Camomilla

What Camomilla does

Camomilla (legal name: CAMOMILLA S.R.L., trade name: Camomilla Milano) is an Italian fashion accessories brand founded in 1983 and headquartered in Assago, Milan. The company designs, sources, and sells women's fashion accessories directly to consumers through its Magento-based e-commerce storefront (camomilla.it), with a product range spanning handbags, wallets and clutches, beauty cases, beach bags, summer hats, flip flops, travel luggage, keychains, umbrellas, beach towels, and gift packaging and curated gift sets. Its aesthetic is rooted in feminine floral and rose-print designs with seasonal summer themes, and products are priced between approximately €2 and €60+.

The company operates a direct-to-consumer go-to-market supplemented by a B2B reseller portal (b2b.camomilla.it) and ships to 26 European countries. The storefront supports four languages (Italian, English, French, Spanish) and accepts Klarna buy-now-pay-later payments. Marketing is conducted through organic social channels (Instagram, TikTok, Facebook, YouTube, Vimeo), email newsletter with a 10% welcome discount, and seasonal lookbook content. The company has 11–50 employees and is privately held with no disclosed funding, parent company, or public financial information.

Name

Camomilla

Legal name

CAMOMILLA S.R.L.

Website

https://camomilla.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Camomilla is an Italian DTC fashion accessories brand (founded 1983, Milan) selling women's bags, wallets, beach accessories, and gift items via its Magento e-commerce storefront and B2B reseller portal to consumers across 26 European countries.

Ownership category

akta.pro rank

Product category

Women's Fashion Accessories

NAICS

Luggage and Leather Goods Retailers (45832), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Handbags & Purses (CRAAAJAA)

akta.pro secondary industries

Handbags & Fashion Bags Manufacturing (IMAOAHAA), Leather Travel Goods & Luggage (CRAKAEAC), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Women's fashion accessories
• Handbags and wallets
• Beach bags
• Italian leather goods
• Summer accessories

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Camomilla Milano generates revenue through direct online sales of fashion accessories including handbags, beach bags, wallets, beauty cases, luggage, keychains, umbrellas, hats, flip flops, and gift packaging. Products are sold at various price points ranging from approximately €2 to €60+ per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Camomilla Milano designs, manufactures, and sells its own line of women's fashion accessories — including handbags, wallets and clutches, beach bags, travel luggage, summer hats, flip flops, beach towels, umbrellas, keychains, beauty cases, gift packaging, and curated gift sets — primarily through its own direct-to-consumer e-commerce website (camomilla.it) and a B2B reseller portal. Pricing ranges roughly from €2 for small gift shoppers to over €60 for larger bags and luggage.

Product overview

Camomilla Milano is an Italian fashion accessories brand operating as an e-commerce platform (built on Magento) that offers a diverse portfolio of women's accessories. The product line centers on bags and leather goods (handbags, wallets, clutches, beach bags), travel luggage (vanity cases, trolleys), summer accessories (hats, flip flops, beach towels, umbrellas), and gift/personal care items (gift packaging, beauty sets, keychains). The brand's aesthetic emphasizes floral prints, tropical themes, and playful feminine designs, with products ranging from practical everyday items to seasonal beach and summer collections. The SET Camomilla gift set line offers curated collections in themed packaging, while the Gift Pack line provides elegant rose-print shopper bags and decorative boxes for gift presentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Borse a mano (Handbags) Handcrafted women's handbags and purses for everyday use and special occasions, featuring Camomilla's signature floral prints and structured forms; sold to female consumers via the Camomilla.it online store across Europe.
• Portafogli e Pochettes (Wallets and Clutches) Compact wallets and clutch bags for storing essentials, including wristlet pouches and small leather accessories; sold to female consumers across European markets.
• Beauty Case Cosmetic cases and beauty organizers for storing and transporting personal care items during travel or daily routines; targeted at female consumers.
• Borse e buste mare (Beach Bags) Beach bags made from natural fibers, crochet, and sponge materials designed for summer use with various patterns and colors; core seasonal category on Camomilla.it.
• Valigeria (Luggage) Travel luggage including vanity cases and trolley bags for vacation and travel needs; targeted at female consumers seeking coordinated Camomilla-branded travel accessories.
• Cappelli (Summer Hats) Summer hats including cloches, visors, and pamela styles made from crocheted paper fiber with adjustable circumference; seasonal category on Camomilla.it.
• Infradito e Sliders (Flip Flops) Beach flip flops and sliders featuring various prints including hearts, flowers, and tropical designs with rubber soles; targeted at female consumers for beach and casual summer use.
• Portachiavi (Keychains) Decorative keychains made from synthetic leather featuring marine-themed designs such as whale characters; small-ticket accessory line on Camomilla.it.
• Ombrelli (Umbrellas) Umbrellas featuring Camomilla branding and designs for rain protection; targeted at female consumers as a fashion-functional accessory.
• Gift Pack (Gift Packaging) Gift packaging solutions including rose-print shopper bags and decorative tin gift boxes with floral Camomilla motifs; sold alongside other products on Camomilla.it for gift presentation.
• Set Camomilla (Gift Sets) Curated gift sets including shower sets, beauty sets, and themed collections packaged in PVC pouches with various designs (Love, Tommy, Daisy, Bellezza, Be Chic); targeted at gift buyers on Camomilla.it.
• Personal Care Personal care accessories and gift items for personal grooming and self-care; cross-sold alongside accessories on Camomilla.it.
• Teli Mare (Beach Towels) Beach towels featuring Camomilla designs and patterns; targeted at female consumers for beach and pool use.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pinko: Italian fashion brand with bags and accessories complementing apparel lines. Comparable Italian fashion heritage and female-focused positioning.
• Guess: Global fashion accessories brand offering handbags, wallets, and small leather goods at accessible price points. Comparable product mix and target consumer, though at much larger international scale.
• Fossil: Global accessories brand with bags, wallets, and small leather goods as core categories. Comparable business model and price tier, though watches and jewelry are also central to Fossil.
• Liu Jo: Larger Italian fashion house with handbags and accessories as one of several product categories alongside apparel. Comparable brand heritage and target demographic, though broader portfolio.
• Kipling: International bags and accessories brand known for lightweight, casual bags and travel gear. Comparable assortment across handbags, beach bags, backpacks, and travel accessories at accessible price points.

Direct peers

• Coccinelle: Italian leather goods and accessories brand specializing in handbags, wallets, and small leather goods. Directly comparable as a Made-in-Italy mid-market accessories brand targeting similar female consumers.
• Mandarina Duck: Italian-designed brand focused on bags, backpacks, and travel accessories. Comparable as a colorful, lifestyle-oriented Italian bag and accessories label with similar distribution patterns.
• Carpisa: Italian fashion accessories brand offering bags, luggage, and travel accessories at accessible price points. Closely comparable business model and product mix to Camomilla's bag-and-travel assortment.
• Furla: Established Italian leather goods brand with handbags, wallets, and accessories as core categories. Comparable mid-premium positioning and similar product taxonomy though at a higher price tier.
• Braccialini: Italian brand known for distinctive, decorated handbags and leather accessories. Comparable as a heritage Italian accessories house with a strong aesthetic identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC18SMHfTc3I6KuHBh_PjYmg
• Facebookfacebook.com/camomillamilanofactorystoreassago
• Instagraminstagram.com/camomillamilano
• TikToktiktok.com/@camomillamilano
• LinkedInlinkedin.com/company/camomilla-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camomilla