Scholastica

What Scholastica does

Scholastica is a privately-held education services firm headquartered in Mexico City, founded around 2004–2005 by Adriana G. Borunda and Carlos Borunda. The company provides end-to-end admissions consulting and standardized test preparation (GRE, GMAT, SAT) targeted at Latin American students seeking admission to competitive international universities and boarding schools. Its core framework is the proprietary Scholastica 360° methodology, a six-step process covering profile diagnosis, narrative development, strategic university selection, application preparation, interview coaching, and scholarship advising, delivered alongside dedicated programs for postgraduate (MBA/Master's/PhD), undergraduate, boarding school, junior (early high-school), postgraduate-year, and university-transfer candidates.

The company's technology stack is deliberately lean: course delivery runs on Thinkific with an exclusive practice platform containing over 2,000 exercises, while all consultations, Tryout evaluation sessions, and mentoring are conducted online via Google Meet. Revenue is generated entirely through professional-services fees — multi-year 360° coaching engagements, 10-week test-prep courses with 6-month platform access, individual mentoring sessions, and 55-minute Tryout consultations used as both a paid service and a discovery funnel. Pricing is not publicly disclosed and is communicated only after a scheduled consultation. Marketing is content-led, relying on the Admissions Insights podcast, a published book codifying the methodology, a blog, YouTube, and organic social channels to drive inbound leads.

The firm operates without external funding and serves students from more than 30 countries (with a core LATAM footprint spanning Mexico, Colombia, Peru, Ecuador, Chile, Argentina, Brazil, Honduras, Paraguay, Dominican Republic, Venezuela, and Panama). The leadership team is concentrated among co-founders and senior consultants with advanced degrees from Harvard, Stanford, Cornell, Brown, McGill, MIT, Boston College, and CIDE. Headcount is reported at 11–50 employees, consistent with a boutique consultancy model that combines high-touch human coaching with a scalable online content and platform infrastructure.

Name

Scholastica

Legal name

Scholastica

Website

https://scholasticaprep.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Scholastica is a Mexico City-based, online-only admissions consulting and test-prep firm that helps Latin American students gain entry to competitive international universities through its proprietary Scholastica 360° methodology, GRE/GMAT/SAT courses, and coaching programs.

Ownership category

akta.pro rank

Product category

Educational Consulting (Admissions Coaching and Test Preparation)

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College-Level Core Subject Tutoring (Gen Ed: Math, Writing, Sciences, Humanities) (EDANAAAJ)

akta.pro secondary industry

Academic Catalog, Curriculum & Policy Administration (EDALAAAL)

Keywords

• Admissions consulting
• Test preparation services
• Graduate school coaching
• Standardized test prep
• College admissions advisory

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Admission Coaching (Scholastica 360°): Comprehensive admission consulting service guiding students through the entire application process to competitive international postgraduate and undergraduate programs. Includes profile building, narrative development, strategic university selection, application guidance, interview preparation, and scholarship advising.
2. Test Preparation Courses (GRE/GMAT/SAT): Online test prep courses with live instruction, personalized study plans, practice platforms, and progress monitoring. Courses run for 10 weeks with 6-month access to materials. Offered in both group and intensive formats.
3. Mentoring Sessions: One-on-one strategic consultation sessions focused on career development, professional growth, academic planning, and decision-making for students and professionals.
4. Tryout Consultation Sessions: Initial evaluation and consultation sessions to assess candidate profiles and determine program suitability. These sessions serve as both a service and sales gateway to the full 360° program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Scholastica provides end-to-end admissions coaching and standardized test preparation for Latin American students pursuing competitive international graduate programs (MBA, Master's, PhD), undergraduate programs, and boarding schools. Its core delivery is the proprietary Scholastica 360° Method, a six-step framework covering diagnosis, profile positioning, university selection, narrative development, application crafting, and scholarship negotiation, delivered through live online sessions, an in-house team of consultants, and a Thinkific-powered practice platform with over 2,000 exercises.

Product overview

Scholastica is a comprehensive education-services platform built around the Scholastica 360° methodology, which provides end-to-end admission coaching for Latin American students seeking places at competitive international universities and boarding schools. The portfolio centers on three flagship coaching programs — Scholastica 360° (Postgrad), Undergrad 360°, and Boarding School 360° — each offering personalized, multidisciplinary advisory support spanning profile building, narrative development, strategic university selection, application crafting, and scholarship negotiation. Adjacent to the core coaching programs, Scholastica Test Prep (the sub-brand covering SAT, GRE, and GMAT courses) delivers structured exam preparation through live online classes, an exclusive practice platform with over 2,000 exercises, and personalized study plans, all designed specifically for Spanish-speaking students. Supplementary offerings include Scholastica Tryout (preliminary evaluation sessions for both graduate and undergraduate candidates), Scholastica Mentoring (career and professional development sessions), a Podcast (Admissions Insights), and a published book (Estrategia integral para ser admitido a posgrados competitivos©). Services are delivered entirely online, leveraging tools such as Google Meet and Acuity Scheduling, with course delivery through the Thinkific platform.

Differentiator

Problem solved

Functional benefit

Brands

• Scholastica 360°: Comprehensive admissions coaching program for graduate programs (MBA, Master's, PhD).
• Undergrad 360°
• Boarding School 360°
• Scholastica Test Prep
• Scholastica Tryout
• Scholastica Mentoring

Products and services

• Postgrad 360° (Scholastica 360°) Full-cycle admissions coaching for graduate programs (MBA, Master's, PhD), guiding Latin American candidates from profile construction and narrative development through strategic university selection, application submission, interview preparation, and scholarship negotiation.
• Undergrad 360° Comprehensive undergraduate admissions coaching for high school students targeting international universities, covering strategic planning, profile building, application essays, extracurricular positioning, and SAT preparation.
• Boarding School 360° Comprehensive admission coaching for selective international boarding schools, including school selection, application narrative, standardized test preparation (SSAT, ISEE, PSAT, SAT, TOEFL, IELTS), essay development, recommendation strategy, interview preparation, and scholarship guidance.
• GRE Course A 10-week GRE preparation course delivered online with live classes, over 2,000 practice exercises on an exclusive platform, personalized study plans, advanced workshops, and diagnostic assessments, designed specifically for Spanish-speaking students.
• GMAT Course GMAT preparation course with expert instructors, personalized study plans, live online classes, and a comprehensive practice platform to help students achieve competitive scores for business school admission.
• SAT Course A 14-week online live SAT preparation course tailored for Spanish-speaking students, with personalized study plans, a diagnostic evaluation phase, strategic academic planning, and ongoing support including mock exams, workshops, and progress monitoring.
• Scholastica Mentoring Professional and career mentoring sessions covering career transitions, entrepreneurship, family business strategy, job searching, academic planning, and professional development, with a focus on generating actionable short-term results.
• Scholastica Tryout (Postgrad) A 55-minute evaluation session led by Adriana Borunda to assess a graduate candidate's profile, identify strengths and improvement areas, and determine eligibility and fit for the Scholastica 360° program.
• Scholastica Tryout Undergrad An initial evaluation session for undergraduate candidates and their families to assess profile, explore university options, and understand the admissions landscape for international universities.
• Junior Program Early-stage planning program for high school/bachillerato students to proactively build a competitive academic profile for future international university admission.
• Transferencia Universitaria University transfer advisory service for students currently enrolled in their home country who wish to transfer to a foreign university without losing academic credits.
• Postgraduate Year (PG Year) A gap year program that allows students to postpone university entry for one year to strengthen their admission profile through advanced coursework, English proficiency, or athletic recruitment.
• Estrategia integral para ser admitido a posgrados competitivos (Book) A book co-authored by Adriana Borunda and Carlos Borunda, sold as a practical guide for the graduate admissions process based on the Scholastica 360° Method.

Quantifiable outcome

• 100% of students following the Scholastica 360° Method achieve admission to their chosen programs
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ThinkificcoreTechnology or IntegrationThinkific provides the online learning platform infrastructure for Scholastica's test prep courses, enabling 24/7 access to practice materials, recorded sessions, and student progress tracking. Students access the platform at scholastica.thinkific.com for their coursework.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PrepScholar: Personalized online test prep platform with adaptive learning for SAT, ACT, GRE, GMAT, and other exams. Comparable to Scholastica's hybrid online test prep offering with personalized study plans; differs in serving primarily the US market.
• Manhattan Prep: Long-established test preparation company offering GMAT, GRE, LSAT, and SAT prep courses. Comparable to Scholastica's Test Prep sub-brand in product category (standardized exam prep) and delivery model (live online instruction with practice platforms), though serving a broader, primarily US/English-speaking market.
• Compass Education Group: Admissions and educational consulting firm providing individualized guidance for college, graduate, and boarding school applications. Closely comparable to Scholastica's 360° coaching portfolio and life-stage coverage, including boarding school placement.
• Magoosh: Online-first standardized test prep platform offering GMAT, GRE, SAT, TOEFL, and other exam prep via subscription. Directly comparable to Scholastica's online, self-serve test prep courses with practice exercises and video lessons; differs in lacking the high-touch admissions coaching layer.
• Ivy Coach: Selective admissions consulting firm focused on top-tier undergraduate and graduate admissions. Comparable to Scholastica's premium 360° positioning with an emphasis on highly competitive programs (Harvard, Stanford, etc.); differs in serving primarily US-based applicants.
• Accepted.com: Admissions consulting firm offering one-on-one coaching for MBA, medical school, law school, and graduate applicants. Directly comparable to Scholastica's Postgrad 360° admissions coaching service in service category and target applicant profile.

Broad incumbents

• Kaplan: Major global education and test prep company with standardized exam prep (GRE, GMAT, SAT) and admissions advisory offerings. Comparable to Scholastica's test prep and broader admissions services but as part of a much wider portfolio including higher education and professional training.
• The Princeton Review: Large, established test prep and admissions services company offering courses, tutoring, and admissions counseling across a wide portfolio. Overlaps with Scholastica's Test Prep and admissions coaching but operates at much larger scale with broader geographic coverage.

Others

• Thinkific: Online course platform used by Scholastica to deliver its Test Prep content (scholastica.thinkific.com). Included as an ecosystem enabler rather than a competitor; relevant because it represents the infrastructure layer underpinning Scholastica's scalable test prep delivery.

Regional players

• Bilingual Bridges / Latin American Education Services (regional LATAM-focused consultancies): Smaller regional consultancies and educational advisors that serve Latin American families seeking international university and boarding school admissions. Comparable to Scholastica's regional focus and cultural specialization for Spanish-speaking applicants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scholasticaprep
• YouTubeyoutube.com/@ScholasticaPrep
• Facebookfacebook.com/scholasticagmatgre
• Instagraminstagram.com/scholastica_prep

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scholastica