What MOTOVELO does

MOTOVELO (모토벨로) is a privately-held South Korean electric mobility company founded in 2017 and headquartered in Hwaseong (Dongtan), Gyeonggi Province, with a commercial entity in Seoul's Gangnam-gu. The company manufactures and sells electric bicycles (전기자전거), electric scooters (전동스쿠터), electric kickboards, and the MV3 electric motorcycle, powered by mid-motor drivetrains, PAS sensors, and 36V/48V lithium battery packs. Its portfolio spans more than 40 SKUs from entry-level folding models (e.g., G4 Eco at ₩698,000) to high-power dual-motor scooters such as the AKU COO at ₩1,798,000, supported by a comprehensive parts and accessories catalog.

Name

MOTOVELO

Legal name

주식회사 모토벨로서비스

Website

https://motovelo.co.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MOTOVELO is a privately-held South Korean electric mobility manufacturer and retailer, founded in 2017, selling electric bicycles, scooters, kickboards, and the MV3 electric motorcycle to individual consumers, delivery riders, and B2B/government clients through e-commerce, four Seoul-area showrooms, Naver Smart Store rentals, and OEM partnerships.

Ownership category

akta.pro rank

Product category

Personal Electric Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Consumer Electronics and Appliances Rental (532210)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), Cycling & Micromobility Products Distribution (CRAOAJAF), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE), Shared Mopeds/Motorbike Share (TLAFAMAH)

Keywords

• Electric bicycles
• Electric scooters
• Electric mobility vehicles
• Shared bike programs
• Mobility rental services

Headquarters

HQ city

Hwaseodong

HQ country

South Korea

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Electric Bicycle Sales: One-time sale of electric bicycles across multiple form factors (folding, standard, delivery, MTB-style) ranging from entry-level to high-power models. Revenue recognized per unit at point of sale through direct e-commerce and showrooms.
2. Electric Scooter Sales: One-time sale of electric and electric-powered scooters, including two-person and delivery-purpose variants. Revenue generated per unit through the same direct-to-consumer and showroom channels.
3. Parts and Accessories Sales: Separate sales of components including batteries, motors, displays, controllers, tires, chains, brakes, and accessories (helmets, bags, locks, lights). Supports both after-market and original equipment replacement needs.
4. Rental Services: Rental program for electric bicycles, electric scooters, and electric kickboards offered at zero initial cost. Rental packages include delivery and child seat options, generating recurring subscription-like revenue from consumers.
5. B2B / OEM / Public Bicycle Programs: Bulk procurement and OEM production for government agencies, municipalities, and corporate clients. Includes public/shared bicycle system contracts and corporate promotional orders, handled through a dedicated B2B sales team.
6. Refurbished Product Sales: Refurbished (rebuilt) products sold at discounted prices through dedicated showroom outlets, creating a secondary revenue stream from returned or traded-in units.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

MOTOVELO designs, manufactures, and retails electric mobility products — including electric bicycles, electric scooters, electric kickboards, and an electric motorcycle — through its own e-commerce platform (motovelo.co.kr), four branded showrooms in the Seoul metropolitan area, and a Naver Smart Store for rentals. The company also operates a B2B channel handling OEM production, bulk corporate procurement, and public/shared bicycle programs for government clients, plus a shared bike system (AlBike by MORING) in partnership with MORING. Supporting the hardware ecosystem are extensive parts, accessories, extra battery packs, and a zero-initial-cost rental subscription service.

Product overview

MOTOVELO is a Korean electric mobility company offering a comprehensive portfolio of electric vehicles and related services. The core product lines include electric bicycles (전기자전거) with over 40 models ranging from compact entry-level bikes to high-power mid-motor variants like the XT7M PRO3; electric scooters (전기/전동스쿠터) including the AKU series and A-series with options for child seats; electric kickboards (전동킥보드) such as M8 and M20; and the MV3 electric motorcycle. The company supports its product ecosystem with comprehensive parts and accessories, extra battery packages, and rental services offered through Naver Smart Store. Additionally, MOTOVELO operates a bike-sharing program (알바이크) in partnership with Moring, a B2B division for OEM and public bike programs, and a refurbished product sales program across four directly-operated showrooms.

Differentiator

Problem solved

Functional benefit

Brands

• 알바이크by모링 (AlBike by Moring): Shared bicycle service operated in partnership with Moring company, offering bike-sharing services through mobile application

Products and services

• Electric Bicycles (전기자전거) Electric bicycles with power outputs from 500W to 850W and battery capacities from 10Ah to 20Ah, available in folding, standard, women's, delivery, MTB-style, PAS-only (license-free), and FAT tire variants, sold to individual consumers and B2B clients.
• Electric / Electric-Powered Scooters (전기/전동스쿠터) Electric scooters including standard models (AKU series, A-series), high-power dual-motor versions (AKU COO with 2100W), three-wheel scooters (AKU3), and child seat packages for delivery and family use.
• Electric Kickboards (전동킥보드) Electric kickboard models (M8, M20, G10 Plus, MX15 Plus, G18 Plus, T18, D18, DX18) for personal urban mobility, sold through the MOTOVELO e-commerce platform.
• Electric Motorcycle MV3 (전기자동오토바이 MV3) Electric motorcycle model MV3, representing MOTOVELO's higher-power electric two-wheeler offering for personal transportation.
• Parts (부품) Replacement parts catalog including electrical components (batteries, motors, controllers, displays, chargers, PAS sensors, throttles, wiring), mechanical parts (brakes, suspension, gears, chains, wheels, tires), and frame components for all MOTOVELO e-bike and scooter models.
• Accessories (액세서리) Safety and convenience accessories for electric bicycles and scooters, including helmets, bags and carriers, locks, air pumps, gloves, lights, mounts, side mirrors, goggles, masks, and pedals.
• Extra Batteries (보조배터리) Extended battery packages for MOTOVELO electric bicycles and electric scooters, enabling extended range for longer trips and replacement needs.
• Rental Service (렌탈 서비스) Monthly rental subscription program for electric bicycles, electric scooters, and electric kickboards with zero initial cost, including delivery and child seat package options, offered via Naver Smart Store and the MOTOVELO website.
• Shared Bicycle Program (알바이크by모링) Shared bicycle service (AlBike by MORING) operated in partnership with MORING, in which MOTOVELO contributes dedicated electric bicycles to the shared fleet, accessible via MORING's Android and iOS mobile apps.
• Refurbished Product Sales (리퍼비시 특가전) Refurbished (rebuilt) electric bicycles and scooters sold at discounted prices through dedicated sections at each of the four directly-operated MOTOVELO showrooms (Dongtan, Gangdong, Hongdae, Pangyo).
• B2B / OEM / Public Bike Special Sales Services (B2B/특판 서비스) B2B service offerings including bulk purchasing, OEM manufacturing, public bike programs for local governments, corporate promotional products, and dealer opening programs, managed by a dedicated B2B sales team via a structured six-step inquiry-to-delivery process.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MORING (알바이크)coreStrategic or Co-development PartnerMOTOVELO partners with MORING to operate a shared bicycle system under the 'AllBike by MORING' brand. MOTOVELO contributes dedicated electric bicycles to the shared fleet, accessible via MORING's Android and iOS mobile applications. This partnership extends MOTOVELO's reach into the shared mobility segment.
• Naver (스마트스토어)coreChannel Partner/ Reseller/ DistributorMOTOVELO operates a Naver Smart Store presence for its rental service, selling electric bicycle and electric scooter rentals through Naver's marketplace platform (smartstore.naver.com/motovelorental). Naver serves as a distribution channel leveraging its large consumer base in South Korea.
• Local Government Agencies (지자체)coreGTM or Marketing PartnerMOTOVELO targets local government agencies and municipalities for public/shared bicycle programs and subsidized electric mobility procurement. These partnerships involve government co-funding programs making MOTOVELO products eligible for public subsidies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MORING (모링): Korean operator of the AllBike shared bicycle service and MOTOVELO's existing strategic partner. Closely comparable because it both supplies and operates shared e-bikes in Korea — the same demand pool MOTOVELO serves via its own shared-mobility partnership.
• Samchuly Bicycle (삼천리자전거): Korea's largest legacy bicycle manufacturer and retailer, now with a meaningful electric bicycle lineup and nationwide dealer network. Directly comparable as a Korean e-bike manufacturer + retailer serving the same consumer commuting/recreational base as MOTOVELO.
• Swing (씽씽): Korea's leading shared personal e-mobility (e-scooter / kickboard) operator. Comparable to MOTOVELO via the AllBike (by Moring) partnership, both operating in Korean shared electric mobility — Swing as a sharing platform, MOTOVELO as a hardware + platform partner.

Broad incumbents

• Specialized Bicycle Components: Premium global bicycle brand with a leading e-bike sub-brand (Specialized Turbo). Comparable to MOTOVELO's premium and MTB-style e-bike SKUs (XT7M PRO3, FAT tire off-road range) at the higher-end performance tier.
• Segway-Ninebot: Global market leader in consumer e-scooters and personal mobility, with broad e-bike and Powersports exposure. Comparable to MOTOVELO's e-scooter (AKU series) and e-kickboard (M/MX series) product lines, though at much larger global scale.
• Giant Manufacturing: Global #1 bicycle manufacturer with a large electric bicycle (Giant E-bikes) portfolio and branded retail. Highly comparable to MOTOVELO's e-bicycle category (40+ models across entry/mid/premium tiers) but at vastly greater global scale.
• Trek Bicycle: Major global premium bicycle brand with a substantial e-bike (Trek + Electra) lineup and branded retail stores. Comparable to MOTOVELO's showroom-driven premium positioning (e.g., XT7M PRO3 mid-motor, FN20 high-power e-bikes) and high-end commuter e-bike focus.
• Yadea Group: World's largest electric two-wheeler manufacturer (e-scooters, e-bikes, e-motorcycles). Closest large-scale benchmark for MOTOVELO's e-scooter, e-bike, and MV3 e-motorcycle portfolio across price tiers and global markets.
• Xiaomi: Smart-mobility manufacturer behind the Mi Electric Scooter line and broader personal e-mobility ecosystem. Comparable to MOTOVELO's electric scooter segment on hardware design and entry-tier consumer positioning.

Others

• Shimano: Dominant global supplier of bicycle drivetrain and e-bike systems (Shimano STEPS). Comparable as an ecosystem enabler whose components MOTOVELO's mid-motor e-bike and PAS-equipped lines likely rely on for drivetrain and pedal-assist integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPz5AcMTQKqGKc7opY7NjKQ
• Facebookfacebook.com/motovelokorea
• Instagraminstagram.com/motovelo_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTOVELO