ROIx

What ROIx does

ROIx is a Brazilian ad-tech platform founded in 2011 and headquartered in São Paulo. The company describes itself as an audience-based data and media buying platform that combines data sciences with audience targeting to connect brands and consumers, with transparency positioned as an explicit operating principle rather than industry default. Functionally, the company operates in the programmatic / data-driven advertising space, providing brands and likely agencies with audience-targeting infrastructure and media buying capabilities. The "audience-based" framing signals a deliberate emphasis on first-party or curated audience data as the core asset, rather than purely contextual or placement-based buying.

The company is privately held and operates at a small scale, with headcount reported in the 11-50 employee range. Leadership is composed entirely of its three co-founders — Raphael Klein, John deTar (Co-Founder, Board Member and CEO), and Roberto Marchiori Eckersdorff — all of whom retain board positions, indicating a stable founding team without documented external executive appointments. A 13+ year operating history without captured funding events suggests the business has been funded through operating cash flow, founder capital, or undisclosed rounds; no investor or funding signal is present in the input.

Business model specifics — pricing model, take-rates, customer segments, contract structure, and revenue mechanics — are not documented in the available material. The primary source (roix.com.br) returned only a verification/loading page and provided no substantive company, product, or commercial information. As a result, the operating model is best characterized generically as a data-and-media intermediary monetizing through platform or audience fees typical of Brazilian ad-tech, with the specific revenue mechanics unverified.

Name

ROIx

Website

https://roix.com.br

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Short description

ROIx is a Brazilian audience-based data and media buying platform founded in 2011 in São Paulo, using data science to connect brands with consumer audiences and emphasizing transparency in ad transactions.

Ownership category

akta.pro rank

Product category

Advertising Technology

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Audience data platform
• Media buying platform
• Programmatic advertising
• Data-driven marketing
• Audience targeting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

ROIx operates an audience-based data and media buying platform that combines data sciences with audience segmentation, enabling brands to connect with target consumers through media purchasing with transparency across the transaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Audience-Based Data & Media Buying Platform An audience-centric data and media buying platform that uses data sciences to connect brands with target audiences through transparent media purchasing. Designed for brands and advertisers seeking data-driven audience engagement.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Criteo: Audience data and retargeting platform focused on performance-driven display and video advertising. Comparable to ROIx in combining audience data with media buying for brand and e-commerce advertisers.
• Quantcast: Audience intelligence and programmatic buying platform built on first-party data. Shares ROIx's emphasis on combining data sciences with media activation for brands.
• The Trade Desk: Global independent demand-side platform for programmatic media buying with a strong emphasis on audience-based targeting and transparency. Directly comparable to ROIx in offering a data-driven buying platform for brands and agencies.
• AdRoll: Multi-channel retargeting and audience-based marketing platform for SMBs and mid-market brands. Comparable to ROIx in serving brand advertisers with audience data and media buying in a single platform.
• RTB House: AI-driven retargeting and audience-based programmatic platform serving brands globally. Comparable to ROIx in using audience data signals to drive media buying decisions for performance advertisers.
• MediaMath: Programmatic media buying platform with audience data integrations and a transparency-first positioning since its TerminalOne redesign. Closely aligned with ROIx's data-plus-buying model.

Broad incumbents

• Taboola: Large-scale content discovery and audience monetization platform. While more publisher-oriented, Taboola overlaps with ROIx in using audience data to connect brands with people at scale.

Emerging players

• StackAdapt: Programmatic native and display advertising platform with audience targeting capabilities. Comparable to ROIx as an independent DSP-style platform, though with a stronger native focus.
• LiveRamp: Data connectivity platform enabling audience-based marketing across channels. Comparable to the data-side of ROIx's offering, though LiveRamp is more focused on identity resolution than media execution.

Regional players

• Resultados Digitais (RD Station): Leading Brazilian marketing and sales platform serving SMBs and mid-market brands. Comparable to ROIx as a Brazil-based platform helping brands connect with audiences, though more focused on inbound marketing than media buying.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/roix
• LinkedInlinkedin.com/company/roix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROIx