Prométerre
Prométerre is the Canton of Vaud's designated non-profit agricultural association, delivering insurance, credit, consulting, training, employment, and farm-management services to Vaud farmers and viticulturists through 16 subsidiaries and 69 regional vulgarization groups.
- Company typePrivate
- Founded1995
- HeadquartersLausanne, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Prométerre does
Prométerre (legal name: Association vaudoise de promotion des métiers de la terre) is a Swiss non-profit agricultural association headquartered in Lausanne and operating across the Canton of Vaud. Founded in 1995 and now in its fourth decade, it functions as the canton-designated body for promoting and supporting the agricultural profession. Its purpose is to deliver comprehensive professional services to farmers and viticulturists in Vaud, addressing the operational, financial, regulatory, and human-capital needs of the canton's agricultural sector.
Service delivery runs through 16 wholly-owned subsidiaries covering six core domains: Assurances (accident, property, and legal-protection insurance via FRV, SAD, and SRPJ), Expertise (economic damage and property valuation), Formation (continuing education, technical days, and Agriviva internships), Emploi (agricultural relief, personnel administration, and placement through Terremploi), Conduite de l'exploitation (organic farming, business transfer, water supply), and Comptabilité et financement (first-mortgage loans via Sofia SA, agricultural credit via OCA, tax advice, and administrative support). Distribution combines 69 cantonal vulgarization groups (14 dedicated to viticulture) for on-the-ground extension with self-serve digital channels including the Espace Client portal, Fidasol Terminal Server with WinBiz integration, ISL remote support, and the BasePhyto tool for phytosanitary product selection.
Revenue mechanics center on annual membership subscriptions for vulgarization groups, differentiated course and service fees (members receive reduced rates, non-members pay double), fee-based consulting and training, insurance and credit intermediation through subsidiaries, and cantonal subsidies (notably for Service Rural d'Entraide relief). Marketing spans the prometerre.ch website, the quarterly Prométerre MAG, and the multi-platform Agriculture Durable consumer-outreach initiative with Agora. Governance rests on a member-elected committee with a separate président (Claude Baehler) and operational direction by directors including Luc Thomas and Martin Pidoux.
Prométerre firmographics
Firmographics- Name
- Prométerre
- Legal name
- Association vaudoise de promotion des métiers de la terre
- Website
- https://prometerre.ch
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prométerre is the Canton of Vaud's designated non-profit agricultural association, delivering insurance, credit, consulting, training, employment, and farm-management services to Vaud farmers and viticulturists through 16 subsidiaries and 69 regional vulgarization groups.
- Ownership category
- akta.pro rank
Where Prométerre is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Prométerre business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership subscriptions and service fees: Prométerre generates revenue through annual membership fees for vulgarization groups and service fees for consulting, training, and administrative support provided to member farmers and agricultural operations in Vaud Canton.
- Agricultural consulting and professional services: Subsidiary units (Proconseil, OCA, Fidasol, and others) provide fee-based consulting services in agricultural management, accounting, credit, IT support, expertise, and training. Course fees apply for continuing agricultural education with preferential rates for members.
- Insurance and financial services: Through subsidiaries including FRV (Fédération rurale vaudoise), SAD SA, SRPJ SA, and Fiprom, the association facilitates insurance products (accident, property, legal protection) and financial services for agricultural operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per course | Member rate for agricultural training courses |
| Subscription | Per course | Non-member rate for agricultural training courses |
| Other | Pay-as-you-go | Subsidized agricultural relief for members |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Prométerre product offering
Product offeringCore offering
Prométerre (Association vaudoise de promotion des métiers de la terre) is a Swiss agricultural association serving farmers in the Canton of Vaud. It delivers insurance, expert assessment, agricultural training, employment and personnel placement services, farm management consulting, and accounting, tax, and financing services through sixteen wholly-owned subsidiary units including Proconseil, Fidasol, OCA, Sofia, FRV, and Terremploi.
Product overview
Prométerre (Association vaudoise de promotion des métiers de la terre) is a comprehensive agricultural association serving Vaud canton farmers with multiple interconnected service units. The core offerings span six main service areas: Assurances (insurance), Expertise (expert assessments), Formation (agricultural training), Emploi (employment services), Conduite de l'exploitation (farm management), and Comptabilité et financement (accounting and financing). The organization operates specialized subsidiaries including Proconseil Sàrl for agricultural consulting, Fidasol SA for IT services, Sofia SA and Office de crédit agricole (OCA) for agricultural credit, Mandaterre Sàrl for irrigation management, and several insurance and mutual organizations. Digital offerings include an Espace Client portal, Terminal Serveur with WinBiz integration, and remote support via ISL. Prométerre also manages public-facing initiatives such as the Plateforme Agriculture Durable for consumer education, publishes the Prométerre MAG quarterly magazine, and organizes major events including the InnoVino viticultural conference and annual field crop/grassland technical days.
Differentiator
Problem solved
Functional benefit
Brands
- Agriculture Durable: Initiative by Prométerre and Agora to explain sustainable farming practices to the general public, with presence across website, Facebook, Instagram, TikTok, and YouTube.
Products and services
- Assurances (Insurance Services) Comprehensive agricultural insurance products for farmers and agricultural operations including employee accident insurance (LAA), voluntary occupational benefits, property damage coverage, legal protection insurance, and insurance folder administration.
- Expertise (Expert Assessment Services) Expert assessment services for agricultural operations including economic damage estimation, control coordination, and property valuation, delivered via the association's expertise unit.
- Formation (Agricultural Training) Continuing agricultural education services including Agriviva farm internships, training courses, technical days for field crops and grasslands, viticultural information days, family economy courses, and farm transfer guidance.
- Emploi (Agricultural Employment Services) Agricultural employment services including agricultural emergency relief (Service Rural d'Entraide), administrative personnel management, and personnel placement and recruitment delivered via Terremploi Sàrl for farms requiring temporary or qualified workforce.
- Conduite de l'exploitation (Farm Management Consulting) Farm management and consulting services including organic agriculture advisory, agricultural business transfer consulting, water supply management, soil fertility preservation, climate risk adaptation, and irrigation efficiency through Mandaterre Sàrl.
- Comptabilité et financement (Accounting and Financing) Agricultural accounting and financing services including first-rank mortgage loans, home administrative and accounting support, tax advisory, and agricultural investment financing delivered via Sofia SA and OCA.
- Dépannage agricole (Agricultural Relief Service) Subsidized agricultural relief service (Service Rural d'Entraide) that provides replacement farm operators or workers for member farms during illness, accident, military service, or civil service absences.
Quantifiable outcome
- Over 500 participants at annual agricultural technical days
- +2 more outcomes
Companies that use Prométerre
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Prométerre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Prométerre partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and core.
- Fondation HennymajorProméterre supports Fondation Henny (created 2025) with CHF 50,000 to fund measurement equipment, scientific research, and direct aid to farmers affected by stray currents in livestock operations. Prométerre also supports the foundation's crowdfunding communication campaign.
- AgroscopemajorAgroscope, the Swiss Confederation's agricultural research institute, participates in InnoVino conferences presenting research on vine diseases, alternative fungicides, and sustainable viticulture practices.
- VitiPluscoreVitiPlus is the Vaud association for continuing education and advice in viticulture, co-organizing InnoVino events and serving as a key distribution channel for viticultural training and advisory services.
- Union Suisse des Paysans (Swiss Farmers' Union)majorProméterre collaborates with the national farmers' union on policy positions, campaigns (e.g., the NO campaign for the food initiative), and agricultural advocacy at the federal level.
- Agora (Agora-Romandie)coreAgora co-pilots the Agriculture Durable initiative with Prométerre, a multi-platform public outreach program (website, Facebook, Instagram, TikTok, YouTube) explaining sustainable farming practices to the general public across French-speaking Switzerland.
- DGAV (Direction générale de l'agriculture, de la viticulture et des affaires vétérinaires)coreDGAV is the Cantonal agricultural authority partnering with Proconseil to organize the annual Grandes cultures et herbages technical day and supporting agricultural policy implementation in Vaud.
- Changins (Haute école de viticulture et œnologie)majorChangins participates in InnoVino events, bringing academic expertise in viticulture and oenology to the annual technical program.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Prométerre competitors and assessment
Company assessmentDirect peers
- Coldiretti: Italy's principal farmers' association providing multi-service support (insurance, credit, training, advisory) to Italian agricultural producers. Directly comparable as a national agricultural professional association with a broad service portfolio and member-based model.
- Service de remplacement France: Federation of French agricultural replacement services providing labor coverage to farmers during illness, training, or leave. Directly comparable to Prométerre's Service Rural d'Entraide relief service delivered through Terremploi and related units.
- Chambre d'agriculture France (APCA): National federation of French departmental Chambers of Agriculture that provides the same model of mandated agricultural advisory, training, and support services to farmers. Directly comparable as a public-mandate agricultural professional association serving regional farming communities.
- Landwirtschaftskammer (various German Länder): Regional agricultural chambers in Germany providing mandated advisory, training, and support services to farmers under public law. Directly comparable as regional, mandate-based agricultural professional associations with multi-service offerings.
- AGRIDEA: Swiss agricultural advisory and knowledge organization providing extension services, training, and technical resources to Swiss farmers. Directly comparable in mission (agricultural advisory and vulgarization) and in operating within the same Swiss policy and farmer ecosystem.
Regional players
- AgriGenève: Geneva cantonal agricultural organization providing advisory and support services to Geneva farmers. Comparable in structure and mandate as a Swiss cantonal agricultural association, though serving a different (and smaller) canton.
- Chambre jurassienne d'agriculture: Cantonal agricultural chamber in the neighboring Canton of Jura providing similar advisory and training services to farmers. Comparable as a Swiss cantonal agricultural association, though with a smaller farmer population and different cantonal policy framework.
Broad incumbents
- Union suisse des paysans (Schweizer Bauernverband): National Swiss farmers' union and policy advocacy body, of which Prométerre is a cantonal counterpart. Comparable in mission (agricultural promotion and policy defense) but operates at federal rather than cantonal level and is currently a partner rather than direct competitor.
- Mutualité Sociale Agricole (MSA): French agricultural social insurance fund providing health, social protection, and retirement services to the agricultural workforce. Comparable in the insurance and social protection segment served by Prométerre's FRV/SAD/SRPJ subsidiaries.
- FNSEA: France's national federation of farmers' unions, the dominant agricultural professional association in France. Comparable as a broad agricultural membership body providing advocacy and services, though primarily a union/policy body rather than a service-delivery operator like Prométerre.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prométerre social profiles
Digital presenceProméterre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prométerre leadership team
Management profileNumber of profiles
Profiles4 records
Prométerre subsidiaries and ownership
Company hierarchySubsidiaries15 records
Prométerre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prométerre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prométerre
What does Prométerre do?
Prométerre (Association vaudoise de promotion des métiers de la terre) is a Swiss agricultural association serving farmers in the Canton of Vaud. It delivers insurance, expert assessment, agricultural training, employment and personnel placement services, farm management consulting, and accounting, tax, and financing services through sixteen wholly-owned subsidiary units including Proconseil, Fidasol, OCA, Sofia, FRV, and Terremploi.
Is Prométerre a public or private company?
Prométerre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Prométerre founded?
Prométerre was founded in 1995. It employs 101 to 250 people.
Where is Prométerre based?
Prométerre is headquartered in Lausanne, Switzerland, in the Europe region.
How does Prométerre make money?
Three revenue lines are on record. Membership subscriptions and service fees are the primary driver. The others are agricultural consulting and professional services and insurance and financial services.
Who are Prométerre's main competitors?
Direct peers on record are Coldiretti, Service de remplacement France, Chambre d'agriculture France (APCA), Landwirtschaftskammer (various German Länder) and AGRIDEA. Regional players are AgriGenève and Chambre jurassienne d'agriculture. Broad incumbents are Union suisse des paysans (Schweizer Bauernverband), Mutualité Sociale Agricole (MSA) and FNSEA.
Does Prométerre have an API?
No public API is recorded for Prométerre.