166c55d
• Instagraminstagram.com/rsmhawaii/?utm_source=2018+Rainbow+Buying+Spree+Customer+Invite+List&utm_campaign=17f87665d7-EMAIL_CAMPAIGN_2018_09_25_04_53_COPY_01&utm_medium=email&utm_term=0_9a7a73048e-17f87665d7-272375473&mc_cid=17f87665d7&mc_eid=533166c55dhttp://instagram.com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Sales & Marketing